Attachment 3-A

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Promotional Campaign Report Job No: 1848 Committee: FOG Campaign Name: What Not to Flush Campaign Dates: 10/23-11/8/15 Target Audience: W25-54, A18+ Weeks: 2 PAID MEDIA RADIO Impressions 537,180 Reach 54% Frequency 3.0 Spots 303 Movie Theater Impressions 219,033 ONLINE Audience Targeted Display Impressions 92,875 Clicks 209 Click through Rate 0.23% Native Content Ad Impressions 35,012 Click to view story page 376 You-Tube Pay-Per-View Video impressions Partial views 28,977 Video pre-roll watched entire ad 4,578 Video clicks 112 Facebook Total Impressions 84,076 Total Facebook clicks 1,006 Facebook click thru rate (CTR) 1.197% UNPAID MEDIA Total Added Value (radio and online) $ 12,374 Display Ad Impressions 212,497 Video News Pre-roll impressions 11,962 Clicks 621 OVERALL CAMPAIGN Total Estimated Impressions: 1,226,190 Total video views: 16,540 Total Clicks: 2,324 Total Budget: $ 16,848 Total Exposure Value: $ 29,222 Return on Investment: 1.73 Cost Per Thousand Impressions: $ 13.89 GOOGLE ANALYTICS Page Views 1,191 Report Prepared By: *Added Value: WVKL-FM:Web banner with link, Facebook posts with "Did you know…" tops from HRG, AskHRG tops included in the "1 Thing" platform on the station's web site WNVZ-FM:Web banner with link, Facebook posts with "Did you know…" tops from HRG, AskHRG tops included in the "1 Thing" platform on the station's web site Date: 12/3/2015 WUSH-FM:Military Monday sponsorship, bonus spots, web banner with link WVHT-FM:Eargasm Sponsorship - The hottest mix of music in HR every Saturday night 7p-1a. Includes min of 10 mentions, 20 mentions on Saturday, and apost on WVHT's facebook page WTYD-FM and WXTG-FM: Bonus spots Display ads on all radio websites. WTKR.com ran display advertising and video news pre-roll Attachment 3-A.

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Hampton Roads Planning District Commission 2015-16
Hampton Roads Planning District Commission 2015-16 C&C Internal Holiday FOG Down The Drain Client Approval: Date: Flight Dates: 11/23/15 - 11/29/15 FP# 1848 (FOG) Total Weeks 1 VT Approval: Target Demo: A25-64 Date: Radio Investment $4,346 Total Number of Radio Impressions: 568,050 On-Line Investment $1,666 Total Print Readership: Value of Added Value $4,340 Total Number of Online Impressions: 143,000 TOTAL VALUE OF SCHEDULE $10,352 Total Number of Impressions for all media: 711,050 BUDGET: $6,000 Station/Daypart Spot Length Number of Spots Added Value WWDE-FM :60 19 Facebook, "1-thing" and on-line banner 101.3 Adult Contemporary Holiday Music during this time period WMOV-FM :60 25 Sponsorship Mentions, Banner and link 107.7 Adult Contemporary Holiday Music during this time period WVBW-FM :60 53 Sponsorship mentions, additional Added Value TBD 92.7 Adult Contempoary WTYD-FM :60 17 Bonus Spots Adult Alternative Radio Schedule Delivery (Includes Web Impressions that are part of the radio buy): Impressions Reach Frequency Spots 568,050 20.7 3.2 114 Impressions Impressions Website Ad Location Ad Unit Purchased* Delivered Clicks Click Thru Rate WTYD wydaily.com 300x250 #DIV/0! WWDE Added Value 300x250 #DIV/0! WMOV Added Value 300x250 #DIV/0! WTKR.com Targeted Display (Geo and Demo Targeted) 44,000 #DIV/0! Native Advertising (WTKR.com) 16,000 Facebook (Geo-Targeted/demo Targeted) 50,000 WTKR.com 33,000 TOTAL 143,000 0 0 #DIV/0! * Impressions are estimated Attachment 3-B Radio Spot Calendar By Station powered by SmartPlus® Market: NORFOLK PPM
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