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QUARTERLY SUMMARY of RADIO LISTENING Survey Period Ending 19Th December 2010

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QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % ALL RADIO Q 46727 91 20.3 22.4 1045482 100.0 ALL BBC Q 34505 67 11.2 16.8 578163 55.3 ALL BBC 15-44 Q 15670 62 7.7 12.4 194559 43.9 ALL BBC 45+ Q 18835 72 14.6 20.4 383604 63.7 All BBC Network Radio1 Q 31128 60 9.4 15.6 484957 46.4 BBC Local/Regional Q 9836 19 1.8 9.5 93205 8.9 ALL COMMERCIAL Q 33059 64 8.6 13.4 444070 42.5 ALL COMMERCIAL 15-44 Q 18366 72 9.3 12.9 236378 53.3 ALL COMMERCIAL 45+ Q 14693 56 7.9 14.1 207692 34.5 All National Commercial1 Q 15407 30 2.4 8.0 123708 11.8 All Local Commercial (National TSA) Q 26462 51 6.2 12.1 320362 30.6 Other Listening Q 3061 6 0.5 7.6 23249 2.2 Source: RAJAR/Ipsos MORI/RSMB 1 See note on back cover. For survey periods and other definitions please see back cover. Embargoed until 00.01 am Enquires to: RAJAR, 2nd floor, 5 Golden Square, London W1F 9BS 3rd February 2011 Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: [email protected] Internet: www.rajar.co.uk ©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010 PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN) Adults aged 15 and over: population 51,618,000 Survey Weekly Reach Average Hours Total Hours Share in Period '000 % per head per listener '000 TSA % All BBC Network Radio Q 31128 60 9.4 15.6 484957 46.4 BBC Radio 1 Q 11421 22 1.8 8.1 92354 8.8 BBC Radio 2 Q 13943 27 3.3 12.2 169825 16.2 BBC Radio 3 Q 2216 4 0.2 5.5 12206 1.2 BBC Radio 4 Q 10319 20 2.5 12.3 126954 12.1 BBC Radio FIVE LIVE Q 7093 14 1.1 7.8 55586 5.3 BBC Radio FIVE LIVE Q 7212 14 1.1 8.0 57411 5.5 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 751 1 * 2.4 1825 0.2 BBC 6 Music Q 1137 2 0.2 6.9 7857 0.8 1Xtra from the BBC Q 816 2 0.1 4.7 3810 0.4 BBC Radio 7 Q 941 2 0.1 5.7 5361 0.5 BBC Asian Network UK Q 477 1 0.1 5.4 2592 0.2 BBC World Service Q 1459 3 0.1 4.5 6588 0.6 All National Commercial Q 15407 30 2.4 8.0 123708 11.8 Total Absolute Radio Q 1375 3 0.2 6.9 9467 0.9 (was Total Virgin Radio) Absolute 80s Q 665 1 0.1 4.7 3092 0.3 Absolute Radio 90s Q 295 1 * 6.8 2005 0.2 Absolute Radio Classic Rock H 306 1 * 4.2 1277 0.1 (was Virgin Radio Classic Rock) Capital Network (UK)2 H 6764 13 0.8 6.4 43329 4.1 Chill H 170 * * 3.0 516 * Total Choice (UK)2 H 734 1 0.1 5.0 3690 0.4 Classic FM Q 5720 11 0.8 7.2 40997 3.9 Galaxy Network (UK)2 H 3901 8 0.5 6.7 26039 2.5 Gold Network (UK)2 H 1457 3 0.3 9.0 13174 1.3 Heart Network (UK)2 H 7746 15 1.1 7.5 57798 5.5 Heat Q 557 1 * 3.5 1971 0.2 The Hits Q 1123 2 0.1 3.6 3994 0.4 Jazz FM Q 448 1 * 4.2 1897 0.2 Total Kerrang!2 H 1408 3 0.1 4.7 6639 0.6 Total Kiss Network2 H 3947 8 0.4 5.4 21188 2.0 Total LBC (UK)2 H 1148 2 0.2 10.7 12241 1.2 Total Magic2 Q 3943 8 0.5 6.6 26106 2.5 NME Radio H 235 * * 2.9 684 0.1 Panjab Radio Q 128 * * 4.4 557 0.1 Planet Rock Q 827 2 0.1 6.8 5647 0.5 Q Q 272 1 * 2.3 628 0.1 Total Real Radio2 H 2352 5 0.4 8.8 20601 2.0 Smash Hits Radio Q 1045 2 0.1 3.4 3525 0.3 Smooth Radio UK2 H 3084 6 0.5 7.7 23871 2.3 Sunrise Radio National2 Q 481 1 0.1 7.3 3500 0.3 talkSPORT Q 3088 6 0.5 7.9 24513 2.3 Total XFM (UK)2 H 938 2 0.1 4.1 3805 0.4 Source: RAJAR/Ipsos MORI/RSMB 2 See note on back cover. ©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC NETWORK RADIO BBC Radio 1 Q 51618 11421 22 1.8 8.1 92354 8.8 BBC Radio 2 Q 51618 13943 27 3.3 12.2 169825 16.2 BBC Radio 3 Q 51618 2216 4 0.2 5.5 12206 1.2 BBC Radio 4 Q 51618 10319 20 2.5 12.3 126954 12.1 BBC Radio FIVE LIVE Q 51618 7093 14 1.1 7.8 55586 5.3 BBC Radio FIVE LIVE Q 51618 7212 14 1.1 8.0 57411 5.5 (inc SPORTS EXTRA) FIVE LIVE SPORTS EXTRA Q 51618 751 1 * 2.4 1825 0.2 BBC 6 Music Q 51618 1137 2 0.2 6.9 7857 0.8 1Xtra from the BBC Q 51618 816 2 0.1 4.7 3810 0.4 BBC Radio 7 Q 51618 941 2 0.1 5.7 5361 0.5 BBC Asian Network UK Q 51618 477 1 0.1 5.4 2592 0.2 BBC World Service Q 51618 1459 3 0.1 4.5 6588 0.6 NATIONAL REGIONAL BBC Radio Scotland H 4352 931 21 1.6 7.3 6780 8.4 BBC Radio Ulster3 H 1446 524 36 4.5 12.4 6485 22.4 Total BBC Radio Wales/Cymru H 2518 586 23 2.7 11.7 6866 12.0 BBC Radio Wales H 2518 486 19 1.9 9.9 4791 8.4 BBC Radio Cymru H 2518 153 6 0.8 13.5 2076 3.6 LOCAL BBC Local Radio Q 41662 7428 18 1.6 9.2 68452 8.2 BBC Radio Berkshire H 796 140 18 1.4 7.7 1086 7.1 BBC Radio Bristol H 894 154 17 1.9 11.2 1725 8.2 BBC Radio Cambridgeshire H 710 126 18 1.7 9.3 1174 7.2 BBC Radio Cornwall H 458 147 32 5.0 15.4 2277 22.7 BBC Coventry and Warwickshire H 666 75 11 1.1 9.7 728 5.4 BBC Radio Cumbria H 407 147 36 3.8 10.5 1537 16.6 BBC Radio Derby H 634 169 27 2.4 9.0 1514 12.7 Source: RAJAR/Ipsos MORI/RSMB 3 See note on back cover. ©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB." QUARTERLY SUMMARY OF RADIO LISTENING Survey Period Ending 19th December 2010 PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES Results are shown based on each station's Editorial Area Survey Adults (15+) Weekly Reach Average Hours Total Hours Share in Period Pop'n '000 '000 % per head per listener '000 TSA % BBC Radio Devon H 983 234 24 2.7 11.2 2631 12.9 BBC Essex H 1282 246 19 2.3 11.8 2912 9.8 BBC Radio Gloucestershire H 483 93 19 1.8 9.5 884 8.8 BBC Hereford & Worcester H 494 90 18 1.8 10.1 913 9.3 BBC Radio Humberside H 768 206 27 3.0 11.1 2279 13.1 BBC Radio Kent H 1390 255 18 2.3 12.5 3187 9.9 BBC Radio Lancashire H 1184 245 21 2.0 9.6 2341 10.2 BBC Radio Leeds H 1633 282 17 1.2 7.0 1978 6.2 BBC Radio Leicester H 805 172 21 2.1 9.7 1661 10.1 BBC Radio Lincolnshire H 541 101 19 3.1 16.6 1680 14.0 BBC London 94.9 Q 10984 502 5 0.3 5.9 2971 1.4 BBC Radio Manchester H 2129 228 11 0.7 6.9 1573 4.0 BBC Radio Merseyside H 1617 312 19 2.6 13.5 4194 12.7 BBC Radio Newcastle H 1419 263 19 1.6 8.5 2228 8.8 BBC Radio Norfolk H 769 216 28 3.1 10.9 2364 14.5 BBC Radio Northampton H 481 87 18 1.9 10.6 917 9.7 BBC Radio Nottingham H 791 206 26 2.8 10.7 2215 13.5 BBC Oxford 95.2FM H 518 62 12 1.0 8.7 541 5.9 BBC Radio Sheffield H 1261 235 19 1.4 7.5 1753 7.2 BBC Radio Shropshire H 379 103 27 3.0 11.2 1150 13.6 BBC Radio Solent** H 1544 267 17 1.9 10.7 2866 8.4 BBC Solent for Dorset Y 172 22 13 0.9 6.9 150 4.2 BBC Somerset H 442 72 16 1.8 10.8 774 7.8 BBC Radio Stoke H 598 156 26 2.4 9.3 1455 10.9 BBC Radio Suffolk H 533 118 22 2.9 13.3 1572 13.6 BBC Sussex and BBC Surrey H 2459 298 12 1.1 9.1 2723 5.0 BBC Tees H 790 126 16 1.1 6.8 851 5.2 BBC Three Counties Radio H 1286 178 14 1.1 8.1 1439 5.7 BBC WM H 2254 197 9 0.9 9.8 1931 4.7 (Birmingham & Black Country) BBC Radio Wiltshire/Swindon H 542 94 17 1.4 7.9 749 6.1 BBC Radio York H 535 92 17 1.6 9.4 866 7.6 BBC Radio Guernsey Y 52 20 39 4.9 12.6 252 24.5 BBC Radio Jersey Y 76 27 36 3.7 10.3 279 18.8 Source: RAJAR/Ipsos MORI/RSMB ** Excludes Dorset ©Rajar 2010.
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