Understanding Edisparklz™

EdiSparklzTM provide color while simplifying ingredient lists and reducing costs. Understanding EdiSparklz™

What are EdiSparklz? FD&C and EU Colors The Watson tradition continues at Glanbia with Made from gum arabic and coloring agents, EdiSparklz. EdiSparklz are a gum Arabic-based they have no flavor, no sweetness and add no film. By weight, the glitter is almost 100% calories. Colors can be FD&C, EU, or other gum Arabic. The only other ingredient is often edible colorants. This is our most economical color. It’s the customer’s choice of color, either product. Available in a range of single colors and FD&C (exempt colors) or from natural sources. standard color blends. Custom color blends are EdiSparklz are allergen-free and contain no sugar also available. or hydrogenated vegetable oil. It’s also free of partially hydrogenated oils (P.H.O.s), which is not Natural Colors the case with many jimmie-style sprinkles. Made from gum arabic and plant-based food colorants most consumers refer to as “natural,” What is Gum Arabic? such as cabbage juice, turmeric, cocoa and Gum Arabic, also called gum Acacia, is the radish. They have no flavor, no sweetness and dried, gummy exudate from stems and branches add no calories. of trees of the Acacia tree, which is native to semi-dessert regions of sub-Saharan Africa. Color-Change The exudate is harvested by local farmers and Designed for use in high-moisture systems when recognized as an export success story. It’s a a very slow dissolving particle is desirable. growing business, as gum Arabic is embraced by the food and beverage industry as a natural, Metallic clean-label ingredient. It is used in many food Metallic glitter is made from gum arabic and applications, including beverages, frostings, mica-based pearlescent pigment and have no dairy products, candies and snack foods. flavor, no sweetness and add no calories. Mica- based pearlescent pigment is an exempt color What types of EdiSparklz are there? listed in the CFR.

Color Change EdiSparklz provide entertainment value to bottled water. It’s added via a dried drink mix and may be formulated to change color. 2 Watson Film Line Located in West Haven, CT

Shapes How is Edible Glitter produced? Shapes are perfect for adding a visual depth. We produce EdiSparklz in our West Haven, Shapes are made out of HPMC film and are Conn., facility. The flakestyle EdiSparklz is made available in over 40 different shapes, including from an aqueous solution cast onto a stainless standard shapes, such as stars, hearts, trees, steel belt on the production line which is milled flowers, squares and circles. Specialty Emoji into randomly shaped flakes and sifted to the shapes are also available. desired mesh size. Mesh sizes range from 8 to 60, with the latter resembling dust. EdiSparklz shapes are made by passing the film through a die to cut out the desired shape.

3 What are the best applications for flake means lots of surface area, lots of color and EdiSparklz? very little weight. The result is that one pound EdiSpsarklz can be used anywhere that you of Edible Glitter will cover the same amount of would use traditional sprinkles, plus many places product as 20 pounds of jimmies-style sprinkles, sprinkles can’t go. For example, typical jimmies saving about 30% on the cost of your sprinkles if are made of fat and sugar, and they will melt if you are using jimmies and switch to Edible Glitter added to the syrup for a hard candy. EdiSparklz flakes. can take the heat. Also, EdiSparklz are so light, it will stick to the surface of a powdered sugar Lower Freight Costs doughnut when jimmies would just bounce off. When you compare shipping EdiSparklz These little flakes are like magic. to shipping Jimmies you will realize a 20% reduction in weight of the shipment. This Our EdiSparklz edible glitter products are will lower your freight rates significantly. For heat stable. The glitter can be baked without example, one pallet of EdiSparklz has a net browning or burning in temperatures up to weight of 576 lbs and a gross weight of about 450° F. When used in frozen desserts and frozen 655 lbs. Compare that to the equivalent amount baked goods with little free moisture content, of Jimmies which would be about 11,520 lbs net they will maintain piece identity. If there’s weight. moisture, they will dissolve slightly, creating a desirable colorful effect. Save Warehouse Space Do you buy 12,000 lbs of Jimmies type How does EdiSparklz save money and Sprinkles? That is probably taking up about 5 or 6 pallet spaces in your warehouse. The space? equivalent amount of EdiSparklz would fit on one Buy Less single pallet. That would save you 4 to 5 pallet Traditional sprinkles, such as jimmies, nonpareils spaces. Each pallet space in your warehouse and colored sugar, weigh a lot and are bulky. costs you money. EdiSparklz are a thin, lightweight flakes. A flat

Innovation Opportunity: Breakfast Cereal A growing number of today’s consumers are looking for foods and beverages free from artificial color. In some categories, such as breakfast cereal, natural colors often become muted because of the heat encountered during extrusion. This is unappealing, especially to children who are drawn to bold, vibrant colors. EdiSparklz colored with plant- based extracts may help. These shiny vibrant flakes are applied to the cereal after extrusion and expansion, during the coating process. The glitter adheres to the cereal piece and the plantbased colors avoid the high-heat step. Further, some plant-based colors may impart undesirable flavor in cereal. That can be minimized with EdiSparklz because less color is used, as the color is only applied to the outer surface of the cereal. Less color also provides a cost savings.

4 Better Coverage

How much it costs for the decorating topping on your product can drastically effect your bottom line. While it is easy to think that the price per pound is the greatest determinate metric of cost, it is really the amount of coverage achieved. Coverage, or use rate, is how many units you can cover with a pound of product. For example how many cupcakes, snacks, cookies or donuts can be covered with one pound of the topping.

What can you do with a penny’s worth? So what exactly can you achieve with one cent, a penny? Let’s break it down. Based on an approximate price* of Jimmies type Sprinkles, one penny’s worth of Jimmies would be 3.155 grams of Jimmies. Based on the price of a minimum order of EdiSparklz**, one penny’s worth of EdiSparklz is 227 mg or 0.227 grams.

On the right is a picture of the two weigh boats. The weigh boat on the left has EdiSparklz with a tare weight (weight of the EdiSparklz only) of 227 mg. The second weight boat has jimmies with a tare weight of 3.155 grams.

After weighing out the sprinkles we started to decorate the cupcakes. With the one penny’s worth, or 3.155 grams, of Jimmies, we decorated three of the cupcakes. With the one cent’s worth of EdiSparklz, we were able to decorate all six cupcakes.

EdiSparklz unique flake design gives more surface coverage per pound of product than traditional sprinkles. Light weight, EdiSparklz provide more product per pound compared to Jimmies. While the price per pound for EdiSparklz is higher than the price per pound of Jimmies, the use rate is so dramatically lower, and amount of product per pound so dramatically higher, that switching to EdiSparklz from Jimmies will reduce your cost significantly, an average of 30%.

* Based on an approximate price of $1.44/lb for Jimmies ** Based on an approximate price of $22/lb (quote price for minimum order of 144lbs) 5 Unique Look

Starbuck’s Unicorn fast, that the U.S. Food and use of these embellishments, Frappuccino caught the food Drug Administration spoke too, as when decorating a and beverage industry by up in early 2018, cautioning soft-serve ice cream cone or surprise when it debuted in consumers to only use glitter garnishing a platter of finger April 2017. For some time, specifically marked as edible. food. formulators had been so focused on replacing artificial Color creates excitement. It colors with those from also provides cues for flavor. natural sources that It’s an easy way to differentiate they forgot how truly in an often times crowded powerful color marketplace. can be, as the coffeehouse EdiSparklz from can giant showed help food formulators, us with this bakers and culinary limited-edition professionals be color-changing, creative. EdiSparklz flavor-changing flakes are toppings, blended frozen inclusions and color- beverage. change systems. They come in a wide variety In case you of colors and shapes missed the frenzy, that are fully edible the drink relied and classified as a food on “magical dust” product. that started out purple and changed to pink when There’s an EdiSparklz for stirred. At the same time, the every food application. There flavor profile that started off are bake-stable, fry-stable and sweet and fruity transformed to This fascination with color and freeze/thaw-stable options, as being pleasantly sour. food is not new. After all, we well as soluble and insoluble eat with our eyes first, which forms for additional creativity. Consumers were mesmerized. is why colorful, often flavorful, Learn more about what They began experimenting bits and pieces have long been EdiSparklz are, what it is made and posting their own colorful used by product developers to of and how it can make your creations on social media, add pizzazz to everyday foods next product shine. with many sprinkling on glitter ranging from baked goods for extra sparkle. The glitter to candies to snack foods. rage became so powerful so Foodservice operators make

6 How does EdiSparklz simplify This has led to a market focused on the use ingredient statements and improve of bright or unexpected colors to attract nutrition facts? consumer’s attention, especially for seasonal and limited time only products (LTOs). Unlike traditional jimmies, EdiSparklz does not contain hydrogenated vegetable oils, P.H.O.s or EdiSparklz look different from traditional sugar, so you are not adding unnecessary fat, sprinkles, lending your product a distinctive sugar or calories to the formulation. Based on look that will help you stand out on social the standard serving size of most products, media. With a variety of colors switching from jimmies to EdiSparklz and shapes available, you may provide a 10 calorie reduction can easily switch colors to per serving. EdiSparklz is also create all new LTO looks allergen free. with limited R&D time, getting you to market How does EdiSparklz help faster. my product stand out? Social media has become a key information source for consumers who want to be on the forefront of today’s food trends. With 93% of consumers citing appearance as the most important purchasing factor1, “Instagramability” has become one of the most important metrics in modern marketing.

Innovation Opportunity: Limited-Edition Products

Around the holidays, shoppers are often willing to dig deeper into their pockets to purchase items to help them feel festive. Sports-and team-decorated foods provide spirit while seasonal items create ambiance. With EdiSparklz, the base item—that proven recipe craved by your customers—need not change, just the EdiSparklz. Chefs and foodservice operators can also use EdiSparklz to make prepared foods more festive. Fragile applications designed for immediate consumption can shimmer and shine when EdiSparklz is added. Creating a blend of shapes and colors can lend your product an even more unique look.

1. Insights in Marketing, How Does Color Influence Consumer Behavior?, accessed 12 2019 7 The Watson tradition continues at Glanbia Nutritionals. Watson’s research and development team pioneered soluble and edible film technology. The company currently produces films on two state-of-the-art stainless-steel drying lines. It is this technology that makes Glanbia the leader in edible glitter products.

For more information on EdiSparklz, visit www.edibleglitter.com.

See what’s possible. Just add Glanbia.

+ 1 844 303 7304 ∙ www.glanbianutritionals.com/contactus

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