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Berenberg Bank Uses Qlikview for Transparent Customer Relations

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Berenberg Bank Uses Qlikview for Transparent Customer Relations QlikView | Customer Success Story | Berenberg Bank Berenberg Bank Uses Customer Name Berenberg Bank in Switzerland specialises in investment counselling and asset QlikView for Transparent management. The wholly-owned subsidiary of Berenberg Bank in Hamburg, one of the oldest private banks in Europe, was founded Customer Relations more than 20 years ago. Today, with a staff of just under 60, it administers around 3.3 billion Swiss Francs. Sector Financial Services Industry “Thanks to QlikView, customer data is now available to us more Banking quickly, more clearly, and more comprehensibly than before. Function This transparency is a significant prerequisite for the efficient Executive, Sales, Marketing, Service & Support organisation of our customer relations.” Geography Switzerland Markus Zwyssig, Member of the Board, Berenberg Bank in Switzerland Challenges • Making customer data analysis options Swiss banks have a long tradition in private management. Staff looking after private more flexible banking—around 35 per cent of private and customers would, in future, have a tool set • Faster data preparation and retrieval institutional assets are today managed in to optimise their consultancy services both • Clearly laid out and easy-to-understand banks operating in this sector. Among these by classic ABC customer analyses as well customer relations information is Berenberg Bank which specialises in as by individual reviews of customer data. Solution investment advice and asset management. “What investment ideas and what It took just three days to implement QlikView conditions can I offer the customer?” in the bank and to install the first “Which new customers have been attracted applications. Currently, around 30 staff use to the bank recently and which have left the BI solution for customer and transaction it?” These are typical questions for which analysis, profit margin information, and other the bank’s investment consultants need purposes. Several hundred thousand sets of answers. data are processed daily. Benefits A priority for the management was an • Daily updated analyses improved overview of the entire customer • More efficient customer relations by using situation. Among the questions to be up-to-date, complete, and transparent data answered were: • Low project risk with rapid processing capability and scalable price structure •How is the customer portfolio made up? Data Source Systems •How many new customers could be won? Application: TCS BaNCS •What income will be produced with what DW/BI: In-house web design Database: Oracle, Access, Excel products in what market segments? Hardware: IBM iSeries Also, each consultant was to be able to QlikTech Partner Delivering more efficient customer access the appropriate figures for the profit iNFORMATEC relations margin account to monitor, for instance, yields and losses on the portfolio. One of the bank’s guiding themes is to combine tradition with innovation in all The requisite data comes from various aspects of customer relations. That this sources but for a long time now the only principle is not just empty words but one way to analyse this data was via the which is seriously pursued by the bank is laborious, error-prone, and rather proved by, among other things, the protracted journey with Excel spreadsheet introduction of a Business Intelligence (BI) software. system. The aim was to create a platform for more efficient customer relations QlikView | Customer Success Story | Berenberg Bank Berenberg Bank decided, in the first investments. This means that any project- instance, to integrate all the data into a related risk is very visible.” shared data model. That would make it possible to access a convenient BI solution iNFORMATEC only needed about three as a front-end application. For this, the bank days to implement the infrastructure, set up Implementation and first designed its own data warehouse into which the client programs, and install Set-Up with financial data from TCS BaNCS, Access, the first templates. The IT provider later applications within just 3 days and Excel are transferred via special installed an access control which, for reasons interfaces. Here, the bank adopted a of security, restricted access to the entire pragmatic approach: “We couldn’t afford database to certain authorised users. Zwyssig and didn’t want to carry out a large-scale adds: “The protection of our customer data market evaluation with all the up-front costs has top priority and, in our company, is or set aside the rather tight project costs for subject to very high standards and demands.” this,” says Markus Zwyssig, Member of the Board, Berenberg Bank in Switzerland. Quick knowledge configuration According to Berenberg Bank, another Currently, about 30 staff use QlikView for benefit is the straightforward learning various analyses and reports with around Scalable pricing with no expensive up- process, thanks to the intuitive, easy-to- 100,000 data records imported daily. front investment operate user interface. “We can quickly “QlikView is a real help in decision- Berenberg Bank needed appropriate and configure internal know how,” says Zwyssig. making,” is how Zwyssig sums up the convenient software to assess and present “The learning curve with this product is very situation. “At each month end, data is data. “For us, what was important was rapid. From the beginning we made top use available the next day and not, as used to finding a solution which we could, without of the tool in helping our customers.” be the case, two or three weeks later, by any major investment, set up efficiently and which time any analysis was already quickly before gradually expanding,” says Another deciding factor was the thinking history.” Zwyssig. The bank found the ideal behind the network design which is one of consultant in iNFORMATEC. The IT the significant pillars of the QlikTech QlikView has also proved invaluable as a provider not only has extensive BI expertise, product strategy. Individual QlikView management tool. “Today, we can very but also considerable experience in the applications can be very easily modified, quickly see which, and in what way, banking and financial services. reconfigured, and shared both internally consultants have developed,” says within the company and with the QlikView Zwyssig. “We can pinpoint where, for A deciding factor was the high level of community at large. instance, there are differences in the flexibility both in terms of use as well as on profitability of customer relations, which price structure. Zwyssig says: “Through its “There is a very active and competent recommendations the various consultants simple and coherent script commands, QlikView community whose contributions are giving their customers, and to what QlikView is extremely flexible. In a can quite easily be accessed via the various extent these are being used.” relatively short space of time, specific data forums,” Zwyssig confirms. “For me, that is models and queries can be created which in a very efficient means of acquiring and The range of QlikView applications will turn produces successful results very transferring knowledge. The many QlikView grow in future at Berenberg Bank in quickly. We could immediately import an code examples from a huge range of user Switzerland. These will include risk Excel list and test the versatility of the forums are extremely useful and can be used management and credit business various analysis facilities available. with our own applications.” scheduling and reporting. QlikView makes it possible to start off slowly and then gradually make further “The QlikView learning curve is very rapid. From the very beginning we made top use of the tool towards helping our customers.” Markus Zwyssig, Member of the Board, Berenberg Bank in Switzerland © 2011 QlikTech International AB. All rights reserved. QlikTech, QlikView, Qlik, Q, Simplifying Analysis for Everyone, Power of Simplicity, New Rules, The Uncontrollable Smile and other QlikTech products and services as well as their respective logos are trademarks or registered trademarks of QlikTech International AB. All other company names, products and services used herein are trademarks or registered trademarks of their respective owners. The information published herein is subject to change without notice. This publication is for informational purposes only, without representation or warranty of any kind, and QlikTech shall not be liable for errors or omissions with www.qlikview.com respect to this publication. The only warranties for QlikTech products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting any additional warranty. .
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