Beloit Snappers

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Success Story: Beloit Snappers Highlights • PropelDisplay allows team to target areas based on distance from the ballpark. • PropelDashboard lets team easily adjust and modify campaigns. • Campaigns are generating results 3 times the industry average. Minor League Baseball Team needs to fill the ballpark for every game The Beloit Snappers are a nonprofit, minor league baseball team that offers affordable family entertainment every summer to baseball fans and those looking for a family activity in the Beloit Wisconsin area. The general manager needs to fill the ballpark for 70 home games every season. He wants to target his promotional messages to key interest groups to improve the results he sees from his advertising dollars. He knows that families within driving distance are most likely to come out to the ballpark for a day of fun. He wants to attract a younger audience too. “The process has been easy and seamless. After agreeing to the program, we worked on our ad and now get routine updates on our progress and suggestions on improvements.” - Matt Bosen, General Manager Propel Marketing helps team Focusing on families target it’s Internet advertising delivers results Propel Marketing delivered an online display The Beloit Snappers initial campaign targeted advertising campaign targeted to Sports different interest groups. Within a few weeks, Enthusiasts, Baseball Enthusiasts, and Parent- the Propel Marketing team identified that families ing & Families interest groups. The campaign were more responsive than general sports and is limited to zip codes in a radius around the baseball enthusiasts and targeted the campaign ballpark to ensure the team’s promotional even more. The constant monitoring and adjusting efforts reach the audience most likely to has helped The Beloit Snapper maintain response attend a game. This level of geo-targeting rates 3 times the industry average. This was the improves the accuracy of the campaign, team’s first time trying targeted display and the keeping it affordable and setting it apart from General Manager is pleased with the results and other forms of local advertising, like radio or feedback he is receiving. Propel Marketing’s TV. The Propel Marketing team consistently tracking dashboard ensures The Beloit Snappers monitors the campaign to keep it fresh and advertising campaign is a home run! to optimize performance. Call us at 617-249-2600 to find out what Propel Marketing can do for your business. Find more success stories at propelmarketing.com.

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