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101 Are You Really Online? MAKE the MOST of YOUR WEBSITE ABN Welcomes DECOR turn to p. 71 BOOST YOUR BUSINESS HOST A SUCCESSFUL OPEN STUDIO ART LICENSING 101 ARE YOU REALLY ONLINE? MAKE THE MOST OF YOUR WEBSITE 10 NEW ARTIST TOOLS + GET INSPIRED Richard Tuschman’s “Hopper Meditations” Jono Dry’s “Rational Animals” John-Mark Gleadow’s “Bibliotheque” PERSPECTIVES RENEW AND Spring 2014 Phone: 800-768-6020 Email: [email protected] RECHARGE Web: www.artbusinessnews.com CEO/Publisher s it spring? I haven’t been able to tell Eric Smith since I moved back to California. Yes, Editor I finally left the Midwest and returned Kathryn Peck to my birthplace and family in sunny ISouthern California. Without the change in Editorial Assistant Hillary Casavant the weather, the only way I can tell whether spring has arrived is by checking the busi- Copyeditor ness barometer or looking at the weather Fran Granville app on my iPad. And spring is undoubtedly here. Contributors The stock market is at an all-time high, the airlines are predicting record travel Melinda Cootsona, Laura George for the quarter, and spring art shows, such as Artexpo New York, The Armory Rebecca Pahle, Christine Schrum Show and The Affordable Art Fair, are in full swing. So shake off Old Man Winter Editorial inquiries: by flipping through the pages of Art Business News and priming your business for [email protected] success this year. Art Director In this issue, advice comes from business consultant Laura George, who shares Mike O’Leary some tips about how artists and gallery owners can get more mileage out of their websites, and artist Melinda Cootsona, author of “Open Your Studio—Nine Steps Graphic Designer Stephanie Cwalina to a Successful Art Event,” talks about the benefits of opening your studio space to the public. Advertising Also in this issue, attorney Jay Landrum talks about the hoops and pitfalls of Rick Barnett, President art licensing. If you’d like to hear more on the topic, join us at Artexpo New York Business Development Group Email: [email protected] on April 4 through 6, where Landrum and others will be offering art-education Phone: 831-747-0112 discussions and seminars on all three days. National Sales Manager Bethany Murray Email: [email protected] Enjoy the issue! Phone: 617-706-9081 Operations and Finance Finance Director Geoff Fox Email: [email protected] ERIC SMITH Sales Administration Laura Finamore Email: [email protected] Subscriptions Subscriptions to Art Business News are available to U.S. subscribers for $20 for one year (4 issues). Call 855-881-5861 or visit us online at www.artbusinessnews.com. Art Business News is published four times per year by Madavor Media. The name “Art Busi- ness News” is a registered trademark of Red- wood Media Group. All rights reserved. May not be reproduced in any form whatsoever without express written consent of publisher. 6 Copyright © 2014 SPRING 2014 CONTENTS OPEN SESAME COLUMNS & DEPTS. 28 An open studio may say “open sesame” to your art business. 6 PERSPECTIVES BY MELInda COOTSONA Renew and Recharge BY ERIC SMITH ART LICENSING HOOPS AND PITFALLS 10 CONTribuTORS 42 An interview with Attorney Jay Landrum. BY CHRISTINE SCHRUM 14 INSIDE THE FRAME Boston’s MFA, the Canapo Art UnbloCKED Gallery, book reviews and more. 46 A new book from “The Jealous Curator” helps artists overcome creative hurdles. 20 DRAWING THE LINE BY HILLARY CASAVANT Ten new artist tools and supplies, plus a few old favorites. ARTIST SPOTLIGHT 53 Four artists discuss recent works and share their 22 15 MINUTES advice for new and aspiring artists. Interior designer Stephanie Rossi talks about how she fulfills her clients’ art needs. BY Megan KAPLON 26 ART BEAT Tips to help you get the most out of your website. BY LAURA GEORGE On the Cover: "Green Bedroom (Morning)," 2013, Richard Tuschman. For more of Tuschman's Edward Hopper-inspired photographs, turn to p. 53. 64 MEET THE ARTISTS This page: “Fibonacci,” Jono Dry. Learn about his artistic process on p. 58. 95 ADVERTISER INDEX 96 PARTING SHOT ARTBUSINESSNEWS.COM Check out the new DECOR section on p. 71. CONTRIButors Hillary Casavant is a writer Editorial assistant at Madavor in the Boston area and Media, Megan Kaplon has editorial assistant for Art been contributing content Business News, The Writer and editorial expertise to an and other publications. Her array of magazines since favorite museum is the Tate graduating from Emerson Britain in London, which College with a degree pairs modern aesthetics in writing, literature and with classic work by the publishing. Her favorite artist is British masters. Standing Salvador Dali, and his painting before Waterhouse’s life- “Woman with a Head of size painting of “The Lady Roses” hangs in her bedroom. of Shalott” was simply breathtaking, she says. Rebecca Pahle writes about movies and Melinda Cootsona is a entertainment for websites full-time artist, a recognized The Mary Sue, Pajiba authority on Open Studio and her personal blog staging and author of the Cinefeels.com. She has best-selling book, “Open a special fondness for art Your Studio – Nine Steps documentaries and likes to a Successful Art Event.” to duck into The Forbes After routinely grossing Galleries in New York City as much as $20,000 at whenever she has a spare Open Studios, she now minute. Free museums are motivates and inspires other artists to create their her life. own successful events. Her favorite artist is Richard Diebenkorn for his prolific creativity and the fact that he painted whatever he wanted. Christine Schrum is Director of Content and Social Media Laura George liberates for Redwood Media and energizes artists Group—purveyors who feel stuck, arming of fine art fairs them with the knowledge including Artexpo they need to create a New York, [SOLO], career that supports them SPECTRUM New emotionally and financially. York/Miami, DECOR Or, in short, she’s a business Expo Showcase and Art San Diego. She has newly consultant for artists. While been appointed Editor in Chief of DECOR Magazine choosing depends entirely and truly hopes you enjoy the preview issue included on her mood, one of her favorite works of art is “Le in the back of this magazine. Having recently moved Premier Cri” by Constantin Brancusi, which has to the Pacific Northwest, she's busily exploring the curves and lines she could stare at for hours. region's diverse array of art. 10 SPRING 2014 DRAWING THE LINE STOCK YOUR STUDIO CHECK OUT THESE NEW TOP-OF-THE-LINE ARTIST TOOLS AND SUPPLIES, ALONG WITH A FEW OLD FAVORITES. t JULLIAN WET CAnvAS SENNELIER AQUA-Mini AND PANEL CArriER Cost: $35 Cost: $140 This new little traveling companion Safely transport as many as four contains a brush and eight watercolor stretched canvases or eight panels half pans for mixing and blending. with this elegant carrier from Jullian. The pocket-sized set offers smooth Made from sturdy oil-finished wood, consistency and vivid luminosity with the adjustable holder has a leather pigments including French Vermillion, handle and protects even wet canvases Cinereous Blue and Payne’s Grey. from bumps and smudging. It’s sennelier-colors.com q especially perfect for plein-air painters. jullian.co.uk t MCGILL SurFACE SAVER MAts Cost: $12 to $50 Protect your space with these reusable tabletop mats that repel inks, paints, sprays, solvents, adhesives, hot tools and more. The nonstick, flexible mats roll away for quick cleanup and storage and are available in four styles, including the Base Mat, which is tacky on both sides, and the nonstick Project Mat, which is perfect for layering. mcgillinc.com SoHo DRAwing AND DRAFting TABLE u Cost: $220 Make your masterpieces at this versatile desk from Jerry’s Artarama. The sturdy steel body with adjustable height and angle offers ample storage space and a pull-out side table for extra work surfaces. The set also comes with a padded artist’s stool. jerrysartarama.com 20 t CATALYst BLADES Cost: $8 to $20 each Made from flexible silicone mounted on artist brush handles, these innovative blades and mini-blades give artists new tools for expression. Use them with oils, acrylics, water-mixable oils, plaster, clay and even frosting. Available in a wide range of sizes and shapes, p the blades are also dishwasher-safe. NEW WAVE GREY catalystcreate.com PAD DisposABLE PAPER PALEttE Cost: $14 New Wave’s brand-new PREmiER MIXED-MEDIA SET u line of palettes gives artists Cost: $130 ergonomic comfort with Perfect for an on-the-go artist, this all- even weight distribution. This inclusive kit comes with 12 watercolor disposable paper palette pencils, 48 soft-core colored pencils, 12 contains 50 gray sheets on verithin colored pencils and six art stix durable paper stock that is in rich shades. Experiment with endless coated to keep the sheets color combinations. prismacolor.com beneath dry. Simply tear off the top sheet and throw it away when you’re done. newwaveart.com GAmbLIN DELUXE OIL PAinting SET u Cost: $250 This palette is perfect for beginners and experts alike and comes in a beauti- ful pine sketchbox with a hinged cover for portable creation. The kit includes 12 of Gamblin’s high-quality oil paints, two brushes, a palette knife, four paint- ing mediums and an instructional DVD. gamblincolors.com FrENCH CAnvAS p Cost: prices vary Affordable yet high-quality, these linen and cotton LigHTPAD REvoLution LED LigHT BOX u canvases are cut and Cost: $250 to $600 stretched to order, offering a Take tracing and design to the next level with diverse range of weight and Artograph’s line of light pads. We especially like size options, both primed and the new Revolution model with a rotating disc for unprimed.
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  • Proceedings of the United States National Museum
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