QUARTERLY SUMMARY of RADIO LISTENING Survey Period Ending 19Th December 2010
QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000
Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA %
ALL RADIO Q 46727 91 20.3 22.4 1045482 100.0
ALL BBC Q 34505 67 11.2 16.8 578163 55.3
ALL BBC 15-44 Q 15670 62 7.7 12.4 194559 43.9
ALL BBC 45+ Q 18835 72 14.6 20.4 383604 63.7
All BBC Network Radio1 Q 31128 60 9.4 15.6 484957 46.4
BBC Local/Regional Q 9836 19 1.8 9.5 93205 8.9
ALL COMMERCIAL Q 33059 64 8.6 13.4 444070 42.5
ALL COMMERCIAL 15-44 Q 18366 72 9.3 12.9 236378 53.3
ALL COMMERCIAL 45+ Q 14693 56 7.9 14.1 207692 34.5
All National Commercial1 Q 15407 30 2.4 8.0 123708 11.8
All Local Commercial (National TSA) Q 26462 51 6.2 12.1 320362 30.6
Other Listening Q 3061 6 0.5 7.6 23249 2.2
Source: RAJAR/Ipsos MORI/RSMB 1 See note on back cover. For survey periods and other definitions please see back cover. Embargoed until 00.01 am Enquires to: RAJAR, 2nd floor, 5 Golden Square, London W1F 9BS 3rd February 2011 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: info@rajar.co.uk Internet: www.rajar.co.uk ©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000
Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % All BBC Network Radio Q 31128 60 9.4 15.6 484957 46.4 BBC Radio 1 Q 11421 22 1.8 8.1 92354 8.8 BBC Radio 2 Q 13943 27 3.3 12.2 169825 16.2 BBC Radio 3 Q 2216 4 0.2 5.5 12206 1.2 BBC Radio 4 Q 10319 20 2.5 12.3 126954 12.1 BBC Radio FIVE LIVE Q 7093 14 1.1 7.8 55586 5.3 BBC Radio FIVE LIVE Q 7212 14 1.1 8.0 57411 5.5 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 751 1 * 2.4 1825 0.2 BBC 6 Music Q 1137 2 0.2 6.9 7857 0.8 1Xtra from the BBC Q 816 2 0.1 4.7 3810 0.4 BBC Radio 7 Q 941 2 0.1 5.7 5361 0.5 BBC Asian Network UK Q 477 1 0.1 5.4 2592 0.2 BBC World Service Q 1459 3 0.1 4.5 6588 0.6 All National Commercial Q 15407 30 2.4 8.0 123708 11.8 Total Absolute Radio Q 1375 3 0.2 6.9 9467 0.9 (was Total Virgin Radio) Absolute 80s Q 665 1 0.1 4.7 3092 0.3 Absolute Radio 90s Q 295 1 * 6.8 2005 0.2 Absolute Radio Classic Rock H 306 1 * 4.2 1277 0.1 (was Virgin Radio Classic Rock) Capital Network (UK)2 H 6764 13 0.8 6.4 43329 4.1 Chill H 170 * * 3.0 516 * Total Choice (UK)2 H 734 1 0.1 5.0 3690 0.4 Classic FM Q 5720 11 0.8 7.2 40997 3.9 Galaxy Network (UK)2 H 3901 8 0.5 6.7 26039 2.5 Gold Network (UK)2 H 1457 3 0.3 9.0 13174 1.3 Heart Network (UK)2 H 7746 15 1.1 7.5 57798 5.5 Heat Q 557 1 * 3.5 1971 0.2 The Hits Q 1123 2 0.1 3.6 3994 0.4 Jazz FM Q 448 1 * 4.2 1897 0.2 Total Kerrang!2 H 1408 3 0.1 4.7 6639 0.6 Total Kiss Network2 H 3947 8 0.4 5.4 21188 2.0 Total LBC (UK)2 H 1148 2 0.2 10.7 12241 1.2 Total Magic2 Q 3943 8 0.5 6.6 26106 2.5 NME Radio H 235 * * 2.9 684 0.1 Panjab Radio Q 128 * * 4.4 557 0.1 Planet Rock Q 827 2 0.1 6.8 5647 0.5 Q Q 272 1 * 2.3 628 0.1 Total Real Radio2 H 2352 5 0.4 8.8 20601 2.0 Smash Hits Radio Q 1045 2 0.1 3.4 3525 0.3 Smooth Radio UK2 H 3084 6 0.5 7.7 23871 2.3 Sunrise Radio National2 Q 481 1 0.1 7.3 3500 0.3 talkSPORT Q 3088 6 0.5 7.9 24513 2.3 Total XFM (UK)2 H 938 2 0.1 4.1 3805 0.4 Source: RAJAR/Ipsos MORI/RSMB 2 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
BBC NETWORK RADIO
BBC Radio 1 Q 51618 11421 22 1.8 8.1 92354 8.8 BBC Radio 2 Q 51618 13943 27 3.3 12.2 169825 16.2 BBC Radio 3 Q 51618 2216 4 0.2 5.5 12206 1.2 BBC Radio 4 Q 51618 10319 20 2.5 12.3 126954 12.1 BBC Radio FIVE LIVE Q 51618 7093 14 1.1 7.8 55586 5.3 BBC Radio FIVE LIVE Q 51618 7212 14 1.1 8.0 57411 5.5 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 51618 751 1 * 2.4 1825 0.2 BBC 6 Music Q 51618 1137 2 0.2 6.9 7857 0.8 1Xtra from the BBC Q 51618 816 2 0.1 4.7 3810 0.4 BBC Radio 7 Q 51618 941 2 0.1 5.7 5361 0.5 BBC Asian Network UK Q 51618 477 1 0.1 5.4 2592 0.2 BBC World Service Q 51618 1459 3 0.1 4.5 6588 0.6
NATIONAL REGIONAL
BBC Radio Scotland H 4352 931 21 1.6 7.3 6780 8.4 BBC Radio Ulster3 H 1446 524 36 4.5 12.4 6485 22.4 Total BBC Radio Wales/Cymru H 2518 586 23 2.7 11.7 6866 12.0 BBC Radio Wales H 2518 486 19 1.9 9.9 4791 8.4 BBC Radio Cymru H 2518 153 6 0.8 13.5 2076 3.6
LOCAL
BBC Local Radio Q 41662 7428 18 1.6 9.2 68452 8.2 BBC Radio Berkshire H 796 140 18 1.4 7.7 1086 7.1 BBC Radio Bristol H 894 154 17 1.9 11.2 1725 8.2 BBC Radio Cambridgeshire H 710 126 18 1.7 9.3 1174 7.2 BBC Radio Cornwall H 458 147 32 5.0 15.4 2277 22.7 BBC Coventry and Warwickshire H 666 75 11 1.1 9.7 728 5.4 BBC Radio Cumbria H 407 147 36 3.8 10.5 1537 16.6 BBC Radio Derby H 634 169 27 2.4 9.0 1514 12.7
Source: RAJAR/Ipsos MORI/RSMB 3 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
BBC Radio Devon H 983 234 24 2.7 11.2 2631 12.9 BBC Essex H 1282 246 19 2.3 11.8 2912 9.8 BBC Radio Gloucestershire H 483 93 19 1.8 9.5 884 8.8 BBC Hereford & Worcester H 494 90 18 1.8 10.1 913 9.3 BBC Radio Humberside H 768 206 27 3.0 11.1 2279 13.1 BBC Radio Kent H 1390 255 18 2.3 12.5 3187 9.9 BBC Radio Lancashire H 1184 245 21 2.0 9.6 2341 10.2 BBC Radio Leeds H 1633 282 17 1.2 7.0 1978 6.2 BBC Radio Leicester H 805 172 21 2.1 9.7 1661 10.1 BBC Radio Lincolnshire H 541 101 19 3.1 16.6 1680 14.0 BBC London 94.9 Q 10984 502 5 0.3 5.9 2971 1.4 BBC Radio Manchester H 2129 228 11 0.7 6.9 1573 4.0 BBC Radio Merseyside H 1617 312 19 2.6 13.5 4194 12.7 BBC Radio Newcastle H 1419 263 19 1.6 8.5 2228 8.8 BBC Radio Norfolk H 769 216 28 3.1 10.9 2364 14.5 BBC Radio Northampton H 481 87 18 1.9 10.6 917 9.7 BBC Radio Nottingham H 791 206 26 2.8 10.7 2215 13.5 BBC Oxford 95.2FM H 518 62 12 1.0 8.7 541 5.9 BBC Radio Sheffield H 1261 235 19 1.4 7.5 1753 7.2 BBC Radio Shropshire H 379 103 27 3.0 11.2 1150 13.6 BBC Radio Solent** H 1544 267 17 1.9 10.7 2866 8.4 BBC Solent for Dorset Y 172 22 13 0.9 6.9 150 4.2 BBC Somerset H 442 72 16 1.8 10.8 774 7.8 BBC Radio Stoke H 598 156 26 2.4 9.3 1455 10.9 BBC Radio Suffolk H 533 118 22 2.9 13.3 1572 13.6 BBC Sussex and BBC Surrey H 2459 298 12 1.1 9.1 2723 5.0 BBC Tees H 790 126 16 1.1 6.8 851 5.2 BBC Three Counties Radio H 1286 178 14 1.1 8.1 1439 5.7 BBC WM H 2254 197 9 0.9 9.8 1931 4.7 (Birmingham & Black Country) BBC Radio Wiltshire/Swindon H 542 94 17 1.4 7.9 749 6.1 BBC Radio York H 535 92 17 1.6 9.4 866 7.6 BBC Radio Guernsey Y 52 20 39 4.9 12.6 252 24.5 BBC Radio Jersey Y 76 27 36 3.7 10.3 279 18.8
Source: RAJAR/Ipsos MORI/RSMB ** Excludes Dorset
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % NATIONAL Total Absolute Radio Network Q 51618 2223 4 0.3 7.1 15867 1.5 (was Total Virgin Radio Network) Total Absolute Radio Q 51618 1375 3 0.2 6.9 9467 0.9 (was Total Virgin Radio) Total Absolute Radio Network Q 10984 850 8 0.5 6.7 5672 2.7 (London) Total Absolute Radio (London) Q 10984 674 6 0.4 6.2 4173 2.0 (was Total Virgin (London)) Absolute Radio London Q 10984 517 5 0.2 4.4 2251 1.1 (was Virgin Radio London) Absolute Radio National Q 51618 929 2 0.1 7.8 7215 0.7 (was Virgin Radio National) Absolute 80s Q 51618 665 1 0.1 4.7 3092 0.3 Absolute Radio 90s Q 51618 295 1 * 6.8 2005 0.2 Absolute Radio Classic Rock H 51618 306 1 * 4.2 1277 0.1 (was Virgin Radio Classic Rock) Capital Network (UK) H 51618 6764 13 0.8 6.4 43329 4.1 Chill H 51618 170 * * 3.0 516 * Total Choice (UK) H 51618 734 1 0.1 5.0 3690 0.4 Classic FM Q 51618 5720 11 0.8 7.2 40997 3.9 Galaxy Network (UK) H 51618 3901 8 0.5 6.7 26039 2.5 Gold Network (UK) H 51618 1457 3 0.3 9.0 13174 1.3 Heart Network (UK) H 51618 7746 15 1.1 7.5 57798 5.5 Heat Q 51618 557 1 * 3.5 1971 0.2 The Hits Q 51618 1123 2 0.1 3.6 3994 0.4 Jazz FM Q 51618 448 1 * 4.2 1897 0.2 Total Kerrang! H 51618 1408 3 0.1 4.7 6639 0.6 Total Kiss Network H 51618 3947 8 0.4 5.4 21188 2.0 Total LBC (UK) H 51618 1148 2 0.2 10.7 12241 1.2 Total Magic Q 51618 3943 8 0.5 6.6 26106 2.5 NME Radio H 51618 235 * * 2.9 684 0.1 Panjab Radio Q 51618 128 * * 4.4 557 0.1 Planet Rock Q 51618 827 2 0.1 6.8 5647 0.5 Q Q 51618 272 1 * 2.3 628 0.1 Total Real Radio H 51618 2352 5 0.4 8.8 20601 2.0 Smash Hits Radio Q 51618 1045 2 0.1 3.4 3525 0.3 Smooth Radio UK H 51618 3084 6 0.5 7.7 23871 2.3 Sunrise Radio National Q 51618 481 1 0.1 7.3 3500 0.3 talkSPORT Q 51618 3088 6 0.5 7.9 24513 2.3 Total XFM (UK) H 51618 938 2 0.1 4.1 3805 0.4 Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
LOCAL All Local Commercial Radio (ILR) Q 50857 26445 52 6.3 12.1 320236 31.1 107.8 Arrow FM for Hastings Y 114 23 20 1.4 6.9 160 5.9 105-107 Atlantic FM Y 459 67 15 1.0 6.8 458 4.3 Total Bauer Radio H 51618 13267 26 2.2 8.7 114840 11.0 Total Bauer Radio ILR H 36896 10357 28 2.4 8.7 90179 12.3 Big City Network H 16039 4601 29 2.6 8.9 40912 13.1 Big City FM and AM H 16192 5387 33 3.2 9.8 52600 16.7 Big City England H 10546 2598 25 1.9 7.7 20125 9.7 Total Magic Q 51618 3943 8 0.5 6.6 26106 2.5 Magic Network - North H 10417 822 8 0.8 9.9 8126 4.0 Bauer Radio - North East H 2228 772 35 3.3 9.6 7391 17.5 Big City Network - North East H 2228 549 25 2.0 8.1 4460 10.6 Metro Radio H 1475 358 24 2.0 8.3 2958 11.0 TFM Radio H 816 191 23 1.8 7.9 1501 8.9 Magic Network - North East H 2228 295 13 1.3 9.9 2931 6.9 Magic 1152 (Newcastle) H 1475 183 12 1.0 8.4 1526 5.7 Magic 1170 (Teesside) H 816 113 14 1.7 12.5 1406 8.3 Metro Radio/Magic 1152 H 1475 496 34 3.0 9.0 4484 16.7 TFM Radio/Magic 1170 H 816 279 34 3.6 10.4 2907 17.2 Bauer Liverpool H 1801 496 28 2.7 9.6 4783 12.9 Total City Talk/Magic 1548 H 1801 138 8 0.6 8.0 1104 3.0 Bauer FM Liverpool H 1801 446 25 2.2 8.9 3968 10.7 City Talk 105.9 H 1560 62 4 0.2 4.7 289 0.9 Bauer Radio - North West H 5110 1351 26 2.3 8.7 11771 11.9 Big City Network - North West H 4956 1204 24 2.0 8.0 9670 10.1 Radio City 96.7 H 1801 423 23 2.0 8.7 3679 10.0 Key 103 (Manchester) H 2401 493 21 1.6 7.8 3851 8.5 97.4 Rock FM H 1246 311 25 1.7 6.9 2140 9.0 Magic Network - North West H 5074 223 4 0.4 9.4 2100 2.1 Magic 1548 (Liverpool) H 1801 82 5 0.5 10.0 815 2.2 Magic 1152 (Manchester) H 2401 96 4 0.3 8.4 804 1.8 Magic 999 (Preston) H 1113 48 4 0.4 10.0 481 2.2 Key 103/Magic 1152 (Manchester) H 2401 558 23 1.9 8.3 4656 10.3 Radio City 96.7/Magic 1548 H 1801 477 26 2.5 9.4 4494 12.2 97.4 Rock FM/Magic 999 H 1399 341 24 1.9 7.7 2621 9.7 Bauer Radio - Yorkshire H 3115 938 30 2.6 8.6 8043 12.5 Big City Network - Yorkshire H 3115 732 24 1.6 6.8 4948 7.7 96.3 Radio Aire H 999 160 16 0.9 5.4 865 4.3
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Hallam FM H 1263 354 28 1.9 6.9 2426 9.9 96.9 Viking FM H 910 221 24 1.8 7.5 1657 7.9 Magic Network - Yorkshire H 3115 303 10 1.0 10.2 3094 4.8 Magic 828 (Leeds) H 999 121 12 1.2 10.0 1209 6.1 Magic AM (Sheffield) H 1263 91 7 0.8 10.6 964 3.9 Magic 1161 (Hull) H 910 98 11 1.1 10.3 1007 4.8 96.3 Radio Aire/Magic 828 H 999 255 25 2.1 8.1 2074 10.4 Hallam FM/Magic AM H 1263 412 33 2.7 8.2 3391 13.8 96.9 Viking FM/Magic 1161 H 910 281 31 2.9 9.5 2664 12.7 Total Kerrang! H 51618 1408 3 0.1 4.7 6639 0.6 Kerrang! 105.2 H 3535 361 10 0.7 6.7 2427 3.6 Bauer Radio London Q 10984 3339 30 2.1 7.1 23569 11.2 (Magic 105.4/Kiss 100) Kiss 100 FM Q 10984 1821 17 0.9 5.7 10431 5.0 Magic 105.4 Q 10984 2051 19 1.2 6.4 13138 6.3 Total Kiss Network H 51618 3947 8 0.4 5.4 21188 2.0 Kiss East H 2070 369 18 1.4 8.1 2995 6.6 Kiss West H 2369 464 20 1.3 6.6 3070 5.7 Bauer Radio Total Scotland H 4320 1752 41 4.5 11.1 19378 23.7 Big City Scotland Y 4084 1448 35 3.7 10.3 14951 19.3 Bauer Radio Central Scotland H 2839 965 34 3.7 11.0 10598 20.9 Scottish AMs H 3515 428 12 1.0 8.3 3562 5.6 Total Radio Clyde H 1839 633 34 3.8 10.9 6915 20.8 Clyde 1 FM H 1839 558 30 3.1 10.2 5714 17.2 Clyde 2 H 1839 187 10 0.7 6.4 1201 3.6 Total Radio Forth H 1096 336 31 3.4 11.0 3683 18.8 ForthOne H 1096 272 25 2.3 9.3 2539 13.0 Forth2 H 1096 111 10 1.0 10.3 1144 5.8 C.F.M.Radio Y 247 112 46 4.2 9.2 1029 19.6 Moray Firth Radio Y 232 130 56 7.0 12.5 1628 30.2 Total Northsound Radio Y 312 136 44 4.9 11.3 1536 25.9 Northsound One Y 312 126 40 4.1 10.2 1280 21.6 Northsound Two Y 312 43 14 0.8 5.9 256 4.3 Radio Borders Y 107 62 58 7.9 13.6 845 39.3 Total Radio Tay Y 375 167 44 5.3 11.9 1982 26.0 Tay-FM Y 375 118 31 3.3 10.4 1228 16.1 Tay-AM Y 375 79 21 2.0 9.5 754 9.9 West Sound3 Y 388 180 47 4.6 9.9 1785 24.0
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Downtown Radio (DTR)/ H 1421 574 40 4.2 10.5 6018 21.1 97.4 Cool FM 97.4 Cool FM H 971 347 36 3.6 9.9 3450 17.3 Downtown Radio (DTR) H 1421 276 19 1.8 9.3 2568 9.0 Wave 105 FM H 1747 387 22 2.5 11.4 4403 11.3 107 The Bee Y 184 27 15 1.4 9.1 249 8.0 Total Broadcast Co Y 419 58 14 1.1 7.6 445 4.7 Fire Radio Y 286 40 14 0.9 6.6 266 4.2 Nova Radio - Weston Y 133 18 14 1.3 9.8 179 5.6 (was Star Radio in North Somerset) Central FM Y 218 50 23 1.1 4.6 230 5.3 Chelmsford Radio 107.7 FM Y 235 20 9 0.6 6.9 141 2.8 Total Cheshire Radio Y 367 53 15 0.8 5.5 291 3.9 Cheshire's Silk 106.9 Y 179 19 10 0.6 5.7 107 3.2 Chester's Dee 106.3 Y 187 35 18 1.0 5.3 184 4.5 Total CN Radio Y 838 245 29 2.7 9.3 2278 12.2 The Bay Y 292 101 35 3.2 9.1 922 14.6 Citybeat 96.7/102.5FM H 546 145 27 2.8 10.5 1515 12.2 Lakeland Radio Y 51 15 29 2.8 9.6 144 12.3 The Coast H 1675 115 7 0.4 6.0 696 1.9 Connect FM Y 227 32 14 0.9 6.6 209 4.8 Connect FM Peterborough Y 187 11 6 0.2 4.1 44 1.1 (was Lite FM) Colourful H 10984 24 * * 10.4 251 0.1 3FM Y 68 25 37 4.6 12.4 310 19.9 Total Global Radio (UK) H 51618 19714 38 3.3 8.5 168183 16.1 Capital Network (UK) H 51618 6764 13 0.8 6.4 43329 4.1 Galaxy Network (UK) H 51618 3901 8 0.5 6.7 26039 2.5 Total Choice (UK) H 51618 734 1 0.1 5.0 3690 0.4 Choice FM London Q 10984 521 5 0.2 5.1 2678 1.3 Classic FM Q 51618 5720 11 0.8 7.2 40997 3.9 Gold Network (UK) H 51618 1457 3 0.3 9.0 13174 1.3 Heart Network (UK) H 51618 7746 15 1.1 7.5 57798 5.5 Total LBC (UK) H 51618 1148 2 0.2 10.7 12241 1.2 Total XFM (UK) H 51618 938 2 0.1 4.1 3805 0.4 Global Radio (ILR) H 42040 14067 33 2.9 8.5 120117 14.2 Global Radio London (ILR) Q 10984 4638 42 3.5 8.2 37964 18.1 Capital Network (ILR) H 29410 6328 22 1.4 6.5 41106 7.2
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % 95.8 Capital FM Q 10984 1961 18 0.9 4.9 9540 4.5 Galaxy Network (ILR) H 15498 3370 22 1.5 7.1 23816 8.0 Galaxy Birmingham H 2109 416 20 1.1 5.4 2239 5.9 Galaxy Manchester H 2822 575 20 1.3 6.2 3542 6.6 Galaxy North East H 2205 604 27 2.2 8.1 4901 11.7 Galaxy Scotland H 2722 448 16 1.2 7.5 3361 6.8 Galaxy Scotland (East) H 1195 185 16 1.2 7.8 1449 6.7 Galaxy Scotland (West) H 1706 307 18 1.3 7.0 2137 6.9 Galaxy South Coast H 1145 203 18 1.3 7.1 1439 5.6 Galaxy Yorkshire H 4496 1123 25 1.9 7.4 8334 9.2 105.4 Leicester Sound FM H 622 153 25 1.6 6.6 1014 8.3 RAM FM Y 457 98 21 1.8 8.5 832 9.9 Red Dragon H 987 340 34 2.4 7.0 2372 10.7 96 Trent FM H 1159 321 28 2.0 7.1 2261 10.0 Gold Network (ILR) H 29404 1231 4 0.4 9.5 11690 2.0 Gold Bedford H 611 29 5 0.4 8.8 252 1.9 Gold Berkshire/North Hampshire H 749 49 6 0.4 6.6 323 2.2 Gold Birmingham4 H 2066 53 3 0.2 7.3 391 1.0 Gold Bristol/Bath/Wiltshire H 1364 84 6 0.7 10.6 893 2.8 Gold Coventry4 H 658 21 3 0.4 12.1 256 1.9 Gold Crawley Y 378 12 3 0.2 5.0 60 0.7 Gold Derby Y 457 19 4 0.2 6.1 113 1.4 Gold Devon Y 542 7 1 0.1 4.6 34 0.3 Gold Dorset H 608 42 7 0.5 7.0 291 2.2 Gold Essex H 1245 64 5 0.5 10.4 663 2.3 Gold Gloucester Y 408 12 3 0.4 12.9 150 1.8 Gold Hampshire H 1145 55 5 0.4 8.3 453 1.8 Gold Kent H 1175 43 4 0.5 13.1 558 2.1 Gold London Q 10984 376 3 0.2 7.1 2678 1.3 Gold Luton H 1057 43 4 0.4 8.7 371 1.8 Gold Manchester H 2402 86 4 0.3 9.0 775 1.7 Gold Norfolk/Suffolk H 1172 66 6 0.6 11.4 752 3.0 Gold Norfolk H 653 40 6 0.7 11.3 457 3.4 Gold Suffolk H 525 26 5 0.6 11.4 295 2.5 Gold North Wales/Cheshire Y 384 12 3 0.3 9.5 117 1.4 Gold Northampton H 553 21 4 0.4 10.0 205 1.9 Gold Nottingham H 1159 55 5 0.4 7.7 425 1.9 Gold Peterborough H 587 31 5 0.8 16.1 498 3.9 Gold Plymouth Y 341 22 6 0.8 11.9 260 3.8
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Gold Sussex H 1017 63 6 0.5 7.7 479 2.1 Gold South East Wales H 987 46 5 0.5 10.7 487 2.2 Gold Wolverhampton4 H 1302 45 3 0.3 9.5 428 1.7 Heart Network (ILR) H 28513 7047 25 1.9 7.7 53970 9.3 Heart Cambridgeshire H 835 249 30 2.4 8.1 2016 10.7 Heart Devon H 1037 308 30 2.7 9.1 2797 12.9 Heart East Anglia H 1202 301 25 2.1 8.3 2501 9.7 Heart 106 FM East Midlands4 H 2171 460 21 1.5 6.9 3190 7.3 Heart Essex3 H 1332 453 34 3.4 9.8 4465 14.6 Heart Four Counties H 1986 498 25 1.9 7.7 3843 9.9 Heart Kent H 1175 393 33 2.6 7.8 3067 11.5 Heart London Q 10984 1766 16 0.9 5.4 9583 4.6 Heart North West and Wales H 1001 228 23 2.0 9.0 2045 9.3 Heart Solent H 1641 304 18 1.0 5.6 1709 4.8 Heart Sussex H 1345 380 28 2.4 8.3 3167 10.6 Heart Thames Valley H 1418 345 24 1.9 7.7 2664 9.7 Heart West Country H 2116 661 31 2.8 8.9 5868 12.3 Heart West Midlands H 3568 764 21 1.7 8.1 6214 9.2 LBC (ILR) Q 10984 1106 10 1.0 9.8 10877 5.2 LBC 97.3 Q 10984 968 9 0.9 10.0 9713 4.6 LBC News 1152 Q 10984 358 3 0.1 3.3 1165 0.6 XFM (ILR) H 13805 692 5 0.2 4.3 2962 1.1 XFM London Q 10984 529 5 0.2 4.9 2608 1.2 XFM Manchester H 2822 150 5 0.2 3.5 525 1.0 Total GMG Radio H 51618 5217 10 0.9 8.8 45756 4.4 GMG Radio North West Total H 5262 1274 24 2.2 9.2 11770 11.5 GMG Radio North West Regional H 5224 1176 23 2.1 9.3 10957 10.8 GMG Radio North East H 2228 591 27 2.5 9.4 5545 13.1 GMG Radio Scotland H 2885 820 28 2.8 10.0 8165 15.8 Total Real Radio H 51618 2352 5 0.4 8.8 20601 2.0 Real Radio (ILR Network) H 14784 2173 15 1.3 9.1 19794 6.9 Real Radio (North East) H 2228 302 14 1.2 8.9 2673 6.3 - (was Century Radio) Real Radio (North West) H 5224 451 9 0.9 9.9 4453 4.4 - (was Century Radio) Real Radio (Scotland) H 2698 622 23 2.1 8.9 5535 11.3 Real Radio (Wales) H 1792 481 27 2.2 8.3 3973 9.9 Real Radio (Yorkshire) H 2842 317 11 1.1 10.0 3160 5.7 96.3 Rock Radio H 813 61 7 0.6 7.8 471 3.4
Source: RAJAR/Ipsos MORI/RSMB 4 See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % 106.1 Rock Radio H 2262 122 5 0.4 6.7 813 1.9 Smooth Radio UK H 51618 3084 6 0.5 7.7 23871 2.3 Smooth Radio (ILR Network) H 26010 2653 10 0.8 8.0 21315 4.2 Smooth Radio Midlands H 5688 664 12 1.2 10.1 6692 6.1 Smooth Radio (East Midlands) H 2161 335 15 1.4 8.8 2938 6.9 Smooth Radio (West Midlands) H 3568 332 9 1.1 11.3 3761 5.6 Smooth Radio (Glasgow) H 1886 245 13 1.1 8.8 2158 6.4 Smooth Radio (London) Q 10984 467 4 0.2 5.1 2394 1.1 Smooth Radio (North East) H 2228 375 17 1.3 7.7 2872 6.8 Smooth Radio (North West) H 5224 858 16 1.2 7.6 6504 6.4 Imagine FM Y 375 28 7 0.4 5.0 140 1.9 IOW Radio Y 121 39 32 4.9 15.4 593 16.8 JACKfm Oxfordshire H 505 67 13 0.8 5.7 383 4.4 106 JACKfm (Oxford) H 505 58 12 0.7 6.0 348 4.0 Glide FM 1079 H 505 13 3 0.1 2.6 35 0.4 (was Oxford's FM 107.9) 106 JACKfm/Star Radio (Bristol) Y 595 84 14 1.0 7.0 591 4.5 106 JACKfm (Bristol) H 595 86 14 1.0 6.8 587 4.3 (was Original 106) Star Radio (Bristol) Y 462 31 7 0.4 5.6 174 1.7 Kingdom FM Y 286 71 25 1.9 7.6 535 10.2 kmfm Group H 1029 178 17 1.4 8.2 1454 6.1 kmfm East H 506 104 21 2.0 9.9 1033 8.5 kmfm West H 523 74 14 0.8 5.7 422 3.6 Lincs FM Group H 2701 672 25 2.7 10.9 7348 12.7 Lincs FM 102.23 H 911 317 35 4.6 13.3 4233 21.4 Oak FM Y 314 36 12 0.6 5.5 200 3.2 Lincs FM Group Yorkshire Y 1492 307 21 1.8 8.6 2651 8.9 Dearne FM Y 229 54 23 1.9 8.2 439 10.1 KCFM 99.8 Y 445 70 16 1.5 9.7 678 6.9 Ridings FM Y 294 40 14 0.9 6.2 252 4.7 Rother FM Y 207 38 18 1.4 7.7 291 7.2 Trax FM Y 365 106 29 2.7 9.3 991 13.7 The Local Radio Company Y 1985 538 27 2.2 8.0 4288 10.9 Group Total 2BR Y 194 64 33 2.4 7.2 460 13.3 Minster FM Y 305 87 29 1.6 5.7 501 7.8 Mix 96 Y 124 45 37 2.7 7.3 329 12.9 Spire FM Y 114 43 38 3.7 9.9 421 16.4 Spirit FM Y 211 53 25 2.4 9.5 502 11.4 Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Star North East Y 380 40 11 1.0 9.2 372 5.2 Star NE - North (was Durham FM) Y 210 19 9 1.0 10.5 201 5.3 Star NE - South (was Alpha 103.2) Y 170 21 12 1.0 8.0 170 5.0 97.2 Stray FM Y 148 48 33 2.1 6.5 314 11.5 Sun FM Y 271 71 26 2.4 9.1 641 13.6 Wessex FM Y 121 42 35 2.8 8.2 342 12.9 Yorkshire Coast Radio Y 118 45 38 3.5 9.1 406 15.3 Radio Mansfield 103.2 Y 156 38 25 2.2 9.0 344 11.1 Manx Radio Y 68 36 53 6.8 12.8 460 29.6 Midwest Radio Y 197 36 18 2.5 13.6 484 11.0 Northern Media Group Y 573 143 25 1.9 7.7 1097 9.8 Five FM Y 82 23 28 2.3 8.1 190 11.9 Q102.9FM/Q97.2FM/Q101.2FM Y 296 87 29 2.3 7.9 679 11.4 Seven FM Y 147 17 12 0.7 6.1 104 3.7 Six FM Y 94 16 17 1.3 7.6 124 7.0 Original 106 (Aberdeen) Y 312 42 14 0.8 5.6 238 4.0 Total Orion Midlands H 5866 1322 23 1.7 7.4 9801 8.6 Orion Midlands FM H 5866 1249 21 1.5 7.2 8940 7.8 Heart 106 FM East Midlands H 2171 460 21 1.5 6.9 3190 7.3 Orion West Midlands H 3788 866 23 1.7 7.6 6611 9.1 Orion West Midlands FM H 3788 793 21 1.5 7.2 5749 7.9 Beacon Radio H 1302 257 20 1.5 7.4 1915 7.5 96.4 BRMB H 2066 324 16 0.8 5.4 1752 4.7 Mercia H 658 143 22 1.8 8.5 1217 9.0 Wyvern FM Y 498 112 23 1.6 7.1 800 8.1 Gold Birmingham H 2066 53 3 0.2 7.3 391 1.0 Gold Coventry H 658 21 3 0.4 12.1 256 1.9 Gold Wolverhampton H 1302 45 3 0.3 9.5 428 1.7 Premier Christian Radio Q 10984 164 1 0.2 11.2 1833 0.9 107.4 The Quay Y 380 34 9 0.6 6.5 222 2.5 Reading 107 FM Y 227 23 10 0.7 7.2 168 4.6 96.2 The Revolution H 511 22 4 0.4 8.3 186 2.0 Southwest Local Radio Group Y 532 67 13 1.0 7.9 527 4.6 (Palm & Exeter FM) Exeter FM Y 304 30 10 0.6 6.6 194 2.8 Palm FM Y 228 37 16 1.5 8.9 333 7.2 107.5 Sovereign Radio Y 151 26 17 0.9 5.4 143 4.1 The Sunrise Group H 51618 586 1 0.1 8.3 4877 0.5 Buzz Asia 963 & 972AM H 10984 113 1 * 4.9 548 0.3
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
Kismat Radio 1035 Q 10984 164 1 0.1 5.5 907 0.4 (Greater London) Sunrise Radio (Greater London) Q 10984 371 3 0.3 8.2 3033 1.4 Sunrise Radio National Q 51618 481 1 0.1 7.3 3500 0.3 Time FM 106.6 Y 284 19 7 0.6 8.6 166 3.1 Tindle Radio Group Y 1363 338 25 2.5 10.1 3409 11.5 Kestrel FM (North and South) Y 230 54 24 2.1 8.8 480 9.4 Kestrel FM Y 136 35 26 2.5 9.8 347 10.7 KESTREL FM - was Delta Radio Y 94 19 20 1.4 7.0 133 7.1 Tindle Radio Anglia Y 1005 214 21 2.1 10.0 2132 9.7 THE BEACH Y 186 55 30 2.9 9.9 546 14.8 Dream 100 Y 142 49 34 5.1 15.0 729 20.0 North Norfolk Radio Y 93 21 23 2.4 10.4 221 10.9 Radio NORWICH 99.9 Y 329 51 16 1.0 6.4 330 4.5 Town 102 FM Y 278 38 13 1.1 8.2 308 5.2 Channel 103 FM Y 76 43 57 6.1 10.7 461 31.0 Island FM 104.7 Y 52 27 52 6.5 12.4 336 32.6 Total Touch Radio Network Y 981 138 14 1.1 8.1 1119 5.6 107.6 Banbury Sound Y 84 17 20 2.1 10.6 177 9.9 Rugby FM Y 71 20 29 3.0 10.3 211 14.1 Touchradio Staffs Y 249 30 12 1.1 9.5 283 5.6 96.2FM Touchradio - Coventry Y 288 29 10 0.6 5.9 173 3.4 102FM Touchradio Y 288 34 12 0.8 6.6 224 3.5 - Warks Worcs Cotswolds 107.3 Touchradio - Warwick Y 133 10 8 0.4 5.1 52 1.9 Total Town and Country Y 51618 482 1 0.1 5.7 2751 0.3 Broadcasting NME Radio H 51618 235 * * 2.9 684 0.1 Town and Country Broadcasting Y 1585 257 16 1.3 7.7 1987 5.9 (South and West Wales) 102.1 Bay Radio Y 458 36 8 0.5 6.5 234 2.4 106.3 Bridge FM Y 123 36 29 2.3 7.7 277 10.3 97.1 Radio Carmarthenshire3 Y 128 41 32 2.7 8.6 350 13.1 Nation Radio H 1410 136 10 0.6 5.9 806 2.5 102.5 Radio Pembrokeshire Y 94 39 42 4.3 10.4 405 21.2 Total UKRD H 1446 392 27 2.6 9.7 3814 11.9 Pirate FM Y 483 148 31 3.2 10.5 1558 13.9 The County Sound Radio Network H 541 163 30 2.8 9.4 1536 13.0 County Sound 1566 H 541 10 2 0.1 4.9 51 0.4
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES Results are shown based on each station's Total Survey Area
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA %
96.4 Eagle Radio H 541 157 29 2.7 9.5 1485 12.6 Total UKRD East H 421 86 20 1.7 8.2 703 7.3 KL.FM 96.7 Y 152 47 31 3.3 10.6 497 14.8 Star Radio in Cambridge Y 271 28 10 0.7 7.3 201 3.4 UTV Radio (inc. talkSPORT) H 51618 4174 8 0.7 8.4 34937 3.3 UTV Radio (excl. talkSPORT) H 6096 1308 21 2.0 9.4 12249 9.9 107.6 Juice FM H 954 164 17 1.6 9.1 1495 7.9 Peak 107 FM Y 414 85 21 2.1 10.3 873 11.3 The Pulse/Pulse 2 H 853 173 20 1.6 8.1 1402 8.3 The Pulse H 853 163 19 1.4 7.6 1231 7.2 Pulse 2 H 853 41 5 0.2 4.2 171 1.0 Signal One & Signal Two H 773 281 36 4.1 11.3 3172 18.6 Signal One H 773 264 34 3.4 10.1 2664 15.7 Signal Two H 773 63 8 0.7 8.1 508 3.0 Total Swansea Sound/ Y 458 179 39 3.5 8.8 1585 16.0 96.4 FM The Wave 96.4 FM The Wave Y 458 139 30 1.9 6.3 880 8.9 Swansea Sound - 1170 MW Y 458 72 16 1.5 9.8 704 7.1 U105 H 860 140 16 1.2 7.5 1054 5.9 Radio Wave 96.5 FM Y 240 78 33 3.4 10.4 817 15.9 102.4 Wish/107.2 Wire/ Y 1114 169 15 1.1 6.9 1173 5.3 107.4 Tower FM 107.4 Tower FM Y 430 46 11 0.9 8.0 366 4.4 107.2 Wire FM Y 277 50 18 1.1 6.0 297 5.0 102.4 Wish FM Y 467 76 16 1.1 6.7 510 5.7 107.7 The Wolf Y 430 35 8 0.6 7.2 253 3.2 Wave 102 FM Y 153 32 21 1.5 7.1 224 8.0 Yorkshire Radio H 4479 70 2 0.1 3.8 262 0.3
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." PART 4 - UNITED KINGDOM (Key Demographics)
Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % ALL COMMERCIAL 15+ Q 51618 33059 64 8.6 13.4 444070 42.5 Children 10-14 Q 3577 2779 78 6.6 8.5 23534 68.5 15-24 Q 8248 6124 74 8.3 11.1 68248 59.2 25-44 Q 17131 12243 71 9.8 13.7 168130 51.2 45-64 Q 15911 10149 64 9.4 14.7 148801 40.5 65+ Q 10329 4544 44 5.7 13.0 58890 25.1 Main Shoppers Q 40037 25098 63 8.6 13.7 344027 41.4 Main Shoppers with children Q 12173 8577 70 9.8 13.8 118760 52.3 ABC1 Q 28348 17996 63 7.1 11.2 202385 36.3 C2DE Q 23271 15063 65 10.4 16.0 241685 49.5 ALL BBC 15+ Q 51618 34505 67 11.2 16.8 578163 55.3 Children 10-14 Q 3577 1778 50 2.9 5.8 10324 30.1 15-24 Q 8248 4800 58 5.2 9.0 43194 37.5 25-44 Q 17131 10870 63 8.8 13.9 151365 46.1 45-64 Q 15911 11218 71 13.3 18.8 211452 57.5 65+ Q 10329 7617 74 16.7 22.6 172152 73.5 Main Shoppers Q 40037 26784 67 11.7 17.5 468142 56.3 Main Shoppers with children Q 12173 7408 61 8.5 13.9 102990 45.4 ABC1 Q 28348 20880 74 12.2 16.5 345060 61.9 C2DE Q 23271 13625 59 10.0 17.1 233102 47.8 DEFINITIONS (1) Audiences in local analogue areas excluded from 'All BBC Network Radio' and 'All National Commercial' totals. (2) National groups that are a combination of analogue and digital broadcast. (3) Audience to 'Opt-out' services included. (4) Station owned by Orion Media. AREAS UNITED KINGDOM (Parts 1 and 4) (including Channel Islands and Isle of Man) EDITORIAL AREAS (Part 2) BBC stations' defined service areas TOTAL SURVEY AREAS (Part 3) Commercial stations' defined marketing areas In Part 1 'BBC Local/Regional' and 'All Local Commercial' include listening to local stations outside their own Editorial/Total Survey Areas. In Parts 2 and 3 'BBC Local Radio' and 'All Local Commercial Radio' are based on the net Editorial/Total Survey Area of the individual services making up the network. TERMS WEEKLY REACH The number in thousands or as a percentage of the UK/area adult population who listen to a station for at least 5 minutes in the course of an average week AVERAGE HOURS The total hours of listening to a station during the course of a week, averaged: PER HEAD - across the total adult population of the UK/area PER LISTENER - across all those listening to the station for at least 5 minutes TOTAL HOURS The overall number of hours of adult listening to a station in the UK/area in an average week SHARE IN TSA The percentage of total listening time accounted for by a station in the UK/area in an average week SURVEY PERIODS
CODE FIELDWORK DATES SAMPLE SIZE (Adults 15+) Q 20th September 2010 - 19th December 2010 24,450 H 28th June 2010 - 19th December 2010 50,073 Y 4th January 2010 - 19th December 2010 103,080
Radio Joint Audience Research Limited www.rajar.co.uk