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Aveda Ingredient Sourcing

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Aveda Ingredient Sourcing aveda ingredient sourcing caring for the world we live in MISSION OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD. VISION CONNECTING BEAUTY, ENVIRONMENT AND WELL-BEING BELIEFS 1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable.4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example. table of contents understanding your cosmetic label . 1 understanding a drug facts panel . 2 green ingredient policy . 3–4 green ingredient and organic timeline . 5–6 sourcing stories . 7–13 argan from morocco . 7 babassu from brazil . 8 cistus from spain . 9 rose and lavender from bulgaria . 10 sandalwood from australia . 11 turmeric and amla from india . 12 urukum from brazil . 13 ecocert® certification . 14 aveda and cradle to cradle® . 15 understanding your cosmetic label We know that reading cosmetic labels can sometimes be confusing . That’s why we’ve created this guide to help you understand the various symbols and statements that may appear on your favorite products . 1 . Product Identity: Statement of what the product is . 4 . Directions for Use: How, when and where to use 2 . Net Contents: The amount of product in the the product . package . The “e” following the volume declaration 5 . Name/Location of Manufacturer or Distributor: 1 is a guarantee that the product has been filled in Who made the product and where the manufacturer accordance with the average system of measures or distributor is located . The London address and used in the European Union (EU) . Post Code are underlined to indicate the main 2 3 . Product Ingredients: All ingredients used in the contact office in the EU . Product inquiries can be formula in descending order of concentration . This sent to this address . is especially important for guests who are seeking 6 . Country of Origin: The country that manufactures or a specific ingredient or want to avoid one . produces the product . 7 Period . After Opening Symbol: The recommended number of months within which the product should be used after you have first opened and used 4 it, provided the product has been stored under normal conditions and not exposed to extreme 9 temperatures . For example, 24M means you should replace the product within 24 months of opening . 3 This number will vary based on the type of cosmetic product . 8 A. symbol that means our company contributes to European programs for the proper disposal and recycling of all packing components . 9 . Warnings/Cautions: What to do and not do with 10 the product . 10 . Hand in Book Symbol: Additional information is 6 7 available elsewhere in the packaging, such as in 8 a leaflet, card or tag . 5 1 understanding a drug facts panel 1 . Active Ingredients: The active ingredients and their percentages contained in the product . 2 . Purpose: The function of the product . 3 . Uses: The appropriate use of the product . 4. Warnings: Cautionary information and, if applicable, action to take, such as when to discontinue use . 5 . Directions: How to use the product and other pertinent information . 6 . Inactive Ingredients: The inactive ingredients contained in the product in descending order of concentration . OTHER STATEMENTS YOU MIGHT SEE ON YOUR LABEL: Sun Protection Measures: The steps to take for full sun protection . Other Information: Any additional product information . Questions or Comments: The manufacturer’s contact information so guests can provide feedback and/or ask questions . 1 2 6 3 4 5 2 green ingredient policy “ GREEN Ingredients” ARE ONE OR MORE OF At Aveda, we continually seek to increase the use Aveda tries to ensure our products will not only benefit THE Following: of naturally derived ingredients in our products . our guests through exceptional performance but “Naturally derived” means that an ingredient meets positively impact the people and economies from • Are sourced from organic, sustainable or certain criteria, including: which the product’s ingredients are sourced . Aveda renewable plant-based origins • Must be derived from a plant, non-petroleum firmly believes that we will succeed in this effort by striving to use green ingredients in our products • Represent ecological and cultural diversity mineral, inorganic or other natural source whenever possible . by being sourced from different habitats (e g. ., water) all over the world • More than 50% of the molecular weight must come To facilitate the selection of ingredients that meet these standards, Aveda partners with the • Provide fair compensation to suppliers from natural sources Environmental Protection Encouragement Agency • Have no negative impact on the • Other criteria must be met for suitability of use (for (EPEA), an environmental research institute located ecosystems from which they are sourced example, we avoid certain types of processing) in Germany and led by Michael Braungart, co-author • Are biodegradable Aveda looks at our products’ environmental of Cradle to Cradle® design principles for products . impact and considers the following when Aveda is constantly evolving our ingredient sourcing • Involve environmentally responsible formulating products: processes to meet our goals and move our business processing (for example, steam toward our vision . As we evolve, we continually • The raw materials for ingredients used in our distillation rather than chemical measure our past accomplishments and plan for products (for example, we do not use endangered extraction of essential oils) future improvements . plant species) • Are animal-friendly (Aveda does not test products on animals or ask others to do • The impact on the communities and ecosystems so on our behalf except if required by law, that provide the raw materials and we actively support the development • The processing of raw materials into ingredients of alternative methods to animal testing) used in our products • The impact of the finished products on people and the environment 3 Visit www .aveda com. to learn more . green ingredient policy aveda GREEN INGREDIENT POLICY IN practice: • Since 2000, Aveda has substantially increased • Aveda is the first beauty company manufacturing its purchases of organic raw herbal ingredients with 100% certified wind power at our primary and organic essential oils from 20–25% of total manufacturing facility in Blaine, MN *. tonnage to 89–90% while also increasing our • Aveda pioneered the use of up to 100% total tonnage significantly . The exact percentage post-consumer recycled (PCR) content in varies slightly from year to year due to product its packaging . mix and availability of certified ingredients . • Aveda pioneered the Recycle Caps with • Aveda is phasing out parabens from its existing Aveda program . product formulas and developing new formulas without paraben . We now have more than 480 • Aveda continues to seek greener alternatives paraben-free product formulas on the market. for certain ingredients in existing products by applying EPEA principles . • Establishing Soil to BottleSM traceability allows Aveda to progressively document and expand the • Aveda continues to develop sustainable plant- sourcing of ingredients while promoting quality based alternatives to replace petrochemicals . through the supply chain . • Aveda products are not formulated with sodium • Aveda has established programs that promote lauryl sulfate . the sourcing of GMO-free ingredients. * Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers’ Corporate Websites in April 2007 . • Aveda is partnering with the EPEA for ongoing The wind energy goes into a utility grid from which we evaluation of the raw materials used in Aveda draw power . products by applying Cradle to Cradle® design principles . To date, the EPEA has reviewed more than 600 ingredients for Aveda . • Aveda is phasing out EDTA from its exisitng product formulas and replacing it with naturally derived alternatives . Visit www .aveda com. to learn more . 4 greenGreen ingredient Ingredient andand Organic organic Timeline timeline 1988 1988–2006 – 2006 The ingredients used by Aveda impact the world by the business partners we choose and by the type of ingredients we source. Aveda strives to partner with indigenous and traditional communities and to use organic plant-based ingredients whenever possible. These are just some of our milestones. Morikue™ (Peru) Partnership Rose and Lavender Babassu (Brazil) Aveda obtains morikue, a protein Yawanawa (Brazil) (Bulgaria) Partnership Partnership from Brazil nuts from people of the Partnership Aveda enters partnership with Aveda partners with local Madre de Dios, a rainforest region a farmer who re-purchased the First indigenous partnership communities in Brazil and assists of Peru. family distillery after it was with the Yawanawa tribe in the them in getting their babassu oil confi scated by the communist Brazilian rainforest for uruku certifi ed organic. Aveda works regime. Growing organically pigment in Aveda makeup. First Products Made with to expand the use of babassu certifi ed rose and lavender Candles oil in its line of products, and reopening the distillery, Certifi ed Organic Ingredients developing 3 new proprietary helping to support economic Herbal Science Remedy™ and Sea Without Paraffi n organically-derived ingredients development to this region. Aveda has never used Science Remedy™ contained 100% for cleansing and conditioning.
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