Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 7-19-2010 Did Facebook absorb freewill? Jason Soon Follow this and additional works at: http://scholarworks.rit.edu/theses Recommended Citation Soon, Jason, "Did Facebook absorb freewill?" (2010). Thesis. Rochester Institute of Technology. Accessed from This Thesis is brought to you for free and open access by the Thesis/Dissertation Collections at RIT Scholar Works. It has been accepted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. Did Facebook Absorb Free Will? 1 Running Head: DID FACEBOOK ABSORB FREEWILL? The Rochester Institute of Technology Department of Communication College of Liberal Arts Did Facebook Absorb Freewill? The Role of Peer Pressure in the Rise of Facebook By Jason Soon A Thesis submitted in partial fulfillment of the Master of Science degree In Communication and Media Technologies Degree Awarded: July 19, 2010 Did Facebook Absorb Free Will? 2 The members of the Committee approve the thesis of Jason Soon presented on December 4, 2009 __________________________________________ Bruce A. Austin, Ph.D. Chairman and Professor of Communication Department of Communication __________________________________________ Rudy Pugliese, Ph.D. Professor of Communication Coordinator, Communication & Media Technologies Graduate Degree Program Department of Communication __________________________________________ Neil Hair, Ph.D. Assistant Professor, Chartered Marketer E. Philip Saunders College of Business Thesis Advisor Did Facebook Absorb Free Will? 3 Acknowledgements This paper is dedicated to all the social psychologists that have come before me whose research findings have opened my eyes and touched my life. I would like to thank Department of Communication staff assistant Helen Adamson for her assistance during the implementation stage of the survey study.