A Profile of Metropolitan Commercial Radio Listeners and Their Personal Banking

BANKING ON RADIO A PROFILE OF METROPOLITAN COMMERCIAL RADIO LISTENERS AND THEIR PERSONAL BANKING

JULY 2017

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. RADIO STILL “MONEY” WITH CONSUMERS Currently, around 19% of Australians feel they ‘have no money spare’ for those little extras in life. At the other end of the scale is a similar number (21%) who feel ‘financially free’ and the remainder are either ‘meeting their (rising) expenses’ or ‘building up their savings’.

When it comes to personal banking and our interactions with the ‘Big 4’ banks, we’re mostly satisfied – around 60-76% are either very or quite satisfied across those financial segments. There is another layer of neutrality here, which leaves only 4-9% actively saying they’re not satisfied.

These may be small numbers, but they still represent big dollars if these consumers are switching between banking providers. Dissatisfaction is also not the only reason a customer may switch. Around 11% of commercial radio listeners say they are very or quite likely to change their main financial institution (MFI) in the next six months. High fees and charges (19% of commercial radio listeners) and poor interest rates (14%) are the most prevalent reasons.

If these consumers do follow through on those intentions, what are they looking for? What services/offers may catch their attention? More than one-in-five (22%) commercial radio listeners list their investment/ savings priority for the next 2-3 years as ‘saving for a car or holiday’; while 18% are ‘paying off their home’; and 18% also ‘saving for retirement’.

Based on the variety of these goals along consumers’ individual financial situation path, we’ve segmented them into four key groups: Battlers, Survivors, Savers and Flyers.

A consumer’s current position along this path does have an impact on whether they ‘prefer to deal with one provider for everything’ or ‘deal with a specialist for each need’. Battlers, for example, are more likely to get it all done in the one place; while Flyers are more likely to deal with multiple providers/services.

Battlers, Survivors, Savers and Flyers exhibit different characteristics and have different needs, making it important for advertisers and media publishers to understand these dynamics when talking to the individual

Commercial radio is well-placed to reach consumers in each financial segment – breakfast, morning and afternoon sessions are the prime times, each reaching between 36% and 50% of the segment.

This overview of personal banking has been constructed with Commercial Radio listeners in mind and designed to interpret their preferences, perceptions and intentions. Any reference to Australia or Australians in this report means consumers across the five major capital cities in Australia. Unless otherwise specified, audience and population are people aged 18 years and older.

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 3 OUR CURRENT FINANCIAL SITUATION Almost two-in-five (38%) Australians aged 18+ (metropolitan markets) say they’re able to meet expenses. However, due to the rising costs of living, either through inflation or increased taxation, they find themselves forced into involuntary savings, i.e. they are consuming less as the cost of living has increased faster than their income.

The remaining population falls evenly into three financial groups - those experiencing financial hardship (19%), those with savings gradually building up (21%), and those who are financially free (21%).

CURRENT FINANCIAL SITUATION

21% 19% No money to spare

Meeting expenses/involuntary saving

Savings gradually building up

21% Financially free 38%

For the majority of Australians aged 18+ (62%), their main financial account is with one of the big four banks (CBA, ANZ, NAB, Westpac). When looking at all dealings with banks, this number increases to 74%.

*Spending on extras or few financial concerns

Ap 18+ Meeting Expenses/ Involuntary Savings

28% 39% 7% 6% 8% 8% 26% 18%

No Money To Spare Savings Gradually Building Up

32% 25% 7% 8% 8% 9% 25% 28%

Financially Free

14% 5% 9% 35%

$<10K $10K to $19,999K $20,000 to $49,999 $50k+

[% of metropolitan market population aged 18+] Question: Approximately, what is the total balance of all your deposits and loans (including credit card balance/s) held with your MFI? Note: Table rows do not total 100% as some respondents choose not to answer this question *Spending on extras or few financial concerns

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 5 Financial institutions, particularly the banks, receive their share of criticism but could this mean they’re just an easy target? Actual dissatisfaction levels (with MFI) are relatively low. Satisfaction levels are highest amongst those ‘meeting expenses’ and with ‘savings building up’. SATISFACTION WITH MFI

AP 18+ Meeting expenses/ involuntary savings

69% 70% 18% 20% 6% 6%

No money to spare Savings gradually building up

76% 59% 15% 23% 5% 9%

Financially free

69% 14% 4%

Very satisfied or Quite satisfied Neutral Not very satisfied/Not at all satisfied

*Spending on extras or few financial concerns [% of metropolitan market population aged 18+] Note: Table rows do not total 100% as not all respondents identify as having a main financial institution

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 6 COMMERCIAL RADIO LISTENERS - FINANCIAL PROFILES The commercial radio audience has been grouped into four mutually exclusive groups based on their current financial situation:

1 BATTLERS – 1,758,000 COMMERCIAL RADIO LISTENERS 18+

2 SURVIVORS – 3,432,000 COMMERCIAL RADIO LISTENERS 18+

3 SAVERS– 1,966,000 COMMERCIAL RADIO LISTENERS 18+

4 FLYERS – 1,874,000 COMMERCIAL RADIO LISTENERS 18+

20.75% 19.47%

Battlers

Survivors

Savers

21.77% Flyers 38%

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 7 1 BATTLERS – 1,758,000 COMMERCIAL RADIO LISTENERS 18+ BATTLERS CLASSIFY THEIR CURRENT FINANCIAL SITUATION AS HAVING ‘HAVING NO MONEY TO SPARE’ 16% 10% 54% 46% LIVE IN BRISBANE LIVE IN ADELAIDE ARE FEMALES ARE MALES (IX 113) AND (IX 118)

AVERAGE PERSONAL AVERAGE 77% 24% INCOME IS HOUSEHOLD INCOME ARE AGED LESS LIKELY $40K p.a. IS $74K p.a. 18-54 YEARS TO BE AGED (COMMERCIAL (COMMERCIAL RADIO (IX 117) 55+ RADIO LISTENER LISTENER AVERAGE AVERAGE $51K P.A.) $95K P.A.)

12% 12% 10% UNEMPLOYED LABOURERS AND HOME DUTIES (IX 216), RELATED (IX 138) (IX 128)

27% 61% 35% 45% ARE SINGLE/ LIVE IN HOUSEHOLDS ARE YOUNG RENT THE NEVER MARRIED OF THREE OR MORE FAMILIES CURRENT (IX 125) PEOPLE, 19% MORE (IX 112) HOME THEY LIKELY TO HAVE LIVE IN (IX 143) MORE THAN FIVE PEOPLE IN THE HOME

Compared to the other listener groups, this segment:

• Has the heaviest representation of people aged 40-54 (31%)

• Has the highest % of unemployment and the lowest % of tertiary qualified

• Has the strongest skew to upper/lower blue collar occupations

• Is more likely to have 5 or more people in the household

[Base: Commercial Radio Listeners 18+] [ix = indexed against metro 18+ population] Question build: No money to spare

SURVIVORS CLASSIFY THEIR CURRENT FINANCIAL SITUATION AS ‘ABLE TO MEET EXPENSES, BUT DUE TO THE RISING COSTS OF LIVING THEY FIND THEMSELVES FORCED INTO INVOLUNTARY SAVINGS (COST OF LIVING HAS INCREASED FASTER THAN INCOME)’ 30% 32% 15% 54% 46% LIVE IN LIVE IN LIVE IN ARE FEMALES ARE MALES SYDNEY MELBOURNE BRISBANE

AVERAGE PERSONAL AVERAGE 31% INCOME IS HOUSEHOLD INCOME LESS LIKELY $46K p.a. IS $87K p.a. TO BE AGED (COMMERCIAL (COMMERCIAL RADIO 55+ RADIO LISTENER LISTENER AVERAGE AVERAGE $51K P.A.) $95K P.A.)

MORE LIKELY TO WORK IN THE FOLLOWING OCCUPATIONS: TRADES, LABOURERS, CLERKS, HOME DUTIES

41% ONE-IN-THREE 25% ARE YOUNG CURRENTLY LIVE IN LIVE IN OR OLDER A HOME THEY OWN HOUSEHOLDS FAMILIES (MORTGAGED) OF FOUR OR (IX 112) MORE PEOPLE

[Base: Commercial Radio Listeners 18+] Question build: Manage to meet expenses or involuntary savings

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 9 3 SAVERS– 1,966,000 COMMERCIAL RADIO LISTENERS 18+ SAVERS CLASSIFY THEIR CURRENT FINANCIAL SITUATION AS ‘SAVINGS GRADUALLY BUILDING UP’ 31% 36% LIVE IN SYDNEY LIVE IN MELBOURNE CLOSE TO EVEN (IX 110) MALE/FEMALE SPLIT AVERAGE PERSONAL AVERAGE 33% INCOME IS HOUSEHOLD INCOME ARE AGED $54K p.a. IS $106K p.a. 25-39 (IX 110) (COMMERCIAL (COMMERCIAL RADIO RADIO LISTENER LISTENER AVERAGE AVERAGE $51K P.A.) $95K P.A.)

22% 19% 36% WORK IN MORE LIKELY TO ARE DEGREE ‘PROFESSIONAL’ WORK IN ‘UPPER/ QUALIFIED OCCUPATIONS LOWER WHITE COLLAR’ (IX 118) (IX 132) PROFESSIONS 40% HAVE CHILDREN IN THE HOME – IN LINE WITH NATIONAL AVERAGE

Compared to the other listener groups, this segment: • Has the highest proportion of Melbournians (36%) • Has the heaviest representation of people aged 25-39 (33%) • Has the highest share of those in white collar occupations (59%)

[Base: Commercial Radio Listeners 18+] Question build: Savings gradually building up

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 10 4 FLYERS – 1,874,000 COMMERCIAL RADIO LISTENERS 18+ FLYERS CLASSIFY THEIR CURRENT FINANCIAL SITUATION AS ‘FINANCIALLY FREE’ 32% 34% LIVE IN LIVE IN SYDNEY MELBOURNE 52% 38% ARE MALES ARE AVERAGE PERSONAL AVERAGE (IX 109) AGED 55+ INCOME IS HOUSEHOLD INCOME (IX 129) $66K p.a. IS $117K p.a. (COMMERCIAL (COMMERCIAL RADIO RADIO LISTENER LISTENER AVERAGE AVERAGE $51K P.A.) $95K P.A.)

12% 21% 22% MANAGERS PROFESSIONALS RETIRED (IX 128), (IX 127) (IX 152)

STRONG SKEW TOWARD EMPTY NESTER COUPLES 38% 39% 67% COUPLES ARE FROM HAVE NO (IX 127), HOUSEHOLDS OF CHILDREN IN THE TWO PEOPLE HOUSEHOLD (IX 125)

Compared to the other listener groups, this segment:

• Has the heaviest representation of people aged 40-54 (31%)

• Has the highest % of unemployment and the lowest % of tertiary qualified

• Has the strongest skew to upper/lower blue collar occupations

• Is more likely to have 5 or more people in the household

[Base: Commercial Radio Listeners 18+] Question build: Spending on extras or few financial concerns

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 11 CONNECTING WITH CONSUMERS ON COMMERCIAL RADIO Daylight hours are the peak time times to connect with these audience segments on commercial radio – with Breakfast, Morning, Afternoon and Drive sessions equally strong.

0.6

0.5

0.4

0.3

0.2

0.1

0 BREAKFAST MORNING AFTERNOON EARLY EVENING EVENING (5.30AM-9AM) (9AM-1PM) (1PM-5PM) (5PM-8PM) (8PM-11PM)

COMMERCIAL RADIO BATTLERS SURVIVORS SAVERS FLYERS LISTENERS 18+

Commercial Weekday radio listeners Radio Listeners Battlers Survivors Savers Flyers 18+

Breakfast (5.30am-9am) 47% 43% 47% 50% 48%

Morning (9am-1pm) 40% 38% 44% 39% 36%

Afternoon (1pm-5pm) 41% 39% 44% 41% 37%

Early Evening (5pm-8pm) 28% 27% 28% 30% 27%

Evening (8pm-11pm) 11% 13% 12% 11% 8%

[% of column group] [Base: Commercial Radio Listeners 18+]

The following points should be taken into consideration when communicating with these audience segments:

BATTLERS: Show no strong skews across radio advertising engagement attitudes. They’re generally less engaged with radio than the other groups.

SAVERS: Feel reassured using products that are recommended by an expert, find radio ads creative and entertaining and like radio ads to have the same feel as the station they are listening to. They’re generally the most engaged with radio of all the groups.

SURVIVORS: Prefer ads that give them price and prefer stations with more music and less talk.

FLYERS: Like radio that educates and informs.

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 13 COMMERCIAL Agree or strongly agree with the RADIO BATTLERS SURVIVORS SAVERS FLYERS following statements LISTENERS 18+

I prefer ads that give me information 55% 51% 57% 57% 53%

I prefer ads that give me price 57% 52% 60% 59% 55%

12% 12% 13% 12% 12%

I feel reassured using products 22% 19% 23% 24% 21% recommended by an expert

I always listen to the radio on the way to 43% 39% 45% 45% 41% work

I find radio ads creative/entertaining 18% 17% 18% 20% 17%

I like to hear radio content/programs 33% 29% 33% 34% 34% that educate and inform me

I like radio ads to have the same feel as 21% 20% 21% 23% 19% the station I’m listening to

I love listening to the radio to relax 41% 36% 43% 43% 40%

Listening to the radio is an essential 33% 30% 34% 35% 34% part of my day

Listening to the radio elevates my mood 37% 33% 39% 39% 35%

I prefer radio stations with more music 49% 46% 52% 52% 45% and less talk

[% of column group] [Base: Commercial Radio Listeners 18+]

BATTLERS: • Have a higher demand for personal loans

• Less likely to trust banks to invest their money

• Almost twice as likely to say they find it hard to make ends meet

SURVIVORS: • Find it hard to make ends meet

• Find it harder to deal with money matters

• Less likely to be saving for the future

SAVERS: • Say now is a good time to invest more

• Currently saving for the future

• The most likely of all groups to have a budget and stick to it

FLYERS: • Considerably more likely to use their credit cards for business

• Find it easier to deal with all things financial

• Knowledgeable enough to take risks when investing

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 15 COMMERCIAL Agree or strongly agree with the RADIO BATTLERS SURVIVORS SAVERS FLYERS following statements LISTENERS 18+

I use credit card a lot for business 17% 15% 15% 16% 22%

I’m interested in getting a personal loan 16% 18% 17% 15% 14%

Wouldn’t trust my bank to invest my 25% 27% 24% 23% 25% money well

I find it hard to make ends meet 31% 61% 37% 12% 12%

I find it easy to deal with money matters 37% 21% 30% 44% 56%

I seek professional advice when 28% 19% 28% 27% 35% investing money

I take risks when investing to get high 22% 19% 19% 22% 27% return

I have a budget and stick to it 46% 40% 48% 52% 42%

I have enough super to live on when I 18% 11% 14% 17% 35% retire

I save for the future 44% 23% 35% 65% 60%

Now is a good time to invest more 26% 19% 23% 29% 33%

I feel I know enough about investments 23% 17% 20% 24% 32% to take risks

I feel financially secure 31% 12% 19% 40% 62%

I'm careful with my money 59% 43% 58% 70% 67%

[% of column group] [Base: Commercial Radio Listeners 18+]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 16 WHO DO THESE FINANCIAL GROUPS BANK WITH? Financial situation and profile does not appear to influence consumer choice when it comes to the big four banks – all listener groups align closely with the overall market profile.

COMMONWEALTH MAIN FINANCIAL BANK WESTPAC 11% 26% INSTITUTION 11% 26% NATIONAL ANZ 12% 24% AUSTRALIA 12% BANK 12% 28% 11% 14% 9% 25% 13% 15% 12% 14% 11% 13% 14%

Commercial radio Battlers Survivors Savers Flyers Listeners 18+

[% of column group] [Base: Commercial Radio Listeners 18+]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 17 TYPE OF ACCOUNTS HELD WITH MAIN BANK Survivors are the group most likely to be feeling mortgage pressure (18%), while Flyers are more likely to have accounts such as online high interest savings accounts, credit cards and term deposit accounts.

COMMERCIAL Products held with MFI RADIO BATTLERS SURVIVORS SAVERS FLYERS LISTENERS 18+

Everyday transaction account 74% 70% 74% 79% 71%

Savings account 55% 49% 54% 64% 53%

Owner Occupied Home Loan 16% 13% 18% 17% 14%

OHISA (Online high interest savings 13% 8% 11% 16% 18% account)

Investment Home Loan 7% 4% 5% 7% 10%

Line of Credit Home Loan 4% 4% 5% 4% 6%

Personal Loan 5% 8% 5% 3% 2%

Car Loan 2% 2% 2% 2% 2%

Credit Card 37% 31% 37% 40% 41%

Debit Card 36% 33% 37% 39% 33%

Term Deposit 7% 2% 5% 7% 13%

Other Interest Bearing accounts 2% 1% 2% 2% 4%

[% of column group] [Base: Commercial Radio Listeners 18+] [MFI = Main Financial Institution]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 18 CONVENIENCE IS KING Consumers use Internet banking on mobile phones much more frequently than their use of ATM or in-branch services.

COMMERCIAL BATTLERS SURVIVORS SAVERS FLYERS RADIO LISTENERS 18+

10 12 10 11 7 Daily 1 1 2 1 1 1 0 1 0

21 1 1 1 1 1 12 Seeral 12 10 2 2 2 2 Times ee 1

2 2 2 2 1 ne ee

2 22 22 22 22 10 11 11 11 2 Times 7 onth

12 12 11 12 12 1 12 12 12 11 ne onth

asionally, 17 1 17 1 1 Less Than 7 7 7 ne onth

ATM Branch Mobile Internet Banking

[% of column group] [Base: Commercial Radio Listeners 18+]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 19 SATISFACTION & RECOMMENDATION - MAIN BANK Battlers are the most likely to be apathetic when it comes to satisfaction with their main bank, while Savers have a higher satisfaction and recommendation rating versus the average.

COMMERCIAL Bank - Satisfaction With MFI RADIO BATTLERS SURVIVORS SAVERS FLYERS LISTENERS 18+

Very satisfied or quite satisfied 69% 59% 69% 76% 70%

Neutral 18% 23% 20% 15% 14%

Not very satisfied or Not at all satisfied 6% 8% 7% 5% 4%

[% of column group] [Base: Commercial Radio Listeners 18+] [MFI = Main Financial Institution]

COMMERCIAL RADIO BATTLERS SURVIVORS SAVERS FLYERS MFI – Recommended to others LISTENERS 18+

MFI Recommended to others – 1 to 4 8% 10% 9% 6% 6%

MFI Recommended to others – 5 15% 19% 16% 13% 13%

MFI Recommended to others – 6-10 70% 61% 71% 77% 69%

[1 - Definitely would not recommend] [10 - Definitely would recommend] [% of column group] [Base: Commercial Radio Listeners 18+] [MFI = Main Financial Institution]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 20 SHOULD I STAY OR SHOULD I GO? Savers and Flyers are less likely to be intending to switch their main bank in the next six months. 87% 82% 78% 83% 80%

Change MFI in the Change MFI in the next six months [Very next six months [Not likely or quite likely] very likely or not at all likely] 12% 13% 11% 9% 8%

Commercial radio Battlers Survivors Savers Flyers Listeners 18+

[% of column group] [Base: Commercial Radio Listeners 18+] [MFI = Main Financial Institution]

High fees/charges and poor interest rates are consistently the top two reasons people are intending to change their MFI in the next six months. However, for Savers, the order of importance switches – with poor interest rates trumping high fees.

Poor service 8% 9% 7% 6% 9%

Poor interest rates 14% 10% 14% 17% 14%

High fees and charges 19% 19% 21% 13% 21%

Make too many mistakes 6% 5% 7% 6% 5%

Not innovative 4% 6%4%1%3%

Dishonest/untrustworthy 4% 5% 3% 4% 4%

Poor loyalty reward/incentive 5% 6% 5% 7% 4%

Commercial radio Battlers Survivors Savers Flyers Listeners 18+

[% of column group] [Base: Commercial Radio Listeners 18+] [MFI = Main Financial Institution]

• Flyers are hoping to protect their assets, maximise income from their investments and prolong their retirement fund.

• Survivors and Savers have a more immediate focus – they are more likely to be saving for a car or holiday or paying off/saving for a home.

• Battlers are the group most likely to have no current financial goal or savings plan. TOP 3 FINANCIAL PRIORITIES – NEXT 2-3 YEARS

BATTLERS SURVIVORS

No financial goal, no saving No financial goal, no saving 25% 14% habit (over twice as likely) habit (over twice as likely)

Saving for children’s Paying off my home 21% 14% education (21% more likely)

Saving for a deposit for a Saving for a car/holiday 10% 24% house (21% more likely) (8% more likely)

SAVERS FLYERS

No financial goal, but regularly Maximize income from my 14% 19% saving (71% more likely) investments (65% more likely)

Purchase an investment Wealth and asset protection 11% 16% property (39% more likely) (63% more likely)

Saving for a deposit for a Making retirement fund last as 15% 19% house (36% more likely) long as possible (43% more likely)

*Ranked by index vs. Commercial Radio Listeners 18+ [% of column group] [Base: Commercial Radio Listeners 18+]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 22 BUNDLING Battlers are more likely than any other group to have all their dealings with one provider. In fact, as the scale moves from ‘battling’ to being ‘financially free,’ so does the likelihood of connecting with different providers for specialist needs.

PREFERENCES COMMERCIAL BATTLERS SURVIVORS SAVERS FLYERS RADIO LISTENERS 18+

DEAL WITH ONE PROVIDER FOR 37% 46% 37% 36% 29% EVERYTHING

DEAL WITH ONE PROVIDER FOR MOST NEEDS 24% 16% 27% 26% 23%

NO PREFERENCE 29% 29% 28% 30% 28%

DEAL WITH DIFFERENT SPECIALISTS FOR MOST NEEDS 6% 3% 5% 7% 8%

DEAL WITH SPECIALIST FOR 5% 6% 3% 2% 11% EACH NEED

[% of column group] [Base: Commercial Radio Listeners 18+]

Copyright © 2017 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. 23 SOURCE: NIELSEN CONSUMER & MEDIA VIEW Consumer and Media View is based on information collected from a national sample of people aged 14+. The survey methodology is a combination of an online self-complete questionnaire and fused media currency ratings for TV (OzTAM), Radio (GFK) and Online (Nielsen).

Data are weighted using estimates from the Australian Bureau of Statistics to produce statistically reliable estimates for the entire population.

ABOUT THIS REPORT This report draws findings primarily from the Nielsen Consumer and Media View survey Australia. Unless otherwise specified the report uses data from Consumer and Media View Survey 10 2016 (Jan16- Dec16) including GFK Radio Survey 8 2016 (30-Oct-16 to 03-Dec-16). Both Consumer and Media View and GFK surveys cover the five major metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth.

Commercial radio listeners are defined as listeners to any of the following stations between Mon-Sun 530am-12mn (Cume):

2CH, 2GB, 2UE, WSFM, 2DAY, NOVA96.9, 2MMM, smoothfm95.3, KIIS1065; SKY Sports, SEN 1116, 3AW, NOVA100, MAGIC1278, FOXFM hit 1019, GOLD, 3MMM, MIX 101.1, smoothfm91.5, 4BC, MAGIC-882, 97.3FM, 4KQ, hit105.3, Nova 106.9, 4MMM, 5AA, Cruise 1323, MIX 102.3, 5MMM, hit107, NOVA 91.9, 6IX, 94.5FM, 6PR, 96FM, hit92.9, NOVA93.7

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ABOUT COMMERCIAL RADIO AUSTRALIA

Commercial Radio Australia (CRA) is the national industry body for commercial radio in Australia with 260 FM, AM and DAB+ station members nationwide representing 99% of the commercial radio licensees on air. CRA has been instrumental in the successful rollout of DAB+ digital radio broadcasting in Australia and the Asia Pacific.