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INTUITIVE VEHICLES 20202020Human Factors – HMI – UX 6–7 October 2020 | MOTORWORLD | Region Stuttgart, Germany

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INTUITIVE VEHICLES 20202020Human Factors – HMI – UX 6–7 October 2020 | MOTORWORLD | Region Stuttgart, Germany On-Site & Virtual LIVE RedCabin International Summit INTUITIVE VEHICLES 20202020Human Factors – HMI – UX 6–7 October 2020 | MOTORWORLD | Region Stuttgart, Germany Hosted by : Early Confirmed Speakers: RedCabin INTUITIVE VEHICLES 2020 | Human Factors – HMI – UX 6–7 October 2020 | Motorworld, Region Stuttgart, Germany Join us and access our x specified content through presentations, case studies as well as in-depth breakout and workspace sessions. You will have the opportunity to directly dive into the challenges and trends focusing mostly on human-machine interaction and user experience in the automotive industry. CONFIRMED SPEAKERS AXEL TORSCHMIED ALEXANDER WODRICH DR. LUTZ KRAUSS CHRISTOPHER Head of Advanced HMI Managing Director Manager UI & UX BROCKMEIER M.SC. Visteon why do birds Porsche AG Research Manager Vehicle Concepts & HMI RWTH Aachen JULIA WEINMANN DR. PETER DR. THOMAS Interaction Designer RÖSSGER VOEHRINGER-KUHNT Visteon Founder & CEO Director HMI/UXGeely Auto Technical GUDRUN VOSS beyond HMI (Deutschland) GmbH Group Leader Passenger & User Comfort DR. CHRISTIAN RWTH Aachen MÜLLER-TOMFELDE ARMIN KOELKER FRANCESCO TESAURI Principal Software Sales Director EMEA Co-Founder and Chief Engineer Altia Operating Officer CRISTIAN ACEVEDO Visteon RE:Lab Srl Project Leader User Experience STEPHANE FERON STUDIOKURBOS GmbH PATRICE REILHAC Human Machine MIRTHA VALENZUELA R&I Director Interaction Expert Product Segment Manager Valeo PSA Groupe Optical Sensors Elmos KATHARINA HOTTELART BENJAMIN NAWKA UX Research and Chief Designer PIA IMMOOR Marketing Manager Borgward Group AG Manager Research Valeo Allround Team GmbH DR. RAINER ERBACH SYLVESTER Senior Manager HMI DR.-ING. DIPL.-PSYCH. GÖTTLICHER Bosch FREDERIK DIEDERICHS Director Products and Services Mensch-Technik Interaktion/ Screens GmbH Ergonomics & Vehicle Interaction Frauenhofer IAO For sponsorship such as exhibition, logo display, evening event sponsoring and speaking, please contact: Erutode Rume, [email protected] | direct line: +49 30 99 40 489 16 RedCabin INTUITIVE VEHICLES 2020 | Human Factors – HMI – UX 6–7 October 2020 | Motorworld, Region Stuttgart, Germany TOPICS OVERVIEW SPONSORS ■ Discuss how to develop brand recognition in a rapidly Altia provides cutting-edge HMI development software and engineering ser- vices for state-of-the-art automotive user interfaces. Our mission is to help our changing Automotive World customers get amazing GUIs on any hardware. Automotive companies around the world use Altia’s model-based HMI development tools to develop and deploy visionary instrument ■ Understand how to design userfriendly Interior & Lighting clusters, HUDs, driver information displays and IVI systems for production vehicles. With key features like advanced 3D, support of globalized fonts and quality initiatives related to ASPI- Design CE, MISRA and ISO 26262, Altia offers the best-in-class HMI software for safety and innovation. ■ Examine whether voice is THE future user interface Screens is an interactive video based online platform that allows you to benchmark various car HMIs against each other. Compare how many clicks you need to enter a navigation destination or how a take-over request is dis- ■ Learn how innovative HMI Development Tools can assist played on different HMIs and share the respective video sequence with your colleagues to create innovative user interfaces via e-mail. No matter whether you are interested in voice interaction, assistance systems or connectivity and apps. Screens offers you hundreds of comparable use cases for each vehicle and an exact representation of the actual click tree of a car‘s HMI. With Screens ■ Experience how Advanced Display Technology can enhance you just enter a vehicle right from your desk. Automotive UX Leading technology, leading the way. Realize the crucial role of Augmented & Mixed Realities SEKISUI S-LEC™ Film is the global leading brand for laminated glass inter- ■ layer films in automobiles. Our products fulfill an important function in the automotive market. The S-LEC™ interlayer film is applied in car windshields ■ Examine the potential of gamification to achieve an for passenger safety and expanding to door glass, rear glass and sun roof or panoramic intuitive UX roof with new functions. With its products S-LEC™ brings new benefits to the automotive industry offering HUD (Head-Up Display) for eyes on the road and eco-friendly environ- mental comfort, noise reduction quite comfort, protection against UV and InfraRed rays, ■ Personalization - How can we adjust the cockpit for different and protection against break-in. We are developing further function and design integrati- user requirements and preferences on with new S-LEC™ interlayer film by collaborating with many automotive partners. Innovation Matters - Taking optical sensor solutions to HMI ■ Shy Tech – digital detox in the cockpit? Elmos Semiconductor AG develops and produces semiconductors and sen- sors for the automotive industry. Our components communicate, measure, regulate and control safety, comfort, powertrain and network functions. We are pioneers in the field of Missing something? ■ gesture control for infotainment, our innovations make HMI easier, reliable and more com- We are open for additional ideas and topics! fortable. New developments aim on solving the challenges of the future megatrends and support the ease of use in cars. We inspire our customers with an ever-growing customer base and a well-developed product portfolio aligned to the markets. For sponsorship such as exhibition, logo display, evening event sponsoring and speaking, please contact: Erutode Rume, [email protected] | direct line: +49 30 99 40 489 16 RedCabin INTUITIVE VEHICLES 2020 | Human Factors – HMI – UX 6–7 October 2020 | Motorworld, Region Stuttgart, Germany CONFERENCE DAY 1 | TUESDAY 6 OCTOBER 2020 08:00 Registration 10:45 Between History and Future. How Human Factors and Technological Changes Impact 08:25 Welcome by The Future Of UX in Car Design Erutode Rume – Director of Business development Rear View Mirror: Why do we have fond memories of old cars? Automotive, RedCabin GmbH What made their experience unique? Dr. Christian Müller-Tomfelde – Principal Software Engineer, Transformation: How technology forced us to adapt. Visteon And how it changed cars. Outlook: Will technology adapt to us again? 08:30 Keynote And if yes, will it impact designing a car/mobility solution. AI, HMI, UX: Buzzwords or the Future of Intuitive Vehicles? Benjamin Nawka – Chief Designer, Borgward Group AG Background: the relevant megatrends Anthroploolgy: human history and human development 11:20 Driving is Sharing. A research path on Human-Automation Psychology: human capabilities and information processing Cooperation, Trust and Communication Relationships: the older the better Automation can be better trusted by users when it provi- Solutions: the future of automotive HMI des explanations instead of warnings, how Authority can be Dr. Peter Rössger – Founder & CEO, beyond HMI shared and negotiated between the Human Driver and Au- tomation, and what role HMI can play to smoothen proces- 09:05 Introducing the Taycan HMI ses. Come hear how addressing communication modes and Dr. Lutz Krauß – Manager UI & UX, Porsche AG emotional factors by showing snapshots with explanations of research done in this area. 09:40 The brand audio experience – in and around the vehicle ■ How Automation can make itself trusted through explanation Alexander Wodrich – Managing Director, why do birds ■ How do Human and Automation share Authority 10:15 Networking Coffee Break ■ Driver‘s State vs. the quantity and quality of Information ■ Mind the Tone: Communicating with Automation Francesco Tesauri – Co-founder and Chief Operating Officer, RE:Lab Srl RedCabin INTUITIVE VEHICLES 2020 | Human Factors – HMI – UX 6–7 October 2020 | Motorworld, Region Stuttgart, Germany CONFERENCE DAY 1 | TUESDAY 6 OCTOBER 2020 11:55 Gesture Control with Optical Sensor Technologies – MODERATOR: Dr. Thomas Vöhringer-Kuhnt – Director HMI/ making the interior and exterior of cars user friendly UX, Geely Auto Technical (Deutschland) GmbH The advancement of passenger vehicles requires a modified Dr. Lutz Krauß – Manager UI & UX, Porsche AG operation of the interaction displays, interior lighting and ex- Patrice Reilhac – R&I Director, Valeo terior automatic liftgate and door opening. Dr. Rainer Erbach – Senior Manager HMI, Robert Bosch GmbH Touchless gesture control enables a smooth HMI in real time with high reliability and less distraction. 13:00 Networking Lunch Enabling technologies: Infrared Sensors based on HALIOS® and CMOS 3D Imager. Interactive session: WORKING GROUPS Mirtha Valenzuela – Product Segment Manager Optical Sensors, Elmos Semiconductor AG Each attendee will visit each group in an individual sequence. Each cycle is scheduled for one hour. Interactive session: PANEL DISCUSSION 14:00 WORKING GROUP – 1 12:30 What is crucial for Automotive UX – voice, AR, design? How do we get customers emotionally involved? Realize the crucial role of Augmented & Mixed Realities Discuss with your peers. ■ What is the state of the art for automotive AR? ■ Why is UX so important in vehicles? ■ Who is the leader? ■ What are the three most important lessons learned in UX ■ What are the challenges of AR? development? ■ What are the challenges to getting a full frame of view HUD? ■ Automotive UX Design Operations: Roles, tools and work- flow. What are best practices in the industry? ■ Which AR technologies will win out in
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