University of Colorado Line
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University of Colorado Line GRAND OPENING EVENTS April 21-23, 2016 April 21 • VIP Reception April 22 • Ribbon Cuttings and Inaugural Train • Grand Opening Ceremony and Celebration April 23 • Station Parties and Free Ride Day 2016 Ad Wheel Submission Category 1 1C - Best Marketing and Communications to Increase Ridership or Sales – Special Event University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 The University of Colorado A Line is the final link connecting Denver to the world. Custom invitations and confirmations were mailed to each invitee and included two free ride coupons connecting guests to free VIP service on the line, a schedule of event activities, and sponsor recognition. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 Schedule for the evening 4:30 p.m. Trains begin departing Union Station TICKET 5:00 p.m. Reception begins 7:00 p.m. Video presentation to ride 8:00 p.m. Reception ends 9:00 p.m. Last train departs Denver Airport University of Colorado A Line University of Colorado A Line VIP Reception April 21, 2016 VIP ReceptionApril 21, 2016 A “Ticket to Ride” badge was presented to all of the special VIP guests, so they could enjoy the train ride to the new Denver Airport Station. Over 1000 attendees attended the festivities. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 Guests began their journey on the University of Colorado A Line at Union Station or 40th & Airport Station via foot, Free Mall Shuttle, light rail train or car. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 VIPs boarded special-service University of Colorado of A Line trains at Union Station and 40th & Airport Station. Upon which they were treated to a special preview ride on the University of Colorado A Line to the Denver Airport Station. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 The VIP Reception was hosted at the Westin Denver Airport Hotel, which is part of the new Airport Transit Center. Guests debarked the train and took a short escalator ride to the reception area. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 Upon their arrival at the hotel, guests entered through the atrium which overlooks the Transit Center below. Here they were served tray-passed hor d’oeuvres. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 The main reception was ornamented with vintage travel posters and action stations serving globally inspired dishes. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 Midway through the reception, attendees viewed a commemorative video CLICK HERE celebrating the completion of the University of Colorado A Line. TO WATCH University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 After the video, guests were treated to French and European inspired dessert displays in the second ballroom. University Of Colorado A Line Grand Opening - VIP Reception April 21, 2016 Each guest was given a goody bag that included gifts inspired by the opening of the line as they departed the reception. The bag included a commemorative cut map of Denver and the line, a mini train, a travel kit, a luggage tag, and a notepad. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 The Grand Opening Day started with an early morning media train departing Union Station to Denver Airport Station and back. While on board, media live broadcasted interviews of officials and dignitaries out to early morning news programs. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 Departure timesINAUGURAL RID TO E TR IN T TRAIN TO THE PL KE THE ANE IC T Grand Opening INAUGURAL SCHEDULE OF EVENTS ne TRAIN the plA 4.22.16 to Line ain tR 7:15 a.m. Breakfast prior to ribbon cuttings he t University of Colorado 8:15 a.m. Ribbon cutting at Union Station 9:00 a.m. Ribbon cutting at 40th & Airport • Gateway Park GRanD opening 9:30 a.m. Ribbon cutting at Denver Aiport apRil 22, 2016 10:00 a.m. Grand Opening ceremony at Denver International Airport Noon Lunch following ceremony Noon Free service on University of Colorado A Line Return transportation Departure times 12:15 p.m. • 1:00 p.m. • 1:30 p.m. provided by University of Colorado Line University of Colorado Line rtd-denver.com 4/11/16 5:21University PM of Colorado Line rtd-denver.com InauguralRide-TtoR.indd 2 4/11/16 5:21 PM InauguralRide-TtoR.indd 1 On April 22, 2016 the Grand Opening of the University of Colorado A line began with an inaugural train ride. This commemorative badge was designed to match the marketing campaign of the “Train to the Plane” with a bright blue as the new color of the A Line to the airport. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 After the Media Train, Track 1 at Union Station hosted a breakfast for the City of Denver, followed by a ribbon cutting welcoming the University of Colorado A Line to Denver Union Station. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 Dignitaries from RTD, Denver Transit Partners, Denver elected officials then traveled to 40th & Airport Station where Aurora city officials also enjoyed a VIP breakfast and ribbon cutting welcoming the train to the 40th & Airport Station. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 Dignitaries then arrived at Denver Airport Station for the final ribbon cutting where airport, City of Denver, and RTD officials cut the ribbon welcoming the train to Denver International Airport. Guests were then escorted to the upstairs plaza for the Grand Opening Ceremony. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 The public received invitations to attend the Grand Opening Celebration of the new commuter rail line on April 22, 2016. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 The Grand Opening Ceremony was held on the 5th Level Plaza between the main Denver International Airport terminal and the Westin Denver Airport Hotel. Entertainment included a presentation of colors by RTD’s Color Guard and the national anthem sung by the Denver Dolls. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 TaRhonda Thomas, a local new personality, was Mistress of Ceremonies for the morning. The Grand Opening Ceremony included comments by many local, regional, and federal officials. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 More than 1,000 people attended the ceremony at Denver Airport. An additional 2,000 people watched a live broadcast of the ceremony via a large-scale LED screen at Union Station while waiting in line to board the train. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 Once the ribbon was cut, the public enjoyed free rides on the University of Colorado A Line all day. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 University of Colorado A Line, live music from Groove Nation Orchestra rang through the event plaza keeping folks entertained while waiting for the next train. University of Colorado A Line Grand Opening Ribbon Cuttings and Inaugural Train, Grand Opening Ceremony and Celebration April 22, 2016 RTD focused on public outreach hosting booths on safety, future rail openings, HR recruitment, and Workforce Initiative. University of Colorado A Line Grand Opening – Station Parties and Free Ride Day April 23, 2016 n to t • t he• f tRai he pl e re the Ane id e R GR A ND TR A in OPENING to the station paRties satuRday • ApRil 23 • 10am - 2pm union station peoria University of Colorado Line FREE Start your Journey! Start downtown RIDES Fun and Transportation! Join us for the with the RTD Experience RTD Experience, learn about the R Line, enjoy and enjoy FREE rides on food trucks, games, and more! all rail lines this day! Art dedication @ 11 a.m. fRiday • ApRil 22 satuRday • ApRil 23 38th & BlaKe 40th & aiRpoRt grand opening station paRties dance Where Art is Made! Highlights include a •gateway paRK DenveR International UniveRsity of Colorado live iron pour presentation, kids activities, Artistic Expression from around the local beer/cider/wine garden, artist and makers AiRport and Union Station line Stations World! Enjoy a variety of cultural dance booths, chalk art, live bands, and the and global musical entertainers and 10 am – NOON 10 am – 2 pm Denver Flea! This party lasts until 4 p.m.! sip on delicious Mexican hot Art dedication @ 2 p.m. + 2:30 p.m. chocolate, coffee, and tea. You’re invited to the official opening of the We’re having a huge celebration Art dedication @ 10 a.m. University of Colorado A Line! Service will and you’re invited. Join us for fun, food begin running directly after the ceremony. food, and festivities! 40th & coloRado 61st & peÑa International Kite Festival! Featuring * * Denver Active! This fiesta includes family professional kite flyers, kite making, food, free rides free rides friendly activities, entertainment, food trucks, music, entertainment, and a glimpse of the and more with a focus on keeping future Panasonic Enterprise UniveRsity of ColoRado line all Rail lines families healthy and active.