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Inside Reebok's Mpos Approach MARCH 2019 Inside Reebok’s mPOS Approach How mPOS solutions Walgreens to bring How restaurant help Reebok’s in-store Alipay to 7,000 operators are driving sales go the distance more stores mPOS evolutions 7 (Feature Story) 11 (News and Trends) 16 (Deep Dive) © 2019 PYMNTS.com All Rights Reserved TABLEOFCONTENTS 03 07 11 What’s Inside Feature Story News and Trends mPOS takes the strain off restaurant An interview with Paul Froio, The latest mPOS industry headlines waitstaff, while both the Girl Scouts Reebok’s vice president of retail, on of Greater Atlanta and Walgreens how mPOS creates a tech-enhanced make it easier to go cashless with on-site shopping experience that mobile wallet acceptance encourages spending 16 23 181 Deep Dive Scorecard About As more customers demand quicker The results are in. See the top Information on PYMNTS.com and convenient service, restaurants scorers and a provider directory and Mobeewave are looking to new mPOS and mobile featuring 314 players in the space order-ahead solutions to lighten waitstaff workloads ACKNOWLEDGMENT The mPOS Tracker™ was done in collaboration with Mobeewave, and PYMNTS is grateful for the company’s support and insight. PYMNTS.com retains full editorial control over the findings presented, as well as the methodology and data analysis. © 2019 PYMNTS.com All Rights Reserved March 2019 | 2 WHAT’S INSIDE Mobile point-of-sale (mPOS) solutions are becoming increasingly important in the restaurant sector, a space in which speedy card acceptance offerings can make all the difference in customer sales and waitstaff workloads. Many mPOS devices now enable workers to send customers’ orders straight from tables to kitchens, or can handle at-table transactions — meaning waitstaff no longer have to take patrons’ cards to the registers and bring them back after payments have processed. These time-saving conveniences — as well as features With interest on the rise, some mPOS solutions like menu updates and inventory checks — are helping providers have been pushing their offerings into mPOS systems make inroads in the industry. Several new markets or boosting their presences in those new restaurant-focused solutions were launched within in which they already operate. Payments solutions the last month alone. provider Westpay and digital FinTech Wirecard, for instance, partnered to bring mPOS offerings to the Other sectors are also embracing these mPOS trends. Nordic countries, Europe and South Africa. Such Retailers are becoming increasingly interested in solutions are advancing in the U.S., too, where players omnichannel, with 67 percent of those surveyed large and small are tapping them to enable quicker listing it as a 2019 priority. Of that group, 45 percent customer payments. expect mPOS features to be key elements of their omnichannel plans. © 2019 PYMNTS.com All Rights Reserved March 2019 | 3 WHAT’S INSIDE Around the mPOS world began piloting First Data’s Clover mPOS devices, Retail chain Target recently announced that all of its enabling customers to buy Girl Scout cookies with U.S. locations will begin accepting contactless card Apple Pay, Google Pay and Samsung Pay, as well payments from American Express, Discover, Mastercard as debit and credit cards. According to the area’s and Visa, and mobile wallet payments from Apple Pay, Girl Scouts Council, adopting mPOS technology is Google Pay and Samsung Pay. important to boost sales. Pharmacy and convenience store chain Walgreens is “We are excited to provide cutting-edge technology also accepting more mobile wallets, catering to Chinese options to our girl entrepreneur leaders,” said Alantria consumers by expanding its Alipay acceptance. A total Harris, Girl Scouts of Greater Atlanta’s senior director of 10,000 locations will accept the payment method of product program and retail, in a statement. “It is by April 2019, up from the 3,000 that currently do so. our goal to make sure they have the tools that will This move will make Walgreens the largest American allow them to have a successful cookie business. Girl drugstore chain to accept Alipay. Scouts has been the leader in encouraging girls to use technology to improve their lives and the lives Even the Girl Scouts are getting into mobile wallets. of others.” More than 400 troops across Greater Atlanta recently © 2019 PYMNTS.com All Rights Reserved March 2019 | 4 WHAT’S INSIDE How mPOS solutions put a spring in Reebok’s step Restaurant operators use mPOS solutions to dish Consumers are more likely to make impulse buys out better services when shopping in-store versus online, with 89 Restaurant operators are stepping up their games to percent of women indicating they sometimes or provide faster, more convenient services with mPOS always purchase extra items at physical locations and mobile order-ahead offerings. In fact, 58 percent compared to 77 percent of those who do so on the of restaurants say adding mPOS capabilities is the top web. Convincing customers to visit brick-and-mortar driving force behind their POS upgrades. Mobile app- locations can be challenging, though, and these based ordering is also making a major difference in the experiences need to be as swift and convenient as market, enabling consumers to order ahead and skip the possible. Reebok took these considerations to heart lines. Savvy restaurant owners are investing in technology when launching its flagship Boston location. In this that will help them manage ordering across all channels, month’s Feature Story (p. 7), Paul Froio, vice president while also personalizing consumers’ experiences. of retail at Reebok, explains how mPOS solutions This month’s Deep Dive (p. 16) looks at how restaurants help the store more quickly complete transactions are improving their mobile offerings and making and increase the likelihood that customers will make consumers’ experiences more seamless. purchases — and return for more. © 2019 PYMNTS.com All Rights Reserved March 2019 | 5 WHAT’S INSIDE Share of retailers that see mPOS solutions as top priorities Global POS terminal Global POS terminal market’s expected market’s projected CAGR value by 2023 45% from 2018 to 2023 11.2% $109.5b 10,000 400 Five Fast Facts Number of U.S.-based 5 Walgreens stores that will soon accept Alipay Number of Atlanta-area Girl Scout troops that will pilot Clover mPOS devices © 2019 PYMNTS.com All Rights Reserved March 2019 | 6 FEATURE STORY How mPOS Solutions Help Reebok’s In‑Store Sales Go The Distance © 2019 PYMNTS.com All Rights Reserved March 2019 | 7 FEATURE STORY The global footwear market is expected to be worth Major brands like Nike and Reebok, for example, have $371.8 billion by 2020, and shoe brands and retailers recently lured customers with tech-enhanced shopping are looking for bigger slices in the space. offerings. To learn more about creating frictionless brick-and-mortar experiences, PYMNTS interviewed According to a survey of 1,000 consumers, 78 percent Paul Froio, vice president of retail at Reebok, who of men and 89 percent of women sometimes or explained why mPOS solutions are important to its always purchase extra items when shopping in-store, flagship Boston store and how they encourage more compared to 67 percent of the former and 77 percent spending. of the latter who do so when making online purchases. With consumers more likely to make impulse buys in- Driving sales with mPOS store, retailers are focusing more on brick-and-mortar mPOS technology is critical to reducing purchasing sales. The problem, however, is persuading customers pain points and helping brick-and-mortar stores boost to visit physical locations, meaning retailers must sales, Froio said, citing its ability to quickly process make brick-and-mortar shopping as compelling and purchases even during high-traffic times. Associates can convenient as possible to win business. © 2019 PYMNTS.com All Rights Reserved March 2019 | 8 FEATURE STORY use mPOS devices to complete consumers’ transactions Providing convenient in-store shopping also requires anywhere in the store, meaning shoppers can skip a smooth payments process. As such, mPOS solutions registers and avoid lines. That convenience has made a must accept various payment methods like credit cards tangible difference in profits, he claimed. and Apple Pay — Reebok shoppers’ top two choices, Froio said. “The single biggest improvement we can measure is conversion rate, which has improved significantly with mPOS devices also enable stores to better use their mobile POS,” he told PYMNTS in a written statement. resources. While Reebok hasn’t completely removed “Consumers prefer to check out quickly without lines, fixed POS terminals from its stores, it has reduced the and when this opportunity is afforded to them, they are number of registers they contain. Froio said this has more likely to buy during their visit.” lowered equipment costs and freed up floor space, allowing the company to showcase products and © 2019 PYMNTS.com All Rights Reserved March 2019 | 9 FEATURE STORY enhance in-store experiences. These moves also allow Reebok to have smaller stores, he said, which improves productivity. Striving for seamless Froio said it will be important to offer customers a comprehensive mobile solutions suite in the future that supports mobile checkout, endless aisle, in-store returns and buy online, pickup in-store features. These offerings must work smoothly to be effective, though. “It’s not good enough to simply have these tools,” he said. “They need to work together to provide a seamless, efficient and swift experience throughout each customer’s visit.” Promoting smooth brick-and-mortar experiences is becoming more important as brands and retailers like Reebok seek to increase their in-store sales and nab more impulse buys. Physical storefronts are major investments, and companies must make the most of them. Those that utilize mPOS devices to provide fast, fluid shopping and checkout experiences can ensure that customers return to make additional purchases.
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