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They Saw Opportunity Where Others Only Saw Risk

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They Saw Opportunity Where Others Only Saw Risk They Saw Opportunity Where Others Only Saw Risk Contact: Scott Walton, 415.350.5195, [email protected] An audience favorite at last year’s SXSW (South by Southwest), Something Ventured is coming to public television in 2013. Something Ventured tells the story of the creation of an industry that went on to become the single greatest engine of innovation and economic growth in the 20th century. It is told by the visionary risk-takers who dared to make it happen and the entrepreneurs whose visionary ideas fueled a technical revolution. These are the stories of Intel, Cisco , Genentech , Tandem, Atari , Powerpoint and Apple ! SOCIAL MEDIA KIT Facebook, Twitter, YouTube - We have categorized them so you can build a series! Quotable Quotes: “Venture capitalists do write the check, but, that isn't all we do. Writing a check is easy… yeah, it doesn’t take much ink.” Arthur Rock “You know it wasn’t my goal to start an industry, my goal was to, um, make sure the science got translated into an endeavor that would be useful to people.” - Herbert Boyer “We went public the same day that Playboy Enterprises went public. At the same price. And a few years later, one of the analysts, says: ‘The market has spoken, it’ s memory over mammaries 10 to 1.” - Gordon Moore “The quarter that I arrived, we hired a shrink. He eliminated fighting in the open hallways. Physical fighting I mean. I actually had the ah, Vice President of Engineering deck the Sales Vice President in my office!” - John Morgridge “At Cisco, you know, being the only woman and a technical woman, I think I was just very very frightening. And there just wasn’t a box for me. And I think that I didn’t make it particularly easy for them to ignore me. And I didn’t make it particularly easy for them to find a suitable box. Um, in that, you know, the boxes that existed for women at the time didn’t seem to fit what I thought I, I was doing.” – Sandy Lerner “I went through the factory… and the smell of marijuana nearly knocked me to my knees. And I was gasping and coughing, and Nolan said ‘What’s the matter?’ And I said, ‘ I don’t know what those people are smoking but it’s not my brand.”- Don Valentine “Without venture capital, the future wouldn’t happen nearly as quickly.” —Nolan Bushnell, Founder of ATARI “However… it takes awhile to get used to Nolan (Bushnell). And there’s a story there about one of our meetings… where the man from Fidelitiy was sitting in a chair with his blue suit on and the rest of us were in the hot tub.”- Don Valentine “Well, isn’t it great if you can make money and change the world for the better at the same time?” - Tom Perkins “I sat down and I wrote him (Artbur Rock) a longhand letter. And I never had ever done anything like this before. The following Monday, I got a telephone call. ‘Mr. Rock’s on the line.’ And I said ‘Really?’ And that Arthur had a handwriting expert that analyzed my letter! Isn’t that funny?” - Dick Kramlich Sage Entrepreneurial Advice: “The first rule of any game is to know you’re in one” “You have to look at the way conventional wisdom works, and abandon it!” - Don Valentine “Create companies… You’re helping to create something where nothing existed before, and quite a large community gets sustenance that wouldn’t have existed unless you had gotten together with this entrepreneur , and his team, and helped him along the way.” - Reid Dennis “You gotta get money from strong people. Because weak people don’t invest in tough times. But that’s when most of the big winners are created.” - Jimmy Treybig “I’m not interested in entrepreneurs who will do it our way. I’m not interested in entrepreneurs who think there’s a dress code. I’m interested in entrepreneurs who have a vision of doing something consequential—preferably that becomes BIG.” - Don Valentine “There are no firm rules in the venture capital business, ah, except that there are no firm rules.” - Reid Dennis “He said, now the first thing you ought to do is go to the obituary page. There you will learn the lives that are important, and the kind of life that you can build for yourself”. - Bill Draper “Entrepreneurship is the main show. Venture capital is an aid, and sometimes people got lost–‘we must have venture capital’. No use having venture capital unless you have entrepreneurs.” - Pitch Johnson “Great things don’t really come out of the status quo. They come out of people with vision and the drive to prove the difference.” - Jimmy Treybig About Steve Jobs: “Steve Jobs is a national treasure. He is so visionary, and so bright… uh,, I had to fire him though.” - Arthur Rock “They needed an investment, and ah, they offered me a third of Apple Computer for $50,000 and I said, ‘Gee, I don’t think so.’ I could have owned a third of Apple Computer for $50,000. A Big Mistake.” - Nolan Bushnell “There was one board meeting that he took his shoes off and put his bare feet up on the, on the table. And I said, ‘You are excused until you can come back here and act like a board member.’ He put his shoe back on and everything was fine. He just needed some training, and some direction and some um… manners.” - Mike Markkula “The two of them did not make a good impression on people. They were bearded, they didn’t smell good, they dressed funny, young, naive… but Woz had designed a really wonderful, wonderful computer. Technology that was really advanced. The problem was, you could walk down the street, in 1976, and talk to a hundred people and say ‘Would you like a personal computer?’ and they’d go ‘What’s that?’” - Mike Markkula Outrageous Profits: 1968 - Arthur Rock and Tommy Davis return $90 million on their original $5 million fund. Average family income is $7,850. 1974 - Kleiner Perkins invests 1.4 million in Tandem Computers. 1997 - Bought by Compaq for $3 billion. 1976 - Kleiner Perkins invests $250,000 in a new biotech firm. 2009 - Genentech bought by Roche for $47 billion. 1976 - Apple investors Mike Markkula ($142,000), Arthur Rock ($57,000) and Don Valentine ($150,000). 2010 - Apple market value $220 billion. 1987 - Sequoia Capital invests $2.8 million in Cisco. 2010 - Cisco valued at $150 billion. How Much Do You Know?: Will Apps go the way of software? In 1984, a new software program was introduced every 11 minutes. Remember overhead transparancies? They went the way of the mimeograph when Powerpoint was born. What percentage of entertainment spending in the U.S. goes to video games? (1/3) Did you play Defender, PacMan, Pong and did Pong really get started by Nolan Bushnell strapping it on his back and carrying it into a bar? (yes) How did 2 guys with no capital and a 1-page double spaced business plan end up as billionaires (Intel) What was tandem computer and do we still use it today? (Yes) Why was Apple considered a bad bet? Why did no one want to invest in Apple? (Steve and Woz were a little outrageous, smelly, and dirty). Which famous entrepreneur chose NOT to invest $50,000 for a third of Apple in 1977? (Nolan Bushnell) Are you an aspiring entrepreneur? Learn from Steve Jobs, Gordon Moore (Intel), Sandy Lerner (Cisco) and others. Watch SOMETHING VENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV- YouTube Note: Hashtags help organize conversations on Twitter as well as help you gain new audiences who may be in interested in a given topic. Use the following hashtags to help increase your reach: #somethingventured #venturemovie Suggested posts: Meet the Mad Men of Silicon Valley on #SOMETHINGVENTURED tonight on [LOCAL STATION] at [TIME]. http://bit.ly/SV-YouTube Intel raised its first $3 million from a 1-page biz plan. Find out more. Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube What was Steve Jobs like in the early Apple days? Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Intel raised its first $3 million from a 1-page biz plan. Find out more. Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube What was Steve Jobs like in the early Apple days? Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Why did Cisco’s investors fire its female founder, Sandy Lerner? Find out in #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Meet the REAL “smartest guys in the room.” #SOMETHINGVENTURED tonight on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Are you an aspiring entrepreneur? Learn from the masters. Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Guess who chose NOT to invest $50K for a third of Apple in ‘77? Watch #SOMETHINGVENTURED on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV-YouTube Meet the earliest investors in Apple, Intel, Genentech and other industry giants. #SOMETHINGVENTURED tonight on [LOCAL STATION] [AIR DATE & TIME]. http://bit.ly/SV- YouTube Take advantage of the online SOMETHING VENTURED video content that is available to you to promote the documentary. Post video online through any/all social media channels and encourage follower commentary on the videos.
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