Journal of Eastern Caribbean Studies Vol. 40, No. 1, April 2015 Vol. 40
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Journal of Eastern Caribbean Studies CONTENTS Vol. 40, No. 1, April 2015 Articles Vol. 40, No. 1, April 2015 Can a Buy Local Campaign Save Barbados’ Manufacturing Industry ? Considering Dependency and Post-Colonial Consumption Theories Joseann Knight Public Policy Theory and Field Explorations in the Caribbean: Extending Critique of the State-of-the-Art Don Marshall Supporting the Growth of Service Exports in the Caribbean Winston Moore and Justin Carter Sexual Citizenship and Conservative Christian Mobilisation in Jamaica Latoya Lazarus Vol. 40, No. 1, April 2015 Public Policy Lecture Marginal or Mainstream? What Can Out-of-School Youth in Haiti Teach us about Development Policies? Diane M. Hoffman Book Review The Gairy Movement: A History of Grenada, 1947-1997 Wendy C. Grenade Commentary Turnaround Strategies for Business Recovery from Decline William Lawrence Contributors Call for Papers – JECS Information for Contributors Editorial Staff Presentation Editor Dr. Don Marshall Most articles submitted for publication should be less than 9000 words, with an abstract of no more than 100 Editorial Assistant Mr. Jamal Smith words, setting out the main concerns and findings along with key words of the article. Authors should submit: Publications Secretary Ms. Jacqueline Thompson a. Two copies of manuscripts including references, with double-spaced typing on one side of each page only; and Editorial Advisory Board b. Brief biographical notes with full name and associated organisation, on a separate page c. A copy of the article electronically in Microsoft Word. 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Dr. Yanique Hume Faculty of Humanities and Education, UWI, Cave Hill Campus, Barbados The final decision regarding publication rests with the Editorial Committee. Unaccepted articles will not be returned. REFERENCES The Journal of Eastern Caribbean Studies (JECS) is the leading social science journal covering the Eastern Caribbean area. It is published tri-annually by the Sir Arthur Lewis Institute of Social and Economic References to other publications should be cited thus: Studies, University of the West Indies, Cave Hill Campus, in April, August and December. a. References to articles: Established in 1975 as the Bulletin of Eastern Caribbean Affairs, it was upgraded to a full peer Author’s name (last name followed by initials or first names); the year of publication in brackets; the title review academic journal from Volume 22, 1997. 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References to books, monographs or reports: International US$105.00 per volume US$27.00 per issue Author’s name (last name followed by initials or first names); the year of publication in brackets; the title Air Mail by special arrangement of the book (in italics); place of publication (followed by a colon); name of publisher; page numbers if appropriate. All enquiries should be directed to Journal of Eastern Caribbean Studies, Sir Arthur Lewis Institute of Social and Please do not abbreviate the titles of journals and the names of publishers. Economic Studies, University of the West Indies, P.O. Box 64, Bridgetown, Barbados: Tel: (246) 417-4478 Fax (246) 424-7291: Email: [email protected] Website: http://www.cavehill.uwi.edu/salises. CHARTS, DIAGRAMS, FIGURES AND TABLES Cover design by Joy Maynard. We prefer essays that can incorporate empirical findings in the overall discussion, rather than an excessive reliance on graphs, tables or appendices. If necessary, we would wish that these be kept to a minimum and be © 2015 All rights reserved. submitted on separate sheets of paper. Please be reminded however of the difficulties associated with reproducing Sir Arthur Lewis Institute of Social and Economic Studies, UWI, Cave Hill Campus, Barbados such for our readership. ISSN: 1028-8813 The Editorial staff reserves the right to make any corrections or alterations considered necessary. Authors will receive two complimentary copies of the Journal of Eastern Caribbean Studies. CONTENTS Vol. 40, No. 1, April 2015 Articles Page Can a Buy Local Campaign Save Barbados’ Manufacturing Industry? Considering Dependency and Post-Colonial Consumption Theories ..........1 Joseann Knight Public Policy Theory and Field Explorations in the Caribbean: Extending Critique of the State-of-the-Art.................................................38 Don Marshall Supporting the Growth of Service Exports in the Caribbean......................81 Winston Moore and Justin Carter Sexual Citizenship and Conservative Christian Mobilisation in Jamaica..................................................................................................109 Latoya Lazarus Public Policy Lecture Marginal or Mainstream? What Can Out-of-School Youth in Haiti Teach us about Development Policies?............................................141 Diane M. Hoffman Book Review The Gairy Movement: A History of Grenada, 1947-1997........................159 Wendy C. Grenade Commentary Turnaround Strategies for Business Recovery from Decline....................165 William Lawrence Contributors 179 Call for Papers – JECS 181 Vol. 40, No. 1, Apr 2015 pp. 1-37 Can a Buy Local Campaign Save Barbados’ Manufacturing Industry? Considering Dependency and Post-Colonial Consumption Theories Joseann Knight Department of Management Studies, The University of the West Indies, BARBADOS Abstract In 2002, the government and manufacturers of Barbados came together to mount a buy local campaign in an effort to mitigate the potentially deleterious effects of trade liberalisation. Referred to as ‘the Buy Bajan’ initiative, this campaign is now in its thirteenth year of existence. This paper examines the response to the ‘Buy Bajan’ message through the lens of dependency theory and post-colonial theory. It demonstrates that despite the identity struggle experienced as a consequence of three hundred years of colonial domination, the people of Barbados have developed a semblance of collective identity which could drive nationalistic consumer behaviour. This paper makes practical suggestions for strengthening the buy local message in light of the increasingly formidable presence of foreign multinational brands on Barbadian retail shelves. Key words: Buy Local Campaign, Dependency Theory, consumer behaviour, trade liberalisation Copyright © Sir Arthur Lewis Institute of Social and Economic Studies, UWI, (Cave Hill), 2015 2 Journal of Eastern Caribbean Studies Introduction By the year 2000, the manufacturing industry in Barbados was feeling the full effect of trade liberalisation, whilst still grappling