U.K. Sweets Market

CONFECTIONERY Masterfoods has also launched Milk and white chocolate blocks Both the chocolate and sugar con- Mars Midnight, a limited-edition with mini Smarties have also fectionery markets continue to dark chocolate Mars bar. proved very popular, grow in the United Kingdom, even In general, bite-sized products Following the success of if it is only marginally so in choco- such as Maltesers have had a good Snowflake last year, Cadbury has late. New product development year and the range of products has further extended the Flake portfo- continues to be the main driver of continued to expand. lio with the launch of Flake value as new products more often Kit Kat recently entered the bite- Dipped, a milk-chocolate-covered than not come with a higher than sized forum with the launch of Kit Flake. Cadbury has positioned this average price. Kat Kubes. Bigger hanging bags are new product as ideal to eat on-the- Within the chocolate market, also available which are ideal for go as the crumbly nature of the block chocolate has grown by sharing. original Flake makes it too messy 16 percent, while bitesized lines is With 42 percent growth, the for that type of eating occasion. the only other sector to grow, albeit Smarties brand has been boosted Cadbury has also rebranded by only 0.2 percent. The growth in by the launch of new Smarties Bar. Snowflake, the white chocolate ver- block chocolate can be attributed to the number of new, rebranded and Chocolate Confectionery repositioned products this year. amounts in thousands of British pounds (£) Value Sales % Change Cadbury Dairy Milk continues to Rank 52 weeks ending 52 weeks ending versus top the chocolate chart. The Dairy ‘03 4 October 2003 5 October 2002 Year Ago 1 Cadbury Dairy Milk £251,178 £214,089 17.3% Milk brand was relaunched with 2 Galaxy £136,341 £130,436 4.5% new packaging and was further 3 Maltesers £115,229 £111,904 3.0% extended in 2003. The range now 4 Mars £111,617 £119,284 -6.4% features added extras such as 5 Nestlé Kit Kat £95,298 £104,847 -9.1% crunchie bits, caramel filling, or 6 Celebrations £71,246 £77,886 -8.5% mint crisp, with Dairy Milk Bubbly 7 Snickers £65,488 £71,232 -8.1% 8 Roses £64,829 £67,818 -4.4% and Dairy Milk Crispies the best 9 Nestlé Aero £63,645 £73,383 -13.3% sellers so far. 10 Quality Street £61,743 £62,011 -0.4% Galaxy also benefited from new 11 Nestlé Milky Bar £58,003 £59,982 -3.3% packaging with sales up 5 percent. 12 Twix £51,153 £53,458 -4.3% Maltesers has also had a good 13 Nestlé Smarties £48,940 £34,483 41.9% 14 Cadbury Flake £45,077 £53,474 -15.7% year, up one place to become the 15 Ferrero Rocher £43,384 £45,566 -4.8% number three brand with sales 16 Miniature Heroes £43,241 £44,646 -3.1% growth of 3 percent.A new limited- 17 Cadbury Crème Egg £43,229 £40,926 5.6% edition white chocolate variant in 18 Cadbury Buttons £42,698 £42,507 0.4% time for Christmas has boosted the 19 M&Ms £41,664 £39,404 5.7% 20 Cadbury Crunchie £41,071 £42,939 -4.4% brand’s sales. Masterfoods plans to Total Market £2,688,580 £2,682,261 0.2% make it a permanent line.

The Manufacturing Confectioner • February 2004 19