Brigham Young University BYU ScholarsArchive All Theses and Dissertations 2017-11-01 "Sure It's Foreign Music, but It's Not Foreign to Me" Understanding K-Pop's Popularity in the U.S. Using Q Sort Janice Kim Cho Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Cho, Janice Kim, ""Sure It's Foreign Music, but It's Not Foreign to Me" Understanding K-Pop's Popularity in the U.S. Using Q Sort" (2017). All Theses and Dissertations. 6612. https://scholarsarchive.byu.edu/etd/6612 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in All Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact
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[email protected]. “Sure It’s Foreign Music, but It’s Not Foreign to Me” Understanding K-Pop’s Popularity in the U.S. Using Q Sort Janice Kim Cho A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Tom Robinson, Chair Clark Callahan Kristoffer Boyle School of Communications Brigham Young University Copyright © 2017 Janice Kim Cho All Rights Reserved ABSTRACT “Sure It’s Foreign Music, but It’s Not Foreign to Me” Understanding K-Pop’s Popularity in the U.S. Using Q Sort Janice Kim Cho School of Communications, BYU Master of Arts Korea has become a strong influencer of global popular culture. With a handful of Korean celebrities entering mainstream U.S.