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Stavovi Građana Srbije Prema Medijima MART 2017

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Stavovi Građana Srbije Prema Medijima MART 2017 POLICY BRIEF NO 5 STAV GRAĐANA SRBIJE PREMA MEDIJIMA ISTRAŽIVANJE JAVNOG MNJENJA MART 2017. POLICY BRIEF NO 5 uvodMART 2017. Ciljevi istraživanja: stavovi građana Srbije prema medijima. Metoda sakupljanja podataka je bila CATI - kompjuterski podržano anketiranje putem telefo- na (Computer Aided Telephone Interviewing) je istraživački postupak u kom računar asistira anketarima prilikom anketiranja, birajući brojeve telefonskog imenika Republike Srbije sluča- jnim putem. Softver za unos podataka: WARP IT, profesionalni licencirani program za istraživanje tržišta sa velikim opsegom mogućnosti prilikom postavljanja projekta. Softver za analizu podataka: SPSS Uzorački okvir: populacija punoletnih građana republike Srbije (bez Kosova i Metohije) Veličina uzorka: 1204 ispitanika Vreme realizacije: 10.03 - 17.03.2017. godine Kontrola: ponovljenim intervjuom na 20% anketiranih lica vršena kontrola verodostojnosti odgovora Poststratifikacija: rađena radi eliminacije neodgovora usled odbijanja intervjua Uzoračka greška: 1,23% za incidencu 5% Objašnjenje čitanja tabela: Primer tabele ukrštanja pola sa odgovorom na pitanje koji kao ponuđene modalitete ima “da” I “ne”. Muški Ženski Da 24,0% 26,3% Ne 76,0% 73,7% Total 100,0% 100,0% U redu se nalazi naziv odgovarajućeg modaliteta koji predstavlja demografsko obeležje. U koloni se nalaze modaliteti odgovora na pitanje iz istraživanja. Tabela se čita po koloni, zbir je 100%, što predstavlja rezultat za subpopulaciju muškaraca (zbir 100% odgovora “da” i “ne” za muškarce). 1 POLICY BRIEF NO 5 SOCIOdemografske i socioekonomske karakteristike ispitanika Veličina uzorka: 1204 % Muški 48.2 Pol Ženski 51.8 18-29 18.5 30-44 24.6 Godine starosti 45-59 27.0 60+ 29.9 Bez škole, nezavršena osnovna škola i osnovna škola, srednja II i III godine 52.1 Obrazovni status* Srednja četvorogodišnja škola, gimnazija i specijalizacija 31.0 Viša škola, fakultet + 16.9 Beograd 21.8 Vojvodina 28.3 Region Zapadna Srbija sa Šumadijom 28.6 Istočna Srbija 21.3 Tabela 1. *kod ukrštanja varijabli kategorija „bez škole, nezavršena osnovna škola i osnovna škola, sredn- ja II i III godine“ predstavlja kategoriju „osnovna škola“, a kategorija „srednja četvorogodišnja škola, gimnazija i specijalizacija“ predstavlja kategoriju „srednja škola“. 2 POLICY BRIEF NO 5 MEDIJI I DRUŠTVENE MREŽE Kada je u pitanju izbor televizije, nešto više od četvrtine građana najčešće gleda RTS1, nešto manje od petine navodi Pink, 15,4% Prvu, kablovske stanice pominju se u 11,3% slučajeva i među njima najveću frekvenciju beleže sportski kanali. 6,9% navodi Happy, 7% ne gleda televiziju, B92 izbor je za 6,4%, N1 za 3,5%, RTS2 za 2%, RTV za 1%. Lokalne TV stanice pominju se sa frekvencijom 2% i među njima najviše puta je pomenut Studio B. RTS1 je televizija kojoj skoro trećina građana najviše veruje. 17,7% je onih koji ne veruju nijed- noj televiziji, Pink se javlja u 15,8% slučajeva, B92 u 7,6%, Prva u 7,1%, dok 7% ne gleda televiziju. TV N1 ne veruje 5,2%, Happy navodi 2,8%, dok se ostale TV stanice pominju sa učestalošću manjom od 2%. Skoro polovina ispitanika ne čita dnevne novine, 14,5% navodi Blic, 7,7% Informer, 7,1% Kurir, 6,9% Večernje novosti, 4% Politiku, 3,3% Alo. Ostale dnevne novine čita manje od 3% ispitanika. 11,3% ispitanika stava je da nijedne novine nisu objektivne, 8,5% navodi Večernje novosti, 8,2% Informer, 6,6% Blic, 6% Politiku, 3,4% Kurir, dok se ostale novine pominju u manje od 3% slučajeva. 29,4% smatra da su vesti na RTS1 najobjektivnije, Pink navodi 13,2%, B92 9,6%, 7% ne gleda televiziju, dok 23,2% misli da vesti ni na jednoj televiziji nisu objektivne. Vesti na Prvoj najob- jektivnijim smatra 6,4%, na N1 5,9% dok se ostale televizije pominju u manje od 2%. Kada su u pitanju društvene mreže najveći broj građana ima profil na Facebooku-u – 47,2% (i koristi ga uglavnom više puta dnevno). Twitter nalog ima nešto manje od 10%, a Instagram 17,2%. Upotreba društvenih mreža veća je u Vojvodini i Beogradu, raste sa porastom stepena obrazovanja, a opada sa porastom godina starosti. 3 POLICY BRIEF NO 5 KOJUMART TELEVIZIJU 2017. NAJVIŠE GLEDATE? Total uzorak Satelitska-kablovska: sport klub (27x); arena sport (22x); Discovery (20x); Nacionalna geografija (19x); Fox (12x); sportske kanale (11x); History (11x); Animal Planet (10x); filmske kanale (5x); Fox crime (5x); 24h kitchen (5x); Fox life (4x); eurosport (3x); travel (2x); baby tv (2x); tlc (2x); fox movies (2x); HBO (2x); cinemania (2x); strane kanale (2x); ruska tv, Rusija danas (2x); al jazeera (2x);crtaći gde su (2x); pink box; više njih; sve gleda; RTRS1, N1 BOSNA; prva plus; Nickeodeon;mini ultra; HRT1; gde su pesme; finaly link i francusku; duna; BNi; balkanika; cnn, bbc; vh1; AXN; nasa; Kopernikus2; Investigation discovery; Galaksija; Pink 3; Pink movies; pink filmske kanale; film klub. Lokalna TV stanica: Studio B (9x); RTS 3 (3x); TV Šabac (2x); Bellami (3x); TV Pančevo; TV Istok; TV Hram; sremska, novosadska; Novi Sad; Mag; M1; Loznica; Kraljevo, Melos; Koper- nikus. 4 POLICY BRIEF NO 5 VESTIMa koje televizije najviše verujete? Total uzorak Satelitska-kablovska TV stanica: studio B (7x); Al jazeera (4x); Rusija danas (2x); BN (2x); sportski kanali; RTRS; Post life; Duna; Dojče vele; Discovery, Animal Planet; BBC, Rusia today. Lokalna TV stanica: Studio B (9x); RTS 3 (3x); TV Šabac (2x); Bellami (3x); TV Pančevo; TV Istok; TV Hram; sremska, novosadska; Novi Sad; Mag; M1; Loznica; Kraljevo, Melos; Koper- nikus. 5 POLICY BRIEF NO 5 KOJE DNEVNE NOVINE NAJVIŠE ČITATE? Total uzorak Ostalo: Magyar szo (3x); čitam sve (5x); Zrenjanin; više njih; top zdravlje, ruski doktor; svet; sprtske; Politikin zabavnik; Pančevac; opštinski bilten; Niške vesti; koje stignu; Glas Podrinja; 24h. 6 POLICY BRIEF NO 5 PREMA VAŠEM MIŠLJENJU, koje dnevne novine su najobjektivnije? Total uzorak Ostalo: Zrenjanin; Vreme; Tabloid; sve sem informera; Politikin zabavnik; medicinske; magyar szo; Geopolitika. 7 POLICY BRIEF NO 5 PO VAŠEM MIŠLJENJU, VESTI NA KOJOJ TELEVIZIJI SU NAJOBJEKTIVNIJE? Total uzorak NO 5 Satelitska-kablovska TV stanica: Al Jazeera (7x); RTRS; pink3; BBC, Rusia today. Lokalna TV stanica: Studio B (10x); TV Šabac; Novi sad; Kraljevska; sve lokalne. 8 POLICY BRIEF Koliko često koristite facebook? Total uzorak Ukrštanje ciljnih grupa sa pitanjem: „Koliko često koristite Facebook?“ Napomena: Crvenim slovima su označeni statistički značajni podaci Osnovna Srednja Viša škola, Istočna i Južna Zapadna Srbija Muški Ženski 18-29 30-44 45-59 60+ Vojvodina Beograd škola škola fakultet + Srbija sa Šumadijom Retko 7.8% 6.4% 3.6% 12.5% 8.0% 3.9% 5.9% 9.1% 7.4% 9.4% 4.6% 6.6% 7.0% Bar jednom nedeljno 4.1% 4.3% 5.0% 4.7% 5.2% 2.8% 3.5% 5.3% 4.9% 3.8% 6.5% 5.1% 2.6% Jednom dnevno 11.2% 11.1% 17.6% 17.6% 10.5% 2.5% 8.3% 15.2% 12.7% 13.5% 10.6% 10.1% 10.2% Više puta dnevno 26.0% 23.4% 58.1% 39.2% 12.0% 3.3% 16.9% 34.0% 31.4% 28.7% 25.5% 21.0% 23.0% Nemam Facebook 50.9% 54.7% 15.8% 26.0% 64.3% 87.5% 65.4% 36.4% 43.6% 44.7% 52.9% 57.2% 57.3% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 9 POLICY BRIEF Koliko često koristite TWITTER? Total uzorak Ukrštanje ciljnih grupa sa pitanjem: „Koliko često koristite TWITTER?“ Napomena: Crvenim slovima su označeni statistički značajni podaci Istočna i Zapadna Osnovna Srednja Viša škola, Muški Ženski 18-29 30-44 45-59 60+ Vojvodina Beograd Južna Srbija sa škola škola fakultet + Srbija Šumadijom Retko 3.8% 2.4% 4.5% 4.4% 2.8% 1.4% 1.9% 3.8% 5.9% 3.8% 2.3% 3.1% 3.2% Bar jednom nedeljno 2.4% 1.9% 6.8% .3% 1.8% .8% 2.4% 1.6% 2.0% 1.8% 2.7% 2.7% 1.5% Jednom dnevno 2.4% .6% 1.8% 2.4% 1.2% .8% .8% 1.3% 3.4% 1.5% .4% 2.3% 1.5% Više puta dnevno 3.1% 2.4% 4.5% 5.1% 1.8% .6% .8% 4.0% 6.4% 3.5% 1.9% 3.5% 2.0% Nemam Twitter 88.3% 92.6% 82.4% 87.8% 92.3% 96.4% 94.1% 89.3% 82.3% 89.4% 92.8% 88.3% 91.9% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 10 POLICY BRIEF Koliko često koristite INSTAGRAM? Total uzorak Ukrštanje ciljnih grupa sa pitanjem: „Koliko često koristite INSTAGRAM?“ Napomena: Crvenim slovima su označeni statistički značajni podaci Zapadna Osnovna Srednja Viša škola, Istočna i Muški Ženski 18-29 30-44 45-59 60+ Vojvodina Beograd Srbija sa škola škola fakultet + Južna Srbija Šumadijom Retko 4.0% 3.2% 3.1% 7.5% 3.7% .8% 3.3% 3.5% 4.4% 2.9% 1.9% 4.3% 5.2% Bar jednom nedeljno 2.2% 1.0% 4.9% 1.0% 1.2% .3% 1.9% .5% 2.5% 2.1% 3.4% .8% .3% Jednom dnevno 2.8% 4.5% 12.1% 3.7% 1.5% .3% 2.9% 5.6% 2.5% 4.1% 3.8% 3.9% 3.2% Više puta dnevno 7.1% 9.6% 33.9% 6.8% .9% .6% 4.9% 14.8% 7.4% 10.9% 9.9% 7.0% 5.5% Nemam Instagram 84.0% 81.7% 46.0% 81.0% 92.7% 98.1% 86.9% 75.5% 83.3% 80.0% 81.0% 84.0% 85.8% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 11 POLICY BRIEF NO 5 HVALA NA pažnji.
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