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Kraft Foods Drives Growth Through Delightful Innovation Zurich, October 11th, 2012 Kraft Foods Drives Growth through Delightful Innovation This year at the TFWA World Exhibition in Cannes, Kraft Foods World Travel Retail (KFWTR) opens a new chapter in the history of travel retail confectionery. Andreas Fehr, Managing Director of KFWTR comments: “We are extremely excited about the launch of our industry-wide category vision, Delighting Travelers, which we will be sharing with our industry partners in Cannes. However, I am just as thrilled by the exciting line-up of 2013 innovations that we will be presenting at the same time.” Nicole Hatt, Manager Category Marketing adds: “Delicious new items in chocolate, gum, candy and biscuits ensure that there is a product for every travelling consumer’s need. From a new ‘out of the blue’ Toblerone taste sensation to the unique and colorful Bassett’s Travel Mix soft jelly candies, there’s plenty to excite and delight travelers’ taste buds around the world. Discover more about our delicious new creations in the following paragraphs, and join us in Cannes to experience these novelties for yourself.” ‘Out of the Blue’ Toblerone Experience Travel retail icon Toblerone presents two exciting new offers in 2013. Toblerone Crunchy Almonds delivers a whole new taste experience for the channel’s most popular chocolate brand. The beloved recipe of Toblerone milk chocolate is now enriched with the crunchiness of caramelized almonds and a surprisingly delicious drop of salt – a combination that is certain to both surprise and delight travelers’ taste buds. Perfect for informal gifting, Crunchy Almonds is available in two product sizes: the iconic 400g Tablet and a 6x100g Gift Box. For more formal gifting, the unique and beautiful Limited Edition Toblerone Tin Box is ideal for any occasion. The exquisitely designed tin contains 34 individually wrapped Tiny Milk Toblerone, and its striking red, blue and gold colorway ensures maximum shelf standout. New Flake Offers Brighten Cadbury Range Cadbury will extend its travel retail range with seductive new offers from popular sub-brand Flake. The Flake Present Box is an elegant yet affordable addition to the informal gifting seg- ment, offering 10 indulgent, crumbly Cadbury Flake sticks in travel exclusive packaging. For the snacking sharing segment, Flake Bag presents miniature Cadbury Flakes in a convenient and attractive bag format, ideal for on-the- go consumption. Two delicious ways to enjoy Flake’s delicate strands of Cadbury milk chocolate. Unique Offers from the Alpine World of Milka Well-known for its flavor innova- tion, this year Milka is delivering not only new taste and texture sensations but also products from multiple product categories: choco- late, candy and biscuits. Milka Luflée Caramel offers an aerated Alpine milk chocolate tablet with a delicious liquid caramel filling in unique bubbly shapes: ideal for indulgent self- consumption or informal sharing. Meanwhile, Milka Toffee is a delicious combination of tender Milka Alpine milk chocolate surrounding soft, chewy caramel with a liquid choco- late center. Its convenient pouch format makes it ideal for sharing at home or on-the-go. Finally, Milka Choco Wafer offers crispy wafers with a cocoa filling covered in delicious Milka Alpine milk chocolate and has been developed exclusively for cash-till placements. Daim Snax Adds Extra Crunch In 2013, Daim enters the growing segment of Snacking Self-Consumption with an exciting new offer, Daim Snax. An innovative mix of crunchy Daim caramel pieces, cornflakes and delicious milk chocolate, Daim Snax is presented in a convenient bag format, making it perfect for on-the-go snack- ing. This new addition, which has been designed specifically for cash-till placement, addresses a new consumer need state for the brand and as a result strengthens the Daim travel retail portfolio. Trident Meets Key Travelers’ Need States Whether it is refreshment, stress relief, social inter- action or simple pleasure, gum consumers of all ages are driven by a broad range of need states which influence their purchasing decisions. In 2013 the ‘freshness gum’ segment will be targeted with a new travel retail exclusive offer from Trident, the world’s number one chewing gum brand. Multi-packs featuring five individually wrapped packs of Trident’s best-selling flavors, Peppermint, Spearmint and Strawberry, will meet consumers’ needs in the ‘Everyday Refreshment’ segment. In addition, product designs in the ‘pleasure gum’ segment will be raised to a new level next year to further tempt travelers into last-minute, incremental purchases. Bassett’s Adds More Fun to its Travel Retail Range This year, Bassett’s extends its popular Travel Exclusive range with the introduction of an exciting new product specifically developed for the channel: Bassett’s Travel Mix. Offering a colorful mix of soft jellies with a delicious fruit flavor and travel-related shapes – planes, cars, boats and trains – Travel Mix will increase the fun-factor of any trip. These truly Travel Exclusive candies are available in two highly-successful formats: a large sharing box – perfect to share with family and friends at home – and an impulse bag format – ideal for snacking on-the-go. Also new is Bassett’s Sour Winegums, delivering a sour buzz of flavor in an easy to snack and share bag format. A perfect impulse buy, these chewy candies offer a tangy snack that can be enjoyed at home or on-the-go. To discover all of these exciting novelties, as well as new offers from our leading regional brands, Marabou, Freia and Stimorol, please come and join us at our stand in the Riviera Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious experience! Zurich, October 11th, 2012 Kraft Foods Drives Growth through Delightful Innovation This year at the TFWA World Exhibition in Cannes, Kraft Foods World Travel Retail (KFWTR) opens a new chapter in the history of travel retail confectionery. Andreas Fehr, Managing Director of KFWTR comments: “We are extremely excited about the launch of our industry-wide category vision, Delighting Travelers, which we will be sharing with our industry partners in Cannes. However, I am just as thrilled by the exciting line-up of 2013 innovations that we will be presenting at the same time.” Nicole Hatt, Manager Category Marketing adds: “Delicious new items in chocolate, gum, candy and biscuits ensure that there is a product for every travelling consumer’s need. From a new ‘out of the blue’ Toblerone taste sensation to the unique and colorful Bassett’s Travel Mix soft jelly candies, there’s plenty to excite and delight travelers’ taste buds around the world. Discover more about our delicious new creations in the following paragraphs, and join us in Cannes to experience these novelties for yourself.” ‘Out of the Blue’ Toblerone Experience Travel retail icon Toblerone presents two exciting new offers in 2013. Toblerone Crunchy Almonds delivers a whole new taste experience for the channel’s most popular chocolate brand. The beloved recipe of Toblerone milk chocolate is now enriched with the crunchiness of caramelized almonds and a surprisingly delicious drop of salt – a combination that is certain to both surprise and delight travelers’ taste buds. Perfect for informal gifting, Crunchy Almonds is available in two product sizes: the iconic 400g Tablet and a 6x100g Gift Box. For more formal gifting, the unique and beautiful Limited Edition Toblerone Tin Box is ideal for any occasion. The exquisitely designed tin contains 34 individually wrapped Tiny Milk Toblerone, and its striking red, blue and gold colorway ensures maximum shelf standout. New Flake Offers Brighten Cadbury Range Cadbury will extend its travel retail range with seductive new offers from popular sub-brand Flake. The Flake Present Box is an elegant yet affordable addition to the informal gifting seg- ment, offering 10 indulgent, crumbly Cadbury Flake sticks in travel exclusive packaging. For the snacking sharing segment, Flake Bag presents miniature Cadbury Flakes in a convenient and attractive bag format, ideal for on-the- go consumption. Two delicious ways to enjoy Flake’s delicate strands of Cadbury milk chocolate. Unique Offers from the Alpine World of Milka Well-known for its flavor innova- tion, this year Milka is delivering not only new taste and texture sensations but also products from multiple product categories: choco- late, candy and biscuits. Milka Luflée Caramel offers an aerated Alpine milk chocolate tablet with a delicious liquid caramel filling in unique bubbly shapes: ideal for indulgent self- consumption or informal sharing. Meanwhile, Milka Toffee is a delicious combination of tender Milka Alpine milk chocolate surrounding soft, chewy caramel with a liquid choco- late center. Its convenient pouch format makes it ideal for sharing at home or on-the-go. Finally, Milka Choco Wafer offers crispy wafers with a cocoa filling covered in delicious Milka Alpine milk chocolate and has been developed exclusively for cash-till placements. Daim Snax Adds Extra Crunch In 2013, Daim enters the growing segment of Snacking Self-Consumption with an exciting new offer, Daim Snax. An innovative mix of crunchy Daim caramel pieces, cornflakes and delicious milk chocolate, Daim Snax is presented in a convenient bag format, making it perfect for on-the-go snack- ing. This new addition, which has been designed specifically for cash-till placement, addresses a new consumer need state for the brand and as a result strengthens the Daim travel retail portfolio. Trident Meets Key Travelers’ Need States Whether it is refreshment, stress relief, social inter- action or simple pleasure, gum consumers of all ages are driven by a broad range of need states which influence their purchasing decisions. In 2013 the ‘freshness gum’ segment will be targeted with a new travel retail exclusive offer from Trident, the world’s number one chewing gum brand. Multi-packs featuring five individually wrapped packs of Trident’s best-selling flavors, Peppermint, Spearmint and Strawberry, will meet consumers’ needs in the ‘Everyday Refreshment’ segment.
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