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Birmingham City Council Birmingham City Council Planning Committee 29 September 2016 I submit for your consideration the attached reports for the East team. Recommendation Report No. Application No / Location / Proposal Refuse 8 2016/06822/PA 1st Self Access Storage Ltd Lawden Road Bordesley Birmingham B10 0AD Display of externally illuminated building wrap advertisement. Refuse 9 2016/00647/PA 82 Stechford Lane Hodge Hill Birmingham B8 2AN Continued use of part of the ground floor as Solicitors Practice (Use Class A2) and retention of shop front. Defer – Informal Approval 10 2015/10025/PA Land at the junction of Reddings Lane and Olton Boulevard West Tyseley Birmingham B11 3EZ Hybrid planning application (part full and part outline) comprising: 1. Full planning application for the demolition of existing buildings and erection of 204 dwellings and formation of access off Olton Boulevard West and internal circulation roads. 2. Outline planning application for a three form of entry primary school on the western part of the site (all matters reserved) Page 1 of 2 Director of Planning and Regeneration Approve - Conditions 11 2016/05707/PA 18 Adderley Road Alum Rock Birmingham B8 1LB Retention of elevated car parking area, ramps, retaining wall, landscaping, boundary fence and drainage Page 2 of 2 Director of Planning and Regeneration Committee Date: 29/09/2016 Application Number: 2016/06822/PA Accepted: 11/08/2016 Application Type: Advertisement Target Date: 06/10/2016 Ward: Sparkbrook 1st Self Access Storage Ltd, Lawden Road, Bordesley, Birmingham, B10 0AD Display of externally illuminated building wrap advertisement. Applicant: 1st Self Access Storage Ltd C/O Agent Agent: Pegasus Group 5 The Priory, London Road, Canwell, Sutton Coldfield, B75 5SH Recommendation Refuse 1. Proposal 1.1. Advertisement consent is sought for the display of an externally illuminated wrap advert on the front elevation of 1st Self Access Storage building at Lawden Road, Bordesley. 1.2. The advertisement would measure 22.3 metres in width by 13 metres in height with an overall area of 290sqm. The master frame and fixtures would be a permanent feature fixed to the existing building and the wrap image would be replaced up to 3 times a year to promote tourism within Birmingham. There would be downward facing flood lights fixed across the building wrap at 2 metre intervals. 1.3. The proposed advert submitted as part of this application has been reduced by 25% following a recently refused advertisement application (2016/02714/PA). 1.4. The proposed development does not attract a CIL contribution. 1.5. Link to Documents 2. Site & Surroundings 2.1. The application premise is a large warehouse building that is located within a predominantly industrial area. The application site is accessed via a private drive leading to a detached reception building. The application site is enclosed by galvanised security fencing. There is a railway to the north-east of the application site, including a railway bridge and a canal to the south-west Page 1 of 6 2.2. Site Location 3. Planning History 3.1. 14/10/2002 - 2002/04469/PA - Over cladding to the rear elevation and one side elevation of the property – Approved temporarily. 3.2. 17/12/2004 - 2004/07117/PA - Continued use of premises for storage purposes – Approved with conditions. 3.3. 27/05/2016 - 2016/02714/PA - Display of externally illuminated building wrap advertisement – Refused on size/scale grounds. 4. Consultation/PP Responses 4.1. Transportation Development – No objections. 5. Policy Context 5.1. Relevant National Planning Policies: • National Planning Policy Framework (2012) 5.2. Relevant Local Planning Policies: • UDP (2005); • Draft Birmingham Development Plan (2013); • Large Format Banner Advertising SPG (2008) • Town and Country Planning (Control of Advertisements) (England) Regulations 2007, • Location of Advertisement Hoardings SPG 1998. 6. Planning Considerations 6.1. The main considerations to be assessed are the impact of the proposal on visual amenity and public safety. 6.2. Paragraph 67 of the NPPF states that: ‘poorly placed advertisements can have a negative impact on the appearance of the built and natural environment. Control over outdoor advertisements should be efficient, effective and simple in concept and operation. Only those advertisements which will clearly have an appreciable impact on a building or on their surroundings should be subject to the local planning authority’s detailed assessment’. In addition the NPPF advises that advertisements should be subject to control only in the interests of amenity and public safety, taking account of cumulative impacts. 6.3. In terms of design and impact on visual amenity - The application as submitted seeks to overcome reasons for refusal on a previous advertisement application (2016/02714/PA), in terms of its size and scale. The proposed advert submitted as part of this application has been reduced by 25% from 390sqm to 290sqm overall. The advert wrap would cover three sections of the warehouse, from roof level down to the delivery bay shutter entrance level and would replace an existing fascia sign. The large format banner advertisements SPD states that adverts will normally only be permitted where the application building is to be scaffolded for building related Page 2 of 6 work and the scaffolding covers an entire elevation. It states the advertisement element should not be greater than 500sq.m or occupy more than 40% of the extent of the elevation, whichever is the lesser. It recommends the scaffold and associated banner should be removed as soon as the relevant work is complete. 6.4. The master frame and fixtures will to be a permanent feature fixed to the existing building and the wrap image would be replaced up to 3 times a year to promote tourism within Birmingham. The proposed wrap advert would be 290sq.m, however, it would cover 42.8% of the elevation, and it would be a visually intrusive feature on the buildings frontage. The application premise is an industrial warehouse and the wrap advert would be fixed to a master banner frame, which is not associated with any building related works. I consider that the 25% reduction of the proposed wrap advertisement would be unacceptable and would also obscure window openings and disrupt the discernable line of fenestration by screening a large proportion of the principal north-east elevation. As such, the display of the advertisement would be contrary to policy and would cause significant detriment to the visual amenities of the existing building due to the size and scale of the wrap advertisement. 6.5. In terms of public safety - The proposed advertising wrap would be located on the north-east elevation which faces two railway lines, including a railway bridge. The nearest railway station is Bordelsey Railway Station, located approx. 0.4km to the north-west. I consider that the externally illuminated advert would not have a detrimental impact in terms of public safety. The building wrap advertisement would be primarily aimed at railway users travelling between Moor Street and Small Heath stations. The part of the building where the wrap is proposed is not particularly visible from the public highway, although part of the advert may be visible from Bordesley Circus at the A45 Small Heath Highway exit arm. However, this would be unlikely to cause an undue attraction. Transportation Development have expressed no objections. 7. Conclusion 7.1. I consider that the 25% reduction of the proposed wrap advertisement to be unacceptable in visual amenity terms and would be contrary to policy and refusal is recommended. The advert would also not be for the purposes of screening building works at the site. 8. Recommendation 8.1. Refuse. Reason for Refusal 1 The proposed advertisement(s) by reason of its location/scale/illumination/design would result in an adverse visual impact on the existing building. As such it would be contrary to Paragraphs 3.8, 3.10 and 3.14D of the Birmingham UDP 2005, guidance in Location of Advertisement Hoardings, adopted as Supplementary Planning Guidance, Large Format Banner Advertising SPG (2008) and the National Planning Policy Framework. Case Officer: Chantel Blair Page 3 of 6 Photo(s) Figure 1: Front View Page 4 of 6 Figure 1: Side View Page 5 of 6 Location Plan This map is reproduced from the Ordnance Survey Material with the permission of Ordnance Survey on behalf of the Controller of Her Majesty's Stationery Office © Crown Copyright. Unauthorised reproduction infringes Crown Copyright and may lead to prosecution or civil proceedings. Birmingham City Council. Licence No.100021326, 2010 Page 6 of 6 Committee Date: 29/09/2016 Application Number: 2016/00647/PA Accepted: 26/01/2016 Application Type: Full Planning Target Date: 22/03/2016 Ward: Hodge Hill 82 Stechford Lane, Hodge Hill, Birmingham, B8 2AN Continued use of part of the ground floor as Solicitors Practice (Use Class A2) and retention of shop front. Applicant: Mr Ishrat Khan 82 Stechford Lane, Hodge Hill, Birmingham, B8 2AN Agent: The Tyler-Parkes Partnership Ltd 66 Stratford Road, Shirley, Solihull, West Midlands, B90 3LP Recommendation Refuse 1. Proposal 1.1. Consent is sought for the continued use of part of the residential single family dwelling (Use Class C3) to mixed dwelling (C3) and part solicitor’s office (Use Class A2). 1.2. The solicitor’s practice element occupies 3 rooms comprising reception area, meeting room and office to the ground floor frontage (total floor area 33sqm), employing 2 people, with opening hours of 0800-1800 Monday to Friday. An unauthorised shop front consisting of two full height glazed sliding patio doors have also been inserted into the front elevation of the premises. 1.3. The residential element of the property comprises of a large kitchen/living area to the ground floor rear, a bathroom and 3 bedrooms (13sqm, 12sqm and 5sqm) to the first floor and an en-suite bedroom of approximately 29.5sqm within the roof space.
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