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To Download the KPR Underwriting Kit Become a KPR Partner 100,000 weekly listeners 15 Kansas Association of Broadcasters Station of the Year awards since 1996 Serving the public for more than 63 years 5,000 active annual contributors Research LISTENER PROFILE Kansas Public Radio listeners NEWS LISTENERS are not average. They are 77.6% are ages 25-64 intelligent, thoughtful 15.5% are ages 25-34 55% people. Their taste in music 18.8% are ages 35-44 45% and appetite for news and 20.6% are ages 45-54 information mirrors their 22.7% are ages 55-64 lifestyle — influential, affluent, CLASSICAL LISTENERS active. They represent the 80.1% are ages 35-65+ professional and managerial 12.9% are ages 35-44 51% leaders of today. 49% 14.9% are ages 45-54 ISN’T IT TIME YOU RUBBED 21.5% are ages 55-64 ELBOWS WITH KANSAS PUBLIC 30.8% are ages 65+ RADIO’S INFLUENTIAL LISTENERS? WHO WE ARE Kansas Public Radio is a 80% leading news and entertainment source in northeast Kansas and northwest Missouri. Its unique blend of programming ranges from 60% National Public Radio’s national and international news coverage to an eclectic blend of classical, jazz and folk 40% NPR Listeners music. The station’s long and distinguished nsights I history dates back to 1952, and over the years, KPR has received numerous Audience R honors, including its 15th Station of the P 20% N Year award from the Kansas Association of Broadcasters in 2013. KPR is a non- Total U.S. Adults U.S. Total profit organization primarily supported by its listeners and underwriting 0% sponsors. Additional funding comes from oublebase 2014 in 2015 D the Corporation for Public Broadcasting, The TED RI University of Kansas and the State of Kansas. $75,000+ ENgagED GfK M EDuca PROspHouseholdERO USIncome College Graduates Voted in the past year * Source: * Source: Research LISTENER OPINIONS MATTER IDEAL auDIENCE Public Radio versus commercial radio: Kansas Public Radio delivers a large, loyal audience. there is a difference . — Each week, KPR reaches more than 99,600* have a more positive opinion of a company when different people regionally. it supports public radio 80% And these listeners, who are traditionally media resistant, believe there is a difference in quality between are critical for you to reach! 59% companies that advertise on commercial radio * Source: (Average of Arbitron Spring ‘12-Spring‘14) and companies that sponsor public radio COMPARED TO THE GENERAL PUBLIC... agree that a sponsor on public radio is more ...NPR LISTENERS ARE... 58% credible 29% more likely to dine out say that when price and quality are equal, they 117% more likely to go to museums 75% prefer to buy products from a company that supports public radio 94% more likely to participate in book clubs 218% more likely to attend a classical music or opera of public radio listeners think there are too performance 87% many ads on commercial radio, while 73% do not think sponsorship breaks on public radio are 61% more likely to travel abroad too long 268% more likely to have participated in environmental groups or causes . and public radio delivers results 56% more likely to attend a public meeting on Companies sponsor programming on public radio for three main town or school affairs reasons: WORK NPR listeners are 53% more likely than the average American To enhance company image (36%) to feel their work is a career, not merely a job. NPR listeners are MORE THAN TWICE as likely to work in top To reach the desirable public radio audience (28%) management as executives, managers or administrators. NPR listeners are more likely to have supervisory authority To generate sales for their products and services (21%) and to have made company purchases than the average * Source: Jacobs Media Research 2007 American. COMMUNITY INVOLVEMENT THIRTY-SIX percent (36%) of the NPR audience Funders on NPR participated in a club or organization in the past year. Listeners October 1, 2014 - June 7, 2015 were NEARLY TWICE as likely as the average American to be a member of a charitable organization. Listeners are also Angie’s List more likely to sit on the board of a church, school or Audible, Inc. CarMax.com business. Focus Features ACTIVE LIFESTYLES IBM Physical fitness and sports are important to the NPR Lumber Liquidators listener, as 56% get some kind of regular exercise. The most Make-A-Wish Foundation popular fitness activities for listeners are walking (40%), Netflix swimming ), hiking ( ) and road bicycling ( ) Novo Nordisk (21% 22% 20% Progressive Insurance SEVENTEEN percent (17%) of the NPR audience went T. Rowe Price camping in the past year and are 47% more likely than the Universal Pictures average U.S. population to have done so in the past year. Zillow * Source: GfK MRI Doublebase 2014 in 2015 NPR Audience Insights Coverage Map The network of stations and translators that comprise Kansas Public Radio provide the highest quality arts and information programming for northeastern Kansas with in-depth news and the finest works of classical and jazz music — in an educational, engaging commercial-free environment. Our signals reach across urban and rural areas of Kansas, as well as parts of Missouri, as noted above. KPR’s sister HD station, KPR2, reaches the areas noted in yellow, and all of our programming can be accessed on the web at kpr. ku.edu. Underwriting messages do not currently air on KPR2. Daily Programming MON TUE WED THU FRI SAT SUN 5 a.m. 5 a.m. JAZZ WITH DAVID BASSE 6 a.m. JAZZ WITH 6 a.m. DAVID BASSE MORNING EDITION HEARTS OF with NPR’s Steve Inskeep, David Greene & Renée Montagne, 7 a.m. SPACE 7 a.m. and KPR’s Tom Parkinson in Lawrence 8 a.m. WEEKEND 8 a.m. EDITION WEEKEND 9 a.m. EDITION 9 a.m. CAR TALK 10 a.m. 10 a.m. WAIT WAIT... DON’T TELL ME! A PRAIRIE 11 a.m. HOME 11 a.m. ASK ME COMPANION ANOTHER NOON CLASSICAL NOON with KPR’s Jeff Watson THIS CAR TALK AMERICAN LIFE 1 p.m. 1 p.m. 2 p.m. 2 p.m. THE JAZZ SCENE 3 p.m. with David Basse 3 p.m. TRAIL MIX with Bob McWilliams 4 p.m. ALL THINGS CONSIDERED 4 p.m. with NPR’s Robert Siegel, Audie Cornish, Ari Shapiro & Kelly ALL THINGS CONSIDERED 5 p.m. McEvers, and KPR’s Laura Lorson in Lawrence 5 p.m. A PRAIRIE 6 p.m. HOME 6 p.m. COMPANION 7 p.m. 7 p.m. CLASSICAL RIGHT BETWEEN with KPR’s Cordelia Brown RETRO THE EARS 8 p.m. COCKTAIL 8 p.m. HOUR KPR PRESENTS 9 p.m. 9 p.m. A NIGHT PIPEDREAMS 10 p.m. ON THE TOWN 10 p.m. JAZZ IN THE NIGHT RETRO with KPR’s Bob McWilliams & David Basse 11 p.m. COCKTAIL 11 p.m. HOUR JAZZ WITH HEARTS OF DAVID BASSE SPACE midnight midnight PROGRAMMING KEY JAZZ ECLECTIC MUSIC CLASSICAL MUSIC NEWS comedY & VARIETY KPR Programs ALL THINGS CONSIDERED — THE JAZZ SCENE — Featuring RETRO COCKTAIL HOUR — NPR’s popular afternoon news jazz from big bands to current Music that’s shaken, not stirred. and information program. ATC performers, Kansas City musician This KPR-produced program features in-depth reports on David Basse spotlights local features swingin’ bachelor pad business, politics, sports, arts and performers and acts coming to the music from the 1950s and ‘60s, entertainment, with local news area. The Jazz Scene airs Saturdays hosted by Darrell Brogdon. Retro weekdays from Laura Lorson. All from 1-4 p.m. Cocktail Hour airs Saturdays, 7-9 Things Considered airs Monday- p.m., and Fridays, 10 p.m.-midnight. Friday, 3-6 p.m., and Saturday, 4-5 KPR PRESENTS — KPR Presents is p.m. an opportunity to showcase high- RIGHT BETWEEN THE EARS profile, thought-provoking and — The hilarious comedy show ASK ME ANOTHER — The fascinating lectures, discussions features an hour of the troupe’s rambunctious live show from and dialogues recorded favorite and funniest sketches, NPR and WNYC that blends throughout the region. KPR songs, commercials and parodies. brainteasers, pub trivia, comedy and Presents airs Sundays, 8-9 p.m. Airs Sundays, 7-8 p.m. music into an hour of mind-bending fun. Host Ophira Eisenberg invites MORNING EDITION — NPR’s THIS AMERIcaN LIFE — Each guests and listeners alike to stretch popular news program, featuring week host Ira Glass explores their noggins, tickle their funny national and local newscasts, a theme through a playful mix bones and be serenaded by house interviews and commentaries. of radio monologues, mini- musician Jonathan Coulton. Ask Local news from KPR’s Tom documentaries, essays and Me Another airs Saturdays from 11 Parkinson. Morning Edition airs overheard conversations. This a.m.-noon. Monday-Friday, 5-9 a.m. American Life airs Saturdays from noon-1 p.m. CAR Talk — NPR’s hilarious comedy/sibling rivalry/vehicle A NIGHT ON THE TOWN — advice program, hosted by Tom A celebration of the American TRAIL MIX — Kansas Public and Ray Magliozzi. Car Talk airs musical, hosted by George Harter. Radio’s locally produced staple Saturdays, 9-10 a.m., and Sundays, This program brings listeners featuring Celtic, bluegrass, noon-1 p.m. through the past century of contemporary acoustic and folk Broadway and theatrical music. A music, hosted by Bob McWilliams. CLASSIcal MUSIC — The most Night on the Town features a mix Trail Mix airs Sundays from 1-7 p.m. well-known and well-loved classical of show tunes from 9-10 p.m. compositions of all time, hosted by and film scores from 10-11 p.m.
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