Inprint INPRINT a Publication of As I See It

People Behind the Contests — Page 2

A Busy, Busy Season — Page 4

Web Results to Shout About — Page 5

NIE is Morphing — Page 6 Vol. 21 • Issue 4 PRINTNew Jersey Press Association • www.njpa.org April 2010 April 8 seminar: NJPA Executive Committee Meeting April 8 • 10:30 am No fooling – school budgets can grab readers teleconference School budgets are being printed in news- member services manager, at (609) 406- Press Night papers throughout New Jersey this month. 0600, ext. 14 or [email protected]. Editorial & Photography But this isn’t just ad revenue for newspapers Deltieure, who frequently teaches editors Awards, including Online and pages of gray text for readers. and reporters the ins-and-outs of state bud- April 8 “Government financing — and school fi- gets, will present this first-time-ever seminar 5 pm – Cocktail Reception nancing, in particular — is THE story of our on school budgets and financing. 6 pm – Dinner times here in New Jersey,” says Claude Del- His goals for the session, include: Trenton Marriott Hotel tieure, an assignment editor for North Jersey • Providing a quick, clear ‘big picture’ of Media Group. Webinar: school financing, from T&E goals, to how Intro to Photoshop “It affects every parent, every school child, equalization and other state aid works, to April 16 • 2 – 3 pm every property-tax payer — make that every what a “CAP” is. Register by April 12 person in town. For the local news reporter, • Talking about the property tax system as there is no more ‘local’ story than that. the root of all good and all evil. Webinar: “It’s also the toughest story to cover,” Del- • Learning the nuts-and-bolts of budgeting Selling Against tieure says. “You need to know the difference and its terminology. Your Competition between a ‘general fund’ tax levy and a ‘total • Explaining to reporters how all those thick April 23 • 2 – 3 pm tax levy.’ You need to understand the funda- Register by April 19 mentals of state equalization aid and New official terms really mask a brilliantly sim- Jersey’s ‘Thorough and Efficient’ education ple financial system. NJ Press Foundation standards. You need to grasp the concept of “Anyone who’s ever kept a personal budget Trustees Meeting 15-step teacher contracts. You need to ‘talk can understand it,” Deltieure says. “Govern- April 23 • 2:30 pm the talk’ with officials.” ment, actually, is like a person — someone Trenton Marriott Hotel Just in time to help reporters and editors Big Questions: What does it cost to pro- who has a steady income (taxes), an uncle better understand school budgets and the vide a “thorough and efficient” education who drops a yearly check (state aid), a sav- NJPA Board Of stories they can spark, NJPA will hold a spe- to NJ students? And what is the local tax ings account (surplus), daily lunch and other Directors Meeting cial seminar on Thursday, April 8 from 1:30 impact? Reporters can answer these ques- costs (current expenses), a wish-list of pur- April 23 • 4:30 pm tions and develop other education news Trenton Marriott Hotel to 4 p.m. at its office in West Trenton. The chases (capital improvements), and loans to cost is $25 per person. Space is limited, so stories by understanding school budgets pay off (debt service).” Spring Banquet sign up today. better. NJPA’s seminar on April 8 will teach With the basics covered, Deltieure will sug- Advertising & Circulation To register, contact Peggy Stephan, NJPA’s journalists how to use these documents . — Continues on Page 4 Awards, including Online April 23 6 pm – Cocktail Reception Annual awards banquets set 7 pm – Dinner Hone staff skills “Our favorite time of year is coming student journalist who intends to study Trenton Marriott Hotel Just added to NJPA’s April line-up, “Selling up,” says NJPA President Ray Worrall of journalism in college. That winner also Against Your Competition” on Friday, April 23, Worrall Community Newspaper. “We will be named the New Jersey High Webinar: 2-3 p.m., will help newspaper salespeople win look forward to honoring the winners School Journalist of the Year by the Gar- Intro to Photoshop media buying decisions, regardless whether the May 6 • 2 – 3 pm of our 2009 newspaper contests at Press den State Scholastic Press Association. competition is television, radio, the Internet or Register by May 3 Night and the Spring Awards Banquet.” Capping off Press Night will be the another new media platforms. With a more com- This year, both banquets will be at the nouncement of the 2009 General Excel- plicated media marketplace, sales reps must Legislative Trenton Marriott at Lafayette Yard. Each lence Awards, recognizing the daily and know how to explain the value of newspaper ad- Correspondents will cost $89 per person. weekly newspapers that earned the most vertising and its ability to deliver results. Club show Registration form can be download- points in their contest divisions. “Sales rarely are lost to competitive media May 12 ed at NJPA’s website. Visit www.njpa. The Spring Awards Banquet will be solely on ‘price’,” said Landy Chase, who will 6 pm – Cocktail Reception org and click on “Events.” Or contact Friday, April 23, for winners in the re- lead this webinar. He is author of “Value-Based 7:30 pm – Show Peggy Stephan, NJPA’s member services tail, classified, and online advertising The Palace at Somerset Park Selling for Advertising Solutions,” a skills-based manager at (609) 406-0600, ext. 14, or contests. The cocktail reception begins sales training system designed exclusively for [email protected]. at 6 p.m. and dinner follows at 7 p.m. For more information about newspapers. He says papers can win media sales Press Night is this week, on Thursday, The after-dinner awards presentation these events: www.njpa.org — Continues on Page 5 April 8. Winners in the editorial daily, will feature a slide show of the winning weekly, online, and photography con- entries. The grand finale will be presen- tests will receive their awards. tation of the General Excellence Awards The evening begins at 5 p.m. with a and the Obie Award. The Obie goes to cocktail reception. Winning entries and the newspaper that receives the “Best of photos will be on display. Dinner will Show” award — for the best work of the start at 6 p.m., followed by award pre- entire year. This winner is selected from sentations. among all of the retail and classified cat- Also being given at Press Night is the egory winners. Bernard Kilgore Memorial Scholarship, Obie has been missing since January. awarded to an outstanding high school For an update, please see Page 6. Page 2 • April 2010 • InPrint INPRINT a publication of As I see it... New Jersey Press Association 840 Bear Tavern Road, Suite 305 West Trenton, NJ 08628-1019 The people behind our contests Phone ��609-406-0600 Fax ��609-406-0300 Once again it is time for me to thank photojournalists from several major Email ��[email protected] all those who make our annual NJPA Illinois newspapers. And these days it NJNN fax...... 609-406-0399 Better Newspaper Contest one of the is all done digitally. NJPA’s IT Manag- NJNN email �� [email protected] best in the nation. er John Viemeister is the person who Executive Director John J. O’Brien The official results have been made makes the photo contest judging hap- Communications Mgr Catherine Langley public for this year’s event and what pen. His extraordinary organizational Member Services Mgr Peggy Stephan a competition it was! The contest fea- Business Manager Denise Sawicki skills make a very complicated process Acctg Coordinator Jane Hartsough tured close finishes in many of the ma- go like clockwork. And his expertise IT Manager John Viemeister jor categories and we once again had a in making the software work for us NJNN Director Amy C. Lear huge number of entries (over 3,200). greatly speeds up the judging process. Marketing/Research MGR Brian Critchley MAjor Acct Specialist Jennine Remington It is natural for you to be tuned-in to There were many more NJPA staff Print Media Specialist Erin Rozansky the winners, but I wonder how many hours spent in producing the win- Print Media Specialist adam Wilson of you realize what it takes to make all ners’ plaques and certificates, and SCAN/2x2 Networks Mgr Diane Trent this happen? John J. O‘Brien correcting those ever-present judg- SCAN/2x2 Networks Sales Shelley Krum NJPF Director George White The Editorial Contest, for example, Executive Director ing typos. The staff of the Illinois was judged by sending individual cat- New Jersey Press Association Press Association, led by new Execu- Board of Directors egories of entries, via UPS, to specific tive Director Dennis DeRossett, did a

Chairman newspapers in the judging state (Illi- lieve me, Peg gets to know their track- fabulous job in organizing their end Bruce Tomlinson nois this year). There teams of staff- ing software very well each spring. But of this operation. And we appreci- New Jersey Herald, Newton ers pored over the entries for hours all that effort is worthwhile because it ate the many, many hours the judges President in conference rooms at newspapers makes losing an entry almost impos- from Illinois newspapers spent on this Ray Worrall Worrall Community Newspapers, Union throughout the state. sible. Despite the usual slow returns year’s entries. It is no small endeavor. Vice President • Dailies But even before that could happen, by a few judges, this years’ editorial I sincerely hope New Jersey newspa- Jennifer Borg the contest required a huge amount of judging went flawlessly. per professionals do as complete and The Record (Bergen County), Hackensack sorting, shipping and follow-up with For the Advertising Contest we rep- competent a job of judging each time Vice President • Weeklies folks in the judging state. Members of licated the editorial procedure and we are asked to reciprocate. Jennifer Cone Chciuk The West Essex Tribune, Livingston the NJPA Editorial Contest Commit- UPS’d the entries to individual papers Next year all this changes as NJPA

Treasurer tee — including Renee Kiriluk-Hill throughout Illinois. In years-gone-by moves to digital judging for all con- Frank Gargano of the Hunterdon County Democrat, we always conducted on-site judging, test entries (photography has been Gloucester County Times, Woodbury Jaimie Winters of the South Bergenite, requiring an expensive trip each year judged from digital entries for sev- Executive Director John J. O’Brien Tom Vaubourg of The Record and Lar- to the judging state. We have repre- eral years). Newspaper staffers in the NJPA, West Trenton ry Benjamin formerly of the Asbury sentatives of the NJPA Advertising judging state will simply download

Directors Park Press — were a tremendous help Contest Committee to thank for the entries from our new contest website Ben Cannizzaro with the sorting effort and overall ad- smooth operation of this segment of and upload the winners for us. We’ll Greater Media Newspapers, Freehold ministration. the contest. They include Bob Waitt keep everyone posted on the new en- Joseph L. Cavone NJPA Member Services Manager of Greater Media Newspapers, Kathy try procedures as the time gets closer. Daily Record, Parsippany Peggy Stephan spent many hours bun- McDonough and Doug McBride of See related article below. Keith Dawn The Press of Atlantic City, Pleasantville dling, shipping and generally making Recorder Community Newspapers There is a lot of hard work that goes Stanley Ellis sure it all would work. She is our “UPS and Garry DeYoung of North Jersey on behind the scenes of your NJPA Burlington County Times, Willingboro Queen” during this hectic contest pe- Media Group. Their untiring efforts, Better Newspaper Contest. But we en- Kathleen M. Hivish riod each year. We use UPS to deliver once again, made the judging go re- joy every minute of it! Community Newspapers of North Jersey Media Group, West Paterson our entries and return the winners markably well. Thanks, everyone! Stephen W. Parker because of their tracking abilities. Be- The Photo Contest was judged by Recorder Community Newspapers, Stirling Richard Vezza The Star-Ledger, Newark Penn Jersey Advance, Flemington Start preparing now for digital entries Associate Directors Ronald Morano This is a gentle reminder that next year’s for the few who do not, NJPA will arrange to come…and start planning NOW to save your FirstEnergy Corp./JCP&L, Morristown NJPA Better Newspaper Contest will move scan their entries into a digital format at no potential entries digitally throughout 2010 in John V. Pavlik to digital entries for all categories including charge next year. anticipation of digital judging in early 2011. Rutgers University, New Brunswick editorial, advertising and circulation promo- NJPA will utilize special software allowing General Counsel tion. (Our photo contest has already been members to upload their digital entries to a (ISSN 1067-5132) Thomas J. Cafferty requiring digital entries for two years). contest website that will allow easy access by INPrint Nomi Lowy Effective immediately, all members, who judges from our judging state. The software Published 10 times annually for $15 per Lauren James have the ability should start saving potential will let our judges go online, open, read, file, year by New Jersey Press Association, 840 Scarinci & Hollenbeck, Lyndhurst Bear Tavern Road, Suite 305, West Trenton, 2010 contest entries in a digital (PDF) format even comment on specific entries and then NJ 08628-1019. Periodicals postage paid at in anticipation of entering digitally in Janu- simply send them back with the click of a Trenton, NJ, and additional mailing offices. ary 2011. mouse. Several other states are using this POSTMASTER: Please send address changes A survey of members shows that most of process and the reports are that all is going to: InPrint, New Jersey Press Association, us now have the ability to store and retrieve well so far. 840 Bear Tavern Road, Suite 305, West Trenton, NJ 08628-1019. back issues of our papers electronically. And So stay tuned….there will be more info to InPrint • April 2010 • Page 3 Journal People Papers Register & is hiring Packet has new ad director Packet Publications more than 15 years as It’s been two months that John is pleased to announce classified director for Paton became CEO of Journal that Lynnette Canedy La Opinion Newspa- Register, a furious period of has joined the com- per, retail advertising change for the company that in pany as its advertising manager and later au- past years bled its 20 dailies. Af- director. She will be re- tomotive sales director ter a management restructuring, sponsible for all aspects for Freedom Orange Paton says, the company is hir- of sales and marketing County Information, ing journalists and salespeople. for the Retail and Clas- publisher of The Or- In a blog posting on March sified divisions. ange County Register. New Look by New Owner: On the left is what the Bergen News 21, Paton said Journal Register, Canedy “Lynnette has a solid Ms. Canedy’s career used to look like, compared to the new look at right. Since taking transforming from “a newspaper background in the industry and also includes five years as asso- over the Bergen Newspaper Group in November, the new owner company to multi-platform news experience in multiple catego- ciate publisher for a division of and management team have brought the group’s newspapers, the media company” would have less ries including automotive, retail VNU, Inc.; general manager of Bergen News and Press Journal, into the technological age, with management and “more feet on and classified. She has more than the Recycler Classified Newspa- full electronic pagination, a more modern design and four-color the street.” 20 years of experience in the pers, Las Vegas, sales manager throughout, as well as strong web components. Paton wrote that he took over industry with key positions in for PR Newswire; and sales po- a company with a history of “so classifieds and advertising sales sitions with the Lexington Ken- many years of broken promises management,” said Brad Koltz, tucky Herald Leader newspaper New owners, new direction and less than desirable work en- general manager of Packet Pub- and the Willoughby Ohio News vironments and an oppressive lications. Herald. at Bergen Newspaper Group corporate culture.” She most recently served as She earned her bachelor’s de- “We have, as promised, started By Doug E. Hall façade of a vibrant commitment metro sales manager for Gannett, gree in communications / jour- to take the steps to make our and John Packer by new management that has di- The Indianapolis Starnewspaper, nalism from the University of company more responsive to Take a foundering newspaper rected BNG and its publications and in Southern California for Kentucky. the employees’ needs,” he wrote. group, mix in dynamic, tech- in an exciting new direction. “Last week we announced inter- savvy new owners, add color, Purchased in November 2009, nally that we are flattening the Hidlay runs Witchita Eagle expand local sports coverage, the new company name is Ber- corporate oversight structure sprinkle in new features and gen Newspaper Group, LLC. It is and putting more responsibil- Skip Hidlay has left “In his new role, puzzles, top it off with strate- a wholly-owned subsidiary of SF- ity and more feet on the street. Gannett after 14 years Skip will be leading the gic web partnerships, and what deCordova Holdings, LLC. The As a follow-up initiative to last and joined The Mc- print and digital opera- do you have — the dynamic re- new management team consists week’s management restructur- Clatchy Company as tions of the Eagle, with birth of the Bergen Newspaper of Chairman Sergio Fernández ing, I have asked the new Senior president and publish- a circulation of about Group. de Córdova, President Abhishek Publishers in each cluster to rec- er of The Wichita Eagle, 120,000 Sunday and The names are familiar — Ber- Sharma and Chief Technical Of- ommend to me where we can the largest newspaper 80,000 daily,” wrote gen News, The Press Journal, ficer Christopher Mattioli. initially add new editorial and in Kansas. He was pres- Donovan. “He will of- Bergen Newspaper Group “Connecting at the commu- sales positions.” ident and publisher of ficially start his new (BNG) — but the new ownership nity level creates a unique bond Paton has made something the Courier News and Hidlay position in Wichita the has breathed new life into these that fosters a powerful apprecia- of a public campaign of his first Home News Tribune week of March 15. Bergen County institutions. tion for hometown content,” said days at Journal Register, starting and a member of NJPA’s board “In the interim, Managing Edi- While many newspapers are cut- Fernández de Córdova. “The the blog, posting on Twitter far of directors. tor Paul Grzella will be in charge ting staff and coverage, the new company builds on that alliance more frequently than the aver- Tom Donovan, president and of the CN-HNT operation while Bergen Newspaper Group has and evolves the local platform age newspaper CEO and inviting publisher of the Asbury Park we finalize the transition plan. increased page counts by 100% by extending its presence into employee and public comment. Press and Vice President/East We will miss Skip and I know while revamping the look of the the digital medium. Focusing It has been a fast and furious Group for Gannett, made the an- you will join me in wishing him papers and adding new features. on intensive coverage, targeted [time],” Paton wrote. “As prom- nouncement to staff via email. all the best in his new job.” The new looks are only the — Continues on Page 11 ised, we have put Flip HD video Hidlay joined Gannett as cameras into the hands of every managing editor of the Courier- one of our reporters (and many Post in Cherry Hill in 1996 after advertising reps too) — we are, 10 years in various reporting and I believe, the first newspaper editing roles with The Associated Register Now! company to do so. Our video Press. He was named executive production in the last two weeks editor of the Courier Post in 1997 Spring is close to quadruple what it was and then joined the Asbury Park pre v i ou s l y.” Press as executive editor and VP/ As reported, Paton appointed News in 2002. Press Night the first members of a board of He became president and pub- Honoring Editorial & Photography Banquet advisors that includes the New lisher of the Courier News and Contest award winners Honoring Advertising Award Winners Media figures Jeff Jarvis, Jay the Home News Tribune in 2008. Rosen and Betsy Morgan. He worked to create operating Thursday, April 8 Friday, April 23 “Each Advisory Board mem- efficiencies through consolida- 5 pm — Cocktail reception Awards6 pm — Cocktail Reception ber is a prominent thinker and tion projects, launched a new participant in the changes now non-daily strategy, started a new 6 pm — Banquet Dinner 7 pm — Banquet Dinner affecting journalism. They are combined website, mycentraljer- Trenton Marriott Hotel Trenton Marriott Hotel instrumental in pushing change sey.com and redesigned both — Continues on Page 4 dailies. Page 4 • April 2010 • InPrint Higginson will head JRC New Jersey Press Foundation Journal Register Company has for Matzner Publications in 1973. promoted William Higginson, He has held a variety of respon- Update 54, to president and chief op- sible positions throughout the erating officer, effective April 1. company in production and op- George White He will report to John Paton, the erations, including operational Foundation Director company’s CEO. responsibility for its Connecti- “I am very pleased to have a cut cluster, including its flagship, partner in Bill Higginson to take the New Haven Register. Journal Register Company for- Mr. Higginson said, “It is a A busy, busy season ward from what is now largely privilege to work with John and a newspaper company to a true our 3,100 talented and dedicated employees as we begin to trans- This is the New Jersey Press Foundation’s tor (1950-1976), gives one outstanding high multi-platform news media company,” Mr. Paton said. “There form our company. While there busiest time of year. Scholarship applica- school newspaper advisor or journalism is not a part of Journal Register’s is plenty of hard work to be tions and judgings, summer intern place- teacher a four-week $2,000 paid summer many operations that Bill does done, I am confident that we will ments, the Statewide NIE/Youth Reader- internship in an NJPA member newsroom. not know intimately and he is execute on our strategies to grow ship Committee, the NJ Collegiate Press NIE committee the absolute right person at the the company and create value.” Newspaper Contest and its related Spring The NIE/Youth Readership Committee right time to lead our company’s Scott Wright, president and Conference & Awards Luncheon — all these tried a new teleconference format on March operations.” COO since 2007, is leaving the and more are in full swing. 25. Seven called in to share ideas, discuss Mr. Higginson has been with company. Mr. Paton thanked Collegiate press awards the future of NIE, the pending changes in the company and its predeces- him for his leadership and dedi- More than 300 entries from 15 newspa- ABC rules, progress on E-editions, fund- sors for 24 years, most recently cation to the company through pers are in for the 2009-2010 NJ Collegiate raising strategies, and plans for NJPA to as senior vice president, produc- its period of restructuring. “We tion. He started as a pressman wish him all the best.” Press Newspaper Contest. NJPF is sponsor- host a New Jersey site for all those who wish ing the annual Spring Conference & Awards to “attend” the NAA’s first “virtual” Youth Luncheon for collegiate journalists on Sat- Reader Conference on Friday, May 7. See Journal Register is hiring urday, April 24, at the Trenton Marriott. the related article on Page 6. Continues from Page 3 forward-thinking teachers in Scholarships & internships NJPF trustees agenda in our industry and we look for- journalism education and is cur- The foundation’s annual summer intern NJ Press Foundation’s Board of Trustees ward to their guidance as we take rently running the innovative program is getting ready to place four colle- will meet on Friday, April 23, preceding the the Journal Register Company Studio 20 program at NYU. into the future,” Mr. Paton said. Betsy Morgan, is the former giate journalists in professional newsrooms annual NJPA Advertising Awards Banquet Jarvis, is Associate Professor CEO of the Huffington Post. Ms. this summer for an eight-week, paid intern- at the Trenton Marriott. Our new CPA firm, and Director of the Interactive Morgan is credited as the leader ship. Details on the 2010 recipients will fol- Kreischer Miller, will present the results of Journalism program and the of the team that grew the Huff- low in the next issue of InPrint. our 2009 full audit. Also on the agenda is new business models for news ington Post from a start-up to a The Kilgore Memorial Scholarship/High approval of the new student journalism project at the City University of serious game changer in the field School Journalist of the Year recipient, who program being launched in partnership New York’s Graduate School of of American journalism. Ms. was not named in time for publication, will with Rutgers’ Journalism Resources Insti- Journalism. He is a career media Morgan is also a member of the be given a $5,000 scholarship award at NJ- tute and the Garden State Scholastic Press executive and the author of the national advisory board of the PA’s Press Night editorial awards banquet Association (GSSPA). The first subject is best-selling book, What Would Poynter Institute. on April 8 at the Trenton Marriott. a sensitive one — Adolescents Who Lost a Google Do? The company has trained 900 Jay Rosen, PhD, is a professor of its 3,000 employees via webi- The Isaac Roth Newspaper Carrier Schol- Parent on 9/11: Ten Years Later. The release and former chair of the journal- nars and last month held a two- arship is awarded annually to an outstand- of this multi-media undertaking in 2011 ism program at New York Uni- day strategy session with presen- ing newspaper carrier or the child of an will coordinate with the 10th anniversary of versity. He is one of the most tations by Jarvis and others. adult carrier. The application deadline is that 2001 tragedy. April 29. Show supports scholarships The Richard Drukker Memorial Schol- Finally, this year’s NJ Legislative Corre- arship goes each year to an outstanding spondents Club Show is set for Wednesday, What’s ahead for NJPF Montclair State University student journal- May 12, at The Palace at Somerset Park, in April 8 – Presentation of April 29 – Deadline for ist. The winner will be named in April and Somerset, where it was held for the first 2010 Bernard Kilgore Me- 2010 Isaac Roth Newspaper that award will be presented at the MSU time last year. This event raises thousands morial Scholarship/NJ H.S. Carrier Scholarship Program. Journalist of the Year award One will be selected. Details English Department’s Awards Ceremony of dollars in honor of former NJ Statehouse at Press Night, Trenton Mar- and application at www.njpa. on Wednesday, May 5. correspondents Moon Mullin and Boley riott Hotel org/foundation/roth.html The deadline to apply for this year’s Schwartz, and helps to fund NJPF’s annual April 23 – NJPF Trustees May 5 – Richard Drukker Lloyd P. Burns Teacher at Newspaper is summer intern/scholarship programs. For meeting, 2:30 pm, Trenton Memorial Scholarship will be April 29. This unique program, named in event details contact Peg Stephan at 609- Marriott Hotel presented at Montclair State honor of NJPA’s long-time executive direc- 406-0600, ext. 14, or [email protected]. April 24 – New Jersey Col- University. legiate Press Association May 7 – NAA’s virtual spring conference & awards Youth Reader Conference. luncheon, Trenton Marriott See article above. School budgets, financing to be explained April 29 – Deadline for May 12 – Legislative Cor- Lloyd P. Burns Teachers at respondents Club Show, Continues from Page 1 the angles we should be talking the school’s educators? Newspapers applications. cocktail reception at 6 p.m. gest ways to look at school bud- about here? Where can I get ba- “We’ll talk about learning to Four-week paid internship dessert and show at 7:30 p.m., gets for articles. And he will pose sic statistical information?” be the ‘seer’ in your community, this summer in an NJPA The Palace at Somerset Park some questions he thinks jour- But also, “What are parental and your consequent responsi- member newsroom. Details Details about all of NJPF’s nalists should be asking them- expectations? What is the com- bility to learn the systems your and application at www.njpa. programs are at www. selves as they report on schools munity’s ability to support these officials, faculty — and read- org/foundation/other.html njpressfoundation.org. and school budgets. “What are costs? What is the philosophy of ers — live with,” Deltieure says. InPrint • April 2010 • Page 5

New Jersey Newpaper Network Amy Lear NJNN Director Web survey results give us something to shout about! A majority of New Jersey consumers of the New Jersey newspaper website search the Internet, specifically news- audience made a purchase online in paper websites, for product and service the last year and that 45% spent $1,000 information before making purchases. or more for online purchases. In fact, according to the recent Belden The survey also confirms that this Interactive survey of New Jersey news- quality audience is shopping locally. paper website audiences, 86% searched Take a look at the top chart at right. in the past week. According to the survey, 77% of New So what does that mean for newspa- Jersey newspaper website visitors also pers and for our advertisers? A group read a printed newspaper in the past of nearly 50 curious ad agencies, ad- week. vertisers and newspaper ad executives THIS IS EXCITING STUFF that gathered at the Trenton Marriott on should matter to all of us! March 17 to find out. New Jersey newspaper website users They were there to hear Ed Efchak, are loyal visitors, have above average Belden’s managing director and senior incomes, shop online and use the In- consultant, explain the makeup of New ternet to research and compare prod- Jersey newspaper website visitors and ucts and prices before buying locally. discuss what drives their behavior. They even admit to a craving for ad- Great demographics, loyalty vertising! See the bottom chart. It’s no surprise that our website audi- What could be a better story to ence is upscale and surpasses statewide share? averages in key demographics such as NJNN will be presenting this story to median income, education, employ- state associations and marketing groups ment and home ownership. And New in the coming months. We encourage Jersey newspaper website visitors are you to spread the message, too! loyal — 96% use their newspaper site at To learn more about the results of the least once per week and more than 4 in 4Q 2009 New Jersey Internet Market 10 visit every day. Study conducted by Belden Interac- We know that now more than ever, tive, please contact NJNN Marketing/ our advertisers are seeking return on Research Manager, Brian Critchley at investment. [email protected] or by phone at The Belden survey tells us that 97% 609-406-0600, ext. 18.

Save time, save money — save the dates for these webinars Continues from Page 1 O’Brien, executive director of NJPA. newspaper production. It will cover the mid-April on NJPA’s website: www.njpa. consistently, even if they are the higher- “All of these webinars are real bargains, most useful image-adjustment tools, sug- org and click on “Events.” Register by priced option. both for our members and for our associ- gest the best ways to use different color Monday, May 3. Registration is just $35. All that’s need- ation. They’re helpful and they’re cost-ef- modes, and explain the ins-and-outs of Ad Sales 301 – session three, with Steve ed at the member’s site is one Internet fective. They increase staff expertise with- image sharpening. Fisher, Woodward Communications, on connection and one telephone. Have as out all the cost, logistics and travel time The discussion will be led by Tina Berg- Friday, July 9, 2-3 p.m. many people participate as you wish – at that was built into our old seminars.” Boldt, associate director of the Graphic Details about the fall schedule of webi- no extra cost! Here is the rest of the spring/summer Arts Training & Consulting Group, who nars will be forthcoming this summer. For details and registration informa- webinar schedule: has used Photoshop since it was first re- tion, email [email protected] or go to Intro to Photoshop leased. www.njpa.org and click on Events. Friday, April 16, 2-3 p.m. Registrations made after Monday, April Join NJPA on Facebook Register by Monday, April 19 to avoid Photoshop is powerful photo editing 12 will be charged a $10 late fee. “We are creating a convenient site for our members, the $10 late fee. software, but it can be daunting for be- Ad Sales 201 – session three, with Steve one place where they can go to get lots of the re- “This new webinars will help member ginning users. This webinar will provide Fisher, Woodward Communications, on sources they need,” said George White, who spear- headed the project. “Just go to www.facebook.com newspapers train their staffs and stay a basic understanding by focusing on Thursday, May 6, 2–3 p.m. and search for New Jersey Press Association.“ ahead of the competition,” said John the features that are most important for More information will be available in ? Page 6 • April 2010 • InPrint

Connecting with community: NIE is morphing Webinar on By Cynthia Forster be former educators sional development events are becoming A few years ago the facts were clear: and reporters like me community events. Our Parent Talks se- young readers • Newspaper placement in schools could or sales people faced ries takes on issues that the community increase your newspaper’s circulation with supporting an may not see handled elsewhere. As an at NJPA May 6 2-3%. educational program example, our scheduled May event, in • Newspaper reading in schools could while working to meet honor of Children’s Mental Health Week, The NAA Foundation is going vir- improve student test-taking results by newspaper circulation takes on the topic of children and sports, tual this spring, bringing together the up to 30% in your communities. goals — have spent and the mental health challenges that can best minds in youth readership at its At that time, this made the Newspaper their time cultivating develop. We bring in community experts, first virtual Young Reader Confer- ence. The full-day national webinar In Education program a win-win-win their communities in Forster but it is our Sports Department that pro- proposition for newspapers, students, and all kinds of ways. vides the moderator. The audience hope- is set for Friday, May 7. communities. NIE programs thrived. Besides meeting the education commu- fully remembers that. They come. They NJPF’s Statewide NIE/Youth Read- But times have changed. While the nity, they have been seeking sponsorship thank us. They suggest new topics. ership Committee jumped at the op- second two facts remain clear, ABC rule funding from the corporate one. They Leadership value portunity to host New Jersey’s NIE changes have made NIE numbers less have been interacting with the adult lit- Long-term circulation gains are built and youth readership professionals compelling, and the costs of printing and eracy and non-profit organizations. on customer approval. But before those for the webinar in the comfort and delivering print editions sometimes are They have been taking your name into customers can approve of you, they need convenience of NJPA’s conference prohibitive. the community you serve and the com- to know you are there, thinking of their room in West Trenton. Keeping the mission munity you want to support your prod- needs and providing the information that Described as delivering what’s Many newspapers, like mine, have kept ucts. can help them navigate New Jersey life. needed to navigate and transform the mission, but changed to e-editions to So what can we do with that? Every newspaper has the opportunity NIE and youth content programs deliver it. We still provide the educational Many NIE programs are already housed to serve as a community leader. Today’s during this time of change, confer- support. We still retain our educational under the roofs of circulation, advertis- market may make that difficult, but news- ence information and the agenda subscriber base. We still do professional ing or marketing departments. A smart papers would be remiss to overlook the will be out soon. The material will in- development events. We still hope we newspaper would do well to take their leadership value of your current NIE clude details on how to “attend” the are building adult readers for our prod- NIE’s assets and run with them! Ours is program in your community. Literacy at national conference with New Jersey ucts — whether they be print, replica elec- already doing that. all levels — from kindergarten through colleagues from around the state. tronic editions, or websites. My position has morphed into one of adults — already has your community’s Expected topics include: But as we have kept this mission, we community partnerships and public rela- attention. • 2010 Young Reader Award winning have changed it as well. We have created tions, of tracking and creating opportuni- The good will that your NIE program projects a new thrust to that NIE outreach that is ties for our reporters and other personnel has attained, whether with non-profit • Changes in and implications of bigger, better, and hopefully impacts the to appear in our communities, of provid- organizations, with parents, or with edu- ABC regulations bottom line of keeping our present sub- ing them support, of opening doors to cators, should not be ignored. It should • Best practices for raising revenue scribers and enticing new ones. let groups know we are here, of forming be built into a new community pack- • Details on national research on the Most NIE professionals — whether they partnerships, of promoting our products age — bigger, stronger, and ready to help. state of NIE and youth editorial • Best practices in and implications on a larger stage. Cynthia Forster is Community and Public of technology I still take care of NIE. I still value the Relations Manager for The Record, Bergen educational community, but now profes- County. • Potential changes to and implications of educational policy. Each session will offer time for questions and answers. NJ court backs Gmail anonymity “We think this is a great oppor- Upholding the right to send anony- for libel and a judge ordered Google to tunity to invite all NIE and youth mous emails, a New Jersey appellate court provide information about the IP address readership personnel to come in and has rejected a request to unmask a Gmail associated with the account. Zubowski experience this together,” said An- user who accused a student of underage learned that the Internet service provider tonette Walter, NIE Literacy & Youth drinking. was Optimum Online; that company no- Readership Development Coordina- The court ruled that although high tified the customer about the subpoena, tor at the Burlington County Times. school student Alexandra Zubowski al- which the author moved to quash. She chairs the Statewide NIE/Youth leged she was libeled in the email, she A trial judge in Bergen County, N.J. Readership Committee. didn’t submit an affidavit stating the agreed with the author and quashed the “Everyone appreciates this oppor- email’s content was false. Without such a subpoena. tunity to ‘attend’ the NAA’s national document, she had not presented a solid The appellate court upheld that decision conference and gather best ideas enough case of defamation to be able to earlier this month, ruling that “no reason- from around the continent; but without the expense of overnight travel unmask the sender, the court ruled. able factfinder” could conclude that the and time away from the office.” Zubowski and her parents sued after a email was false. Not only did Zubowski Where is OBIE?: This photo of the fail to deny that she had engaged in un- NJPA’s conference room is equipped Gmail user sent an email to her school al- Obie Award arrived recently at NJPA. derage drinking, but the anonymous au- to handle the webinar presentation. leging that she wasn’t living up to prom- The Press of Atlantic City, which re- thor also presented several other Face- Registration details will be out once ises of good conduct that she made as a ceived the award last spring for winning book photos that, according to the court, the NAA finalizes the agenda. “Best of Show,” reported Obie missing member of the school’s “Heroes and Cool showed her “holding and drinking alco- For more information, contact in January. Subsequently NJPA received Kids” program. The email, signed by “a holic beverages.” George White at (609) 406-0600, ext. a ransom note demanding either $1 concerned parent,” included photos from Courts in New Jersey have said that 30 or [email protected]. million in small bills or the equiva- Facebook of Zubowski and other stu- people have the right to speak anony- lent value in brownies, cupcakes, dark dents. One showed Zubowski standing mously online, and therefore can only chocolate with almonds and boxes of in front of a ping pong table with plastic be unmasked if libel plaintiffs show they Dunkin’ Donuts coffee. “We are hoping cups and seven beer cans on top of it. have a potentially valid case and if their J-Student Center the pranksters will release Obie in time The school forwarded the email to the interest in suing outweighs the speakers’ For websites that offer information about for our annual advertising awards ban- police, who investigated but declined to First Amendment interests in keeping journalism schools, careers & scholarships: quet on April 23,” said NJPA Executive press charges. their identity secret. www.njpressfoundation.org Director John O’Brien. Zubowski sued the anonymous author — from MediaDailyNews InPrint • April 2010 • Page 7 the Tired of Fighting for that quality and service serves? your publication de

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When Rutgers’ journalism curriculum library studies as sub- Having first accepted an offer to teach at make changes entered a precarious fight for its survival disciplines with their Rutgers College, I instead decided to join Continues from Page 3 in the 1970s, Livingston College played in own identities but able the Livingston faculty at the urging of advertising, and instant access will make keeping journalism alive at the university. to interact in the new Dean Lynton, who could be a compelling Bergen Newspaper Group a model of suc- This story will be one focus of a special world of communica- advocate for his dream of new approaches cess.” “legacy” program sponsored by Livings- tion and information to university curriculum and learning. The team has brought the papers into ton alumni on Wednesday, April 21, 7-9 that was changing The core courses in reporting, editing the electronic age, going from paste-up p.m., at the school’s Student Center, room rapidly. Together, we and multimedia documentation formed a to pagination in a matter of weeks. They 201, in Piscataway. formed a critical mass Aumente natural platform upon which we built the have gone full-color with higher quality Key players will gather to remember the strong enough to sur- revived Department of Journalism when reproduction, offering expanded oppor- past. But the program will also examine vive the storms of budget crises, and en- the opportunity arose. Richard Hixson, tunities for local organizations to supply future challenges as print and broadcast joyed superior facilities, shared computer a respected senior journalism professor, photos of their activities and members. news media redefine themselves in light and audiovisual resources, and vastly ex- switched from rutgers College to Liv- Additions & alliances of the new media and Internet revolu- panded interdisciplinary opportunities ingston because, he said, that was where Improvements include: expanded lo- tion. for both students and faculty. journalism now thrived. Other faculty cal sports coverage, new puzzles, and new Alumni, faculty, students, editors, pub- Journalism today is alive and well at the including Roger Cohen, David Sachsman features such as Mayor’s Corner, a forum lishers and journalists are welcome to School of Communication and Informa- and Thomas Hartmann brought addition- for local mayors to voice their opinions join the discussion that Marty Siederer, tion (SC&I), the new name for SCILS, al strengths, and a strong adjunct faculty and keep their constituents abreast of the Livingston alumni president, and i with a solid department of Journalism of journalism professionals gave us added events that have an impact on their com- will moderate. The School of Communi- and Media Studies, a long track record lift. The code name for it all might as well munities. The papers now have Business cation and Information Alumni Associa- of service to the profession through the have been “Lazarus” because journalism Spotlight, a human interest feature that tion and Livingston Dean Lea Stewart are JRI, and a new dean, Jorge Schement, was back from the dead. profiles local businesses and describes the co-sponsors. who is committed to a vibrant journalism In my book, From Ink on Paper to the paths taken by local entrepreneurs. NJPA’s role program at both the undergraduate and Internet: Past Challenges and Future Another addition is an alliance with the New Jersey Press Association (NJPA) graduate levels. Transformations for New Jersey’s News- website PolitickerNJ.com. “Many of New played a critical role in lobbying success- The Livingston legacy program on April papers, is a chapter tracing the origins of Jersey’s most important legislators come fully for the “re-creation” of a journalism 21 will include among its panelists, Dean journalism at Rutgers University. It all be- from Bergen. The 2010 race for county department after the School of Journal- Schement; Roger Cohen, emeritus profes- gan with a few courses organized by NJPA executive is one of the most important in ism, one of the nation’s oldest, was deacti- sor in journalism and former acting dean and by 1926 it evolved into the School the state, and local issues like the future vated at Rutgers College and replaced by a of SCILS; John O’Brien, executive director of Journalism.at Rutgers College. Yes, of the Meadowlands and the Passaic Val- Department of Human Communication of NJPA; John Pavlik, chair of the journal- the school was deactivated in the 1970s ley Sewerage Authority have a statewide in the early 1970s. A ground swell of con- ism department at SC&I and director of but the embers were kept glowing long audience,” said Christopher Barnes, pres- cern from publishers and editors resulted JRI; four of my former students, two of enough for journalism to be rekindled ident of Observer Media Group, parent in the university’s provost authorizing me whom also taught at Livingston — Barry on the Livingston campus, and then in- company of PolitickerNJ. to reconstitute the journalism department Orton, professor of telecommunications troduced back into the entire New Bruns- Since January, fashion highlights from on the New Brunswick campus. at University of Wisconsin-Madison and wick — Piscataway campus through SC&I StyleCaster have been in every weekly In 1978, the Rutgers Board of Gover- Jay Miller, professor and chair, Commu- by the early 1980s. nors and the state Department of Higher nication Studies and Theater, Ursinus issue of the papers. Launched last June, Jerome Aumente is Distinguished Professor StyleCaster is a premiere platform for Education approved creating a new De- College — and Robert W. Snyder, associ- Emeritus and Special Counselor to the Dean, consumer engagement in the women’s partment of Journalism and Urban Com- ate professor and director of journalism School of Communication and Information lifestyle space. It had more than 1.2 MM munications at Livingston at a time when and media studies, Rutgers-Newark, and (SC&I) at Rutgers University. He can be unique visitors in January. the individual colleges such as Livingston, Jim Simon, professor of journalism at reached by e-mail: [email protected] or The papers boast expanded food cov- Rutgers, Cook and Douglass controlled Fairfield University. telephone: 540-635-6395. erage. In addition to providing featured their own free-standing curricula. Why Livingston? recipes from local restaurants, food news A year later the university’s governing The legacy series can point to many from Behind the Burner is being served board and the higher education depart- programs that Livingston College influ- NYT signs deal for up, including expert content about food, ment also approved creating the Journal- enced and that are campus-wide at Rut- wine, mixology and nutrition. This in- ism Resources Institute (JRI), which I gers University today such as journalism; hyperlocal content cludes videos, articles and blogs at be- founded and directed. Over 14,000 jour- computer sciences; urban planning, pol- Another big news publisher is beef- hindtheburner.com. nalists participated in programs during icy and community development; coming up its hyperlocal content offerings. “The new BergenNews.com will be a my tenure, and again, NJPA support from parative languages and literature, anthro- The New York Times Co. announced in great extension of our newspapers. Read- its publishers, editors and reporters was pology etc. They all had their roots in the March that it has signed a deal with Fwix, ers who sign up and choose a username crucially important. exciting but controversial incubator that which aggregates hyperlocal content. may comment on any BergenNews.com SCILS born Livingston was, as the newest college on The deal gives NYTCO’s various news- content, post their own photos, video, When the New Brunswick campus was the New Brunswick-Piscataway campus, paper properties access to Fwix’s technol- writings etc. Readers will be able to rate consolidated into arts and sciences and opened in 1969. ogy, which aggregates hyperlocal content all content. Highly-rated content will be professional studies faculties in the early Livingston’s founding dean, Ernest online by combing blogs and other pub- featured on the front pages of our sites,” 1980s, journalism at Livingston went Lynton, and his successors nurtured an lications for relevant stories and posts said CTO Christopher Mattioli. campus-wide. The directors of the library experimental, “let’s try it” atmosphere. (with light human editing to ensure rel- Video features of local events and places sciences and communication programs Livingston faculty later dispersed among evance). Fwix drives traffic to the source will also be a big part of the new Bergen- and I were asked to design a new entity the larger, consolidated campus faculty in sites and also has an ad revenue-sharing News.com. Advertisers can have profes- to bring our related disciplines under one the 1980s, bringing with them their own agreement. sional quality video commercials linked tent. The School of Communication, In- special brand of commitment to students Fwix is currently aggregating and dis- to their own websites. formation and Library Studies (SCILS) as individuals, engaging them in a hu- tributing local news content in 175 mar- Additionally, the Bergen Newspaper was born with the Journalism Department mane, proactive, interactive learning en- kets in the U.S. and Canada. Group has added the Edgewater Residen- and JRI able to preserve their identity and vironment they developed at Livingston Fwix is just one of several services dedi- tial to its cadre of papers. A monthly, it join the new school as full partners. College. cated to helping newspaper Web sites and will soon become a weekly with expanded SCILS was a pioneer — one of the first In my case, I joined the university facul- other online publishers aggregate and dis- coverage into other towns. in America to bring together journalism, ty in 1969 after 10 years in journalism and tribute hyperlocal news content. Page 12 • February 2010 • InPrint

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Kennedy Boulevard Catolico Metuchen, NJ 08840-4278 107 Country Club Drive Jersey City, NJ 07305-1597 171 Clifton Avenue, PO Box 9500 Camden County Woman (732) 548-8300 Insurance Council Rochester, NY 14618 (201) 200-3426 Newark, NJ 07104 PO Box 2800 Fax (732) 548-8338 of New Jersey (585) 385-0027 Fax (201) 200-2168 (973) 497-4201 Cinnaminson, NJ 08077 Christopher Crane 820 Bear Tavern Road, Suite 303 Fax (585) 385-0028 www.njcu.edu Fax (973) 497-4192 (877) 403-4334 [email protected] Ewing, NJ 08628-1021 www.kruger.com Ellen Wayman-Gordon www.rcan.org/advocate Fax (877) 777-9239 (609) 882-4400 Rick Rumble Assistant Vice President Marge Pearson-McCue www.camdencountywoman.com Direct Printing and Mailing Fax (609) 538-1849 [email protected] for University Advancement, [email protected] Ingrid Edelman, Publisher Services www.icnj.org Public Information & [email protected] 45 Dutch Lane Magdalena Padilla Little India Community Relations Amandla Ringoes, NJ 08551 [email protected] 350 Fifth Avenue, Suite 1826 [email protected] PO Box 7030 WOB Cape Publishing, Inc. (908) 806-3700 New York, NY 10118 West Orange, NJ 07052 513 Washington Street Fax (908) 806-7670 Insurance Specialties (212) 560-0608 New Jersey Council of County (866) 262-6352 Cape May, NJ 08204 Jack O’Rourke Services, Inc. Fax (212) 560-0609 Colleges Ernest Kwabena Opong (609) 898-4500 [email protected] 2370 York Road, Suite D-4 www.littleindia.com 330 West State Street [email protected] Fax (609) 898-3585 Jamison, PA 18929 Rachelle Mehra Kucera Trenton, NJ 08618 www.capemay.com Dow Jones Newspaper Fund (215) 918-0505 [email protected] (609) 392-3434 Bernard Haas PO Box 300 Fax (215) 918-0507 Fax (609) 392-8158 [email protected] Princeton, NJ 08543-0300 Toll free: (800) 533-4579 Latinos Unidos de Nueva www.njccc.org (609) 452-2820 Ken Smith Jersey Jacob C. Farbman Fax (609) 520-5804 [email protected] 190 Hickory Road, Box 1082 [email protected] www.newspaperfund.org Jackson, NJ 08527 Richard Holden (732) 534-5959, Fax (732) 942- New Jersey Dental Association [email protected] 6633 1 Dental Plaza www.lunj.net North Brunswick, NJ 08902 Jorge A. Rod (732) 821-9400 [email protected] www.njda.org Eric R. Elmore Metro Creative Graphics, Inc. [email protected] 519 Eighth Avenue New York, NY 10018 New Jersey Education WithumSmith+Brown (800) 223-1600 Association John K. Tiene A Professional Corporation Fax (212) 967-4602 180 West State Street, Certified Public Accountants and Consultants www.metrocreativegraphics.com PO Box 1211 Vice President, Strategic Business Gwen Tomaselli Trenton, NJ 08607-1211 Initiatives & Corporate Relations [email protected] (609) 599-4561 One Spring Street William R. Hagaman, Jr., CPA Fax (609) 392-6321 tel: 908.696.5715 131 Morristown Road New Brunswick, NJ 08901 James J. Decker, CPA www.njea.org cell: 609.923.5280 PO Box 622 Tel: 732.828.1614 Partners www.withum.com Steve Wollmer, Director of fax: 888.652.8684 Basking Ridge, NJ 07920 Communications [email protected] www.njsi.com [email protected] InPrint • April 2010 • Page 13

Kerry McKean Kelly Vice President, Communications ‘Converging Media’ and Member Services

New Jersey Education Association textbook is updated 180 West State Street Tel.: (609) 599-4561 Digital media is chang- to and influences the oth- new JerSey HoSPital aSSoCiation P.O. Box 1211 Fax: (609) 392-6321 ing the ways in which we ers. It enables students to Trenton, NJ 08607-1211 communicate: we watch see the inextricable and [email protected] ■ TV and movies online, dynamic relationship be- Media Relations: (609) 275-4069 Fax: (609) 275-4273 760 alexander road ■ Cn–1 ■ Princeton, nJ 08543-0001 call friends on comput- tween converging media Steve Wollmer Kathy Coulibaly Steve Baker Christy Kanaby www.njha.com ers, and read newspapers and traditional media on cell phones. Con- formats. verging Media: A New The second edition, Introduction to Mass which has just been re- NJPA Associate Members Communication, Second leased by Oxford Univer- Edition, by NJPA board sity Press, has been up- New Jersey Hometown The Positive Community Rowan University Wal-Mart member John V. Pavlik dated and fully revised. 36 Voorhis Place 133 Glenridge Avenue Department of Journalism 8 Chicago Street and Shawn McIntosh, The 544-page paperback Ringwood, NJ 07456 Montclair, NJ 07042 Bozorth Hall Asbury Park, NJ 07712 (201) 602-9168 (973) 233-9200 201 Mullica Hill Road (732) 695-0354 uses the technologies we book costs $79.95. Fax (973) 556-1114 Fax (973) 233-9201 Glassboro, NJ 08028 Fax (732) 695-0213 employ every day to ex- Pavlik is professor and www.njhometown.com www.thepositivecommunity.com (856) 256-4132 Steven Restivo plain our current media chair of the Department Philip White, Editor Adrian Council www.rowan.edu [email protected] Hugh Weiss, Webmaster [email protected] Kathryn Quigley environment — and to of Journalism and Me- [email protected] W.B. Grimes & Company project where we might dia Studies at the School New Jersey Hospital PrimeTimes in New Jersey 276 Springbrook Trail Association PO Box 2507 Rutgers, The State University Sparta, NJ 07871 be headed. of Communication and 760 Alexander Road, PO Box 1 Warren Point Station of New Jersey (973) 729-2973 Rather than discuss- Information, Rutgers Princeton, NJ 08543 Fair Lawn, NJ 07410 School of Communication and Fax (973) 729-2973 ing each media industry University. McIntosh is a (609) 275-4069 (201) 803-7160 Information (SC&I) Kent Roeder Fax (609) 275-4273 Fax (201) 791-3394 4 Huntington Street [email protected] in isolation, Converging lecturer in strategic com- www.njha.com Jerry Jastrab New Brunswick, NJ 08901 Media shows how each munications at Columbia Kerry McKean Kelly [email protected] (732) 932-7500, ext. 8013 West Windsor-Plainsboro [email protected] Fax (732) 932-6916 News branch of media (print, University’s School of Publishers Circulation www.comminfo.rutgers.edu 12 Roszel Road, Suite C-205 visual and audio) relates Continuing Education. New Jersey School Boards Fulfillment Inc. Jorge Reina Shement Princeton, NJ 08540 Association 22 West Pennsylvania Avenue [email protected] (609) 243-9119 413 West State Street Suite 505 Fax (609) 243-9020 PO Box 909 Towson, MD 21204 Scarinci & Hollenbeck Richard Rein Sunshine Week impact: Trenton, NJ 08605-0909 (410) 821-4545 1100 Valleybrook Avenue [email protected] (609) 278-5202 Fax (410) 583-1578 Lyndhurst, NJ 07071 Fax (609) 695-0413 www.pcfcorp.com (201) 896-4100 White Birch Paper Company White House memo backs www.njsba.org Jerry Giordana Fax (201) 896-8660 23-05 Watkins Avenue Frank Belluscio [email protected] Thomas Cafferty Fair Lawn, NJ 07410 Freedom of Information [email protected] [email protected] (201) 921-0339 Publishing Group of America Nomi Lowy Fax (201) 791-4223 An important devel- 21, 2009 order. NJ.com American Profile, Relish, Spry [email protected] Dick Tabbachino 30 Journal Square 341 Cool Springs Boulevard Lauren James dicktabbachino@ opment from the White “This year’s Knight Jersey City, NJ 07306 Suite 400 [email protected] whitebirchpaper.com House itself marked this Open Government Sur- (201) 459-2822 Franklin, TN 37067 and Fax (201) 418-7686 (615) 468-6000 Seven Mile Times and 80 Field Point Road, PO Box 3443 year’s Sunshine Week, vey had the most imme- Barbara Chodos Fax (615) 468-6100 Creative LLC Greenwich, CT 06830 an annual project of the diate impact ever,” said [email protected] www.americanprofile.com Seven Mile Times, Sea Isle Times (203) 661-3344 www.relishmag.com 3289 Ocean Drive, PO Box 134 Fax (203) 661-3349 American Society of Tom Blanton, director of NorthJerseySports.com www.spryliving.com Avalon, NJ 08202 Leighton Jordan News Editors to promote the National Security Ar- 117 Fort Lee Road, Suite A10 Steve Smith (609) 967-7707 leightonjordan@whitebirchpaper. open government. Leonia, NJ 07605 [email protected] Fax (609) 967-7710 com chive. “On Monday, we (201) 944-9695 www.sevenmiletimes.com On Tuesday, March 16, made headlines all over Fax (201) 944-0842 Red Hot Community www.seaisletimes.com Withum, Smith & Brown, CPA the White House chief www.northjerseysports.com Publishing Company Monica Coskey One Spring Street the country. On Tuesday, Gregg Carbone 20 Broad Street, Suite R [email protected] New Brunswick, NJ 08901 of staff and presidential the White House chief [email protected] Red Bank, NJ 07701 (732) 828-1614 counsel reminded federal of staff and the White (732) 933-4959 Strategic Content Imaging Fax (732) 828-5156 agencies that “more work PolitickerNJ.com Fax (732) 936-0415 374 Starke Road www.withum.com House counsel launched a Poligravity Media, LLC www.redhotcompany.com Carlstadt, NJ 07072 Bill Hagaman remains’’ in opening up memo to all agency heads 915 Broadway, 9th Floor Claudia Ansorge, President (201) 935-3500 [email protected] government information telling them, change your New York, NY 10010 [email protected] Fax (201) 935-4431 and asked them to “take (212) 755-2400 www.sciimage.com Wrubel Communications freedom of information Fax (212) 753-2521 Rider University Keith Puzio 12-32 River Road, PO Box 1311 action” to ensure “full manuals!” www.politickernj.com 2083 Lawrenceville Road [email protected] Fair Lawn, NJ 07410 implementation” of the Christopher Barnes Lawrenceville, NJ 08648-3099 (201) 796-3331 Blanton said he has [email protected] (609) 896-5192 Fax (201) 796-5083 directive signed last year Fax (609) 895-5440 Charlie Wrubel by President Obama on never seen a White House www.rider.edu [email protected] reaction within 24 hours Dan Higgins his first day of office. [email protected] The memo came on to this kind of news about the heels of national Freedom of Information, news coverage of the not in the more than 30 Knight Open Govern- years he has been filing ment Survey, done by Freedom of Information George Washington Uni- Act requests. A special thank you! Holes in versity’s National Secu- Each year, during Sun- your staff? rity Archive for the John shine Week, news orga- to the businesses & organizations on this page S. and James L. Knight nizations participate by We can help! for sponsoring InPrint. Foundation. The survey doing stories about how Place your Help Wanted ad found that only 13 of 90 open government mat- in InPrint & on our website surveyed federal agencies ters to all Americans. To advertise here, — njpa.org have made any concrete please contact Catherine Langley: To advertise, contact changes to their Freedom Send InPrint YOUR News! (609) 406-0600 x17 • [email protected] Catherine Langley Please email news about your (609) 406-0600 ext. 17 of Information practices personnel and company to: [email protected] since the president’s Jan. [email protected]. Page 14 • April 2010 • InPrint Simple logic can save the day for writers and editors Everybody had a favorite 2/3 percent, and that So together, we day, but the snap-of-fingers shift what logic tells us. If we cannot teacher. In my case it was Mr. the fraction 1/7 is equal checked, and the pre- to daylight saving time does not clear up the discrepancy — a Bishop, who taught me sopho- to 14 2/7 percent. parer of the report ap- give anyone an extra hour of math miscue, a misunderstand- more English. Why are those im- parently was saying sunshine. It merely changes our ing of daylight saving time — we He said I was a writer. That was portant? that the number had clocks. then have the thrill of using the good to hear, because I already Well, I was editing a gone up an average of To be clear, I too make mis- story to show readers how real- had ruled out becoming a theo- story the other day, and 6.5 percent per year. takes, sometimes in math, some- ity once again proves the wacky retical physicist or the pope. I came across a set of (Don’t try to make times by overreaching, some- wonder of the world around us. But who was your second-fa- numbers. Something sense of that number.) times by hearing what I expect Really, employing logic is just vorite teacher? had increased from Jim Stasiowski My point is not to hear rather than what the like “home … work,” but in this For me, it was Brother Tobias, 28,666 to 32,509 over Writing Coach that reporters can’t do source actually said. I’m not de- case, it’s work to be done before who presided over two of my three years, which the math. They can’t, but fending or excusing any mistake the story gets into the paper. high school math classes. No, reporter wrote was an increase that’s immaterial here. My point I’ve made. The final word “Brother” wasn’t his first name. of 6.5 percent. is that reporters often don’t use What I am doing is pleading Of the many disagreements I Classes at Mount St. Joseph Without a calculator, I not- simple logic. with reporters and editors to have with The Associated Press High School in Baltimore were ed that the difference between I once had a reporter do a sto- subject everything we write to a Stylebook, the one I really want taught back then by members of 28,666 and 32,509 was pretty ry on the shift to daylight-saving simple test: Is it logical? to win some day is this: Let’s the order of the Roman Catholic close to 4,000, and 4,000 divided time. The reporter called a farm- Math, that most logical of sub- drop the taboo against the sym- Xaverian Brothers. by 28,000 would be 1/7, or 14 2/7 er, who — perhaps from sniffing jects, teaches us to trust only that bol for “percent.” Math teachers can be dry and percent — many thanks, Brother his tractor’s diesel fumes — said which we can prove by equation. The Wall Street Journal, an au- unyielding but Brother Tobias, Tobias — so I knew 6.5 percent he appreciates the extra hour of Life, of course, doesn’t obey thority in its own right, uses %, while plenty demanding, had a had to be wrong. daylight. math’s neat patterns; many of our so why can’t we? playful wit. Short in stature but I told the reporter, “I think it The reporter wrote it just that best stories come about because Jim Stasiowski, the writing coach for huge in my pantheon of influ- should be closer to 13 percent or way. so many people have so much the Dolan Media Co., welcomes your ences, he would struggle to sup- 14 percent.” I had to point out that, yes, as trouble acting rationally. questions or comments. Call him at press a smile as he sparred with The reporter said, “Well, I got we approach the summer sol- But as reporters or editors, we 775 354-2872, or write to 2499 Ivory students. the number out of a report.” stice, daylight does increase each must compare what we find with Ann Drive, Sparks, Nev. 89436. And when a student scram- bled at the last minute to finish his homework, Brother Tobias, Anybody’s Byline offers free story ideas who was a stickler for doing things on time and in precisely Looking for story ideas? Any- Firefighters’ sleep deprivation Even allow them to submit their expect of younger teammates? the correct way, was famous for body’s Byline can help. The Health: As far as work sched- answers on paper, without you From the players’ end, what are saying, “Home … work! Work to weekly email service suggests ules go, those who rush to your present, if you feel that will en- the stresses of going up against be done at home!” several topics and ways newspa- aid when Aunt Ida catches the sure honesty. This report card- peers with more experience? Here’s the reason why I hold pers might customize the ideas toaster on fire have it bad. Fire- type story helps voters sort More women in workforce Brother Tobias in such high re- for their communities. And it’s fighters are on duty for 24-hour through the campaign mumbo Business: The percentage of gard: 1.414. free. shifts, and even basic non-emer- jumbo and get to the heart of women in the workforce has in- That is the square root of the Here are samples from a re- gency runs require them to be what it’s like having this person creased as a result of the reces- number two. In other words, if cent issue: suddenly alert at all hours of the at the helm. sion, experts say. Women who you multiply 1.414 by itself, you Census scams night. Spend the day (and night) Hospital volunteers had become accustomed to be- get very, very close to two. Public safety: Anytime there’s at a firehouse and document Feature: Forget the stereotypes ing homemakers suddenly have And: 1.732. That is the square a remotely well-publicized event, just how much sleep firefight- about candy stripers. In many found themselves thrust into root of three. areas, today’s hospital volunteers jobs just as a means of making somebody finds a way to make a ers get per shift, as well as how Brother Tobias insisted that we are the ones who keep the day- ends meet. As a result, roles in scam out of it. The Census is no often that sleep is interrupted by learn those square roots, along to-day wheels turning. They’re the home have been somewhat exception. Along with the folks alarms. Then talk to the experts. with the square root of 5 (2.236). not only greeters but those who upended. Explore how this has doing legitimate work for the What are the dangers of count- I remember them even now, direct you to the floor where affected local families, especially bureau, there are people walking ing on sleep-deprived workers, more than 45 years later. I also around impersonating Census- you’re visiting a patient or hav- those with children who de- remember that he said, “If you especially those trusted with ing a test performed. Often, pended on mom or dad to have takers. Remind readers that the making split-second medical need another way to remember Census cares not one bit about these important extra sets of certain responsibilities within the square root of three, it’s the decisions? Is it safe to say that hands are in short supply. Con- the family unit. their personal banking informa- same as the year George Wash- most people can tough it out for nect with hospitals in your area The write stuff tion or credit card number, and ington was born.” That would one night, or should a 24-hour to see what the criteria are and Between vs. among: lay out exactly what they ought be 1732, not 1.732, but you can schedule be avoided at all costs? whether there’s a need for addi- If you’re discussing two things, to expect when folks come to see that his little memory trick Make sure your experts address tional volunteers. Don’t forget to use between. For three or more, their doors. Oh, and that’s an- worked. how alternating between rest chat with lots of local volunteers. use among. For the most part, Even though he taught geom- other note. They come to your and a rush of adrenaline affects Why do they do it? What’s in it people don’t misuse among. They etry and calculus, which are on door. Never release info over the the sleep cycle. for them? simply forget to use it at all: a higher plane than mere arith- phone. Of course, this is another Rate the incumbent Freshman on varsity teams Ex: Between the farmer and metic, Brother Tobias made us good opportunity to talk about Politics: This is a great story in Sports: As usual, we’re en- the cowman, somebody ought to memorize lots of pure facts. For how much (dollar-wise) each communities where the politi- couraging sportswriters to look be able to kill Jud Fry. instance, he drummed into us person’s participation in the cal climate is heating up as the beyond the play-by-play game Ex: Among Will, Ike and Slim, that the fraction 1/6 is equal to 16 Census study amounts to. Side- primary election closes in. Pick stories to find interesting fea- it was hard telling who would note: If you’re the cops or a pub- your coverage area’s top five or tures. This one is pretty straight- win Ado Annie’s hamper at the Keep US current! lic safety reporter, you’re proba- 10 political incumbents and have forward. Take a look at what auction. Please send NJPA news bly tired of beating this common their subordinates rate their per- kind of talent it requires to be * * * about your new employees sense into people’s heads. Do it formance and demeanor in the a freshman playing for a varsity To sign up for the weekly e- and staff promotions. anyway. Readers, like children, office. Make sure those you in- sports team. Also, how much mail, contact Noelle at editor@ Email to [email protected] need to be reminded frequently. terview may remain anonymous. emotional maturity do coaches anybodysbyline.com. InPrint • April 2010 • Page 15

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