Edwards' 70-Race Skid Ends at Phoenix
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Video Name Track Track Location Date Year DVD # Classics #4001
Video Name Track Track Location Date Year DVD # Classics #4001 Watkins Glen Watkins Glen, NY D-0001 Victory Circle #4012, WG 1951 Watkins Glen Watkins Glen, NY D-0002 1959 Sports Car Grand Prix Weekend 1959 D-0003 A Gullwing at Twilight 1959 D-0004 At the IMRRC The Legacy of Briggs Cunningham Jr. 1959 D-0005 Legendary Bill Milliken talks about "Butterball" Nov 6,2004 1959 D-0006 50 Years of Formula 1 On-Board 1959 D-0007 WG: The Street Years Watkins Glen Watkins Glen, NY 1948 D-0008 25 Years at Speed: The Watkins Glen Story Watkins Glen Watkins Glen, NY 1972 D-0009 Saratoga Automobile Museum An Evening with Carroll Shelby D-0010 WG 50th Anniversary, Allard Reunion Watkins Glen, NY D-0011 Saturday Afternoon at IMRRC w/ Denise McCluggage Watkins Glen Watkins Glen October 1, 2005 2005 D-0012 Watkins Glen Grand Prix Festival Watkins Glen 2005 D-0013 1952 Watkins Glen Grand Prix Weekend Watkins Glen 1952 D-0014 1951-54 Watkins Glen Grand Prix Weekend Watkins Glen Watkins Glen 1951-54 D-0015 Watkins Glen Grand Prix Weekend 1952 Watkins Glen Watkins Glen 1952 D-0016 Ralph E. Miller Collection Watkins Glen Grand Prix 1949 Watkins Glen 1949 D-0017 Saturday Aternoon at the IMRRC, Lost Race Circuits Watkins Glen Watkins Glen 2006 D-0018 2005 The Legends Speeak Formula One past present & future 2005 D-0019 2005 Concours d'Elegance 2005 D-0020 2005 Watkins Glen Grand Prix Festival, Smalleys Garage 2005 D-0021 2005 US Vintange Grand Prix of Watkins Glen Q&A w/ Vic Elford 2005 D-0022 IMRRC proudly recognizes James Scaptura Watkins Glen 2005 D-0023 Saturday -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
TRACKSIDE 2016 Welcome to the Firestone 600, the Ninth Round of the 2016 Verizon Indycar Series Season
VERIZON INDYCAR SERIES TRACKSIDE 2016 Welcome to the Firestone 600, the ninth round of the 2016 Verizon IndyCar Series season. The INDYCAR and Texas Motor Speedway communications staffs are here to assist. Direct questions and requests to a member of either staff in the media center. INDYCAR Communications Contacts Mike Kitchel, Director, Communications P: (317) 492-6453 C: (317) 716-5256 [email protected] Pat Caporali, Senior Manager, Media Relations P: (317) 492-4547 C: (317) 447-5789 [email protected] • Kate Guerra, Senior Manager, Advance Communications P: (317) 492-8577 C: (317) 800-8438 [email protected] Mark Robinson, Senior Manager, Editorial P: (317) 492-8538 C: (317) 308-1464 [email protected] Cathy Kightlinger, Manager, Lifestyle Communications P: (317) 492-8534 C: (317) 797-3490 [email protected] Arni Sribhen, Coordinator, Media Relations P: (317) 492-8531 C: (317) 506-4816 [email protected] Texas Motor Speedway Media Relations Contacts: Mike Zizzo, Vice President, Media Relations P: (817) 215-8520 C: (817) 528-4676 [email protected] Gregg Elkin, Manager, Media Relations P: (817) 215-8523; C: 817 937-9206, [email protected] Louis Mora, Manager, Media Relations P: (817) 215-8521; C: (817) 528-3769, [email protected] INDYCAR Media Website – media.indycar.com A media-only section of INDYCAR’s website is available at media.indycar.com. The site contains content about the Verizon IndyCar Series, including: INDYCAR, Verizon IndyCar Series and Mazda Road to Indy logos -
INDOOR OUTDOOR Ibday Is1970at Your Ford Dealers!
: J - ■ ,V PAGE TWENTY-F6UR im iE S D A Y , SEPTEMBER 18, 1969 Hanrbpatpr iEu^ning IS^rali) Average Daily Net Press Ron Cub Scout Pack 47 of South ■W The Week BtoM About Town United Methodist Church will J m e 28, 1M8 TTie Weather have its first meeting of the- ACS Unit Plans Center Congregational Otear, cool tonight with Iowa deason Friday at 7 p.m. at the Church CovinoU will meet to church. All pack members October Parley In 40a. Oiance of froot In norm night at 7:30 In the Federation should wear full imlform. Boys 15,459 ally colder areto. Tomorrow Room. The public education commit '/i PRICE SPECIAL ON surniy, a bit milder whfa hlgha from 8 through 10 years of age tee of the Manchester Unit of Interested in Joining the padc ____ DYNAMIC WHEEL BALANCINO Mmtdieeter— A City of VUUun Charm 66 to TO. Members of Trinity Covenant the American Cancer Society Is VOL. L X X X V m , NO. 298 maljr attend this meeting, ac planning an open meeting In Church will conduct a service companied by at least one par ' / (TWENTY-POUR PAGES—TWO SECTIONS) October, at a time to be an BIANCHKSTER, c o n n , FRIDAY, SEPTEBIBER 19, 1969 tomorrow at 1:30 p.m. at the ent. PRICE TEN CENTS Meadows Convalescent Home. nounced. FRONT END DYNAMICS . The program will include a The Adult Discussion Group film and a panel discussion by 244 BROAD STREET (Behind Dairy Queen) Jehovah’s Witnesses will hold of South United Methodist local physicians, and will be MANCHESTER, CONN. -
Denny Hamlin Driver, #11 Fedex Chevrolet Monte Carlo Ss
DENNY HAMLIN DRIVER, #11 FEDEX CHEVROLET MONTE CARLO SS Birthdate : November 18, 1980 Hometown : Chesterfield, VA Resides : Davidson, NC Height : 6’0” Weight : 170lbs Marital Status : Single Favorite Driver : Bill Elliott Denny Hamlin will take the wheel of the #11 FedEx Chevrolet in 2007 looking to build on an impressive rookie season and once again challenge for the NASCAR NEXTEL Cup Championship. Hamlin’s rise to NASCAR’s top level has been nothing short of meteoric, considering he was driving Late Model stock cars only three years ago. In 2006, Hamlin burst on the scene with his win at the prestigious Bud Shootout at Daytona, and carried that early momentum into one of the most successful rookie campaigns in NASCAR history. On his way to becoming the first ever rookie to earn a spot in the Chase for the NEXTEL Cup, Hamlin posted his first career Nextel Cup win in dominating style at Pocono Raceway. He captured three Bud Pole awards, both Pocono stops and homecoming triumph at Richmond International Raceway. By the time Hamlin sealed the Raybestos Rookie of the Year award, he was challenging for a Nextel Cup championship, ultimately finishing third. Hamlin’s abilities were on display in the Busch Series in 2006 as well. In his second full season, Hamlin recorded two wins, 23 top-ten finishes and seven pole awards. While Hamlin now finds himself racing at the highest level of NASCAR, he has been winning races since the early age of seven when he began his career racing karts in the Junior Sportsman League. -
Indy 500 Starting Lineup.Xlsx
Verizon IndyCar Series 99th Indianapolis 500 Mile Race at Indianapolis Motor Speedway Sunday, May 17, 2015 QUALIFYING RESULTS Avg. QP Car Driver Hometown Car Name Entrant Total Time Speed Row 1 1 9 Scott Dixon Auckland, New Zealand Target Chip Ganassi Racing Chevrolet Chip Ganassi Racing Teams 02:38.7579 226.760 2 1 Will Power Toowoomba, Australia Verizon Team Penske Chevrolet Verizon Team Penske 02:39.0458 226.350 3 22 Simon Pagenaud Montmorillon, France Avaya Team Penske Chevrolet Team Penske 02:39.1900 226.145 Row 2 4 10 Tony Kanaan Salvador, Brazil NTT Data Chip Ganassi Racing Chevrolet Chip Ganassi Racing Teams 02:39.6428 225.503 5 3 Helio Castroneves Sao Paulo, Brazil Shell V-Power Nitro+ Team Penske Chevrolet Team Penske 02:39.6439 225.502 6 25 Justin Wilson Sheffield, England Andretti Autosport Honda Andretti Autosport 02:39.8022 225.279 Row 3 7 11 Sebastien Bourdais Le Mans, France Hydroxycut-HAUS Vaporizer KVSH Chevrolet KVSH Racing 02:39.8626 225.193 8 27 Marco Andretti Nazareth, Pa. Snapple Honda Andretti Autosport 02:39.8659 225.189 9 21 Josef Newgarden Hendersonville, Tenn. Century 21 CFH Racing Chevrolet CFH Racing 02:39.8670 225.187 Row 4 10 6 JR Hildebrand Sausalito, Calif. Preferred Freezer CFH Racing Chevrolet CFH Racing 02:39.9297 225.099 11 26 Carlos Munoz Bogotá, Colombia AndrettiTV Cinsay Honda Andretti Autosport 02:39.9703 225.042 12 20 Ed Carpenter Indianapolis, Ind. Fuzzy's Vodka CFH Racing Chevrolet CFH Racing 02:40.0830 224.883 Row 5 13 32 Oriol Servia Pals, Spain Rahal Letterman Lanigan Racing Honda Rahal Letterman Lanigan Racing 02:40.1585 224.777 14 83 Charlie Kimball Camarillo, Calif. -
Lumpkin County
Volume 122, No. 49 Dahlonega, Ga. 30533 April 4, 2012 thedahloneganugget.com 75 cents Who’s to blame for Dempsey debacle? By Matt Aiken stated Langely. “Although I The Nugget was present, I did not then The answer to what exact- Court offi cials off er diff ering versions of events that know him or the position he ly went wrong in the Lewis held.” Dempsey murder case may Prescott went on to serve depend on who you ask. led to release of accused murderer Lewis Dempsey as the jury foreman, despite It was a little less than two the fact that an elected offi cial weeks ago that the Georgia cannot sit on such a group. As Supreme Court ruled that a bor Jewell Crane. all. over the grand jury when in the courtroom as well. a result the initial indictment series of gaffes by the Enotah A few days after that rul- “I have always tried to be Ralph Prescott identifi ed “Prescott stood to indicate was deemed invalid. Judicial Circuit freed the 74- ing, newly-resigned Lumpkin cooperative with The Nug- himself as an acting Dahlone- he was an elected offi cial, and “Although Mr. Langley year-old murder suspect from County Superior Court Judge get,” she wrote. “But I feel as ga city council member. Alderman said she knew his was in court at the time the being re-indicted on charges Lynn Alderman sent out an though I was thrown under District Attorney Jeff situation, apparently believ- fi rst grand jury was formed, I related to the 2009 shooting email saying she would take the bus here.” Langley, who was then an as- ing he was a former elected of- death of his -
Great Ghosts, Goblins and Ghouls!
www.middlesborodailynews.com Tuesday, November 1, 2011 Serving the Tri-State community Printed on 100% Recycled Newsprint 16 Pages, 50¢ LikeLike aa dream:dream: NightmareNightmare onon 20th20th StreetStreet hashas successfulsuccessful firstfirst runrun Over 350 people line up for Haunted House at Bell County Museum LEFT: Over 350 people gathered in front of the Bell County History Museum on Saturday for admission to the Haunted House. (Photo submitted | SHARON VAUGHN) ABOVE: Pictured are the haunts that spooked a crowd of people on Saturday night at the Bell County History Museum Haunted House. The characters were students in Amy Simpson’s Intro to Theatre class at Southeast Kentucky Community and Technical College. Pictured in the center, kneeling, is Simpson, herself. (Photo submitted) MIDDLESBORO — Discover Downtown Middlesboro (DDM) amd the Bell County Historical Society Event organizer created a Halloween extravaganza on Saturday, “Nightmare on 20th Street,” and locals attended en masse, to the tune of 1,500 people! takes a tumble A haunted house was held inside the Bell County Museum, and a block party on North 20th Street from the School Board Building to the Fire Department Building. There was a costume contest, Halloween games, pumpkin contests, music, and a few scary surprises. ThinkThink pink!pink! CommunityCommunity organizesorganizes forfor breastbreast cancercancer awarenessawareness Main Street Pineville and Bell County Health Department hosted a community event in front of the Bell County Courthouse on Monday in honor of breast cancer awareness month. Pineville Mayor Sherwin Rader and Main Street Director JoAnna Foley were both present and RAY WELCH | Middlesboro Daily News read messages about The Queen of Downtown, er, Discover breast cancer prevention. -
Here's the Scoop
WWW.YOURDAILYJOURNAL.COM Friday, July 5, 2013 Rockingham, NC 50 cents Andrews returns from Sea of Galilee Special to the Daily Journal University of North Carolina at Chapel Hill student Austin Glock Andrews, 18, of Hamlet, went on a trip Contributed photo that changed his life. State Rep. Garland E. Pierce was recently recognized by the He is a rising sopho- Community Success Initiative. more, double majoring in Classical Archaeology and Religious Studies. He travelled to the Sea of Galilee in Israel and Pierce honored took part in an excava- tion that lead to an inter- esting find. The Scoop on the dig for reentry work Huqoq is an ancient village located just Staff Report ardent supporter of the northwest of the Sea of work of Community Galilee, an area famous- State Rep. Garland E. Success Initiative almost ly associated with the Pierce was recently recog- as long as its existence. ministry of Jesus. This nized for his work helping His advocacy for reen- is the third season of those convicted of crimes try led to the bi-parti- the Huqoq Excavation transition back into the san co-sponsorship of a Project and it is lead by community. reentry study bill in the Jodi Magness, who is Pierce and two oth- 2009 long legislative ses- the Kenan Distinguished ers were honored during sion. The recommenda- Professor for Teaching the 9th anniversary cel- tions from this year-long Excellence in Early ebration of Community study led to the push for Judaism in the Religious Photos by Jim Haberman Success Initiative during strong reentry legislation, Studies Department at Students from the University of North Carolina at Chapel Hill and Jodi Magness, the direc- luncheon hosted at the with a focus on remov- UNC. -
Papa John's Back in Business
WEEKEND EDITION FRIDAY, APRIL 6 & SATURDAY, APRIL 7, 2012 | YOUR COMMUNITY NEWSPAPER SINCE 1874 | 75¢ Lake City Reporter LAKECITYREPORTER.COM Skunkie Acres called ‘nuisance’ Tractor & engine show The 24th annual Antique Commissioner Tractor and Engine Show Ron Williams: ‘The continues Friday and Saturday from 9 a.m. to 5 smell is awful.’ p.m. at the Stephen Foster Folk Culture Center State HANNAH O. BROWN Park in White Springs. [email protected] See working equipment and demonstrations from Commissioner Ron rural America’s history. Williams declared Skunkie There will be competitions Acres, a self-described for adults and children and exotic zoo and animal on Saturday an antique trac- rescue shelter in White tor parade. Admission is Springs, a “nuisance” at $5 per vehicle of up to six the county commission people. (See story on 5A.) meeting on Thursday. “The smell is awful,” Painting contest Williams said. Williams said that he The Art League of North JASON MATTHEW WALKER/Lake City Reporter had recieved continual Florida is sponsoring an art Clanton uses non-potable water to spray deposits and debris free from a clarifier, which can hold about 250,000 gallons complaints from neighbors contest (plein air) on April of water. of the shelter concerning 7 as part of the Alligator an unpleasant odor, horses Lake Festival. Check- tied to county roads, horse in is between 8:30 a.m. feces on roads around the and 11:30 a.m. at the Art facility and barking dogs. League booth. The judging Williams also said the and awards will be present- shelter was calling itself a ed shortly after noon.