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FOOD and SOCIETY NETWORKING CONFERENCE April 23-25, 2003 the Woodlands Conference Center Houston, TX

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FOOD and SOCIETY NETWORKING CONFERENCE April 23-25, 2003 the Woodlands Conference Center Houston, TX W.K Kellogg Foundation FOOD AND SOCIETY NETWORKING CONFERENCE April 23-25, 2003 The Woodlands Conference Center Houston, TX “What Would It Take?” A discussion of how we might together create a food system that fosters healthy communities, people, and ecosystems At the Food and Society Networking Conference participants will examine existing food systems from several points of view with an eye towards discovering what it would take to create the conditions for a widespread shift toward a food system supportive of healthy communities, people, and ecosystems. We intend to create a “space of inquiry” where participants and presenters can share their opinions as well as hear other perspectives that affect their day-to-day situations. Tuesday April 22, 2003 4 – 6 p.m. Registration Grand Ballroom Foyer Day One: Wednesday April 23, 2003 All Plenary Sessions and Openings in Grand Ballroom 7:30 a.m. Continental Breakfast In front of Grand Ballroom 8:30 a.m. Opening Sue Miller Hurst 9:30 a.m. Welcome from W.K. Kellogg Foundation Rick Foster, Vice President for Programs, W.K. Kellogg Foundation 10 a.m. Break 10:30 a.m. PLENARY SESSION I Drivers and Perspectives of the Food System “Production agriculture” and/or the “industrial" food industries are frequently criticized for externalizing their costs. Food companies are seen as offloading hidden costs onto society. Unsustainable production practices harm the environment, degrade our natural resources, biological diversity, and human health. Furthermore, these same companies with the help of various US government agencies encourage obesity, as weight gain and profit gain seem to be directly correlated. This perspective often envisions the consumer as a hapless victim, easily overwhelmed by an endless barrage of sophisticated marketing tricks and brainwashing. Food consumption is actually a complex social and cultural process. Contradictory consumer forces or oppositions, novelty and tradition, health and indulgence, economy and extravagance, and care and convenience are key factors in defining the food industry. This session is about deepening our understanding of how our current food system actually functions. Our panelists will discuss the market and public policy forces that define this industry. 1 Moderator: Eugene Kahn (Gene), President and Chief Executive Officer, Small Planet Foods Resource Panel: Charles Benbrook, President, Benbrook Consulting Services Lawrence Benjamin, Chief Executive Officer, NutraSweet Company Bill Niman, President, Niman Ranch Rory Delaney, Sr. Vice President Strategic Technology Development, General Mills, Inc. Chuck Marcy, President and Chief Executive Officer, Horizon Organic 12:30 p.m. Lunch Woodlands Dining Room BREAKOUTS OR WORKSHOP 2-3:15 p.m. Breakout Session I Breakout Rooms See breakout session schedule 3:45-5 p.m. Breakout Session II Breakout Rooms See breakout session schedule OR 2 – 5 p.m. Workshop Grand Ballroom Resources for Developing and Expanding Community Based Food Systems It is critical that organizations and institutions diversify and expand their funding base in order to remain viable and effective over the long-term. The many programs of the USDA and other agencies continue to be an excellent source of opportunity. In this session participants will have a chance to learn of current federal program priorities, discuss how their project may fit, learn of future directions, and discuss details with leaders of these programs. This is also a chance to inform program leadership of what is working in the field and what areas participants feel these programs should focus on in the future. Introduction: August Schumacher, Former Undersecretary of Agriculture Moderator: Lou Gallegos, Assistant Secretary for Administration, USDA Resource Panel: William Buchanan, Director of Civil Rights and Community Outreach, USDA Risk Management Agency Elizabeth Tuckermanty, National Program Leader for Community Food Systems, USDA-CSREES Community Food Projects Competitive Grant Programs Mark Bailey, USDA-CSREES, Economic and Community Systems Unit Dr. Van Hanh Nguyen, Director, Office of Refugee Resettlement, Health and Human Services 3:15-3:45 p.m. Break 2 – 5 p.m. Breakouts or Workshops as above 6 – 7 p.m. Reception Forest Oasis Event Space (outdoors) 7 – 9 p.m. Dinner Forest Oasis Event Space (outdoors) 2 Day Two: Thursday April 24, 2003 7:30 a.m. Continental Breakfast In front of Grand Ballroom 8:30 a.m. Opening Sue Miller Hurst 9:15 a.m. PLENARY SESSION II “In My Lifetime….”: The Food System I Know and the Food System I Want to See How do young people relate to the food system, and how are some of them working to change it? These questions will be the focus of this session led by two young people whose presentation will include video shot in two Boston-area high schools exploring teenagers’ food choices. By the end, audience members will understand why it is important to include young people in their conversations and actions, and they will have greater insight into what it would take to change the “food reality” for young people. Q & A to follow. Presenters: Wilbur Bullock and Beth Mullen, The Food Project, Boston, MA 10 a.m. Break 10:30 a.m. PLENARY SESSION III Policy Levers for Community-Based Food Systems Food systems have powerful effects on the health of people, communities, ecosystems, and the environment. Agricultural, economic, environmental, and other policies in turn have important effects on food systems. This panel will address how U.S. policy in particular affects local, national, and global food systems. Panelists will explore what kinds of U.S. policy would move us toward a food system that enhances the health of people, communities, ecosystems, and the environment. Q&A will follow. Moderator: Craig Cox, Executive Director, Soil and Water Conservation Society Panel: Hunt Shipman, Staff Director, U.S. Committee on Agriculture Jan Kees Vis, Vice President and Sustainable Agriculture Program Manager, Unilever Corporation Tim Galvin, Senior Analyst, Agriculture and Trade, Committee on the Budget, United States Senate 12:30 p.m. Lunch BREAKOUTS AND WORKSHOPS 2-3:15 p.m. Breakout Session I Breakout Rooms See breakout session list for topics. 3:45-5 p.m. Breakout Session II Breakout Rooms See breakout session list for topics. OR 3 2 – 5 p.m. Workshops Choice A Telling it like it is. How to Talk About Your Work so People Listen: Persuasive Storytelling For Advocates Houston Room Ali Webb, Communications Manager, W.K. Kellogg Foundation Brenda Foster, Senior Director, Vanguard Communications Nicole de Beaufort, Account Supervisor, Vanguard Communications You know the reasons to support community-based food systems, but are you communicating them effectively to consumers, media, and policymakers? Join us for a fun, interactive session where we'll discuss and practice methods for telling more persuasive and compelling stories about farming, food, diet, and health. The workshop will include instruction on presentation skills, message development, and delivery and sound bites. We'll also work on eliminating the jargon that can inhibit clear and effective communication with potential supporters and advocates. OR Choice B Scenarios for the Future of the Agri-Food System: Developing Strategies that Lead to Our Desired Future Grand Ballroom Chris Peterson, Nowlin Chair of Consumer-Responsive Agriculture, Michigan State University With Dr. Peterson as facilitator, participants will explore future scenarios for the agri-food system. These scenarios will suggest the range of possible outcomes for the system's future based on the driving forces and uncertainties that will create the future. After an initial discussion of the scenarios themselves, the remainder of the workshop will focus on having participants develop strategies for responding to the various scenarios as well as strategies for creating the most desirable future. 3:15-3:45 p.m. Break 2 – 5 p.m. Breakouts or Workshops as above 5 p.m. Open time 6 p.m. Dinner Woodlands Dining Room 7:30 p.m. Latin Music and Dancing Woodlands Ballroom (Lessons at 7:30, Dancing ends at 10:30 p.m.) Day 3: Friday, April 25, 2003 7:30 a.m. Continental Breakfast In front of Grand Ballroom 8:30 a.m. Opening Through the Eyes of Youth: Documentation and Storytelling A youth-adult team will present a video reflection of the conference. The team will interview conference participants during the course of the conference and edit a video that will be displayed and utilized to document and archive data, as well as a teaching tool. 4 Presenters: Francisco Guajardo, Co-Founder of Llano Grande Center for Research and Development, Instructor, University of Texas Pan American Martin Rivas, Technician/Webmaster and Video Coordinator, Llano Grande Center for Research and Development Gilbert Perales, Documentarian at the Llano Grande Center for Research and Development 9 a.m. PLENARY SESSION IV Working Across Differences, Differently Our work requires that we effectively work across differences, whether cultural, ethnic, racial or ideological differences, or levels of income or education. For example, farm workers and farmers have often found themselves on different sides of the fence, and industrial food systems seem incompatible with community based food systems. Yet these differences, and many others, are what we have to work through to successfully create the conditions for a more widespread shift toward a food system supportive of healthy communities, people, and ecosystems. In this session our panelists will discuss what their organization is learning as they work across differences to create the conditions for a more widespread shift toward a food system supportive of healthy communities, people, and ecosystems. Moderator: Meg Scott Phipps, Commissioner of Agriculture, North Carolina Department of Agriculture and Consumer Affairs Panel: Guadalupe Gamboa, United Farm Workers Union, Washington State Paul Hollander, Farmer, Washington State Michael Rozyne, Managing Director and Founder, Red Tomato Shirley Sherrod, State of Georgia Director, Federation of Southern Cooperatives 10:45 a.m. Break 11:15 a.m.
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