Truly Alentejo
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HERDADE DO PESO Truly Alentejo INDICATORS Herdade do Peso, produced by Sogrape, is their specialist brand of wines produced entirely in the• Alentejo region. With an attractive and broad range to satisfy consumer needs, the wines of Herdade do Peso are full and captivating, with flavours, aromas and colours that typify the best this region has to offer. Vinha do Monte (both white and red), now recognised as a classic from the region, was launched in• 1991 and was Sogrape’s first offering from the Alentejo. Today, in addition to the above, Herdade do Peso markets a range that includes: the Colheita; the Reserve; the Sossego; the Trinca Bolotas; the Essência do Peso; and the top of the range, Ícone. The Herdade do Peso vineyard includes a 20 hectare dam, whose water is precious for the drip irrigation• system throughout the vineyard and an extensive olive grove. The Herdade do Peso is in Pedrogão in the county of Vidigueira. This name is synonymous with• an abundance of vines in this region, the significance of which has been well-documented throughout the ages. The Herdade do Peso property occupies a total area of 465 hectares. Currently 120 hectares are planted,• with 112 hectares of red grapes (Aragonês, Alicante Bouschet, Syrah, Touriga Nacional, Trincadeira, Petit Verdot, Cabernet Sauvignon, Alfrocheiro, Castelão and Moreto), and only 8 hecta- res of white grapes (Antão Vaz, Arinto and Chardonnay). Before purchasing the Herdade do Peso, Sogrape had, since 1992, already been contracted to purchase• grapes from the property. HISTORY POISED FOR SUCCESS Since the company was founded in 1942, Sogrape has invested in major Portuguese wine regions to fulfill its stated ambition of promoting the unique variety and quality of wines produced in Portugal on the world stage. With a strong presence in the Douro region, the company has rapidly expanded its area of influence to the Vinho Verde and Dão regions, where its contribution is now recognised as being crucial to the survival, these quintessentially Portuguese wines. Therefore, Sogrape’s entry into the Alentejo, the wine region with the highest national growth rate, was natural and inevitable. 1 Be responsible. Drink in moderation. The seemingly late arrival of Sogrape in the Alentejo in the early 1990’s was due, above all, to the way in which the company strategically plans its growth. The Alentejo is an established wine region with a reputation for quality and strong competition, therefore Sogrape took extreme care in asses- sing the viability of making an acquisition in this very important region. The opportunity to gain a foothold in this region arose in the area of Vidigueira. After careful scrutiny and planning Sogrape made this crucial investment that has led to the undeniable success that is Herdade do Peso. This choice, was not only motivated by the well-documented excellence of its natural conditions for grape production, but also by a family connection between the local landowner and some of the company shareholders. This facilitated a very advantageous cooperation. The first wine from the Alentejo to be made by Sogrape appeared in 1991 and was produced with grapes from selected producers in the Vidigueira area. It was vinified in a rented local winery under the specialist guidance of the Sogrape winemaking team, using the technology available to them as one of Portugal’s leading producers. Vinha do Monte, a wine that is now synonymous with the Alentejo region, was the first to be launched. The success of the first harvests hastened the need to strengthen the presence of Sogrape in this region. Herdade do Peso, a beautiful vineyard and olive grove in the parish of Pedrogão, belonging to the family of Fernando Guedes, looked like a leading contender to join the Sogrape portfolio. The company it in 1996, modernised it and made it the centre for its wine production in the Alentejo. As early as 1992, Sogrape signed a contract with the owner for the purchase of grapes direct from Herdade do Peso. Since then, it has provided the technical assistance for planting new vineyards. After the acquisition of the property, this intensified and culminated in the construction of a dedica- ted winemaking centre, enabling the winemaking team led by Miguel Pessanha to achieve a higher level of quality in the production of the different wines, the Reserve Collection, and more recently the Ícone, that the consumers have come to know, love and appreciate. Currently, the Herdade do Peso range offers different levels of complexity and styles, from the ce- lebrated top wine, Icone, to the highly unusual single varieties, from more affordable options such as Vinha do Monte to the exclusive Herdade do Peso Reserve. This means that today the Sogrape brand in the Alentejo can provide a wine to satisfy every taste and moment, as confirmed by the specialist wine press and wine competitions around the world. In short, the grandeur of the Alentejo and the passion of Sogrape for this region compelled us to undertake this project to provide the consumer with the best Alentejo wine it has to offer. 2 Be responsible. Drink in moderation. THE WINEMAKER “The oenologist’s primary role is to interpret nature.” In 1964, Luís Cabral de Almeida was born into a family for who wine has always been something more than just a simple pleasure. Although his origins date back to a farm in Viseu, deep in the Dão region, from where, in 1991 his Sogrape career was launched, and in spite of his first vintage taking place in the Douro, from where he spent the next 10 years in Argentina, his current challenge, has brought him to the Alentejo, - “a region that has always fascinated me for its sense of horizon.” A man of few prejudices, he is well suited to the Alentejo region which warmly welcomed him in 2012. Luís Cabral de Almeida first studied Agricultural Engineering at Universidade de Trás-os-Mon- tes e Alto Douro (UTAD). Deciding to devote himself to oenology, he completed a post-graduate degree from the Charles Stuart University, Australia, with extensive technical training in Bordeaux. Luís always maintains that “the oenologist’s primary role is to interpret nature.” Stemming from his education, experience and upbringing, his belief is that “oenology increasingly depends on the vine”, so that it becomes essential to work closely with viticulture. With his ability to communicate his vision to everyone he works with, his drive to remain well informed about market trends is a reality which he embraces. “An oenologist cannot live in a bubble, isolated from the world.” It was his recent experience in Argentina, as head of Finca Flichman wines, which ultimately made clear to him the relevance of good relations and the relative insignificance of distances. Luís comments, “I’m undou- btedly a regionalist, but my region is Portugal!” Childhood visits to cousins in the Alentejo always captivated him, as did the drawn-out hunts on land adjacent to Herdade to Peso. All these many and varied experiences basically translate into the hundreds of kilometres travelled, sometimes culminating in a typical Alentejan meal, to achieve in a profound knowledge and affection for this region. Married, and a father of three, the youngest incidentally a Mendozan, the Sogrape oenologist is passionate about wine and food. Having taken up the reins of Herdade do Peso in 2012, Luís Cabral de Almeida is also an avid skiing enthusiast, as well as enjoying tennis, golf and spending time in the sun with family and friends. But although he won’t find much snow in the Alentejo, the rest of his history would indicate that he is well suited to this region and that Herdade do Peso will make him feel right at home. 3 Be responsible. Drink in moderation. THE REGION ECONOMIES OF SCALE WHERE THE SMALLHOLDER IS THE EXCEPTION The demarcated region of the Alentejo wine region has a great diversity of soil types. The Herdade do Peso is located in the wine region of Vidigueira in the Alentejo and its historical links to vines and wines dates back to the birth of the nation. The very name “Vidigueira” is associated with an abundance of grape vines, such is the importance that this activity has had throughout the ages. The history of vineyards in the Alentejo region is very long and often troubled. The only archaeolo- gical evidence supporting the use of the wild vines for wine production appears for the first time in the seventh century BC, owing to the presence of the Phoenicians in the region. We also know that the Romans were active producers and consumers of the wine produced here. There are records of large exports of Alentejo wines in the seventeenth century, due to the opening up of the great sea routes which developed world trade at this time. In the nineteenth century, vineyards were widespread throughout the region, but with the arrival of powdery mildew, downy mildew and phylloxera, grape vines almost disappeared in the region, surviving here and there when grown in conjunction with other crops such as olives. The coup de grace, which almost led to the disappearance of vineyards in the region, was delivered by the State in the 1930’s, when it defined the Alentejo as a region for the production of cereals, to launch the Wheat Campaign. The revival of viticulture in the Alentejo occurred in the 1950’s with the establishment of winegro- wers’ cooperatives that somehow managed to give structure to a very disparate wine sector. The great leap towards modernity was provided in the 1980’s with the creation of ATEVA (Associação Técnica dos Viticultores do Alentejo) [Alentejo Association of Winegrowers], in 1983, and CVRA (Comissão Vitivinícola Regional do Alentejo) [Alentejo Regional Winegrowing Commission] in 1989.