2016 Media Kit

ƫ ƫƫđƫƫĊƫƫđƫƫăćƫƫƫƫđƫƫČƫƫƫđƫƫāĀĀĀăƫƫđƫƫćąćċĂĈĉċāĆĆĀƫƫđƫƫ ċ ƫƫđƫƫĊċ ƫƫƫƫƫ STUNNING Simply the ﬁnest-looking B2B footwear fashion magazine in the market.

From top: Creative Recreation trainers, hi-tops by Geox. Opposite page: Vans slip-ons, Calvin Klein tuxedo jacket, T-shirt by Gap, denim by A.P.C. Models: Miles/Red Model Mgmt., Dennis O.

FW_04_15_white_noise_26 GD.indd 63 4/20/15 11:35 AM AWARD -WINNING Acknowledged with more than 45 awards for design and editorial excellence. modern_girl_02_outlines.indd 49 5/22/15 3:31 PM Directional fashion coverage that breathes INSPIRATIONAL creative energy into the entire marketplace.

FW_02_15_lug_04.indd 73 1/20/15 8:50 PM FWP_fashion_men_08-15_03.indd 72 7/23/15 4:11 PM POWERFUL Reaching the largest audited* retail circulation—spanning specialty to mass market—of any industry publication.

* The circulation of Footwear Plus is independently veriﬁed by BPA, the largest auditor of media in the world.

AUTHORITATIVE For more than 25 years, Footwear Plus has been the leading and respected voice in the industry. JANUARY The Boot Issue !2%*#ƫ*+ƫ++0ƫ0.!* ƫ!$%* Čƫ3!ƫ0'!ƫƫü./0ƫ(++'ƫ 0ƫ((ƫĚāćƫ0.!* /ƫ6!.+%*#ƫ%*ƫ+*ƫ"/$%+*Čƫ3%*0!.Čƫ 3+.'Čƫ3!/0!.*Čƫ.%*ƫ* ƫ$%'%*#ƫ 0!#+.%!/ċ MARCH Category Spotlight: Outdoor .!'%*#ƫ +3*ƫ0$!ƫ *!40ƫ32!ƫ+"ƫ,!."+.)* !ƫ0! $*+(+#%!/ƫ* ƫ The Plus Awards Issue $+00!/0ƫ(%"!/05(!ƫ(++'/ƫ%*ƫ0$!ƫ+10 ++.ƫ/!#)!*0ċ Footwear Plusƫ,.+ü(!/ƫ0$!ƫ3%**!./ƫ+"ƫ+1.ƫāĈ0$ƫ Bonus: Fall ’16 Brand Showcaseƫ+.ƫ-1(%ü! ƫ **1(ƫ(1/ƫ3. /ƫ%*ƫ.! +#*%0%+*ƫ+"ƫ !/%#*ƫ 2!.0%/!./ƫĨ/!!ƫĵƫ!(+3ĩċ * ƫ.!0%(ƫ!4 !((!* !ƫ/,**%*#ƫ)+.!ƫ0$*ƫĂĀƫ Show Distribution:ƫ10 ++.ƫ!0%(!.Čƫ1."ƫ4,+ %/0%*#1%/$! ƫ 0!#+.%!/ċ Space Closing: āĂĥāąĥāĆƫđƫMaterials Due: āĂĥāĉĥāĆ Bonus: European Trend Reportƫ$!ƫ(0!/0ƫ".+)ƫ 0$!ƫƫ* ƫ % )ƫ/$+3/ċ Space Closing: ĂĥāĉĥāćƫđƫMaterials Due:ƫĂĥĂăĥāć FEBRUARY

Fall ’16 Preview APRIL/MAY 1.ƫ!//!*0%(ƫ15!.Ě/ƫ#1% !ƫ,.!2%!3/ƫ0$!ƫ/!/+*Ě/ƫ )1/0ġ$2!ƫ +(+./Čƫ)0!.%(/ƫ* ƫ/%($+1!00!/ƫ%*ƫ((ƫ Comfort 0$!ƫ)&+.ƫ 0!#+.%!/ƫ%*ƫ)!*Ě/Čƫ3+)!*Ě/ƫ* ƫ'% /Ěċ %"!/05(!Čƫ(141.5ƫ* ƫ3!((*!//čƫ!ƫ0'!ƫƫ/.0+.%(ƫ Category Spotlight: Athleticƫƫ +),.!$!*/%2!ƫ (++'ƫ0ƫ0$!ƫ(0!/0ƫ +)"+.0ƫ/05(!/ƫ* ƫ%**+20%+*/ƫ 0$(!0% ƫ,.!2%!3ƫ!4)%*!/ƫ0$!ƫ(0!/0ƫ,!."+.)* !ƫ %*ƫ0$!ƫ+û!.%*#ƫ"+.ƫ"((ċƫƫ 2* !/ƫ%*ƫ0$!ƫ(! %*#ƫ/,+.0ƫ 0!#+.%!/ƫ* ƫ Bonus: Collabs Corral *ƫ%*ġ !,0$ƫ.!2%!3ƫ+"ƫ0$!ƫ 1*2!%(/ƫ0$!ƫ*!3!/0ƫ/*!'!.ƫ/0.!!0ƫ/05(!/ċ (0!/0ƫ !(!.%05Čƫ"/$%+*ƫ* ƫ.!0%(!.ƫ +((/ƫ%*ƫ0$!ƫ Bonus: Kids $!ƫ%##!/0ƫ0.!* /ƫ%*ƫ(%00(!ƫ/%6!/Čƫ 0$(!0% ƫ* ƫ"/$%+*ƫ 0!#+.%!/ċƫ /,**%*#ƫ /1(Čƫ0$(!0% ƫ* ƫ .!//ċƫ Show Distribution:ƫƫ 5ƫ2!*0ƫ Show Distribution:ƫČƫ Čƫƫ(0"+.)Čƫ Space Closing:ƫąĥĉĥāćƫđƫMaterials Due: ąĥāĆĥāć .+&! 0ČƫĮ #% Čƫ Čƫû,.% !ƫ $+3Čƫ+(!ƫ+))!. !Čƫ Space Closing:ƫāĥāāĥāćƫđ Materials Due:ƫāĥāĆĥāć JUNE Designer/Dress *ƫ%*ġ !,0$ƫ(++'ƫ0ƫ0$!ƫ/!/+*Ě/ƫ$10!ƫ0.!* /ƫ * ƫ$+3ƫ0$!5ƫ0.% '(!ƫ +3*ƫ%*0+ƫ.% #!ċƫ Category Spotlight: Men’sƫ.+)ƫ (//% /ƫ3%0$ƫ ƫ03%/0ƫ0+ƫ*!3ƫ/$,!/Čƫ3!ƫ(++'ƫ0ƫ)!*Ě/ƫ/05(!/ƫ 0%(+.! ƫ"+.ƫ)!0.+/!41(/Čƫ.!0.+/!41(/ƫ* ƫ!2!.5ƫ

CALENDAR 05,!ƫ+"ƫ#15ƫ%*ƫ!03!!*ċ Bonus: Trade Show Planner .!,ƫ"+.ƫ0$!ƫ/,.%*#ƫ Čƫƫ(0"+.)Čƫ10 ++.ƫ!0%(!.Čƫ Čƫ ƫ* ƫ1."ƫ4,+ƫ/$+3/ċ Show Distribution: Čƫ ƫ Space Closing: ĆĥāăĥāćƫđƫMaterials Due:ƫĆĥāĊĥāć

* Show Package Special: Advertise in the January and February or July and August issues and receive a bonus ad. Participants also qualify for an exclusive Brand Showcase in the January or July issues. Contact your sales representative for details. 2016 JULY The Work Issue $!ƫ*!40ƫ/0!,ƫ%*ƫ,!."+.)* !Čƫ 1.%(%05ƫ %**+20%+*/ƫ* ƫ/05(!/ƫ"+.ƫ+ 1,0%+*(ƫ SEPTEMBER "++03!.ċƫƫ Category Spotlight: Sneakers Our salute to Surf ė.1!.ƫ/+(!Ęƫ3!.!./ċƫ!ƫ/$+3 /!ƫ0$!ƫ(0!/0ƫ %"!Ě/ƫƫ! $ċƫ$!ƫ$+00!/0ƫ/* (/Čƫ+0ƫ/$+!/Čƫ 0.!* /ƫ%*ƫ0$(!0% ƫ,!."+.)* !ƫ* ƫ/0.!!0ƫ )+ /Čƫ/(%,ġ+*/ƫ* ƫ/'0!ƫ/05(!/ċ "/$%+*ƫ"+.ƫ,.%*#ƫĚāĈċ Category Spotlight: Rain Gearƫ.+)ƫ'*!!ġ$%#$ƫ Bonus: Spring ’17 Brand Showcase For 3!((%!/ƫ0+ƫ/'%))!./Čƫ0$!ƫ10%(%0.%*ƫ/05(!/ƫ0$0Ě((ƫ -1(%ü! ƫ 2!.0%/!./ƫĨ/!!ƫĵƫ!(+3ĩċ )'!ƫƫ/,(/$ċƫƫ Space Closing: ćĥāĈĥāćƫđƫMaterials Due: ćĥĂăĥāć Bonus: European Trend Reportƫ$!ƫ(0!/0ƫ/05(!ƫ .!,+.0ƫ".+)ƫ0$!ƫƫ* ƫ % )ƫ/$+3/ċ Show Distribution:ƫ1."ƫ4,+Čƫ+(!ƫ+))!. !ƫ AUGUST Space Closing:ƫĉĥāĂĥāćƫđƫMaterials Due: ĉĥāĊĥāć Spring ’17 Preview !ƫ/$+3 /!ƫ0$!ƫ/!/+*Ě/ƫ".!/$!/0ƫ +(+./Čƫ)+/0ƫ OCTOBER/NOVEMBER ((1.%*#ƫ)0!.%(/ƫ* ƫü*!/0ƫ/%($+1!00!/ƫ0$0ƫ3%((ƫ $!0ƫ1,ƫ0$!ƫ3.)ƫ3!0$!.ƫ)+*0$/ċ Comfort Category Spotlight: Outdoor Preview The * (/Čƫ(+"!./Čƫ /1(/ƫ* ƫ0.*/%0%+*(ƫ++0/ģ3!ƫ (0!/0ƫ0! $*+(+#%!/ƫ* ƫ/05(!/ƫ%*ƫ+10 ++.ƫ /$+3 /!ƫ0$!ƫ$+00!/0ƫ/,.%*#ƫ +)"+.0ƫ/05(!/ƫ* ƫ ,!."+.)* !ƫ* ƫ(%"!/05(!ƫ"+.ƫ*!40ƫ/,.%*#ċ .!'ƫ +3*ƫ0$!ƫ*!3!/0ƫ%**+20%+*/ċƫ Bonus: Kids’ Preview $0Ě/ƫ*!3ƫ"+.ƫ/,.%*#ƫ%*ƫ Category Spotlight: Componentsƫ+1* %*#ƫ1,ƫ /1(Čƫ0$(!0% ƫ* ƫ .!//ƫ/05(!/ƫ"+.ƫ0$!ƫ,%*0ġ 3$0Ě/ƫ*!3ƫ%*ƫ%*/+(!/Čƫ. $ƫ/1,,+.0/Čƫ, /Čƫ( !/ƫ /%6! ƫ/!0ċ * ƫ/$+!ĥ"++0ƫ .!ģ0$!ƫ ġ+*/ƫ0$0ƫ, ƫ0$!ƫ Show Distribution:ƫČƫ Čƫƫ(0"+.)Čƫ +00+)ƫ(%*!ċƫ .+&! 0ČƫĮ Čƫ Čƫ10 ++.ƫ Space Closing:ƫāĀĥĈĥāćƫđƫMaterials Due: āĀĥāąĥāć !0%(!.Čƫû,.% !ƫ$+3 Space Closing:ƫĈĥĉĥāćƫđƫMaterials Due:ƫĈĥāĆĥāć DECEMBER Designer/Dress *ƫ%*ġ !,0$ƫ(++'ƫ0ƫ +101.!ƫ0.!* /ƫ"+.ƫ,.%*#ƫĚāĈƫ * ƫ$+3ƫ%0ƫ3%((ƫ$%0ƫ((ƫ,.% !ƫ,+%*0/ċƫƫ Category Spotlight: Hosiery What’s new in the .!()/ƫ+"ƫ"/$%+*ƫ0%#$0/Čƫ/+ '/ƫ* ƫ(!##%*#/ƫ/ƫ 3!((ƫ/ƫ,!."+.)* !ƫ* ƫ3!((*!//ƫ/+ '/ċƫƫ

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silver_12_final_outlines.indd 69 4/20/15 1:47 PM

FW_fashion_15_09_final.indd 41 8/24/15 1:15 PM FOOTWEAR NETWORK SERIES PRESENTED BY DECKERS BRANDS

EDITOR’S NOTE WIDELY HAILED AS a visionary thinker, STYLE FILE: SIMON SINEK Simon Sinek teaches leaders and companies how to inspire their people and build organizations where employees feel fulfilled and How would you describe your Off- target Marketing Simon happy. This, he says, is the most effective way overall sense of style? EDITOR’S to create a lasting and successful business. I’m preppy. I wouldn’t call myself PICKS Sinek is an adjunct member of RAND a slave to fashion, but I definitely Corporation, one of the world’s leading think have my own way of putting tanks, and the author of two bestselling busi- things together. Says ness books—Start With Why: How Great What’s your favorite shoe style? Leaders Inspire Everyone To Take Action I range across the whole board, GRIPES AND GRIEVANCES and Leaders Eat Last: Why Some Teams from sneakers to boots. I like Junk mail, charitable shakedowns and Five strategies for success from Pull Together and Others Don’t. A popular things that are very, very tradi- business innovator and leadership public speaker, Sinek has shared his inno- tional like brogues and things stepping beyond one’s bounds—retailers have To a T vative ideas with The United Nations, the that are fun. For instance, I just been getting on my nerves of late. This 1920s-inspired expert Simon Sinek. U.S. Congress, senior leaders in the U.S. bought a pair of brick-colored silhouette gives spring heels a shoes. I call them my red shoes. military and numerous Fortune 500 com- dose of retro glam. panies. His “Start With Why” talk at the In terms of comfort, I love Ugg— BY KATHY PASSERO 2009 TED (Technology, Entertainment, not the fuzzy boots, but their NOT TOO LONG ago, I received an e-mail big deal? We should all pony up a few bucks for worthy causes. and Design) conference has become the other styles. at 3 a.m. on a Monday from a nationwide Fair enough. But I’m in these stores multiple times a week buying DESIGNER CHAT Catherine Fung second-most-watched talk of all time on Do you have a current or all- discount retailer alerting me of a special offer essentials, so it adds up. What’s more, these retailers have no idea Ted.com. To date, it has gotten nearly 22 mil- time favorite book? on patio furniture. While it was the onset how generous (or not) I am when it comes to charitable donations. lion views on YouTube. One of my favorites is Turn the of summer, this apartment-dwelling New It’s not their business. They would be better off sticking to their Cobb Hill In the latest installment of the Footwear Ship Around!: A True Story of Yorker—who doesn’t have much room for a savings premise or finding another way to contribute to charitable WOMEN’S WORK Network Series, Sinek offers five action- Turning Followers into Leaders fold-up chair, let alone chaise lounge chairs, causes. For example, why not give shoppers the option of transferring dining sets, an umbrella and a gazebo—hit their rewards points dollars to a charity instead? The contribution able ways to apply his methods to foot- by L. David Marquet. Even WHEN SECOND- collection, especially with the finishing. Ombré the delete button. That’s what I do with so wouldn’t come directly from the customer’s wallet and it could be wear retailing. though it’s about a submarine, GENERATION shoe colors were hand-polished on calf and hand- many daily e-mail offers from retailers, regardless of whether it’s of a relatively seamless transaction. It’s just a suggestion. it really explains how you can moguls Stephen and painted stroke marks left on snake skin,” Fung the slightest interest or use to me. This shotgun barrage of adver- This brings me to gripe No. 3: unsolicited suggestions that go 1) Know what you stand for. Then tell your completely turn a culture around Michael Lin (Their notes, adding that while the Italian-made tising seems based on the assumption that eventually there will beyond a retailer’s bounds. I’m referring to the recent campaign customers. and give people control. It’s fan- family’s Hong Kong- collection reflects the latest trends, the line be a match—and a sale. However, it’s a relatively cheap and crude by Starbucks that had its baristas write “Race Together” on select At the heart of Start With Why is the prem- tastic for retailers. based company has never strays from its core philosophy. “Andrew algorithm that has scant hope of ever producing a sale. cups to spark conversations with customers about race relations. ise that people don’t buy what you do; they Do you have a motto? produced footwear for Kayla is never loud, but its distinct point of view I could just unsubscribe (and I assume many people do), but I Worthy intentions aside, encouraging people to vent when receiving buy why you do it. In other words, “People My personal motto is “Inspire more than 40 years.) sees each design inspire quiet confidence and cover the retail business, so such e-mails are a job requirement. I’m their Ventis brewed up unnecessary controversy, pardon the puns. are drawn to organizations and brands that someone every single day.” It’s decided to launch their strength through a beautiful, impeccably crafted also curious to know whether this retailer (one of several sending Apparently, a lot of people—many of whom are probably already stand for what they stand for, that represent written on my bathroom mirror, own line of women’s shoe.” —Lyndsay McGregor me similar daily scattershot pitches) will ever put any analytics agitated awaiting their caffeine fix—just want their coffee. Is that Dune London the same values and core beliefs they hold,” he so I look at it every morning. shoes, Andrew Kayla, behind their marketing effort. The fact is, I’m a regular shopper so much to ask these days? says. Apple is the perfect example, in Sinek’s There’s also a great quote by they were eager to What is your first shoe memory? A new pair of for a handful of specific items, yet the e-mails never include offers All this suggests that many retailers are falling into the trap of opinion. Apple never says, ‘We make great Henry Ford that says, “Whether find a designer with a red Mary Janes when I was 3 or 4 that I wouldn’t for those items or even related ones. Why not target me with an trying to be everything to everybody. Call it Amazon or Alibaba computers. They’re user friendly, beautifully you think you can, or you think keen understanding of want to take off—I even wore them to bed. offer I’m more likely to buy? Wouldn’t that significantly increase syndrome. In an online retail age where inventories and customer designed and easy to use. Want to buy one?’ you can’t, you’re right.” femininity. Catherine the odds of me going into the retailer’s actual store? reach can appear limitless, retailers are losing focus. Instead, they say, ‘With everything we do, we Fung, given her background at a 120-year-old Who is your style icon? Gwyneth Paltrow. As if that wasn’t bad enough, this particular retailer and a Perhaps they’re afraid that if they don’t expand aim to challenge the status quo. We aim to think differently. Our products are user lingerie atelier in Paris, was an obvious choice. growing number of others now make the in-store experience exponentially, they will become irrelevant. I say friendly, beautifully designed and easy to use. We just happen to make great com- Adept at balancing comfort and elegance, the Which famous face would you like to see uncomfortable through their incessant charitable dona- the opposite holds true. The ability to curate puters. Want to buy one?’ Hong Kong-born designer deftly brought the wearing one of your designs? Gwyneth Paltrow. tion requests at checkout. Good intentions aside, it combined with expert product knowledge trumps “The thing that distinguishes you from your competitors is what you stand for,” brothers’ vision for simple, sophisticated shoes to counteracts the shop-for-savings premise of mass a watered down, all-everything format. Online Sinek explains. “Why do you exist? Why did you open your store or start your com- life, and Andrew Kayla made its debut in the fall Where do you like to shop? Marché aux Puces All Black marketers. Consumers shop there to extend or in-store, helping to take the guesswork out of pany in the first place? What was so important that you felt it was worthwhile to take of 2012. de Saint-Ouen, an antique market in Paris. their dollar, not to feel obligated to donate the equation and improving shopping efficiency the unbelievable risk, against overwhelming odds of failure, to start your own store? “Each season, we spend a lot of time with each purchase, regardless of whether are worthy points of differentiation against these If it’s a family company, is it about upholding a legacy? Was there a problem you developing the lasts which define the elegant Which shoes in your closet are getting the they donated the last time they shopped. behemoths. couldn’t find a solution to anywhere, so you had to solve it yourself by opening a store?” silhouette and comfort in wearing, and then most wear? Andrew Kayla’s Dylan, a double I feel cheap and uncaring if I decide I What’s the alternative? A landscape where Sinek says CEOs and store owners often tell him they stand for things like qual- I focus on the materials,” explains Fung, who monk-strap style. want that extra dollar or two in my everyone becomes a mass purveyor and price is the ity, value and good service. “Those are just things you offer,” he says. “You don’t stand graduated with a business management degree wallet. Perhaps they don’t intend to only point of differentiation. Such an utterly bland for them. They’re not your core beliefs.” from King’s College London before studying What shoe must every woman have in her shame customers, but the approach dystopian retail world would take the joy out of shopping Once you pinpoint your “why,” everything else stems from it—from the people Aetrex textured fashion design at Parsons in New York. Her closet? A pair of nude leather pumps. you hire to the colors you paint your store walls to your advertisements to the expe- makes the in-store experience less entirely. Now that would be something to gripe about! leather boot. Opposite: resume includes stints at Nicole Miller, House of rience you create for your customers. “Everything should convey that purpose, >81 pleasant—at least for me. Can’t I just Coconuts by Field and her own womenswear line, LP&P. Fung Which trend do you hope to never see again? shop for cat food, napkins and laundry Greg Dutter Matisse cut-out adds, “After design, we make prototypes over Crocs. detergent without a guilt trip? Editorial Director 16 bootie with and over to refine each part, namely the toplines Many of you might be thinking, what’s the buckle details. Fortress and heels. There are many steps before shoes are Which designer do you admire the most? The of Inca 53 completed.” late Alexander McQueen. For Spring ’15, classic silhouettes are infused with unexpected details, adding modern What is your favorite part of your job? touches to timeless styles. For example, a simple Planning the color story and theme at the

PHOTOGRAPHY BY TIM JONES BY PHOTOGRAPHY smoking slipper is elevated with iridescent beginning of every season. snakeskin; a two-piece flat gets an injection of 8 edge with grommet details; a double monk- If you weren’t designing shoes, what would strap slingback is placed atop a stocky heel. you be doing? Designing evening gowns, ready- “A lot of handcrafting work went into the to-wear or lingerie. EDITOR’S PICKS PHOTOGRAPHY BY TIM JONES BY PHOTOGRAPHY PICKS EDITOR’S

50 footwearplusmagazine.com • december 2014 EDITORIAL SHOWCASE Good reads in every issue featuring cutting-edge photography, styling & graphic design.

SCENE & HEARD

TRENDSPOTTING Rihanna Teams with Puma

PUMA IS ABOUT to get a serious In addition to her design duties, shot of sex appeal. Starting this month, Rihanna will appear in the brand’s new seven-time Grammy Award-winning Forever Faster campaign alongside singer Rihanna will become the German Jamaican sprinter Usain Bolt and brand’s global ambassador for women’s Italian soccer star Mario Balotelli. A “Boston” fitness and serve as its creative director At present, Puma’s women’s category for women’s products. Renowned for accounts for less than 50 percent of Homecoming her risqué fashion choices (she received sales, but the sports brand is confident the CFDA’s Fashion Icon award last its new partnership with Rihanna will WORK year), the 26-year-old will directly increase sales in the gender. The artist CONCEPTS OF The new crop of work boots for influence the apparel and footwear already has a track record of success: CAMBRIDGE, MA, and design process starting as part of a Her two limited-edition collections in Birkenstock released a limited- A Life’s 1 Spring ’16 appeals to Millennials multi-year partnership as soon as 2013 with British high-street retailer edition collaboration of the and the broader workforce alike this spring. River Island boosted its overall sales comfort brand’s iconic “Boston” Bjorn Gulden, Puma CEO, describes by 4 percent and her RiRi Woo lipstick closed sandal last month. with fresh technologies and a IT the Barbados native as “a natural for Mac sold out within three hours The partnership marks a step fashion-forward focus. choice” for the gig. “Her global of its release. Then there’s her 14.1 toward women’s for Concepts Work profile, her charisma and individual- million followers on Instagram and (most of its previous such By Laurie Cone ity, her ambition—all these things 38.3 million followers on Twitter endeavors have been male- Now at the helm of the make her a perfect ambassador for that surely will be able to get the oriented sneaker releases) family business, Anthony Diks, our brand,” he states. Adam Petrick, global brand word out on her latest Puma designs. In fact, when she and a chance for Birkenstock and marketing director, adds, “Puma admires her Instagrammed a shot of herself wearing white Puma to make a statement to a cus- CEO of Wolky, discusses how for never waiting for the next big thing, but more creepers (inset), it garnered nearly 300,000 “likes” in tomer base usually on the hunt so for driving what happens next.” less than 24 hours. for athletic brands and styling. the Euro comfort brand is “I’m a big fan of what skewing younger and aiming to 2 Concepts does on the athletic side, and they are big fans Left: Wolverine Edge FX of our brand. It was a natural be a year-round resource. Right: Justin Original Workboots J-Max Caliber Collection connection,” says David Kahan, CEO of Birkenstock USA, T’S ALWAYS A pleasure to interview a adding that it’s a way for the genuine shoe lover, and I’m not referring brand to stand out. “This sep- to the Carrie Bradshaw type that goes gaga arates us from the usual com- over designer shoes only. Nor does it apply fort brands. And having iconic to the exec fixated on maximizing quar- THE UNITED STATES economy is up, down, stagnant, doomed, targeting them, they don’t like you,” says Mike Roundhouse, silhouettes gives us the license terly profits but who doesn’t really know recovering…it really depends on which economic expert you ask. director of product development for Rocky Brands. “You have to to update and keep them rele- shoes from shinola. The type of shoe lover However, it’s (relatively) safe to say that the current economic be authentic, and the way we do that is by striving to make theKen Hicks (right) was presented with a symbol of thanks by Tim O’ Donovan (left) and Neal Newman (center) at Two Ten’s gala. vant like Nike does with its Air I’m referring to deeply loves the art of shoe- situation in this country is not nearly as dire as it was in 2009 boot comfortable and durable for the user, no matter his age.” Force 1 style.” making, from the last outward. Someone 3 or 2010 or even 2011.The point is, in terms of recent history, the While Millennials can be elusive, Sean O’Brien, vice president Why the “Boston,” specif- who knows every stitch of the design and situation could be a lot worse. For example, late 2009’s 10 per- and general manager of Honeywell Footwear Division, mak- Two Ten Gala Breaks Record ically? Kahan reports that manufacturing process and is enamored Lace Is More cent unemployment rate is a far cry from last month’s estimated ers of Oliver, Muck Boot and Xtratuf, believes they share some demand for the model is by it all. Someone who admits to getting a 5.5 percent rate. And thanks to the booming oil and gas indus- commonalities with core consumers. “Millennials want to asso- growing in key trend accounts. buzz from the tannins released by the rich Pointed toe ﬂats hang on tries, many of these newly employed Americans are wearing work ciate with a hard-working culture,” he offers. “They have an TWO‘if TEN FOOTWEAR Foundation had lots to retired chairman and CEO of Wolverine Worldwide, who Partnering with Concepts, he leathers. Who knows that two millimeters for spring with luxe materials boots. More boots on the ground—literally, at job sites nation- it’s good enough for an Alaskan fisherman, it’s good enough forcelebrate at its 75th anniversary gala held last month served on the Two Ten board for 23 years, including two adds, is a way to further engage can make the difference between a perfect and tasteful ties. wide—means stronger sales now and, potentially, in the future. me’ mentality. They want to associate with an authentic lifestyle.”in New York. The event raised a record $2.7 million years as its chairman and currently as the tri-chair of its leading-edge consumers. fit and one that must be altered to fit per- The improved economy is one of the reasons leading work Enter Oliver Boots. “The fit and feel are tremendous, but thefrom both corporate and individual contributions as Honorary Board. Available in a vibrant orange fectly. Who believes comfort and fashion brands are forging ahead with pumped-up styles for Spring ’16. boots are built like tanks,” O’Brien says, noting the new Square1,600 industry people came together in an evening of Two Ten President Neal Newman expressed his gratitude felt upper and white outsole don’t have to be an either-or proposition. 1. Marc Fisher 2. Frēda Salvador The demand is growing across both genders, and particularly Toe Western wellie’s flexible underfoot support absorbs shock 3. Dr. Scholl’s 4. H Williams philanthropy and celebration. to Gala Chair, Ken. C. Hicks, outgoing executive chairman combo, as well as a more sedate Someone who wants to make the shoe busi- among Millennial-aged workers, the largest segment of the work- to help diminish lower back, leg and foot fatigue. Also, O’Brien Festivities included a sit-down dinner and auction for of the board at Foot Locker, and the rest of the committee cream leather version, both fea- ness his life’s work. Someone who lives and breathes this business every day. force population now and for the foreseeable future. The focus says Muck’s new Chore Resistant collection features an innova350- attendees, followed by an industry-wide mixer with for making the event a smashing success. “Raising money ture an adjustable leather strap That someone is Anthony Diks, CEO of Wolky. this season, however, is less on specific work categories and more tive rubber compound resistant to oil and chemicals. The RDRmusic, cocktails and food. One of the evening’s many is difficult in any economy, but the footwear community with brass buckle. The iconic “I really love shoes,” Diks says. “We are building a product using a variety on overall styling that transitions seamlessly from the job site to compound, developed by Honeywell chemists, is best suited forhighlights was the presentation of the prestigious Bob really takes care of its own, especially when emergency cork footbed is also co-branded. of natural materials that can react differently when combined. You get sur- offsite. The ongoing push for lightweight, sneaker-like comfort oil, gas, mining, chemical, food processing and farming jobs. InCampbell Lifetime Achievement Award to Tim O’Donovan, calls have increased 155 percent in recent years,” he says. Suggested retail is $160. prises in the process sometimes, and it requires genuine skills to work with and aesthetics is aimed primarily at Millennials, while heritage addition, the collection features an improved tread that’s “20 this product. I love the whole aspect.” If a shirt’s sleeves are a few millime- styling addresses the tastes of long-time consumers. percent more slip-resistant than any other boot.” Xtratuf boots, 10 footwearplusmagazine.com • january 2015 ters off, no one notices it, Diks says. But “shoe design is so much more spe- The focus on general styling rather than job-specific features designed for commercial fishing and the marine lifestyle, will cific, especially in the comfort segment.” And while making shoes is more dif- and benefits reflects, in part, the nature of Millennial workers. have the same RDR compound, and its Elite collection, resis- ficult than making a shirt, Diks embraces the challenge. “Something that is 4 An increasing number are foregoing college and they often jump tant to contaminants, will boast neoprene booties for comfort harder to make can be more interesting than what is easy to make,” he offers. from job to job. Thus the growing need for work shoes that are and insulation.

“Shoemaking is not something everybody can just do. Our factory workers are TIM JONES BY PHOTOGRAPHY versatile. What’s more, Millennials are a volatile bunch when it In an effort to take the guesswork out of the Millennial worker very talented, and I just find it to be a very interesting profession.” equation, Yahn Lebo, global product line manager for Wolverine, 44 footwearplusmagazine.com • august 2015 comes to marketing, as they are likely to reject traditional means Diks likes to say he was “born in a shoebox.” It’s fitting imagery, given that of communication and are highly suspect of corporate pitches. says the brand has gone straight to the source to ensure its latest his grandfather was a shoe retailer and his father, Kees, ran a chain of shoe “We target them, but it’s tough because when they think you’re designs resonate with those consumers. Wolverine solicited feed-

14 footwearplusmagazine.com • january 2015 22 footwearplusmagazine.com • july 2015

PROFILES IN EXCELLENCE

Lifetime Achievement E-BEAT BUYER CHAT THIS JUST IN For more than 40 years Peter Hanig, owner Gabriela Barreto of Hanig’s Footwear in Chicago, has made UPCLOSE DRESS Shopbop retailing an art form, and he wouldn’t have done it any other way. By Greg Dutter labels like Alexander Wang, Salvatore Ferragamo and Sergio Rossi. Casual Star Power flip-flops for $25 are found right along- The side runway-worthy boots and heels for Titan Industries debuts a upwards of $1,000, Barreto notes. It’s the right mix for an e-tailer that caters collection from multi- to a shopper who “comes to us for her talented celeb Zendaya. favorite basics but also can’t resist those Artist major fashion or emotional items like TEETERING ON TOWERING heels, the season’s must-have over-the-knee Zendaya is trying to get the perfect PETER HANIG IS a photographer, a glass that service to every one of its customers, and boots, gladiators or statement san- Instagram shot. The statuesque starlet blower, a self-taught student of architecture the owner is a firm believer that that’s where dals,” she adds. Italian Dressing has gathered a selection of shoes from and a social activist, to cite but a few of this the relationship starts.) Others say Hanig’s Beyond the know-how that comes throughout Titan Industries’ New York dynamic man’s qualities. During the ’60s, he stores are Euro comfort destinations. (That, from experience, Barreto has that Ahead of its 80th anniversary, showroom and positioned them in a marched on Selma and Washington for civil too, is an accurate description, as the chain is intangible ingredient shared by all neat circle around a floral arrangement. Bruno Magli updates its menu. rights and anti-war demonstrations, respec- known for carrying many European comfort the best footwear pros—passion. “I Now, she’s contemplating standing on tively. He has been a long-time proponent of brands, including Ecco, Mephisto, Arche and get giddy at the thought of shopping a chair to snap the photo from above. Ahh, Italy ... The pizza! The pasta! But in order to maintain your waist- affordable housing for residents of his native Thierry Rabotin—brands the retailer helped for a new season,” she says. “Seeing Sensing the potential for disaster, a line, you may want to turn to the country’s handcrafted shoes rather Chicago, serving on community action boards introduce to American consumers.) But the new product and trends and discov- publicist—mercifully, in flat shoes— than its decadent food. Enter Bruno Magli. For nearly eight decades the that help provide zero-interest loans to non- stores are more than this. Hanig calls them ering new brands are by far my favor- steps in to assist. legendary label has been synonymous with luxury, Italian craftsmanship profit homebuilders. Hanig has also served eclectic. “I think being eclectic rather than a ite parts of the job.” —Kirby Stirland Coach, New Balance and For the uninitiated, Zendaya is a and style. on boards in support of the local business certain format is innovative,” he says. “I want Jack Rogers have worked WHEN IT COMES to matters of taste, 19-year-old entertainment industry juggernaut who rose to fame as “Those who know fine Italian quality know Bruno Magli,” declares community, helping independent merchants to have an interesting business.” with Olapic to create it’s best to trust your intuition. That’s Who is the typical Shopbop cus- K.C. Cooper on popular Disney Channel series K.C. Undercover. Since Cory Baker, COO of Marquee Brands. (Bruno Magli is a portfolio brand thrive. Most notably, he spearheaded the That retailing trait has been a hallmark of the social media marketing something Gabriela Barreto, the wom- tomer? She is obsessed with fashion. campaigns. then, she’s achieved Platinum status with her single “Replay,” made within Marquee Brands.) “We’re not so much taking Bruno Magli in a committee for “Cows on Parade,” a public art Hanig family since Peter’s father, Irv, opened en’s footwear buyer at online retailer She loves to mix high and low and is it to the finals on Dancing with the Stars and become a bona fide new direction as we are adding fresh designs and perspectives to what exhibit in 1998 that placed 330 life-sized cow the first store in 1944. In 1966, for example, Shopbop, can do with confidence—her always very fast to pick up the lat- style icon. And with the arrival of her new footwear collection, which is already a quality brand,” he says, noting that it starts by pumping up sculptures throughout Chicago. The exhibit Hanig’s received an AIA (American Institute of fashion background includes majoring est trend. She has her own sense of launches for Spring ’16, she can now add “fashion designer” to her the label’s footwear—what he calls the “heritage and heartbeat” of the brought in an estimated $250 million in Architects) award for the interior store design in Textile and Apparel Management at what’s cool and is confident about it. growing resume. Zendaya’s debut collection, created in tandem with company. tourist dollars and raised, through auction of of its Nunn Bush store, which was based on the Cornell, interning at Prada and work- her stylist, Law Roach, and licensed by Titan Industries, is dubbed The man heading up the footwear makeover is Paul Vando, vice presi- the works, $3.5 million for various charities. works of renowned Spanish architect Antoni ing at Bloomingdale’s. “My buying phi- What are some key trends for Daya by Zendaya and will be sold in leading department stores on the dent of design and product development for LJP International, Bruno “I’m a strong believer in public art,” says the Gaudí. The store was sculpted in plaster to losophy starts with my gut,” Barreto Spring ’16? Wood bottoms, plat- order of Nordstrom and Bloomingdale’s. Magli’s distribution and product partner. “We want to maintain the man who also purchased a 400-pound cast- resemble a carved-out cave. “It was very cool,” declares. “If I gravitate toward it I tend forms and wedges are going to con- Picture Perfect “This is mine—it’s Zendaya through and through,” the star says of brand’s heritage, but we want to extend our men’s traditional looks to be iron foot sculpture to showcase in front of his Hanig says, noting Hugh Hefner was a customer to follow my instincts.” tinue to be big for us. I think the her new line. Accordingly, the collection is full of personal touches; the suitable for separates and denim,” Vando explains. “We’re using an arti- Michigan Avenue location. He had to convince and liked the store so much that he hired the Olapic helps brands monetize the millions Of course, that’s only the begin- casual trend is going to continue name, Daya, comes from Zendaya’s family nickname and the logo is san approach with hand-burnishing, embossing, welting and stitching the owners of the John Hancock building to architect. “It was like a grotto.” ning—Barreto also refers to past and with an increased attention to flats of photos that get uploaded to the web by composed in her aunt’s handwriting. Zendaya says inspiration for her on vegetable-tanned leathers.” Updated materials include calf suede and display it in the garden out front. Hanig knew current selling history when consider- and driving loafers, while more fem- designs comes from the many women in her life, like her college-aged grainy napa leather in a range of colors like navy, cognac and bordeaux. it would be a sidewalk stopper—step one of Talking Points social media users each day. ing brands and styles. It helps to get inine slides are going to replace the niece and her sister, a working mom of two. “There’s a shoe for every Offerings range from high-end dress styles to a lifestyle collection that being a successful brick-and-mortar retailer. In addition to conversation-piece interior designs, inside the head of the Shopbop cus- chunkier version of this past season. woman,” she declares, pointing out the “squishy” cushioned soles that pairs well with separates to casual silhouettes that speak to today’s sporty Plus, he adds, “I like goofy things.” Hanig credits his unique product assortment for UNLESS YOUR LAST name is Kardashian, Instagram isn’t all tomer as well. “If you can envision what lend all-day wearability to even the highest heels in the line. fashion. For women, Vando says the collection includes a number of Hanig is a self-described “odd sort of capital- piquing shoppers’ interest. “I buy what I like and about getting the most possible likes on your latest selfie. According outfit she’s going to wear it with, how What about for this fall? We are Zendaya says she sought to create wardrobe staples that offer “an heel heights as well as boots and flats. Women can also expect a range of ist.” He’s a dyed-in-the-wool merchant on one what I think is interesting to the customer,” he to a recent study from Dotcom Distribution, more than 50 percent she’s going to style it and where she’s still seeing a lot of over-the-knee edgy spin on classic silhouettes.” The resulting collection runs the sporty styles alongside signature hardware, seasonal colorways and vari- hand and a lifelong activist for social justice on explains. “I want our customers to be interested of people have scoured social media for photos of products they were going, you’re probably going to have a boots and an increased interest in gamut from sporty slide sandals in eye-catching iridescent mate- ous leathers. But it won’t be all style without substance as Vando says, the other. That’s Hanig in a nutshell: right and in what we are doing. I don’t want them to see thinking of buying, and more than 60 percent were convinced to make hit,” Barreto explains. natural tones and browns. Oxfords rial to vampy black lace-up stilettos with triangular mesh inlays. “Our women’s line is synonymous with comfort.” left principles rolled into an artsy yet business- it on every corner.” READ ALL a purchase as a result. In other words, it’s rife with opportunities for Shopbop launched in 2000 at the and loafers will continue to be big, Father and son dynamic shoe retailing While Zendaya admits she’s a heels devotee, her line includes several Baker is a big believer in the brand’s history and the narrative it pro- minded and methodical composite that includes Take Vibram FiveFingers, for example. Hanig’s marketing and sales. height of the luxury denim craze, aptly but this season it’s all about plat- duo: Peter and Daniel Hanig more down-to-earth styles, including strappy gladiators and lace-up vides, but he is also aware of the way consumers think these days. “We’re an “out in left field” sense of humor. It makes is in no way considered an athletic store, but ABOUT IT Olapic, a self-described visual marketing platform that just com- focusing on high-end jeans. Since then, form styles and interesting materials. pointed-toe flats. In order to appeal to a variety of consumers and designing with a more aggressive eye,” he says, noting that a customer Hanig hard to peg. He’s a conundrum wrapped Hanig himself was one of the first to jump on manded $15 million in new funding, leverages the fact that social media it’s been acquired by Amazon and With rich textures, lifestyles—from prom-going teens to young professionals to busy who’s willing to spend $400 on a pair of shoes is a fashion-savvy buyer. in an enigma, as they say. Perhaps that’s why the unique-looking barefoot running shoe con- users have, through their product-filled photo posts, unintentionally has evolved to carry apparel, shoes What designers should we keep moms—there are also several different heel heights. While the collec- Baker believes consumers will buy Bruno Magli to say, “I understand trying to pinpoint what Hanig is known best for cept. He bought the shoes at first sight while exaggerated proportions become ambassadors for their favorite brands. It does this by aggregating and accessories from a host of top our eye on? Not necessarily new, tion includes pops of sunny yellow, bright cobalt, tropical turquoise luxury and I’m investing in it,” adding that the brand appeal is “more of a is equally difficult. He’s been a Chicago-based shopping an Outdoor Retailer show. “I didn’t relevant posts on Twitter, Instagram, Tumblr, Facebook, Pinterest and designer brands, both established and but Aquazurra should definitely be and eye-catching and rich berry, it was coming up with the perfect nude that really mindset than a demographic.” shoe retailer for 44 years, but the stores he oper- buy them for the function (although he has other social channels and liaising between the creators of that content up-and-coming. on everyone’s radar. I lust for liter- embellishments, black and took some effort. Zendaya describes the lengthy process that was So far so good as the brand’s August FFANY debut of its updated ates defy easy categorization. Some would call run in the shoes for years) or because I thought and the brands in question. Brands can curate the content they deem The site’s shoe assortment encom- ally every pair! required to create the ideal hue to suit every skin tone. The result? men’s line was resoundingly positive, Vando reports. “Retailers said, the three Hanig’s Footwear stores old-school they would be a fad,” he says. “I bought them white contrasts were best suited to deliver on their marketing goals (with the guidance of passes around 150 brands, ranging “Every woman can find herself” in the Daya by Zendaya line, the ‘Wow! This stuff is amazing,’” he notes. “Bruno Magli has always been a sit-and-fits. (Hanig’s most certainly provides because I knew the shoes would stop people front page news during Olapic’s algorithm, based on over 40 different signals extracted from from Sam Edelman, Dolce Vita and Are there any trends you’re tired designer states. staple, but we’ll be more competitive with fashion luxury brands now.” each image, like dominant colors and number of likes), tag it with their Soludos to Schutz, Rag & Bone and of? Dare I say it…the footbed san- Paris Fashion Week. No stranger to the red carpet, Zendaya is used to stepping out in Marquee Brands has big marketing plans in the works to reignite own social media handles, make it shoppable by embedding links and Tory Burch all the way up to designer dal. It’s time to get dressed up again! 28 footwearplusmagazine.com • march 2015 Photography by designer duds, but acknowledges not everyone can afford to do the Bruno Magli, spanning grassroots trunk shows to digital and print cam- same. With Daya, she’s offering normal women the chance to feel like paigns. In addition, the company will launch a Bruno Magli e-commerce Nicole Comeau 90 footwearplusmagazine.com • august 2015 a celebrity. (The line will range from $125 to $175 retail.) “I don’t want site this month. “We’re putting muscle, attention and a powerful engine 8 them to feel like they have the knock-off or the ‘look for less,’” Zendaya behind the brand,” Baker says. “There’s an incredible history and legacy says. “I want them to feel like they have the look.” —Kirby Stirland to build on.” —Laurie Cone

46 footwearplusmagazine.com • september 2015 DIGITAL OFFERINGS

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1/3 PAGE $5,665 $4,715 $4,325 $3,805 Regulations All advertising runs at the discretion of the publisher. All 1/4 PAGE $4,385 $3,640 $3,360 $2,915 position stipulations appearing on orders will be treated as requested. Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume the responsibility for any claims arising therefrom made against the publisher. AD DIMENSIONS WIDTH x HEIGHT The publisher is not bound by any advertisers instructions that are in conﬂict with the provisions of the rate card. FULL PAGE (NON-BLEED) 9” x 10.875” Terms For Advertisers FULL PAGE (BLEED) 9.125” x 11.125” Net 30 days from date of invoice.

HALF HORIZONTAL 7.75” x 5” Commission 15% agency commission to accredited agencies based on space, HALF VERTICAL 3.75” x 9.75” color, bleed and position.

ONE THIRD HORIZONTAL 2.375” x 9.75” Agency Responsibility Advertiser is not released from liability in case of nonpayment by agency. SPECIAL UNITS WIDTH x HEIGHT Short Rates 2-PAGE SPREAD Should advertiser fail or refuse to use total amount of space initially contracted for, before the expiration of contract period, BARN DOOR advertiser shall pay for all advertising actually published at the higher rate applicable to the frequency earned. COVER WRAP

All Bleed Charges: 10% GATEFOLD

Contact your sales representative for details about these Premium Position Fees: unique and powerful advertising opportunities. Cover: 25%; Cover II: 15% and Cover III: 10%

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