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TYPOGRAPHY Fall 2019 | Monday - Wednesday | 2:30 – 4:45 | Marion Design Co

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DESIGN 202 | TYPOGRAPHY Fall 2019 | Monday - Wednesday | 2:30 – 4:45 | Marion Design Co. | Perquisites – Art 101, 111, 131, 133 & DC 1, 2 PROFESSORS Herb Vincent Peterson & Wendy Puffer Email: [email protected] | [email protected] Office Phone: 765-677-2711 | If Necessary Office Hours: Tu: 1 - 5p | Th: 11a - 4p | By Appointment Only Website: mariondesign.co/typography Pw: Type2019 TO GET YOU GOING Letters gather into words; words build into sentences. In typography, “text” is defined as an ongoing sequence of words, distinct from shorter headlines or captions. The main block is often called the “body,” comprising the principal mass of content. Also known as “running text,” it can flow from one page, column, or box to another. Text can be viewed as a thing—a sound and sturdy object—or a fluid poured into the containers of page or screen. Text can be solid or liquid, body or blood. ABOUT THIS CLASS This course has two major sections: Section 1, the first Half of the Fall semester and Section 2 in the Second Half. During the first section, students will learn to recognize and differentiate the nuances in the shape or form of the Roman alphabet. Students will develop and demonstrate an understanding of a large set of typographic vocabulary terms, used to define or describe individual parts of letterforms. As well as terminology There are now about as many different varieties used to classify or organize letterforms into related categories. of letters as there are Students will also learn how these terms are used to define, different kinds of fools. classify, and arrange type related to the historical development of typography and printing technologies. This study will provide the opportunity to create the typographic form using both Eric Gill digital and traditional technologies. Lastly, students will be able to recognize how nuances in the placement, contrast, scale, and grouping of typographic elements create relationships of both positive form and negative space; this is the foundation of dynamic composition. The second section of our class is devoted to the study of formal typography. Students will primarily focus efforts towards developing a greater understanding of typographic form through exercises based on the setting of words, phrases, sentences, and short paragraphs. Students will first focus on the appropriate setting of spaces in-between the letters that makeup words, while projects will gradually increase in scope and complexity up to the setting of pages of text with multiple levels of hierarchical meaning. Lastly, students will engage their typographic language and posture in collaborative and community-driven projects. All designers and artists have a healthy respect for history, natural and social sciences, mathematics, and current events. We want to encourage intentionally, be curious about the world; continue to observe how the world, and recognize the positive and negative ways of typography in design. Always be aware, be inspired, and take copious notes and findings. A DESIGN 202 | TYPOGRAPHY Fall 2019 | Monday - Wednesday | 2:30 – 4:45 | Marion Design Co. | Perquisites – Art 101, 111, 131, 133 & DC 1, 2 LEARNING OUTCOMES The successful student should be able to: - Create dynamic typographic compositions that effectively communicate meaning. - Express and use professional typographic terminology and language. - Apply nuances/techniques involved in professional typesetting. - Construct with grids to organize information and establish an effective hierarchy for the reader. - Recognize the historical evolution of typography and its role in the advancement of western civilization. EXPECTATIONS Typography is a 3 credit course. Although you will have designated work days where class time is set aside for you to work, much of our class time will consist of formal or informal critiques, lectures, discussions, or activities. You should be prepared to spend a significant amount of time in addition to class hours to complete your assignments. It is absolutely critical that you arrive to class on time with any assigned work completed, are engaged during class and stay until the class has ended. Typography and type design are components of your education as a visual communication designer. The work in this class directly relates to the work you will be doing in other art and design courses. Though assignments will be distinct for this class, underlying concepts, theories, processes, technologies and thinking are the same in all design courses. To be successful you will need to incorporate the synergy of these classes. EXPECTATIONS ATTENDANCE Attendance is mandatory. Excessive tardies or absences, or working on anything other than Typography assignments during class will cause your final grade to be lowered. If you arrive to class more than 30 minutes late, leave more than 30 minutes early or work on anything other than our coursework during class, you will be counted absent. You are allowed 1 absences for the semester; no questions asked. For every absence beyond, a reduction of one full letter grade will be assessed. An absence on any scheduled final critique day will be equivalent to 2 absences. Exceptions to this are at the discretion on a case-by-case basis. Such exceptions could include, but are not limited to, a severe illness or a death in the family, and will only be excused if accompanied by a doctor’s note or proof of death in the immediate family. COME TO CLASS. BE ON TIME. BE READY TO WORK. B DESIGN 202 | TYPOGRAPHY Fall 2019 | Monday - Wednesday | 2:30 – 4:45 | Marion Design Co. | Perquisites – Art 101, 111, 131, 133 & DC 1, 2 EXPECTATIONS PROFESSIONALISM Whether we are engaged in group activities or doing Individual studio projects, the designated class hours are intended for design studio activities. Skill development and design creativity thrive in an atmosphere of open interchange among yourselves and with us. In the lab, the myriad opportunities, responsibilities, and distractions of the digital world are at your fingertips. You must resist. In other words, no e-mail, internet exploration (unless for research), or work from other classes. Remember, you are being evaluated not only for the work that you produce, but also for evidence of your professional behavior as demonstrated by your attendance and participation in class. Please help keep our studios and work spaces clean. PLEASE NO CELL PHONES AND OR TEXTING. PUT AWAY LAPTOPS DURING DISCUSSION. **All formal presentations will be held to the professional standard as if it were a real-world presentation. All presenters should dress accordingly and conduct behavior as if real clients were accepting your project. One last side note, as you realize the large amount of work from your art and design courses, I want to strongly suggest you utilize the labs and studios at Beard Art Center and Marion Design Co. as much as possible. Being present in the studios will not only help the moral of the program but will aid in your learning as projects are completed. This is where the best learning happens. GRADING AND EVALUATION GRADE RANGE Grading is based on completion of the assigned project 100-93 A work, final quality and outcomes of assigned work, attendance, 92-86 B participation, and performance in class including use of time, 85-75 C critiques and presentations. Along with digital files, all physical 74-66 D boards and deliverables must be completed, trimmed, and 65-0 F mounted appropriately prior to class. Failure in doing so will result in your work being considered late. You will receive PORTFOLIO MEETING 1 grades and formal feedback during Midterm and Final portfolio 30% meetings. PORTFOLIO MEETING 2 30% WE DO NOT ACCEPT LATE WORK. FINAL PROJECT/ TYPE DESIGNERLY PLEASE READ. Completing the minimum requirements of an assignment CURIOSITY qualifies as ‘C’ (or average) work. The degree and quality of effort with 40% which a student engages in the different criteria—above or below the minimum requirements—for each assignment determines how well they will do. Please be sure to save all process work, returned projects, papers Each portfolio/final and any other materials. project is worth 100 pts and broken down Evaluation criteria is as follows (Per Portfolio/Final, out of 10 pts): into the 10 Evaluation - Willingness and enthusiasm for course and content. MOTIVATION categories and rated - Preparedness for all scenarios and circumstances. PREPARATION with a 1-10 pt scale. - Commitment to discussions and a strong work ethic. PARTICIPATION Total possible points - Engaged in strong critical discourse, offered valuable feedback. CRITIQUE for the course: 300. RESEARCH - Collection, organization and presentation of relative data. WRITING - Ability to articulate written ideas, process, and type theory. ANALYSIS - Ability to define & formulate a problem/solution. IDEATION - Conceptual generation of ideas and iterations. APPLICATION - Evidence of pragmatic design and production skills. PRESENTATION - Professional presentation and articulation of work. C DESIGN 202 | TYPOGRAPHY Fall 2019 | Monday - Wednesday | 2:30 – 4:45 | Marion Design Co. | Perquisites – Art 101, 111, 131, 133 & DC 1, 2 CRITIQUE AND TECHNOLOGY Throughout the semester we will conduct multiple in-progress critiques, desk critiques, formal critiques, Pecha-Kucha and timed presentations, and formal presentations. During these moments, it is imperative that you participate. Your input is valuable. I will not stand for a quiet dialogue and surfaced level and blanketed statements that go absolutely nowhere. I do not care if you like it. Push yourselves to be critical and engage with the work in front of you. Be honest and be hard, it’s your educational responsibility. Much of the content created for this course will be completed using Apple computers and the Adobe Suite. You must be pro-active in your learning about these technologies. From Lynda.com to Adobe Videos and Youtube, the amount of free knowledge about computers and programs is unlimited. Use them and find your way.
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