Jenny Holzer Invests the Artist Rooms of the Tate Modern

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Jenny Holzer invests the Artist Rooms of the Tate Modern by Lili Tisseyre #LONDON The Artist Rooms of the Tate Modern is a collection of nearly 1600 works and features a series of travelling exhibitions across the United Kingdom (from Dundee to Southampton). In 2018, the program featured works by Diane Arbus, Anselm Kieffer and Gerard Richter from Germany. Until July 7, 2019, it is the American artist Jenny Holzer, the first woman to represent the United States at the Venice Biennale in 1990, who is investing this dedicated space in the former turbine. Jenny Holzer's approach, which is the heir to conceptual art, is based on writing, the materialization of language and its representations. At the end of the 70s, it was with her series "truisms" that she became known: anonymous posters with banal and short sentences, glued on Manhattan walls or printed on t-shirts, striking the eyes for the duration of an ephemeral encounter. They are characterized by their ability to spread in the public space. Jenny Holzer then embarked on a process of reappropriating the languages of the body, sex and gender and thus participated in the advent of a generation of female artists who claimed feminist and deconstructivist theories, such as Cindy Sherman or Louise Lawler. In the mid- 1980s, a major turning point occurred in the conceptualization of its mechanisms. Jenny Holzer chose to use the then new LED technology, and the same texts soon appeared on the giant screens in Time Square that dominated the crowd. Jenny Holzer bases her practice on a deconstruction of dominant ideological discourses. The words scroll inside these increasingly sculptural devices with their minimalist geometric rigour. By diverting advertising tools in this way, Jenny Holzer points to socially integrated forms of power and control. Projected at night, they require a hypnotic, inclusive and interactive reading. Sex, death and war are subjects that she tackles without complacency by fighting them with the same means as those who relay them, namely the visual and communicational effectiveness of the media and advertising sphere. By navigating through the heart of its facilities in the rooms of the Tate Modern dedicated to her, in the midst of stone benches, paintings, projections, posters or textiles, Jenny Holzer invites us to explore and experiment with the objectives she has set for herself "to leave art accessible to the public outside, to paint mysterious but ordered things, to be explicit, non didactic, to transform spaces and disorient us, to offer beauty and never lie" Artist Rooms: Jenny Holzer jusqu’au 7 juillet 2019 Tate Modern Bankside London SE1 9TG 20 Mar 2019 #Art Conceptuel #Installation #Jenny Holzer #Tate Modern

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