INTERHATIOHAL

MAY 1954 Volume 24 Number 3

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INTERNATIONAL HARVESTER Garbage isn't what it used to he. According to city officials in Chicago, it forms a small per­ centage of modern refuse. Thanks to today's packaging methods, food waste from homes is small. But the collection problem remains as onerous as ever. Narrow T and H alleys, relics of the horse-and-buggy days, have plagued those charged with responsibility for collection. ALESMANSHIP is One of the great forces In the early days of his trucking career, Use of small trucks with limited capacity S of our time. It is a creative, dynamic the story subject had a regular run between proved to be inefficient and costly. How Windy element whose energy drives the economy Green Bay and Sturgeon Bay. One night, City officials solved their problem and made it of the United States. It has touched and while he was heading toward the northern possible for the big 18-yard-capacity collection shaped the hves of every one of us, and of terminus of his route — which juts into trucks to work in the narrow alleys will he told people living far beyond our borders. We the bay like a thumb — he fought a battle in this magazine'sJuly issue. all live better and more securely because with a blinding blizzard. It was a losing salesmanship provides things we need, and battle, for even when the heavy snowfall helps us to capitalize on our own work eased for a moment, he found his way and builds where nothing was before. blanketed in masking whiteness. He drove The past has touched some of the cities in by instinct and by guess, kept plugging this country with greatness and distinction along toward his destination and hoped which, mellowed by the passage of time In the July issue of INTERNATIONAL TRAIL magazine for the best. At last, through a swirl in the and colored by growing legend and dim­ will be told the story of the growth and develop­ ment of a Southern petro­ snow, he spotted a man standing knee- ming memory, comes to us today in the leum company whose spark deep in snow, staring incredulously at the form of exciting impressions. Think of our was and is salesmanship. creeping truck. colorful cities. San Francisco, Boston, New This company's top man­ Orleans, Charleston, Philadelphia, Rich­ agement has learned how The young driver shoved his head out mond, New York, Atlanta, Detroit, to teach salesmanship to of the cab and shouted through the falling its employes. The result is, snow. "This the right road to Sturgeon?" Savannah, Chicago — these are only a few. individual feats of selling The man plodded up to the truck and have become common­ raised his voice above the wind. "It is now, place. One station attendant, who had a large con­ signment of shrubbery among his merchandise, was but it won't be in the morning," he said. Of all these, none has a more glorious or romantic threatened with a pop on the nose by a neighbor. "You're smack in the middle of the bay, past than Savannah — a city that is now planning confidently for even great­ The neighbor was irate because of the way the at­ and there's nothing between you and the pS^ tendant had the shrubbery disposed along the bor­ fish but the ice and water." er things in the future. Savannah is reasserting it­ der of the station property. Said it ruined the ap­ • pearance of his place. The attendant forestalled any self as the hub of trans­ beak-bending by talking fast. . . and concluded by Leaving our friend and his truck on the boy in the portation for the vast re­ selling the neighbor $110 worth of the shrubbery! frozen North, we turn our gaze to the Southwest, gion it served in the past, where a bunch of lucky and more besides. The kids, grade school and story of modern Savan­ Many manuscripts pass across the editor's high school age, go to a nah, and the part a motor desk, but he seizes upon none more happily school on a real, working carrier plays, is told in a story in the July issue. Western ranch, complete than upon the salty personality story. with cowboys, cattle, That's natural. People are always interest­ horses, boots and branding ing when you take a good look at them. irons. A youngster can be Most people know what happens when the pilot There's a good case in point awaiting read­ graduated from this ranch light goes out in their heater or furnace. It can ers of the July issue. The personality is a school with a first-class high school education — and he trouble, pure trouble. So the people who qualify to be a top cowhand, tool Their campus is rugged Wisconsinite who bubbles with en­ produce and transport natural gas see to it 40,000 acres of Arizona range, and they spend as ergy like a pot of boiling water. He directs much time out-of-doors as they do in their class­ that your pilot light keeps burning, steadily. his company operations from a stream­ rooms. They ride, they rope, they help run the ranch They control the quality and the pressure of the lined office in Green Bay. Here is a master — oh, it's a sad thing for a man to have to tell gas they transport to local distributing points salesman who got his start washing win­ about it when he recalls that the biggest excitement with an exactitude that's amazing and reassur­ of his school day used to come when he could, dows at the local International Harvester ing. The July issue carries the story of one of the undetected, send a marble clattering up the aisle. Company sales outlet! Read about this school in the July TRAIL. great natural gas producers and transporters.

OUR COVER INTERNATIONAL TRAIL •\7ERSATILITY of three specially-equipped International model R-171 Dedicated to the Wider Development of ' motor trucks of McMahon Brothers weed and brush control fleet is Transportation Throughout the World demonstrated on fairways and, rough of Binghamton, N. Y., Country Published by the Club. Right-hand drive units, mounting custom chemical tank and International Harvester Organization spray equipment, are shown applying spray to combat invasion of 180 North Michigan Avenue, Chicago 1, Illinois Japanese beetle. Prime function of equipment, as described in story which begins on page 5 of this issue of INTERNATIONAL TRAIL, is ridding SAM HOUSTON, Editor roadsides of unwanted vegetation. Designed by four brothers, the equip­ W. V. BOWER, Art Editor ment permits driver to handle all operations. — Photo by Vine Towmley VOLUME 24 MAY 1954 NUMBER 3 FROM HORSES TO HORSES

Story and Photographs by EWALD A. STEIN Earl Beezley, left, trainer, Mrs. Neta M. Monaghan and Henry Monaghan with Jungle King, an outstanding Monaghan horse, at Phoenix race track. Monaghan is intent on building a first-class racing stable.

ORSES have played an important part farm near Des Moines. tive. Back to the end of grade he went. H in the lives of many men. In the life The old gentleman must have been full It is amazing how history will repeat of J. H. Monaghan, Denver highway of the glowing tales of railroad building, itself. builder, they have played a stellar role. for when his son John Patrick Jr. reached When Grandson John Henry Monag­ As a boy on an Iowa farm, Monaghan adolescence, he ran away to the end of han came along, it was the intent of his folks learned that horses are useful for work— grade to follow construction work, like his to bring him up to be a farmer. John Henry, and that good horses are a pleasure to father before him. obedient, complied. He remained at home own and show. These early discoveries have It took Grandfather Monaghan quite a until he entered the service during World been an influence in his life ever since. while to locate his boy, even though there War I. On return, however, the lure of con­ Monaghan's love for horses came by was little doubt about where he was or struction work began to make itself felt. inheritance. His grandfather owned hors­ what he was doing. Eventually he found He soon joined his father, who had estab­ es, and used them to help build the early- him—right where he knew he would. lished himself with a contractor in Denver. day railroads as they extended tracks Then Grandfather Monaghan sat down For eight yeais John Henry worked for westward before the turn of the century. In with his son to "talk things over." He his father as an employe. Much of the time those days, anyone who had two or three summoned every argument he could to his work involved holding down the busi­ teams and some earth-moving equipment convince the boy that to become a farmer ness end of a so-called "mormon scraper," could qualify for such work. Grandfather would be better than being a construc­ drawn by horses. This kind of work John John Patrick Monaghan Sr. owned several tion worker. John Patrick Jr. was reluctant Henry loved. Solidly built, he found each teams, and also the necessary equipment. to yield, but when the gift of a fine team of job a challenge to his strength, and nothing Getting into the railroad construction pro­ horses entered the bargaining picture, he gave him more satisfaction than the daily gram was just a matter of course. From the capitulated. To all outward appearances, record of yardage he had moved, with the beginning he was the head of what in those he was now "settled" on a farm. powerful horses which he handled better days was known as a " gypo" outfit—a small Despite the team, however, his subse­ than anyone else in camp. subcontracting company made up of an quent marriage to a local girl and the arrival In 1927 John Henry, by then married, owner and a helper or two. of a family, the bargain didn't last. It was made his first major move upward. He Following his marriage, and on becom­ only a matter of time before those vivid joined his father, a brother and a friend in ing a family man. Grandfather Monaghan stories of construction work and the mem­ a contiacting company. His position in the decided to quit contracting. A construction ory of his own experiences began to exeit new firm was that of supeiintendent of camp, in his estimation, was no place to raise their influence. Construction, it soon be­ constiuction, and in that capacity he not children. As a result he sold his outfit and came evident, was John Patrickjr.'s chosen only supervised the work but the care of shortly thereafter settled his family on a occupation. For him there was no alterna­ the horses as well. This venture gave John Henry Monag­ han his first taste of being an owner—and the knowledge of how it feels to fail. Adversity, though, couldn't keep him down. It served rather to spur his determina­ tion. By 1930 he had recovered sufficient­ ly to start his own construction company, and from that time on he forged steadily ahead. Today, as a road-building con­ tractor, he heads, with his wife, not only the J. H.—N. M. Monaghan Associated Companies, but in addition farms more than 12,000 acres of wheat and other lands, and breeds, tiains and races horses. J. H., or "Henry", as he is now known, thoroughly enjoys and is justifiably proud of his success in highway construction as A winning horse is vindication of Monaghan's judgment, which is based on a lifetime of experience. well as in farming; but horses still ate success on his ability to judge horses—and before training gets under way. his pride and joy. men. Some of his men have been with Occasionally he misses. Once when a Thorough by nature, he has set out to him foi enough yeais to establish records handsome, clean-limbed favorite of Mon­ produce a string of the best in racing stock, uncommon in the construction business. aghan's failed to tun as well as possible, and is already well on his way toward An example is Charlie Schumacher, a friend of Monaghan's claims he over­ achieving that objective. an expert diagline operatot. Schumacher heard him mutter in exasperation, "The His brood mares are of top lineage. has spent over twenty-five of his more than next time that horse runs it'll be from the When they ate ready to be bred he takes sixty years enthusiastically flipping control lip of a kettle of hot glue!" them to Kentucky to sires that have levers in Monaghan's employ. Picking win­ Monaghan's motor truck fleet contains established outstanding track records. As ners among men as well as horses is one of about 50 units. About half are Inter­ a result, his colts and fillies are fast mak­ Monaghan's long suits. nationals, mostly of the heavy-duty class. ing their mark on the race track. Heniy Monaghan's stting of horses re­ The Internationals include 13 L and RF-210 There seems to be little doubt that one flects his keen judgment. After a lifetime of six-wheel models, two LF-195 six-wheelers day Henry Monaghan will be the proud close association with horses, he has accu­ (for livestock), L-185 and R-180 models, owner of some of the top lacing stock in mulated a storehouse of knowledge that K-7 and K-11 models, an L-110 pickup the country. makes it possible for him to estimate with tiuck and an Emeryville International W- Henry Monaghan has built much of his some accuracy what a horse will do almost 3042, diesel-poweied.

Six-wheel International LF-210 dump trucks of the J. H. - N. M. Monaghan Associated Companies fleet prepare to deliver loads of gravel to highway construction job. Brush and weeds along road are sprayed with herbicides as specially-equipped International engages in roadside maintenance for McMahon Brothers.

RROTHERLY RRUSHOFF by JOHN P. HOGAN

BOUT a year ago, a tank-mounted Inter- utility rights-of-way, driveways, in agricul­ plagued with the problem of economically AL national motor truck moved steadily ture, and on industrial sites and golf courses. ridding roadsides, curves, crossroads, cul­ along a stretch of highway in New York But the McMahons insisted, and wisely, verts and guard rails of unwanted weeds state. Attached perpendicularly to the right that cost-conscious highway bodies were and brush, sat up and took notice. De­ end of the front bumper was a long spray unsatisfied with control methods in use. mands for the service reached the Bing­ boom with a series of special nozzles ex­ The brothers considered the field a new hamton office from virtually all parts of tending toward the roadside. From these and relatively untapped market, lacking New York state. And when highway offi­ nozzles came a gentle, overlapping chemi­ only the proper tool. cials as far removed from the Susquehanna cal spray that settled on weeds and brush. The story unfolded like a scenario. River city as New Jersey and Connecticut It was the trial run of what four Bing­ Brother Raymond, 43, was made gen­ sought to negotiate maintenance con­ hamton, N. Y., brothers called their "joint eral manager of a newly formed company; tracts for 1954, the McMahons doubled brain-child." Thequartet—Raymond, Paul, Paul, 45, was placed in charge of research the size of their fleet. John and Robert McMahon—had settled anddevelopment;John,37,wasnamedserv- Briefly, that is why the sight of trim, on mobile weed and brush control as a icemanager; and Robert, 33, sales manager. yellow McMahon-owned Internationals potentially lucrative addition to their es­ Jointly, the brothers got a complete has become increasingly common on high­ tablished pest-control business. Their im­ practical picture of the varied requirements ways and byways of the eastern states. mediate objective: an ideal economic and of weed and brush control. No single facet, But, like other success tales, there's effective vehicle to combat unwanted from chemicals to equipment, was left more to it than meets the eye. weeds and brush, one that might become unanalyzed. First off, the observer is struck by the the universally accepted method of clean­ All their efforts were not in vain. The good, old-fashioned family spirit which ing up areas near highways. McMahon rig which successfully passed its makes this organization click. The five The idea itself wasn't new. Neither were maiden test in New York that day was truly brothers modestly characterize themselves the ambitions. Many others' attempts at different. Here was an International model as the "weed and brush sprouts" amongnine removing the man-hour and related costly R-171, with chemical tank and spray equip­ children of a pioneer Binghamton couple. factots in such operations had fallen short ment and custom controls, engineered Raymond was a Navy plane pilot until of the goal. Control of roadside vegetation to such a degree that one man was able to he lost his left arm in an accident. Some by hand-pulling, hoeing, spading, mow­ handle the entire spraying operation. The years earlier, a training camp mishap in­ ing and burning, though expensive, had singletruckprovedcapableofcoveringboth volving the same atm nipped a baseball been practiced for years. And eyeballs had sides of a 2 5-mile stretch of highway in an career in the bud. The Washington Sena­ long since ceased to bug out at chemical eight-hour day. This was revolutionary! tors had beckoned to him from the cam­ weed control conducted along highways, Highway governing bodies, long pus of Holy Cross College, where he completed an illustrious athletic career. l\ liiMHiUiu The general manager of McMahon Brothers was an executive for Consolidated Vultee Aircraft duiing World War II. Prior to joining his brothers in the new venture, he was on the staff of an insurance firm. Brother Paul was in the midst of a ca­ reer as a concert pianist when a hand injury ended those aspirations. John and Bob, youngest of the four, served their country in uniform during World War II. Bob, who had launched the pest control business in 1938, was in the Army; John was decorated for service as a B-24 navigator in the Air Force in the Pacific. These profiles on the brothers, which reflect their individual talents, help explain the ingenuity that made this new control method possible. A single operator, using one of the spe­ cial right-hand drive units, performs the Water tanks on McMahon's International weed and brush control trucks con be filled in 13 minutes from any source. Pumping is done through 25 feet of two-inch refilling hose. It is stored in a truck compartment when not in use. multiple functions of driving and control­ ling four spray nozzles. A conveniently The finished spray is then pumped through By calculating when the early weeds go located pistol-grip control in the truck cab the spraying nozzles at a maximum rate of to seed and the next crop germinates, both obviates employment of a spray operator 20 gallons per minute. sides of a 600-mile road strip can be sprayed with the driver. Easily removable nozzles, The tank, Raymond McMahon said, with one piece of equipment, getting all capable of spraying to any desired depth can be filled in 13 minutes from any source, the spring weeds before they go to seed. up to 60 feet, can be activated either joint­ with water pumped into the container The Binghamton firm's long-range pro­ ly or individually. through 25 feet of two-inch refilling hose. gram contemplates three seasonal spray­ Internationals of the McMahon fleet are In addition to their use for weed con­ ings per year for three years. Similarly, re­ 154-inch wheelbase trucks powered by the trol, McMahon's trucks can be used also peated spraying is also necessary for brush, Black Diamond 282 engine. The units are for spraying calcium chloride for dirt the general manager of the enterprise equipped with two-speed rear axles and roads, fertilizer on roadsides and in con­ explained. five-speed transmissions. Tandem tanks, trolling hard-to-kill vegetation in a number McMahons do the three-season spray­ separated by a double bulkhead, are a 150- of other spheres. ing job on a volume of 3,500 road miles gallon vessel for chemical compound and Though crops are known to be sensitive for the run of the contract in each separate a 1,000-gallon capacity spray tank. to weed and brush killers and may be ad­ state or operating area. This brings to Each truck is fitted with a three-speed versely affected by spray drift, use of the 21,000 the total mileage sprayed per sea­ power take-off for pump operation. Chem­ McMahon equipment to date has occa­ son in each such area. ical is pumped to the spray tank at 80 gal- sioned no damage claims. Since McMahon trucks move along at lons-per-minute and 800 pounds pressure. In using the trucks, McMahon Brothers a faster rate than conventional mowing There the chemical—2, 4-D (2, 4-Dichlor- tackle a spraying job with the idea of kill­ machines and require much less mainte­ ophenoxyacetic acid) and 2, 4, 5-T (2, 4, ing weeds and brush that a good, strong nance, the savings that accrue through spray 5-Tichlorophenoxyacetic acid)—is mixed turf can be established that will resist the application can be used in other branches with water and the solution is jet agitated. future invasion of weeds. of highway development.

McMahon headquarters in Binghamton provides background for view of four brothers who founded firm Single pistol-grip, operated by driver, controls and a fifth who is a priest. Left to right; Rev. Gerald and company officers Robert, Paul, John, Raymond. spraying of herbicides from bumper-mounted stack.

MC MAHON BROTHERS •v-e^-

Watson Bros. International RF-195 six-wheeler pulls out of the company's Omaha terminal. Tractor is one of 550 in the fleet of over 900 trucks.

DESTINY FULFILLED

N AN OFFICE WALL in the Omaha, imately $28,000,000 last year, was started Ray remembers vividly Nebraska's bad O Nebr., headquarters of one of the when the three brothers, all in their teens, roads of that period. He should. nation's big motor transport firms is a re­ and their mother agreed to use the meager "You carried railroad ties and planks in markable photograph. The picture, which family savings toward buying a truck. the truck," he recalls. "You'd come to a shows three sturdy little boys with a little Ray, now Watson Bros, vice president, mudhole, stop, unload the ties, pile 'em wooden wagon, doesn't appear to be par­ encountered the opportunity. He was 18 into the mudhole, drive over them, stop, ticularly uncommon at first glance. But at the time. Fay, now president, was 17; load 'em back up^—and 20 feet further on, when you learn the whole story you realize Tom, secretary-treasurer, was 15. The op­ do it all over again!" it's a most remarkable picture for one portunity consisted of hauling cream from They hauled cream, and worked in live­ reason. It's accurately prophetic. Auburn to Nebraska City, Nebr. stock hauling, and merchants' orders, The three little boys in the picture are "Fellow had the cream contract but moving among Auburn, Nebraska City the Watson brothers, Ray, Fay and Tom. didn't like the responsibility of moving it and Omaha. They worked and battled; Since the picture was taken, they have becausetheroads were too bad,"Rayrecalls. sixteen to eighteen hours a day, seven days grown into men and the wagon has grown "He saw I was young and innocent, so he a week, was the standard. When there was into a motor transport fleet of well over outsmarted me by selling me the truck." a pinch, they worked longer hours—and 2,100 units, including more than 900 trucks That was in 1926. The brothers, lack­ probably wished at times they could add and tractors. ing experience, friendly sponsorship of to the number of days in a week. That is real prophecy. business powers, cash reserves or any of the William M. Wolfe, now vice president Watson Bros. Transportation Com­ other similar aids to success, applied their of Watson Bros., joined the firm in 1931, pany, Inc., whose volume reached approx­ own formula: hard work. It took a lot of it. when the headquarters was at Nebraska

Fay Watson, president, Watson Bros. William M. Wolfe, vice president, Tom Watson, secretary-treasurer, is Ray Watson, vice president, also handles Transportation Co., at Omaha office. is only top official on day shift. in charge of Kansas City operation. the company's terminal at Omaha. City. For many years, he and Fay took in the field offered considerable in the way turns sweeping out the office. of opportunity. Mathews left the telephone "I can remember that as though it company after 13 years, in 1936, and went were yesterday," Wolfe recalls. to Byllesby Engineering and Management "When it was Fay's turn, he'd come Company, Chicago, as automotive engi­ 20 minutes early and work like a Trojan. neer. Heretained this position untilthewar. By the time I'd come strolling in, the place Mathews braved well-known supersti­ would be spotless, and work resumed." tion when he offered his services to the (By this time, the reader may well say Army. He joined on Friday the 13th of to himself that this sounds like a Holly­ March, 1942. He was commissioned major, wood success story. Hollywood thinks so, and assigned to the Motor Transport Serv­ too. The movie people approached the ice of the Quartermaster corps. The service Watson Bros, management, seeking to do was placed under Ordnance control in Sep­ the story. But they couldn't reach agree­ tember of that year. Mathews was assigned ment. "We make pictures to sell 65-cent to the Tank Automotive center at Detroit, theatre tickets," said the motion picture serving in the maintenance division. He be­ representative, "so if we want to take liber­ came a full colonel before leaving the serv­ ties with the story, we'll do it if we feel we ice in mid-January, 1946. H. O. Mathews have to." "No, you won't," was the Wat­ With the war over, Mathews turned his son Bros, reply. And there thematterrests.) attention to commercial transportation By 1931 their fleet had grown to 22 again. He joined Standard Brands, Inc., as trucks, and they were one of the largest AUTOMOTIVE manager of automotive operations. He motor carriers in the state. Lincoln had been soon was named manager ot transporta­ added to their operating points; Kansas ADMIRAL tion for the company. During this period City followed. Tom went to the latter city, he resided first in Chicago, then in New serving as manager, janitor, solicitor, pick­ York, the company's headquarters city. up driver, dock foreman and dispatcher. O. MATHEWS, general manager of Mathews joined Armour and Company Between stints he slept in the office. (To­ H • transportation and distribution. in his present capacity in September, 1951. day the Kansas City terminal leads the Armour and Company, Chicago, started As general manager ot transportation entire Watson system in tonnage hauled. his business career with the notion of be­ and distribution, everything that moves for Tom is still the manager, but he's given up coming an electrical engineer. Somewhere Armour and Company is under his charge. the other positions.) along the line he decided there was quite a The company's annual hundred-million- The depression dragged its way through bit to interest him in the field of transpor­ dollar transportation bill is proof that it's most of the 'thirties, but its challenges tation—with the result that today he han­ a responsibility of major proportions. didn't daunt the Watson brothers any more dles a $100,000,000-per-year transportation Economy, as well as efficiency, is neces­ than getting started in business had. The operation that's big enough and challeng­ sarily one of the aims pursued by Mathews firm continued to grow, come bad times or ing enough to interest anybody. in tackling the transportation problem. good. Its terminals spread through the The automotive fleet of Armour and This means a tight, follow-through type of Midwest and West. Company totals approximately 6,000, in­ administration must be established and The size and shape of Watson Bros. cluding more than 3,300 trucks. The rail maintained. Transportation company today is a monu­ fleet includes 4,000 refrigerated cars. Nearly "Everything we sell has got to move," ment to enduring perseverance. The com­ 75 per cent of the company products trans­ Mathews points out. "It is our job to keep pany operates 52 terminals from Chicago ported are classified as perishable, meaning the stuff moving, and on schedule." Vol­ to Los Angeles, including such major cities that transportation has to be swift, sure and ume, as well as the perishable nature of most as Peoria, Rock Island, St. Louis, St. Joseph, otherwise efficient if a lot of people are of the products transported, makes "on Topeka, Des Moines, St. Paul, Sioux City, going to have fresh meat to eat. schedule" operation vital for the company. Omaha, Denver, Phoenix, Tucson, SaltLake Mathews was born October 21,1902, at Mathews, who carries 235 pounds well City, San Diego, Lincoln and Kansas City. Columbus, Ind. He attended Purdue uni­ distributed over his six-foot, three-inch Watson Bros, fleet, 80 per cent Inter­ versity and was graduated in 1923 as an frame, resides in Riverside, 111., with his national, travels about 55,000,000 miles a electrical engineer. He started his career wife, the former Hazel Butler of Columbus. year, or, as the company's advertising with Illinois Bell Telephone Company in They have two children, both married. Son points out, "6 times around the world Chicago, serving first as a student engineer, Gordon is taking postgraduate work at the every 24 hours." then as a plant engineer. During these early University of Michigan in business ad­ There have been many changes in the years he was assigned to the company's ministration, with an eye to entering the company picture since that first year of oper­ automotive equipment, and he eventually lumber business this year. Daughter Janice, ation. One thing has remained constant, found himself at a point where he felt he Mrs. Roger Yeazel, resides in Cleveland. however. The brothers work at night, from should choose between electrical engineer­ He is a member of the Union League sun 'til sun. Wolfe operates daytimes, often ing and transportation. club, the Chicago Traffic club, and the on the basis of scribbled notes from Fay. He chose transportation. From his posi­ National Industrial Traffic League. "Our operation proves one thing well,'' tion as superintendent of automotive Mathews' hobby is golf, a sport he Wolfe says. "We have devoted ourselves to equipment for the telephone company, he pursues at LaGrange Country club. "I like public service. The profits have followed." saw that the growing methods and needs to play a lot," he says. RED MEANS GO!

by WILLIAM G. HANLON

In their attractive home on Wagon Wheel No. 1 farm, Mr. and Mrs. Willett enjoy peaceful surroundings.

o. "RED" WILLETT, whose business is "Oh, going west a way. Be three days," his red hair, his drive, and his determina­ J• mainly pipe line stringing but which Red replied. tion to do a better job than not just the also includes television and cattle raising, They left on a Friday morning in a twin- next fellow but anybody. lives at Monroe, La., when he's at home. engine, nine-seater airplane, one of two in Willett, now in his middle forties, is one This isn't an awful lot, by the way, as Red's the Willett fleet. They flew to Flagstaff, of the country's biggest operators in his business interests lie all over the country, Ariz., then up to Salt Lake City, Utah, field. During 1953 he had as many as 15 and they take a lot of looking after. The where they spent the night. The next morn­ crews stringing pipe in the South, Middle rest of the country must see about as much ing they arose early and flew to Walla Walla, West and East. of him, during the course of a year, as does Wash., and then to Spokane. On Sunday In all, his crews strung 1,863.3 miles of his home town. they returned to Monroe—by way of Bil­ pipe. That's 9,838,668 feet, with 30-inch A three-day business weekend with the lings, Mont.! Red had conducted a series of pipe weighing 118 pounds per foot. stocky, red-haired ex-farm boy, ex-truck business meetings and had knowingly sur­ Pipe lines follow as closely as possible driver, ex-road foreman could prove to be veyed from the air a number of projected the principle that the shortest distance from pretty wearing on a neophyte. Recently, pipeline courses. Thefriend was exhausted. here to there is a straight line. To the man for example. Red invited a friend to take a "If that's relaxation," he said, "I don't who is stringing pipe this means that he is weekend swing with him. wanttoknowanythingaboutaworkweek." going to have to deliver a lot of pipe along "Where are you going.'" the friend Jessie O'Neal "Red" Willett's lifelong somemighty nearly inaccessible lines which asked, reasonably enough. distinguishing characteristics have been have not been served by road builders.

Pipe line stringing means that not only pipe but heavy equipment must be transported to the line—whether "Red" Willett uses two airplanes in connection with his roads lead there or not. Here an International L-205 transports an International crawler tractor into wilds. work. He surveys pipe lines from the air, visits jobs. The pipe line stringer comes to look of Dubach, La., then Magnolia, Ark. Here, upon such terrain features as swamps, in 1940, he undertook both oil field truck­ mountains and the like as acceptable rou­ ing and pipe line stringing. By 1943, when tine—and heequipshimselftohandle them. he moved back to Monroe, he had 25 Willett's "equipment on hand" list is trucks. He gradually dropped the oil field impressive, and reflects well the nature of trucking and concentrated on pipe line his operation. It includes 11 sidebooms and sttinging. Pipe line construction grew Kns»v# 23 cranes; 21 "tow tiactors" of the crawler after the war, and so did Willett. type, mostly International TD-18 and TD- His current interest in farms and farm­ 24 models; 92 "hauling trucks" with pole ing was spurred, his friends aver, during a trailers, mostly International L and R-182, postwar business trip to Lancaster county, 185, 192, 195 and 205 models, for trans­ Pennsylvania, where a pipe stringing crew porting pipe from barge or railhead to rack WW was at work. Willett viewed the pictur­ or pipe line; 24 pickup trucks, including esque, bountiful farms there and thought, International L and R-120s; 14 automo­ ^<^« "I can do that in Louisiana." And he did. biles ; six lowboys and nine floats for trans­ His farms, all in Louisiana, now number porting heavy equipment; 12 sets of Athey three. Wagon Wheel No. 1 and Wagon wagons for moving pipe in extremely Mr. and Mrs. J. O. "Red" Willett and QC Miss Royal T, Wheel No. 2 are near Monroe. The farm swampy areas; two barges, to mount cranes prize-winning pride of the Wagon Wheel No. 1 farm. called Scratch Ankle is near Delhi. The for unloading pipe barges and placing Scratch Ankle farm really has two names— joints on pole trailers; two tugs, one for Willett, born at Houma, La., got only it's called Nelms, instead of Scratch Ankle, each barge; one houseboat, which may as far as sixth grade in school, but you never when it's referred to in writing. occasionally be pressed into service as a saw a man better educated for his job in "Nelms is shorter," Willett explains. tug, when emergency requires; two air­ life. As a boy he worked on a cotton farm, Willett has attacked farming with the planes, one the twin-engine craft already then drove a pickup truck, delivering gro­ same gusto he's used in stringing pipe. mentioned, the other a cabin biplane type ceries. He eventually went to work for a Wagon Wheel No. 1, where he resides with with single engine, an extremely maneuver- contractor, driving a gravel truck. Mrs. Willett, is a trim, neatly kept-up 160 able craft capable of landing and taking off Driving a truck got him into pipe line acres. The farm's fences are, for the most from small fields. The pickup trucks, auto­ stringing, too. His truck on this job, still part, of board and barbed wire. Buildings, mobiles and, of course, the planes are fondly remembered, was a sturdy Interna­ yards, pens and fields are well tended. It's equipped with two-way radios. tional. Later, he worked for the Louisiana a show-place for sure. Stringing pipe sounds easy—if you State Highway department as a member of Registered Herefords and Aberdeen ignore such details as weather, time, ter­ a survey crew. Then he switched to operat­ Angus—plus a number of commercial rain and the fallibility of man. The pipe is ing a crawler-type tractor. cattle—are raised on the three farms, with unloaded from river or rail side and then Eventually he became a district foreman the registered stock at Wagon WheelNo. 1. "racked" (meaning stacked) at strategic in charge of construction for the highway Wagon Wheel No. 2 and Scratch Ankle points near the pipe line right-of-way. It is department with headquarters in Monroe. are newer possessions, and are being in­ picked up as needed from the racks and After 11 years of highway building, tegrated into one Willett farming opera­ brought to the pipe line course, where it is during which time he established a repu­ tion. No. 2 comprises 209 owned acres strung joint by joint along the line. Other tation for efficiency and economy that still and about 770 leased, while Scratch Ankle contractors handle the ditching, coating is fondly recalled by his Monroe neighbors, is over a thousand acres in size. and welding of the pipe, placing the pipe he quit and went into business for himself. Both Wagon Wheel farms are irrigated in the ditch, backfilling. As a contractor, Willett first worked out by a sprinkler system. On No. 1, water is

Willett tug undergoes winter tuneup on bank of Ouachita river. 30-inchpipecomesupriverby barge and is loaded on "pipe trailers" pulled by International tractors.

• . .—. ^ ID . ._ pumped by an International UD-14 diesel The party is a barbecue, and centers engine from a well, and distributed via around a good-sized frame building with mains and portable aluminum pipes. Ca­ big screened windows all around. In the pacity of the well is 525 gallons per minute. building is Red's mammoth barbecue pit Each sprinkling jet covers an area of 1,600 and sufficient shelter for one or two hun­ square feet. dred of his guests, depending on how On No. 2, water for the portable pipes much you want to crowd it. Red serves is supplied from an open water course simultaneously as host, cook, guest of which has sump holes at 80-foot intervals. honor and cheer leader. On Wagon Wheel No. 2, Willett grows The building, oddly enough, is painted corn for his cattle. Irrigation plus fertiliz­ green. This is harmonious, all right, but ing has brought a yield reported at over not exactly in keeping with Red's general 100 bushels per acre for the 100 acres given color scheme, which calls for red with red, last year to corn production. according to the folks around Monroe. Some time back, about a year and a Trucks, crawler tractors and other equip­ J. O. "Red" Willett, pipe line stringer and chef. half ago, Willett got into television. He ment, shops, barns, fences—everything now owns Monroe's KFAZ-TV, and the that's got to have a color painted on it—is donation of public service time is one of painted red. Except for that barbecue his outstanding contributions to his com­ structure! munity, along with serving on the advisory Wintertime, in Red's business, is the OST male gourmets are chefs in their board for civil defense. time for fixing up equipment for the com­ M own right when presiding over the Red's friends tell a little story on him ing season, and for yarning. Willett was backyard barbecue pit. It's there that the in connection with the opening of the sta­ still shaking his head and marveling at one man of the house is at his informal best. tion, which was handled as an important occurrence last year. You can't beat good eating and fun out­ civic event. It seems that Red, in a weak "On one of those mountains up in doors for banishing the tensions of busi­ moment, agreed to join the dignitaries at Kentucky we were having to winch up ness. And what's more appetite-tempting the ceremonies. one of our trucks and trailers loaded with than the sight and aroma of tender cuts of When the time arrived, he found him­ pipe," he recalls. beef, lamb, veal or pork, slowly rotating on self hot and uncomfortable on public dis­ "The winch line snapped and the truck a spit over a smoldering bed of coals? play, bright lights pouring down on him. started roaring backward down the moun­ If you aren't acquainted with this ad­ Finally, unable to stand it any more, he tain. The driver, instead of bailing out, venture in eating, then this is a good time said earnestly: stayed with the truck and steered it— for INTERNATIONAL TRAIL to introduce "You'll have to excuse me, folks. I trailer, pipe and all—past rocks and drop­ the delightful pastime. The stage is par­ think I hear somebody calling me to the offs. He must have whizzed backward tially set, for barbecues are J. O. Willett's telephone." And with this he departed, fifty miles an hour past a hundred chances favorite means of relaxation. This issue's leaving the glory and publicity to others, for a complete crackup. story on the red-haired Monroe, Louisiana in favor of the coolness and seclusion of a "Down at the bottom he finally stop­ businessman should have put you in the more private retreat. ped it. He climbed out of the cab, looked mood with its reference to Willett's roast­ A big event every fall at the Willett up at where he'd come down from back- ing pit and his bent for acting as "host, home at Wagon Wheel No. 1 is Red's wards^—and just laid down on the ground. cook, guest of honor and cheer leader." birthday. He reverses the usual procedure. Scared stiff. So was everybody else." Red,'' who is as adept at outdoor cook­ He gives the party for the enjoyment of That's stringing pipe. And that's Red ery as he is at running his many enter­ others—lots of others. Willett. prises, contends there are four factors that make up the formula for a successful bar­ becue. They are: an otitdoor setting, ten­ der cuts of your favorite meat, a generous portion of good company, and last, but hardly least, a tangy sauce. The latter, fre­ quently basted over the meat as it cooks, enhances its moistness and seasoning. Willett suggests you try this next time you don your chefs cap:

HOSPITALITY SAUCE 3 14-ounce bottles of catsup 2 cups brown sugar 2 teaspoons dry mustard 1 teaspoon Tabasco sauce (or to taste) 4 tablespoons chopped onion 3 tablespoons white vinegar Combine all ingredients and mix thor­ oughly. Place in saucepan and bring to a boil, stirring constantly. Cook slowly

Pipe is "strung" joint by joint along the line. H will be bent as required, coated, welded, buried. three to four hours. Serve warm. The Wild West was really wild in the silver- mining town called Tombstone. Here the oiHbsto forces of law and order clashed head-on with organized crime. Wyatt Earp, the West's greatest peace officer, headed one force, backed by his brothers Virgil and Morgan and his sinister, black-coated friend, Doc Holliday. They faced "Curly Bill," Johnny Ringo, the Clantons and a shady political combine.

TOO TOUGH TO DIE

ROM the very beginning, Arizona's of darkish mountains that bordered the Right from the first, the Tombstone Flast-century mining camp of Tomb­ far side of the San Pedro River Valley. The mines yielded good hauls of silver. Men and stone has enjoyed a fabulous historical more he looked at those mountains, the women, good and bad, came flocking in. background. more his interest mounted. He decided to The exploits of the "bad element" of Records have validated most of Tomb­ explore them. His soldier friends, appre­ Tombstone have long since been preserved stone's wild and woolly past, resulting in hensive about his safety, cautioned, "All infictionandinthemovies; but thefact that the town becoming known throughout you'll find out there is your tombstone!" Tombstone contained a "respectable ele­ the world as the outstanding example of Schieffelin found the going as rough as ment, '' representative of the maj ority of the Frontier Americana. had been implied. Water was scarce; the population, has been less well publicized. Tombstone's reputation started grow­ threat of attack by hostile savages was al- Except for the respectable people who ing long before the town did. Actual con­ says present; the heat of the summer sun lived in Tombstone in the early days, there struction did not begin until the latter part was almost unbearable. At times he was would be little to write about now. It was of the 70s. Before that its locale had al­ tempted to turn back. But as he neared their resistance to the lawlessness and bul­ ready achieved notoriety. those wonderfully stained ridges, they ap­ lying of the claim jumpers, brand artists, Tombstone came into existence as the peared more and more promising to his armed robbers, gun slingers, and the other result of one of the richest silver strikes experienced eyes. He stayed with his orig­ gangsters who soon infested the area, that ever made. Some of the ore bodies found inal conviction that wealth lay in this made the history of Tombstone what it is contained metal so pure it could be creased direction, and pushed on. He found several today. with the edge of a coin. likely-looking prospects during his first Because of its closeness to the Interna­ Ed Schieffelin was the prospector who exploration trip; but it was later, with a tional border, where loot stolen on one made the strike, and it was he who was re­ brother and an assayer friend, that he really side could be disposed of with compara­ sponsible for the town's unique name. struck it rich. On his second expedition he tive immunity on the other, the Tombstone Schieffelin had been prospecting for came across outcroppings of rock that region soon became a headquarters for out­ some time in southern California. Becom­ contained several thousand dollars' worth laws. There was willingness on the part of ing dissatisfied, he "nosed out" the infor­ of values to the ton! some of the townspeople and political mation that a detachment of U. S. Cavalry Schieffelin was elated. Both in jest and employes to traffic with the bandits. was leaving for Fort Huachuca in southern in delight he named his first find "Tomb­ The respectable element of Tombstone, Arizona. He had heard of the discoveries stone" and his second "Graveyard." led by the editor of The Tombstone Epitaph of gold and copper previously made in He was unable to keep secret the loca­ and others, took council. After discussion that part of the country, so he decided to tion of his new-found wealth. Before long it was decided to make a start toward self- join the cavalcade. the "hills of silver" Schieffelin had dis­ help by importing law officers who could After arriving at the fort, he began pros­ covered were swarming with prospectors match the outlaws in courage and skill. pecting the desert in the immediate vicin­ and miners. Wyatt Earp, who was then' 'riding shot­ ity, but found little of value. In going Inevitably a town sprang up in their gun" in peace and quiet for Wells-Fargo and coming, however, he had noticed, a wake, and inevitably it was named "Tomb­ on the Bisbee stage, and who had estab­ considerable distance to the east, a range stone," after Schieffelin's mine discovery. lished quite a reputation for bringing law

12 and order to Abilene, Dodge City and other their horses at one of the corrals. Learning trail towns some years earlier, was, along of this, the Earps and Doc Holliday for the with his two brothers, given authority. second time that day set out to disarm them. Tombstone soon was divided into two On arrival at the OK Corral, Virgil Earp camps, namely: those who aimed to dis­ ordered the Clantons and McLowiys to sur­ courage the outlaws, and those who aided render their guns. Instead, Billy Clantonand and continued to have dealings with them. Frank McLowry reached for their pistols. The first clash between the outlaws and In the thirty seconds of gunfire that the new law-enforcement group came over followed, Billy Clanton and Tom and the seemingly innocent matter of carrying Frank McLowry died. Virgil and Morgan guns on the streets of Tombstone, and Earp and Doc Holliday were wounded. using them to "shoot the moon" follow­ The pro-outlaw element in Tombstone ing celebration in the saloons. In an at­ immediately set up a clamor for an investi­ tempt to stop the racket, which made sleep gation, claiming that the Earps and Holli­ impossible, the officers undertook to dis­ day had committed murder without au­ arm the celebrators. During the scuffle thority or just provocation. An inquiry was City Marshall Fred White was fatally shot held. The Earps and Holliday were com­ by the notorious "Curly Bill'' Brocius, and plimented by the court for their bravery the war was on. in executing their official duty. The climax came when a minor gang Ike Clanton, who had escaped the gun- leader named Ike Clanron fired the indig­ fight by running away, boldly took a prom­ nation of his brother Billy, and that of two Ed Schieffelin dodged Apaches and battled heat and inent part in the investigation proceedings. thirst to find silver. The "Tombstone" idea was his. friends named Tom and Frank McLowry, When the judge handed down his opinion to the point where the four of them came When Virgil Earp found Ike Clanton, he favoring the law officers, Clanton swore he to Tombstone one day late in October walked up to him, pistol-whipped him with would "get even." 1881 for the purpose of wiping out Police his six-shooter, took away the Winchester Evidently Clanton was given full sup­ Chief Virgil Earp, his deputized brother with which Clanton was menadnghim, and port by others of the outlaw element, for Morgan, Marshall Wyatt Earp, and a marched him off to court under arrest. before December was out, Virgil Earp, friend, "Doc" Holliday, the latter having While Virgil and his prisoner waited for then U. S. Deputy Marshall, was shot in on occasion lent assistance to the officers. Justice Wallace to come to his courtroom, the back with buckshot as he crossed the When the Clanton - McLowry crowd Wyatt met Tom McLowry outside, and in street late one night, and three months later came into town, they promptly let it be response to a gunfight challenge, dupli­ Morgan was shot in the back by assailants known they were "looking for" the Earps cated his brother's pistol-whipping and who fired from outside a back door while and Doc Holliday. Upon learning this, disarming feat. he played pool at the rear of a billiard par­ Virgil and Wyatt went out in different direc­ After Ike Clanton was assessed, and had lor. Virgil was crippled for life and Morgan tions to face and disarm them. Then took paid his fine, he immediately collected and died. Wyatt escaped by inches a bullet place one of the coolest demonstrations rearmed his party with guns that had been which was intended for him. of iron courage ever made in the West. left in the saddle pockets and scabbards on By now it was obvious that the outlaws

A museum today, the Bird Cage Theatre once offered the finest entertainment in the West to Tombstone's citizens and visitors. The lawful and the outlaw mingled here in relative amity. But in the Crystal Palace saloon (right) where "bottled courage" flowed freely, ruckuses were frequent. A .44 calibre slug still rests in the cracked mirror behind the bar. were making a personal issue of the Earps. Hall, once having the largest stage west of Realizing this, the Vigilantes, which the Broadway; quaint Tombstone City Hall; St. Earps headed, went on the offensive. The Paul's Episcopal Church, oldest Protestant day after Morgan Earp was killed, the body edifice in the State of Arizona; Boot Hill of one of the suspected assassins by name Cemetery—these and many more await the of Pete Spence was found well weighted thousands who yearly visit "The Town Too with buckshot in the Tucson railroad yards. Tough To Die." Two days later another suspect, Indian In addition to the many points of in­ Charley, met death from "lead poisoning" terest. Tombstone features many people of in the Dragoon Mountains. Memories of Tombstone's early days are treasured interest—people who recall and gladly tell The final clash came when a clique by Mrs. Ethel Macia and Lew C. Woolery. Mrs. about the old days. Macia was born in Tombstone. Woolery still pros­ headed by Curly Bill tried to ambush the pects in the mountain fastnesses that surround the "Ruling elder" of story tellers is Mrs. Earp party as it passed through the Whet­ town. Their recollections have helped bridge the gap Ethel Macia, widow of the engineer who stone Mountains next day. In the fight between the days of the outlaws' reign and modern helped clear the flooded mines at the turn Tombstone, which, conscious of its colorful post, Wyatt killed Curly Bill. The rest of the entertains bright hopes for the future. of the century. (A new unwatering project oudaw's party fled across the border into is currently under way.) She is one of the Mexico. So the best known of many con­ partaking liberally of "tonsil shellac," few residents who was born in Tombstone. flicts between outlawry and the peace-lov­ became abusive when his friends ribbed Every book and story ever written about the ing citizens of Tombstone ended. him mildly about a new loud-colored shirt place has included something of what she One can see today in back copies of he was wearing. He struck his best friend, vividly remembers, and tells so well. The Tombstone Epitaph the stories of many knocking him down. The friend promptly Lew C. Woolery, proud possessor of a other shooting actions that occurred in went to his cabin, got his pistol, returned magnificent head of white hair and flowing and around Tombstone. The newspaper and handed Waters a leaden one-way tick­ white beard, still prospects in the moun­ carried such matters in a column headed et to eternity. tains as he did many years ago. His stories "Death's Doings." To cite a few items: As the editor once remarked, death include tales of many thrilling adventures. "Buckskin Frank" Leslie killed a man, seldom took a holiday in Tombstone. Still in the growing stage is a drive by whose wife he appropriated; killed an­ Modern Tombstone, in spite of the fact all the citizens of Tombstone to have the other man in what was judged to be self- that mines are not producing because points of interest in the "old" section of defense; and later, under the influence of the shafts have been flooded for many the town preserved and restored for future "nose paint," killed a woman he had years, still is a living community. generations to enjoy. So far only a small "taken up with." As a showcase of cities where yester­ part of the program has been accomplished, " "Johnny-Behind-the-Deuce'' commit­ day's powder-propelled and decidedly un- but interest in the project continues to ted cold-blooded murder in the light of the mellow dramas were enacted, it has no peer. grow, and eventual success is strongly in­ noonday sun in Charleston (near Tomb­ The Crystal Palace saloon, where a .44 slug dicated. You sense this when you talk to stone) when he dropped W. P. Schneider, still rests behind the cracked mirror of the folks who hope that Tombstone will engineer of the Corbin mill, dead in his the backbar; the Bird Cage Theatre, now a be some day visited and enjoyed by mil­ tracks following the accusation that the museum containing many relics, including lions instead of thousands. former had had a part in the looting of the dainty bits of apparel worn by "the Significant is the intense devotion the the latter's cabin some time previous. birds"; Nellie Cashman's boardinghouse, Tombstone people show for this most re­ Green C. Bush killed a man by the once run by the "angel of Tombstone"; cent of causes. It follows nicely the tra­ iiame of Baker, at one of the ranches in the the ore wagons that once carried the prod­ dition of those pioneers who, when on vicinity, ending an argument over a dog. uct of the mines through the streets behind previous occasions Tombstone was pro­ A miner by the name of Waters, after twenty and thirty-mule teams; Schieffelin nounced "dead," refused to let it fall down!

Motortruck meets a predecessor. Young Tombstone citizen, dwarfed by extra-heavy-duty ore wagon, makes first­ hand comparison of post and present transport. Wagon once was used to haul rich silver ore,- 20 mules pulled it.

14 The state of Mississippi is growing in com­ merce and industry, and growing right along with it is Miller Petroleum Trans­ porters, Ltd., of Jackson. Here is the story of one of the nation's leading transporters.

MILLER'S PAT HAND

James Miller, operations manager for Miller Petroleum Transporters, checks over new International R-195.

OU MIGHT say that standardization is school in Jackson; and Dennis is in St. Office of Defense Transportation ruled Yone of the operating principles of H. Joseph's school, Jackson. that tank cars could not be used for short- D. Miller of Miller Petroleum Transporters, The state of Mississippi is growing in in­ haul (under 200 miles) delivery of petro­ Ltd., Jackson, Miss. He has standardized dustry and commerce and. Miller believes, leum products. Miller obtained an Inter­ on International trucks, his fleet being the promise of its future development is national K-6 with a 2900-gallon tank and made up of more than 70 L and R-195 bright. Miller Petroleum Transporters is plugged the gap. tractors and eight International pickup growing right along with the state. From this inauspicious beginning the trucks. He has standardized on carrying Miller, born in Dixon, III., in 1898, was company has grown to its present position petroleum products. And his six children graduated from the University of Cali^ as a leader in its industry, both as regards •—all boys—are partners in the business. fornia. After leaving school he joined one the South and the nation. In 1951 Miller "Miller," a friend says, "holds all aces." of the major oil companies, serving the Petroleum Transporters won the National H. D. himself is general partner in the company in California, Venezuela, Louisi­ Tank Truck Carriers grand award, for firm. His sons are limited partners, and ana and Mississippi. Son James, now 2,776,227 miles of safe operation. Its 1953 three of the six already are active in the operations manager, was born during the mileage, unofficial, was 4,360,000. business. Richard is office manager, James Millers' seven-year stay in Venezuela, and "Our growth," Miller says, "naturally is operations manager and Jerome is book­ still answers readily to "Jaime," his name follows the increase in consumption of keeper. Harold Jr. is studying business in the Spanish tongue. petroleum products, and asphalt. administration at the University of Notre Miller Petroleum Transporters was ini­ "Use of the latter has increased con­ Dame; Scott is attending Central high tiated early in March, 1942, when the siderably because of Mississippi's desire to have as many farm-to-market roads as possible. "We in Mississippi," he adds, "are proud of our roads and highways, and we are striving to stay in the lead in the South." Also pertinent to the state's develop­ ment, and thecompany's. Miller believes, is the state's growing production of oil. "Mississippi is eleventh in oil produc­ tion, and our production is on the increase, he says. "We'll all grow, on that." The company transports gasoline, as­ phalt and crude oil as an interstate common carrier, covering all of Mississippi and routes into Alabama, Georgia, Tennessee and Louisiana. Miller is also active in the industry, and growing with it. He is a director-at-large of the National Tank Truck Carriers, con­

Company's handsome tractors are Harvester Red and birch gray. International R-195 is typical of fleet units. ference of American Trucking Associa-

-LS- tions, and is chairman of the NTTC Safety committee's subcommittee on drivers and general qualifications. W. S. Netherton, safety director for Miller Petroleum Trans­ porters, is a member of the same subcom­ mittee. James Miller is a member of the same committee's subcommittee on equip­ ment, maintenance and inspection. Miller's highway tractors, averaging over 60,000 miles a year per unit, are main­ tained on a strict preventive maintenance program. Heavy maintenance is handled at the Jackson headquarters shop. Preventive and light maintenance schedules are fol­ lowed in the company's shops at Greenville, Vicksburg, Natchez, Meridian and Collins. H. D. Miller, seated, and the three of his six sons who have joined him in the operation of Miller Petroleum Schedules call forrigidchecksat30-dayand Transporters, Ltd. Standing, left to right, are Richard, Jerome and James. The company was the first petroleum six-month intervals. The latter is handled transporter in the South to install the key stop unloading system. Its highway fleet numbers 72 Internationals. at Jackson. Engines are overhauled at intervals of "150,000 miles and up." posed to be a better driver than the other and their dependents. The company pays The company's driver selection and fellow." half the monthly premium on the insur­ training program is aimed at establishing There is the challenge: "So he better!" ance if the employe decides to participate. Miller drivers as the safest, and therefore The drivers are paid according to a guar­ Miller drivers have distinguished them­ the best, drivers on the road. anteed minimum pay schedule plus com­ selves on numerous occasions through their Miller said that once an applicant missions, the aim being to protect the exercise of highway courtesy, and their meets the required physical, driving and driver against seasonal fluctuations of busi­ service at accident scenes. other qualifications, and is hired, it is made ness and to contribute toward his security. Miller's favorite recreations are golf clear to him that there are certain respon­ Paid vacations, group insurance and sick and fishing. He belongs to the Petroleum sibilities which are his. pay are among other features of driver club. Lions club. Chamber of Commerce, "You are a professional driver," his employment. The group insurance pro­ Jackson County club and the Jackson manual tells him. "A professional is one gram provides life insurance, hospitaliza­ Motor Traffic club. He is a past president who does something better. You are sup- tion and disability benefits for employes of the Mississippi Transport Association.

SPLIT-SECOND TAKE-OFFS in any weather, national R-110 panel trucks. Each of the Exterior appointments include siren, red at any time of day or night . . high-speed, units is an ambulance, mobile prison and running light, radio aerial, roof and door nonstop runs through heavy traffic to the cruiser — all in one. ventilators, rear steps and grab rail. In scenes of emergencies of endless descrip­ Radio-dispatched, the vehicles are dis­ cab is a two-way radio, accessible to tions. They're the demands placed on persed among the police precinct stations. driver and non-driving patrolman. Wire municipal police equipment. The Internationals, one of which is shown mesh covers window which separates cab Toledo's problems on this score are no at right, below, are each manned by two from truck compartment. Truck's passenger different from those of other major cities. patrolmen. They respond to emergencies area, shown at left, below, is lined with But its solution is. The Ohio community ranging from ordinary disturbances to leatherette. A collapsible cot, for emer­ employs a fleet of "watchdogs" — Inter­ serious traffic mishaps. gency service, fits against left wall.

16 COURTESY IS CONTAGIOUS

The nation's greatest motion picture on traffic safety is now available — free of charge — for showings by motor truck fleet operators! "Day In Court," from which came the famous "Courtesy Is Contagious" safety slogan and campaign, stands at the top of the heap in its field. Its producer. International Harvester Com­ pany, offers it for use in connection with fleet operators' safe-driving programs. It's a dramatic, effective, thought-provoking 30 minutes! Traffic courtesy is contagious, and it can be made to become epidemic!

Safety on street or highway is part of the business of the professional driver. And so, he practices courtesy.

?f DAY IN COURT" PAYS OFF!

HE AWARD-WINNING sound motion ported, said the film caused him to notice Tpicture film "Day In Court," termed and appreciate the courtesies of traffic. one of the best and most effective traffic Seeing the film more than once — or safety films ever produced, is being made more than twice, for that matter — does available free of charge by International not lessen the impact of the courtesy mes­ Harvester Company for showings by sage. The pace and pitch of the motion safety-minded motor truck fleet operators. picture are such that it commands the National acclaim for the motion picture attention throughout even of people who and its message,'' Courtesy Is Contagious,'' have seen it numerous times. followed the premiere at the 1951 Ameri­ 'ITEhNATIONAL HARVEliTEP rii«;'A ; A Midwestern judge charged with han­ can Trucking Associations convention. •"or the i^sctton Oif t„f t> i dling traffic cases saw "Day In Court" Since then, "Day In Court" has broken DAY IN COURT four times — and then got an idea. all records for showings for films of its "The more often I saw the picture, the type. Its producer. International Harvester more convinced I became that it would Company, has made hundreds of prints have exceptional value for use in a driver- available for showing before groups and training program, and it sowed in my audiences of every description. mind the seed for the institution of our The film is non-commercial, with Inter­ "Day In Court" is nationally acclaimed for its effec­ driver-training program." tiveness in selling traffic safety. national Harvester Company appearing He said that the film not only punched only as producer. Other comment included: across the "Courtesy Is Contagious" idea, Numerous organizations concerned "The younger generation was impres­ but left viewers with an understanding of with traffic safety — industrial, govern­ sed. I believe it will add years to their lives.'' considerable value to drivers: that viola­ mental, civic, educational and judicial — "... the finest film in the safety field tion of the laws generally constituted also have keyed elaborate and extended safety I have had the opportunity of seeing." violation of the rules of courtesy. programs to the film and its message. "... most helpful to us in our efforts The value of a "Day In Court" show­ Comment on "Day In Court" show­ to reduce the shameful loss of life and ing, of course, lies in the fact that each ings from across the country has been uni­ money through traffic accidents." member of the audience leaves the show­ formly favorable, much of it lavish in "... best, most entertaining and in­ ing with a clear-cut idea that may never praise. Typical comment came from a stinctive ..." have been well-defined in his mind before. safety director: "Our people have responded very In implanting the idea of safety- "I wish this could be shown to every favorably." through-courtesy in the minds of drivers, citizen in the country." One professional driver, it was re­ the motion picture makes use of the old

17 how courtesy actually does catch on. Fine Arts selections and the National Motor truck fleet operators, who cer­ Committee on Films for Safety. tainly have a prime interest in traffic safe­ The motion picture is well on its way ty, can with profit to themselves make toward realizing the high hopes held for use of the motion picture. This is the it when it was produced. At that time it belief of International Harvester Com­ was stated by a company official that it pany, in making "Day In Court" available was hoped that millions of drivers would on order for showings. see the film "and that they will respond to It was pointed out that motor truck what it has to say." fleet operators could incorporate the film, There is reason to believe that this film and its courtesy message, into their own has planted the "contagion" of courtesy! safe-driving programs. The operators fur­ Reports from thousands of groups and ther, it was said, could enhance the pub­ organizations attest to its quality and its lic relations programs in their communi­ effectiveness — and to agreement that ties by using the motion picture in safety "Courtesy Is Contagious!" meetings before school, luncheon, club, The courtesy message is effectively put youth organization or like groups. across by Judge Roger Alton Pfaff of Los Judge Pfaff 'sold" courtesy to Los Angeles traffic offenders. Truck drivers are especially delighted Angeles. He plays himself in the film. The by the film, incidentally, because it's a other roles are filled by professionals. vaudeville adage: "First, tell them you're man driving a truck who sets the pace in The success of the Judge's activity in going to tell a joke. Then tell the joke. actually practicing courteous driving. It's pointing out to drivers that courtesy is Then tell 'em you've told it." this man that the other drivers catch the needed on the highways as well as in the "Day In Court" states the traffic prob­ courtesy idea from! home has been shown by Los Angeles' lem dramatically, then gives the answer, "Day In Court" has received top improved traffic safety record — through then explains the answer, and then shows awards in its class from both the Boston courtesy!

FROM THE SOLIDITY AND SAFETY of its design to the way its operation spell­ binds observers, St. Louis' unique new "sky-worker"—at first glance—has the appearance of a thrilling carnival ride. The resemblance is authentic, right up to the flexible steel arm with twin man-carry­ ing buckets it moves in a wide range through the air. Closer examination reveals the source of fascination is an up-to-date apparatus for overhead line service, employed by Union Electric Company. With combina­ tion of new International model R-182 truck and hydraulically-operated two- man boom it mounts, the St. Louis utility firm boasts a trouble-shooting vehicle of rare flexibility and versatility. Function of the International is a tool of transportation and working base for service of overhead power lines, trans­ formers and poles. The unit is a combina­ tion workshop and tool shed on wheels, equipped with retractable power-oper­ ated boom, two-man crow's nest and electrically - operated steady - legs that secure truck's lateral stability when boom is elevated. Design of extension, powered by engine mounted on truck rear, permits lateral flexibility and provides minimum vertical range for operations above 35- foot line. Steel mesh protects cab from falling objects. *»*t)-'2teiiik.i -j£a --iij

18 Midget Show is an institution with The World of Mirth, a carnival replete with outstanding attractions. Here the little performers visit with Frank Bergen, show owner.

GOLIATH OF CARNIVALS

MAGINE a tremendous business that There's an air of expectancy all around. A Now look closely. You recognize the I depends for its profit on a 180-day fleet of International Roadline truck- trucks as the same units which arrived season which, at best, can be fickle. Try to tractors drawing colorful semi-trailers— last night and parked their semis at the put yourself in the place of a management vanguard of the entertainment—is due carnival lot. Now the L-180s and L-185s which knows that from 18 to 20 per cent tonight. Traveling by night on 50 double- are performing a different function. You're of this time will be unprofitable because length railroad cars from the last stop, the amazed at the speed with which they get of inclement weather. It's truly as fan­ rest of the show will arrive in the morning. back after dropping a load of wagons at tastic as it is spectacular. Aside from its Nights like this pass rapidly, especially the lot. No less startling is the nature of constant joust with things economic, it for the children with their dreams of the their tows. Cookhouse, tents, stoves, dish­ has glamor, beauty, fun and the romance morrow. Suddenly, it's no dream. Outside washers, menagerie, rides, side shows are of unfamiliar, weird and far-off things. It there's the sight of trucks drawing bright all wagon-borne. A sleepy child observer can't be anything else but—the Carnival! orange wagons over city streets toward a counts them: "one hundred sixteen, one Here's a spectacle with thrills for young prearranged site. As many as six at a time hundred seventeen . ." Down the ramp and old ... one that arouses the adventure- are convoyed to the lot, where wagons are come 12 International UD-18 power units loving spirit in all. It goes on nearly every systematically spotted near iron spikes on wheels, then 10 International U-4s, all day and night from May to November. And which mark the perimeter. Back and forth compactly loaded on wagons. The last when its run in your town ends, there's more the Internationals go. question in your mind about the show's excitement—seeing the production move You follow one of the trucks on its re­ self-sufficiency is solved: the carnival gen­ under the impetus of trucks and tractors. turn run to get to the source of all this. erates its own electricity. Want to get into the spirit of things.' Once at the rail siding, you watch a "polei" You rush to the lot and find a 20-acre Imagine you live in Norwich, Conn., or deftly guide a parade of wagons off flat- plot of ground that has seemingly burst Framingham, Mass., or Pawtucket, R. I., cars—one at a time—down the end ramp. into a bustling city. Whistles, shouts, the or any of the communities which annually Above the sound of an International trac­ clank of sledge hammers and the roar of play host to the biggest of 350 carnivals tor, the big muscle in this touch-and-go an array of International equipment fill that tour this country and Canada. For movement, you hear the hoarse shouts of the air. There are special roles for all sizes weeks in advance, billboards have heralded the poler. He yells instructions to the of crawler and wheel-type tractors. Wag­ the coming of The World of Mirth Shows. tractor driver. ons are unloaded, with canvas and poles

1Q Once carnival completes a run, job of loading for move to next stop moves swiftly. Ghostly flicker of flares lights International L-185 engaged in hauling wagon to flotccr

International UD-18 power units generate power for Midway. Inset: Tractor assists in loading. Bulldozer digs into high spot on carnival lot.

Moving pony ride concession, big favorite with children, is easy for operator. Portable stable, mounted on International R-162 chassis, accommodates eight horses. and other rigging placed in areas where they will be used. Tall steel frames, foun­ dations for the thrill rides, are hoisted into position by winch-equipped power units. Men skillfully assemble the equipment. It must be solid and safe. Over yonder, the ticklish job of putting up tent poles is under way. Kids recruited from crowds are helping spread canvas. It's now 2:00 p.m. Although there are still four hours until starting time, all es­ sentials for the opening performance are in place. Operatofs make last-minute safety checks of the 24 rides. As you watch, you muse on something a bystander told you: this is a business where the management must frighten customers in otder to attract them, yet cannot frighten them to a point where they will not ride. That Roll-O- Plane, whose lozenge-shaped cats spin on a veitical axis while being whirled around long steel arms, even looks frightening. The mailman, ariiving with letters for show folk, scrambles to get out of the way of a TD-9 bulldozer. It's leveling off rough spots on thethird-of-a-milemidway stretch. This place looks like a fairyland—with its booths, tents, rides—all liberally decked in neon. Truck-mounted water tanks spray to Mid way at night. A galaxy of light, a symphony of song. "Nothing like it under the stars," scream barker; cut the dust. Roustabouts, riding the tear of other Internationals, spread bales of saw­ the duration of the tun at this location will Saturday night. Side show and concession dust. In the back lot, a tiuck draws up to the be fewer—and less laborious. tents are folded up and loaded first. Per­ mobile fleet maintenance shop for a tune- Night falls. Huge searchlights stab the formers finish acts and head for the train. up. And, all the while, show personnel are dark. Tall pillars become gleaming towers Only the UD-18 power units remain, light­ arriving and beginning to unpack props. of blue, pink and emerald green. Radiant ing the aiea with huge spotlights. Up front, under tall aluminum piUais color glows on the spokes of the revolving Procedures of a week earlier are re­ which form the show entrance, carnival ferris wheels. Everywhere crowd the happy, versed. The International trucks rush wag­ executives greet your town's health and excited townspeople. Their "oh's" and ons back to the flatcars. A gathering of safety inspector. He has come to see that "ah's," their laughter, theii shrill shrieks of the curious watch intently, snug in the all is up to standard. A worker identifies delighted terror compete with musicand the warmth given off by the salamanders. They the carnival spokesman as celebrated Frank raucous voices of the "grinders.'' They urge agree: loadingis as interestingas unloading. Bergen, owner and general manager of listeners to "come one, come all, and see the Four hours later, with all gear secured on The World of Mirth. amazing feats of strength performed by the the cars, the show staits for the next town. By 5:00 p.m., work's over for the set­ wild man of Patagonia." For townspeople, it was all for fun—and up crew and the machines. Theii tasks for All too soon the week passes. It's late fun they had.

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Moving literally thousands of tons of mirthmaking equipment is task of these Internationals. They power trailers over-the-road and haul wagons to carnival lot in each city. Modern bakeries, some equipped to pro­ duce as many as eleven kinds of bread on split-second timing, are places to visit and enjoy. Their cleanliness, freshness and appetizing appeal all serve to place them among the nation's prime food sources. Holsum Bakers, Inc., Tampa, Flori­ da, whose modern new plant is said to signalize new advances in the old art, has another claim to fame. It thrives on qual­ ity and showmanship.

Fresh Holsum bread for a Lakeland store is delivered by routeman in International RM-152 with Metro body.

HOLSUM LIGHTS THE WAY by LAWRENCE W. HOWE

OST residents of Tampa and environs Medina and Ramon Diaz, vice-presi­ M have a pat reply, with gestures, for dent, and their staff took full advantage of the quizzical expression "What's cookin'?" the favorable breezes they discerned in pub­ Common usage has broadened the ques­ lic reaction to the promotion. Beams from tion to include ". . . in Tampa tonight?" the giant searchlight, standing out over The answer, usually punctuated by an arm everything else on the Tampa skyline, ex­ pointed in the direction of a great finger of tended up to approximately 30,000 feet. light drawing across the Florida sky, is in­ Not only Tampans, but their neighbors in variably the same: "Holsum Bread!" St. Petersburg, Sarasota, Lakeland and Such popularity was hardly envisioned numerous other communities had asked in the late '40's by Caesar Medina, dynam­ /* i.."^ the source of the light. As they recalled it, ic president of Holsum Bakeries, Inc., Medina and Diaz decided to "enlighten Tampa. With his flair for showmanship, he the uninformed." !i*S. borrowed from Hollywood tradition in Holsum immediately launched a con­ preparing to open the new Holsum plant centrated newspaper and radio advertising on much-traveled Hillsborough Road. campaign. They posed the question they Medina purchased a 15,000,000-candle- had aroused in the minds of residents from power searchlight from the War Assets CaesarMedina, president, Holsum Bakers, Inc.,Tampa. miles around: "What's Cookin' in Tampa Administration and put it in operation on Tonight?" the well-trimmed lawn adjoining the spa­ drawn to the plant's opening ceremonies. And when Medina felt the curiosity of cious bakery. They surpassed anything ever attempted in all concerned had been sufficiently whetted, The result? One enthusiastic reporter, southern Florida. Not only did Holsum he directed his advertising department to relating the incident foi Tampa newspapei spread word in every direction down on prepare the reply. It called attention to the readers, wrote: "Like a huge candle attract­ the eaith, but it even went up into the searchlight and explained, "When the light ing moths to its light, thousands were heavens and made use of the Florida sky." is on, it signifies that the ovens at Holsum r»i-»

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Mixer processes over 1,100 loaves every 20 minutes. After baking, bread is moved to air-conditioned room, Bread is loaded aboard Internationals for delivery.

Bakery are chock-full of delicious Holsum ing than the sight of the firm's well-kept duced to join the enterprise. A new part­ Bread, ready for fresh delivery to your gro­ Internationals. They bear the characteristic nership was formed, with Diaz devoting cery in the morning. Come over and see us." "fireball orange" color of the enterprise his interest to production, and Medina to Some 42,000 people, including 12,000 they represent. And you cannot go far in sales, contact and finance. food dealers from Tampa and surrounding Tampa or a radius of 100 miles around the Ray King, sales manager, was added to territory — potential customers all — re­ city without meeting one of the trucks. the staff in 1935 and he went to work list­ sponded to the Holsum invitation. It re­ Prominent in the 72-unit, wholly Inter­ ing, calling and selling the non-stops on quired five weeks to give them guided tours national fleet are multi-stop delivery trucks routes then being served. of the new 175,000-square-foot plant. Pub­ with Metro bodies. Most of these are Six years later, the company became an lic inspection of the bakery, with its capac­ RM-152 and LM-152 models with 12-foot independently-owned, franchised Holsum ity of 100,000 units every 24 hours, in­ bodies. Each carries 1,300 bakery units, operation. By then, the original few loaves cluded every phase of operation. They and routemen make 120 to 130 stops daily. a day had grown in volume. But capacity watched the streamlined flow of bread from Bread destined for Holsum agencies in was handicapped by plant inefficiencies dough-mixing stage to the completed prod­ Orlando, St. Petersburg, Sarasota and Lake­ hardly improvable under the limitations of uct. And before leaving the magnificent land and service points, including Fort location. Loading room was at a premium. structure, they saw loaves move down an Myers, Date City and Haines City, is load­ The Internationals were getting their bread endless chain for loading aboard Holsum's ed — 11,000 units to the semi — in drop- cargoes over a public sidewalk adjoining trim International motor truck fleet. frame trailers. International R-185 and L- the plant. All this happened in the spring months 185 Roadliners provide the power. It was then thatMedinaand Diazlooked of 1948. But the pageantry that literally While Holsum, in name, is a virile, 13- into the possibility of expansion. The war followed the beam of light is still often re­ years-young Tampa organization, its stait was on and materials were unavailable. But lated by Medina, a cool, confident, totally in the Florida city goes back 38 years. Diaz all difficulties were soon surmounted and relaxed executive. And well it is, for the and his elder brother began business as the the dream of a new bakery was realized. promotional gimmick was one factor that Two Brothers Bakery in Tampa in 1916. Most visitors to this modern plant who earmarked Holsum of Tampa for a pace- When the brother retired from business, meet the two executives primarily respon­ setting role in Florida baking circles. Ramon continued alone, producing cakes, sible for it agree: there is no mistaking the As Medina compactly explained it: pastries, "Spanish pies" and white pan intimations of leadership in their features. "The searchlight stayed (its beam still bread. It's the leadership that made all this pos­ shines nightly) •— the curious became cus­ In 1924, Diaz abandoned handmade sible. And those few who haven't met them tomers." products in favor of retail and wholesale personally can learn regardless. They need There are numerous evidences of Hol­ marketing of white bread. Medina, then simply ask almost anyone they meet, sum's pre-eminence in Florida's wholesale an accountant in charge of foreign ex­ "What's Cookin' in Tampa?" The reply's bakery field. None is probably more strik­ change at the Bank of Ybor City, was in­ unmistakable. It's "Holsum Bread."

Same efficiency which marks Holsum bakery production goes into maintenance of firm's International trucks. Units shown are typical of models company operates.

2^ INTERNATIONAL TRAIT 180 NORTH MICHIGAN AVENUE CHICAGO 1, ILLINOIS RETURN POSTAGE GUARANTEED

Form 3547 Requested

CHAMPION OF THE 6-WHEEL FIELD!

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INTERNATIONAL has been sales leader in the 6-wheel field ^ for 19 straight years . . . because of such extra-efficiency features as the power divider and third differential . . . because of low operating and maintenance costs in both bogie and truck provided by traditional INTERNATIONAL quality and extra-tough, truck-engineered components. Most advanced bogie in the 6-wheel field — bar none! That's the word for the new INTERNATIONAL bogie, here shown on the famous INTERNA­ Today, INTERNATIONAL 6-wheel trucks are still cham­ TIONAL "twist course." It features exclusive new straddle-mounted torque pions, with a new bogie design that provides unnnatched arm design. New lubrication-eliminating, shock-reducing rubber bushings. ruggedness —further cuts costs —further lengthens axle and New, easier-serviced, protected air brake cylinder unit. Only INTERNA­ TIONAL has it. Compare! truck life.

24 SIX-WHEEL MODELS — 22,000 to 90,000 POUNDS GVW INTERNATIONAL TRUCKS "Standard of the Highway"

N UNITED STATES OF AHE