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Robert Godwin GARC.SPACE EST 1956 The First Commercial Space Company A Public Benefit Corporation with the chartered aim of : Providing formal and informal opportunities that educate and inspire both stakeholders and the public about future space development Offices: Huntsville - USA Toronto - Canada Harwell - UK What’s The Story? Examining the Underpinning Role of Grand Narrative In Managing a Prosperous Peaceful and Meaningful Space Future ORLANDO Stephen McNeilly Strategy & Communications Story is a human technology that serves to fuse values and goals, it galvanizes effort and signals the consequences of different future actions. Historically civilisations that have shared a story have excelled through belief, often when it counts in prioritising the qualitative with the quantitative. Now, in addition to the technological hurdles, the space stakeholder community faces stark social and fiscal engineering challenges. As conventional media undergoes unprecedented and successive waves of disruption and a growing multitude of actors become sources, story has become diluted, distorted, refactored, manipulated and fundamentally challenged like never before. What worked in the past? what has changed? how might we work together to revitalise the incredible power of story to sustain generations of space investors and workers. In the emerging era of great power competition how might we cooperate to share the coherent, compelling stories needed to ensure our cultural direction proves itself vital and capable in a prosperous cooperative and robust space future. Stephen McNeilly Strategy & Communications Robert Godwin: How via the space library project the space industry history is being preserved and used today and how it can be used more effectively to underpin the essential stories of the future. How the industry has been sold and represented over time. John Belk Lange: How curated representation frames story and moves a generation. How industry has cooperated in the past to form a coherent and compelling vision of a prosperous space future. Stephen McNeilly: How communicating integrated visions and scenarios with broadly appealing goals can widen political support while fulfilling strategic messaging goals. And why a more fundamental story must be retold in new forms to anchor supportive behaviour in noisy, complex and changing times. Considered approaches to how to accomplish this for the industry today are sketched out. What’s The Story? Examining the Underpinning Role of Grand Narrative In Managing a Prosperous Peaceful and Meaningful Space Future ROBERT GODWIN – RESEARCH & MEDIA ORLANDO, FL 2019 Robert Godwin Research & Media WORKED WITH THESE Robert Godwin Research & Media TO PRODUCE THESE Robert Godwin Research & Media "It's about time someone did this right." Jim Lovell - Apollo 13 "I believe your books are the best reference material that someone could use." Guenter Wendt - Pad Leader Cape Canaveral "Should be on the desk of everyone working on the next lunar lander.“ Dick Gordon - Apollo 12 "A treasure for the serious student of space exploration.“ Ed Mitchell - Apollo 14 "...a profound contribution to space literature." Spaceflight Magazine TESTIMONIALS "...deserves a place in every scientific library..." Sir Patrick Moore "A fascinating and fun book." Tom Hanks "The most ambitious look at our space program to date." Playboy "A unique reference." Library Journal "Marvelous. I'm afraid I'm going to lose a lot of sleep.” Sir Arthur C Clarke Robert Godwin Research & Media BUT IT’S OVER.. Robert Godwin Research & Media BUT IT’S OVER.. 90% of book stores have closed in the last 10 years Robert Godwin Research & Media PROS: • Software is very powerful This is the actual • Infinitely scalable database Wikipedia page for WIKIPEDIA Apollo 11 ISSUES CONS: A mere 6000 words • Who wrote it • Schools hate it “HIVE MIND” • The voice of the individual is NO AUTHOR parsed out of existence Robert Godwin Research & Media 18 million “hits” for “Mars” Driven by Popularity YOUTUBE ISSUES Lots of Noise Bruno Mars Anyone? NO CONTEXT Robert Godwin Research & Media 4 million “hits” for “Moon Landing”. “Moon Hoax” is four out of top six “hits” GOOGLE ISSUES Two of them are Wikipedia and one is a cartoon. Search result is entirely driven by popularity and cookies. NO CONTEXT No intelligent search Robert Godwin Research & Media Schools and Universities are desperate for reliable, peer reviewed content Cengage is one of the largest content providers ($2 billion) They have ONE Document on Apollo Robert Godwin Research & Media GOVERNMENT HOSTS ARE CURRENTLY CHALLENGED MANY REPOSITORIES ARE CLOSING DOWN Robert Godwin Research & Media NEW PERSPECTIVES FROM OLD DATA Robert Godwin Research & Media These people have left us Don Beattie Phil Lapp WHY? Michael Fred Ordway Lennick Frank Sietzen Guenter Wendt Rhett Turner Robert Godwin Research & Media INDIVIDUALLY THOSE PEOPLE Ran the launch pad white room at the Cape Wrote von Braun’s speeches Began Canada’s Space Program WHY? Made space documentaries for Discovery Channel & the USAF Ran Space.com Trained the Apollo astronauts Helped make 2001 A Space Odyssey Started the ISS program Ran global U.S. government space news during the Cold War Robert Godwin Research & Media HERE IS THEIR STUFF.. WHY? Robert Godwin Research & Media • Providing a common dissemination platform for institutional archivists • Stopping the rot of scattered small initiatives with unrealistic aspirations SAVING RESEARCH • Reducing expedient material shedding and distorted partial digitizations • Anchoring and validating industry stories • Preserving approaches, failures and successes • Providing future engineers lessons and inspiration Robert Godwin Research & Media BETA PROGRAM SO FAR 35,000 Pages 10,000 Documents 300 Hours Unique Video 600 Hours Unique Audio Robert Godwin Research & Media CURATED INDUSTRY FACTS FOR EDUCATION INSTITUTIONS Robert Godwin Research & Media POPULAR CULTURE EXHIBITIONS Robert Godwin Research & Media POPULAR CULTURE EXHIBITIONS Robert Godwin Research & Media COLLECTION MANAGEMENT Robert Godwin Research & Media CENTRALIZED INDEX PORTAL INITIATIVE • 20 stand-alone archive indices identified • These are in vulnerable silos and have low visibility • They contain KEY rationale material in support of a space future INDEX COLLATION • We have visited them all • Archivists want more exposure for their collections • We are helping digitize material for some of them • Library Beta has already created unique indices of offsite material • A centralized portal of indices is now possible Robert Godwin Research & Media INDEX COLLATION Robert Godwin Research & Media LIBRARY PHASE II & III • Funding an assured industry history for all stakeholders • New openly accessible standards compliant platform • A new mobile-friendly graphic digital library front-end NEXT STEPS • Ingesting further targeted archives to support space strategy • Adding a vast linked narrative from our 200+ publications • Magazine-like collection highlights and subject focus spots • Expanding archivist and institutional partners Robert Godwin Research & Media By targeting specific archives of interest we can support the rationale on emerging themes. Highlighting past studies and conclusions can be used to inform and support the present. Nuclear Propulsion & Surface Power Lunar Operations STRATEGIC ROLE Passive and Active Radiation Shielding Space Power Transmission Space Medicine Supplying journalists with topical material guides Providing links to original supportive documents Promoting helpful archive finds in the press Robert Godwin Research & Media • Endorsement and networking support NEEDED NOW • First-mover support for the phase II 3-year development plan • Matching industry sponsorship and support Robert Godwin Research & Media General Astronautics has an archive packed with first-hand experience and detail Building the Space Library has created a unique evidence resource. Researching and publishing 200 books has added a rich, verified narrative. PUTTING THE RESEARCH TO WORK This combination of resources has given General Astronautics a uniquely long historical perspective and offered us analytical insights into the role of grand narrative and the effects of strategic story telling. Robert Godwin Research & Media MASS MEDIA Robert Godwin Research & Media MASS MEDIA Robert Godwin Research & Media TRUSTED VOICES What’s The Story? Examining the Underpinning Role of Grand Narrative In Managing a Prosperous Peaceful and Meaningful Space Future JOHN BELK LANGE – INTERPRETATION & PRODUCTION ORLANDO, FL 2019 John Belk Lange Interpretation & Production INSPIRATIONAL John Belk Lange Interpretation & Production FUTURE PROJECTS John Belk Lange Interpretation & Production ORDWAY WORDS LANGE IMAGES John Belk Lange Interpretation & Production SERIOUS INTENT John Belk Lange Interpretation & Production COOPERATION 2 Minutes John Belk Lange Interpretation & Production CONVINCING John Belk Lange Interpretation & Production TRIVIA John Belk Lange Interpretation & Production EASTER EGG John Belk Lange Interpretation & Production VERNON MYERS 2 Minutes John Belk Lange Interpretation & Production USA/USSR SCENARIO COMMERCIAL SPACE SHARED HUB CONVIVIAL RELATIONS COUNTRY VISITS NATIONAL BASES NATIONAL SECURITY NATIONAL SECRETS NATIONAL PROJECTS INTERNATIONAL RULES RULES OF THE SEA John Belk Lange Interpretation & Production RACE OVER What’s The Story? Examining the Underpinning Role of Grand Narrative In Managing a Prosperous Peaceful and Meaningful Space Future STEPHEN MCNEILLY - STRATEGY
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