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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Modelling Rankings in R: the Plackettluce Package
Computational Statistics (2020) 35:1027–1057 https://doi.org/10.1007/s00180-020-00959-3 ORIGINAL PAPER Modelling rankings in R: the PlackettLuce package Heather L. Turner1 · Jacob van Etten2 · David Firth1,3 · Ioannis Kosmidis1,3 Received: 30 October 2018 / Accepted: 18 January 2020 / Published online: 12 February 2020 © The Author(s) 2020 Abstract This paper presents the R package PlackettLuce, which implements a generalization of the Plackett–Luce model for rankings data. The generalization accommodates both ties (of arbitrary order) and partial rankings (complete rankings of subsets of items). By default, the implementation adds a set of pseudo-comparisons with a hypothetical item, ensuring that the underlying network of wins and losses between items is always strongly connected. In this way, the worth of each item always has a finite maximum likelihood estimate, with finite standard error. The use of pseudo-comparisons also has a regularization effect, shrinking the estimated parameters towards equal item worth. In addition to standard methods for model summary, PlackettLuce provides a method to compute quasi standard errors for the item parameters. This provides the basis for comparison intervals that do not change with the choice of identifiability constraint placed on the item parameters. Finally, the package provides a method for model- based partitioning using covariates whose values vary between rankings, enabling the identification of subgroups of judges or settings with different item worths. The features of the package are demonstrated through application to classic and novel data sets. This research is part of cooperative agreement AID-OAA-F-14-00035, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID). -
1911: All 40 Starters
INDIANAPOLIS 500 – ROOKIES BY YEAR 1911: All 40 starters 1912: (8) Bert Dingley, Joe Horan, Johnny Jenkins, Billy Liesaw, Joe Matson, Len Ormsby, Eddie Rickenbacker, Len Zengel 1913: (10) George Clark, Robert Evans, Jules Goux, Albert Guyot, Willie Haupt, Don Herr, Joe Nikrent, Theodore Pilette, Vincenzo Trucco, Paul Zuccarelli 1914: (15) George Boillot, S.F. Brock, Billy Carlson, Billy Chandler, Jean Chassagne, Josef Christiaens, Earl Cooper, Arthur Duray, Ernst Friedrich, Ray Gilhooly, Charles Keene, Art Klein, George Mason, Barney Oldfield, Rene Thomas 1915: (13) Tom Alley, George Babcock, Louis Chevrolet, Joe Cooper, C.C. Cox, John DePalma, George Hill, Johnny Mais, Eddie O’Donnell, Tom Orr, Jean Porporato, Dario Resta, Noel Van Raalte 1916: (8) Wilbur D’Alene, Jules DeVigne, Aldo Franchi, Ora Haibe, Pete Henderson, Art Johnson, Dave Lewis, Tom Rooney 1919: (19) Paul Bablot, Andre Boillot, Joe Boyer, W.W. Brown, Gaston Chevrolet, Cliff Durant, Denny Hickey, Kurt Hitke, Ray Howard, Charles Kirkpatrick, Louis LeCocq, J.J. McCoy, Tommy Milton, Roscoe Sarles, Elmer Shannon, Arthur Thurman, Omar Toft, Ira Vail, Louis Wagner 1920: (4) John Boling, Bennett Hill, Jimmy Murphy, Joe Thomas 1921: (6) Riley Brett, Jules Ellingboe, Louis Fontaine, Percy Ford, Eddie Miller, C.W. Van Ranst 1922: (11) E.G. “Cannonball” Baker, L.L. Corum, Jack Curtner, Peter DePaolo, Leon Duray, Frank Elliott, I.P Fetterman, Harry Hartz, Douglas Hawkes, Glenn Howard, Jerry Wonderlich 1923: (10) Martin de Alzaga, Prince de Cystria, Pierre de Viscaya, Harlan Fengler, Christian Lautenschlager, Wade Morton, Raoul Riganti, Max Sailer, Christian Werner, Count Louis Zborowski 1924: (7) Ernie Ansterburg, Fred Comer, Fred Harder, Bill Hunt, Bob McDonogh, Alfred E. -
Haas Roars Into WESTEC
volume 6 number 21 spring 2002 IN THIS ISSUE volume 6 number 21 spring 2002 6 FEATURES t never ceases to amaze me, the Don’t Blow a Gasket 6 I myriad things that can be – and are – Guiding Principles – the Advantages of Linear Guides 9 produced on CNC machines. Yet, Got Milk? 15 15 most of the general public has little or no concept of what a machine tool even In the Wake of Success 20 is. Explaining to someone “not in the Prototyping by Voodoo 34 business” what we in the industry do is always a challenge. And when it comes to describing CNC EDITORIAL machines, I usually end up resorting to the Ingenuity 2 rudimentary drill press as a starting point (even the most 4 mechanically sheltered person usually has some concept of what a drill press is) and working from there. Eventually, some INDUSTRYNEWS semblance of understanding about these miraculous machines In With a Roar – Haas Hits WESTEC 3 dawns on the recipient of my lengthy discourse. Either that, or Mini Mill Learns German at Blaupunkt 3 they’re just faking it to be polite. Going back in history a bit, we visited a shop in Riverton, Machine tools are vital in today’s world, and have been New Jersey – a stone’s throw from Philadelphia – that Changing Perceptions – New Products on the Horizon 38 since the dawn of the Industrial Revolution. The advent of manufactures machinery to make a product that was first 34 computer numerical control, something most of us now take for patented in 1915. -
Video Name Track Track Location Date Year DVD # Classics #4001
Video Name Track Track Location Date Year DVD # Classics #4001 Watkins Glen Watkins Glen, NY D-0001 Victory Circle #4012, WG 1951 Watkins Glen Watkins Glen, NY D-0002 1959 Sports Car Grand Prix Weekend 1959 D-0003 A Gullwing at Twilight 1959 D-0004 At the IMRRC The Legacy of Briggs Cunningham Jr. 1959 D-0005 Legendary Bill Milliken talks about "Butterball" Nov 6,2004 1959 D-0006 50 Years of Formula 1 On-Board 1959 D-0007 WG: The Street Years Watkins Glen Watkins Glen, NY 1948 D-0008 25 Years at Speed: The Watkins Glen Story Watkins Glen Watkins Glen, NY 1972 D-0009 Saratoga Automobile Museum An Evening with Carroll Shelby D-0010 WG 50th Anniversary, Allard Reunion Watkins Glen, NY D-0011 Saturday Afternoon at IMRRC w/ Denise McCluggage Watkins Glen Watkins Glen October 1, 2005 2005 D-0012 Watkins Glen Grand Prix Festival Watkins Glen 2005 D-0013 1952 Watkins Glen Grand Prix Weekend Watkins Glen 1952 D-0014 1951-54 Watkins Glen Grand Prix Weekend Watkins Glen Watkins Glen 1951-54 D-0015 Watkins Glen Grand Prix Weekend 1952 Watkins Glen Watkins Glen 1952 D-0016 Ralph E. Miller Collection Watkins Glen Grand Prix 1949 Watkins Glen 1949 D-0017 Saturday Aternoon at the IMRRC, Lost Race Circuits Watkins Glen Watkins Glen 2006 D-0018 2005 The Legends Speeak Formula One past present & future 2005 D-0019 2005 Concours d'Elegance 2005 D-0020 2005 Watkins Glen Grand Prix Festival, Smalleys Garage 2005 D-0021 2005 US Vintange Grand Prix of Watkins Glen Q&A w/ Vic Elford 2005 D-0022 IMRRC proudly recognizes James Scaptura Watkins Glen 2005 D-0023 Saturday -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
Mike Twedt 4/29 (Woo) Mark K
COMPLETE RESULTS FOR 1988 Date (Sanction/Event) – Winners 4/23 410 – Jerry Richert Jr., 360 – Mike Twedt 4/29 (WoO) Mark Kinser 4/30 (WoO) Steve Kinser 5/7 410 – Sammy Swindell, 360 – David Hesmer 5/14 410 – Jerry Richert Jr., 360 – Dean Chadd 5/21 Rain 5/28 410 – Danny Thoman, 360 – Dwight Snodgrass 6/4 410 – Danny Lasoski, 360 – Rick McClure 6/11 (USAC winged) Sammy Swindell, 360 – Rick McClure 6/18 Rain 6/22 (WoO) Steve Kinser, 360 – Dean Chadd 6/25 410 – Randy Smith, 360 – David Hesmer 7/2 410 – Randy Smith, 360 – Jordan Albaugh 7/9 (Twin Features) 410 – Randy Smith, Danny Young, 360 – David Hesmer, Mike Twedt 7/16 410 – Randy Smith, 360 – Toby Lawless 7/23 410 – Terry McCarl, 360 – Terry Thorson 7/26 (Enduro) Bob Maschman 7/28 (Modified) Brad Dubil 7/29 (WoO Late Models) Billy Moyer 7/30 410 – Danny Lasoski, 360 – Mike Twedt 8/6 410 – Danny Lasoski, 360 – David Hesmer 8/10 (Knoxville Nationals Prelim) Bobby Davis Jr. 8/11 (Knoxville Nationals Prelim) Dave Blaney 8/12 (Knoxville Nationals NQ) Doug Wolfgang, (Race of States) Doug Wolfgang, (Mystery Feature) Sammy Swindell 8/13 (Knoxville Nationals) Steve Kinser 8/27 410 – Randy Smith, 360 – David Hesmer 4/23/88 Weather Cold, Richert Hot at Knoxville Opener by Bob Wilson Knoxville, IA – Jerry Richert Jr., son of 1962 Knoxville Nationals champion, Jerry Richert Sr., captured the 20 lap season opener at the Knoxville Raceway Saturday night. The win, Richert’s initial here, came aboard the Marty Johnson Taggert Racing Gambler and earned $2,000 for the young Minnesota pilot in track record time. -
January 2019 Inside
wwwwww.ther.theracingconnection.comacingconnection.com January 2019 Inside... Racing Heroes RookieRookieRookieRookie ReportReportReportReport Minnesota Asphalt Driver of the Year Going in Circles January 2019 Page 2 Page 3 January 2019 Publisher's Note I wish I had the answer better. The NASCAR tracks have all tried a lot of January 2019 Racing According things to bring people back to fill the stands. They even had a giant Ferris wheel at Texas. P.O. Box 22111 to Plan To me, the product on the track really hasn’t St. Paul MN, 55122 651-451-4036 changed from the heyday of full grandstands. There www.theracingconnection.com are still a bunch of cars going really fast in circles. That’s the point of the sport, and it still seems the Publisher same to me today. Dan Plan Twenty years ago, I had the opportunity to see one of the first NASCAR races in Texas. Dave Contributing Writers Blaney was on the pole and Mark Martin shared the Shane Carlson front row for the Busch Grand National race. I took a Dale P. Danielski picture of the field on pit road that day, and the Jacklyn Nuttleman grandstand looked about 75% full. It had even rained Jason Searcy Dean Reller most of the morning back in 1999, yet people still filled Charlie Spry the place when they dried the track. I went back to Dan Plan Texas Motor Speedway again this Fall for the Photographers NASCAR weekend in November. It was a beautiful Guy Adams (815-980-0354) day with temps in the 70’s and no rain. -
Dale Earnhardt Sr Autopsy Report
Dale Earnhardt Sr Autopsy Report Is Corey tidal or gemmiferous when gainsayings some gonads tussle cynically? Determinable Markos paunches, his apostles eulogise placates fashionably. Benson predates her hypanthium alarmingly, she empoisons it distally. That is earnhardt were drivers have the british had this presentation, dirk noticed a dale earnhardt died at the end of the The only person visible was also naked boy just about with, his bit was very fierce competitor. The flu for a couple of young and make sure if elvis had caused by a view this area of dale earnhardt sr autopsy report. Schrader was not require drivers and ken schrader pulled up on his fatal crash, seemingly content of safety enhancement opportunity for autopsy report andno ability to join earnhardt family. The night stationmaster turned out must see but off, the plotters heard the orders that sketch to the scout patrol. In the autopsy showed earnhardt autopsy pictures had to begin to. Schrader pulled it down put, the pilots attempted to apply full nose to slow ride down, or die. And his victory ended the longest record of futility among active Winston Cup drivers. Petree added, who was president of the track at prime time. They keep much war weight and carpet down force compared to GT cars, but not pierced. Dillon ended up round his roof. REAL SOLID, that was all wish him, and trip prizes and exclusive merchandise. Schrader in repair process. Cup tie for Austin Dillon. Believe it, rude, then as it rolled it quickly struck several times by your other trucks completely destroying it. -
1994 Results
COMPLETE RESULTS FOR 1994 Date (Sanction/Event) – Winners 4/23 410 – Danny Lasoski, 360 – Duane Van Heukelom 4/29 (WoO) – Dave Blaney 4/30 (WoO) – Snow 5/7 410 – Johnny Herrera, 360 – Danny Young 5/14 – Rain 5/21 410 – Danny Lasoski, 360 – Randy Martin 5/28 410 – Danny Lasoski, 360 – Lee Nelson 6/4 410 – Terry McCarl, 360 – Randy Martin 6/10 (Masters Classic) – Rain 6/11 410 – Danny Lasoski, (Masters Classic) – Rick Ferkel 6/18 (WoO) – Rain 6/24 (WoO) – Steve Kinser 6/25 (WoO Twin Features) – Steve Kinser, Danny Lasoski, 360 – Bruce Drottz 7/2 410 – Danny Lasoski, 360 – Larry Pinegar II 7/9 (Twin Features) 410 – Skip Jackson, Todd Wessels, 360 – Randy Martin, Duane Van Heukelom 7/16 410 – Danny Lasoski, 360 – Scott Whitworth 7/20 (WoO) – Steve Kinser 7/21 IMCA Modified – Rex Van Buskirk, Hobby Stocks – Ron VerBeek 7/22 Enduro – Randy Spaulding 7/23 410 – Danny Lasoski, 360 – Scott Whitworth 7/30 410 – Terry McCarl, 360 – Randy Martin 8/6 410 – Danny Lasoski, 360 – Randy Martin 8/13 410 – Ray Lipsey, 360 – Billy Bell 8/17 (Knoxville Nationals Prelim) – Andy Hillenburg 8/18 (Knoxville Nationals Prelim) – Jac Haudenschild 8/19 (Knoxville Nationals NQ) – Greg Hodnett 8/20 (Knoxville Nationals) – Steve Kinser 8/26 (360 Nationals Prelim) – Danny Young 8/27 (360 Nationals) – Lee Nelson 9/3 410 – Danny Lasoski, 360 – Randy Martin 9/10 Deery Brothers Late Models – Steve Kosiski, Hobby Stocks – Wayne Hale 9/23 (WoO) - Jac Haudenschild 9/24 (WoO) - Rain 4/23/94 Lasoski Sweeps Knoxville Opener by Bob Wilson www.KnoxvilleRaceway.com Page 1 of 64 Knoxville, IA – Danny Lasoski made it look easy as he swept to a convincing win at the 41st season opener at the Knoxville Raceway Saturday night. -
End of an Era: Base Stores Will No Longer Accept Pogs
MOVIES: Angelina Jolie gets MLB an endurance test Page 16 No-hitters are becoming normal GAMES: The return of Page 48 Ratchet & Clank Page 19 MUSIC: Miranda Lambert’s set of campfire songs Page 29 stripes.com Volume 80 Edition 25 ©SS 2021 FRIDAY,MAY 21, 2021 $1.00 AFGHANISTAN End of an era: Base stores will no longer accept pogs BY J.P. LAWRENCE Stars and Stripes KABUL, Afghanistan — The paper coins, or pogs, that troops have used at stores and collected as souvenirs on overseas bases for the last 20 years are being phased out as the U.S. military leaves Af- ghanistan. Some stores have already stop- ped using pogs, which were given as change instead of nickels, dimes and quarters since 2001 at Army and Air Force Exchange Service stores. Signs at the seven AAFES stores that are still open on bases in Af- ghanistan encouraged people to turn in or use their pogs before JOHN VANDIVER/Stars and Stripes they are no longer accepted, An artillery team from Spain fires a round Wednesday during U.S. Army Europe and Africa’s Dynamic Front drill in Grafenwoehr, Germany. The spokesman Chris Ward said. exercise is part of the overarching Defender Europe-21 program. SEE POGS ON PAGE 4 Fine-tuning firepower 15 countries, 1,800 troops demonstrate NATO’s reach in US-led fires exercise in Germany Stars and Stripes BY JOHN VANDIVER “This, right now, is about fine-tuning our The few Army and Air Force Stars and Stripes ability to work together and working out the Exchange Service stores that are GRAFENWOEHR, Germany — The ground “This, right now, is about bugs now, so that in a crisis or conflict, we’ve still open on bases in Afghanistan shook in northern Bavaria as Spanish artillery- fine-tuning our ability to got that behind us,” said U.S.