Television and Social Behavior; Reports and Papers, Volume I: Media Content and Control
DOCUMENT RESUME ED 059 623 EM 009 664 AUTHOR Comstock, George A., Ed.; Rubinstein, Eli A., Ed. TITLE Television and Social Behavior; Reports and Papers, Volume I: Media Content and Control. INSTITUTION Surgeon General's Scientific Advisory Committee on Television and Social Behavior,Washington, D..C. PUB DATE Apr 72 NOTE 556p.; See also EM 009 435, EM009 665,EM009 666, EM 009 667, EM 009 668 AVAILABLE FROM Superintendent of Documents, U.S. Government Printing Of fice, Washington, D.C. 20402(DHEW Pub. No. HSM 72-9057) EDRS PRICE MF-$0.65 HC-$19.74 DESCRIPTORS *Commercial Television; Content Analysis; Environmental Influences; *Programing (Broadcast) ; Program Planning; Role Perception; Social Behavior; *Television Research; *Television Viewing; Viewing Time; *Violence ABSTRACT Six studies and an overview focus on the amount and character of the violence portrayed on television (TV), the circumstances and milieu in which this violent fare is created, and the formal and informal influences which affect the selection and prohibition of TV content. The overview serves as an introduction to the six studies and summarizes their emphases and findings. In the first study, Gerbner analyzes and compares the programming of 1969 with that of 1967 and 1968, dealing with the quantity and quality of v3olence. In the second study, Clark and Blankenburg examine violence on TV and match their results against various measures of environmental violence. Greenberg and Gordon obtained data on what is perceived as violence in the third study, and Cantor discusses the factors influencing the selection of content for children's programs for the fourth study. In the fifth study, Baldwin and Lewis report on how top professionals responsible for producing adult drama perceive their role in regard to violent content.
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