Brandfinance® Banking 500 League Table Report
In association with March 2013 BrandFinance® Banking 500 League Table Report 1 Contents 1. Executive Summary 3 8. Comparison against peers 34 Wells Fargo’s results 2. Brand Strength Index 7 9. A market perspective 38 Equity analyst overview 3. Valuation Assumptions 12 10. Appendix One 42 Comparison of brand valuation methodologies 4. Valuation Approach 15 11. Appendix Two 46 Royalty Relief About Brand Finance 5. Trade Mark review 28 6. Visual Identity Review 30 7. CSR Review 32 2 Section 1 01 Executive Summary 3 Values in US$ million 2012 2013 % Brand Value $23,229 $26,044 +12% Market Cap $133,472 $182,986 +37% BV / MC 17% 14% Brand Rating AA+ AA+ Source: 2013 BrandFinance® Banking 500 4 35,000 28,944 30,000 26044 25,000 23,229 21,916 20,000 15,000 Brand Brand Value US$ millions 10,000 5,000 0 2010 2011 2012 2013 Wells Fargo Year Banking 500 Rank Brand Value Market Cap BV/MCAP Brand Rating 2013 1 26,044 182,986 14% AA+ 2012 2 23,229 133,472 17% AA+ 2011 2 28,944 136,069 21% AA+ 2010 4 21,916 131,225 17% AA Source: 2013 BrandFinance® Banking 500 5 Comparison to 2012 Market Cap has increased by 37%% $183 billion Brand value has decreased by 12% to $26 billion Comparison to 2012 200,000 182,986 180,000 160,000 +37% 140,000 133,472 120,000 100,000 EnterpriseMarket Cap value Brand Value USD MillionsUSD 80,000 60,000 40,000 23,229 +12% 26,044 20,000 0 2012 2013 Source: 2013 BrandFinance® Banking 500 6 Section 2 02 Brand Strength Index 7 Brand Strength Index How is it derived? To conduct the valuation, it is necessary to determine the strength of the brand against other brands under review.
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