BECAUSE I AM a GIRL Growing Together 2Nd Annual Campaign Monitoring Report

BECAUSE I AM A GIRL Growing Together 2nd Annual Campaign Monitoring Report

Acknowledgements

This report was made possible with the advice and contributions of many people and Plan offices.

Thanks to: All of the Plan Country, National and Regional Offices who provided their helpful inputs into the Because I am A Girl Campaign Monitoring Surveys.

Report authors and researchers: Mary Bridger, Jean Casey, Sharon Goulds, Sarah Hendriks, Carla Jones, Alex Munive, Katherine Nichol, and Adam Short.

Additional data, writing, case study and research support: Jessica Adach, Keshet Dovrat, Ashley Johnson, Emmily Kamwendo, Faty Kane, Alana Livesey, Daniel Molina, Alessandra Tranquilli and Gillian Quinn.

Design support by: Mary Bridger, Alike Creative, Carla Jones and the Plan IH Communications Team.

Research support and survey design by: Universalia

Whilst every effort has been made to ensure that the information contained in this publication is accurate at the time of going to press, Plan cannot be held responsible for any inaccuracies. The commentary and opinions expressed in this publication do not necessarily represent the official policy of Plan.

Parts of this publication may be copied for use in research, advocacy and education, providing the source is acknowledged. This publication may not be reproduced for other purposes without the prior permission of Plan. Unless otherwise indicated, names have been changed in case studies to protect identities.

All data in this report, unless otherwise noted, are based upon Because I am a Girl Campaign monitoring data from Plan offices. The data are intended to help Plan assess its own work implementing the campaign and progress toward its goals and targets. The data are self-reported and therefore may be subject to interpretation.

Unless otherwise indicated, financial values expressed are in Euros.

3 CONTENTS Acronyms: 6 Celebrating Two Years ARO: Asia Regional Office AU: African Union 8 tracking Our Progress BIAAG: Because I am a Girl CCCD: Child Centred Community Development 10 hitting the target CD: Country Director CEFM: Child, Early and Forced Marriage 12 global Highlights CO: Country Office CSO: Civil Society Organization DfID: Department for International 14 Campaign Foundations Development (UK) ECCD: Early Childhood Care and 16 mobilising our Resources: Development Fundraising EU: European Union FCNO: Field Country National Office FGM/C: Female Genital Mutilation/Cutting 17 girls’ Education Around GAD: Grant Agreement Document the World GBV: Gender-based Violence GESA: Gender-Equality Self-Assessment taking Action: Programmes GMC: Global Management Committee 18 GPE: Global Partnership for Education GPP: Girl Power Project 27 reaching Out: Advocacy IDG/IDOTG: International Day of the Girl IH: International Headquarters 34 Focus on: Advocacy Successes MNCH: Maternal, Newborn and Child in National Capitals Health NFE: Non-formal Education Centre NGO: Non-governmental Organization 37 talking about BIAAG: NO: National Office Communications RD: Regional Director RESA: Regional East and Southern Africa Focus: International Day ROA: Regional Office of the Americas 39 SOTWG: State of the World’s Girls Report of the Girl 2013 SRGBV: School-related Gender-Based Violence 42 building a Strong SRHR: Sexual and Reproductive Health Foundation: Research and Rights UNESCO: United Nations Educational, Cultural and Scientific Organisation 44 next Steps for BIAAG UNICEF: United Nations Children’s Fund WARO: West Africa Regional Office aPPendices WASH: Water, Sanitation and Hygiene 46 WATCH: Women and their Children’s Health

4 Figures Figure 1: Percentage of Children Sponsored Figure 11: Percentage of Girls and Boys by Plan attending Formal Education Potentially Affected by Advocacy Results Figure 2: Attendance Rates Among Girls and Figure 12: Types of Advocacy Results your Boys in Plan Countries Ages 6-18 FY14 Office has Influenced Related to BIAAG Figure 3: Number of Girls Reached Directly Figure 13: Type of High-Level Support your Through BIAAG Programmes Office has Received for BIAAG Activities from Government Representatives Figure 4: Number of BIAAG Projects by Region for FY14 Figure 14: Number of Plan Offices Working with Different Government Ministries Figure 5: Division of BIAAG Projects by Gender Equality Programme Criteria Figure 15: Percentage of Net Income (EUR) Rating Raised by Each Type of Funding Figure 6: Number and Percentage of BIAAG Figure 16: Top Three BIAAG Communications Projects by Programme Focus Achievements in FY14 Figure 7: Girls Reached Directly Through Figure 17: Percentage of Research Programmes Initiatives of Each Type on Girls’ Rights Developed in FY14 Figure 8: BIAAG Projects with Highest Number of Direct Girls Reached in FY14 Figure 18: Level of Influence of the SOTWGR in FY14 Figure 9: Number of Projects and Total BIAAG Project Budget supported by Figure 19: Number of Offices Using the 2013 NOs in FY14 SOTWG Youth Summary to Strengthen Advocacy and Campaigns on Disaster Figure 10: Number of Offices Prioritising Each Advocacy Goal Figure 20: Most Significant BIAAG Change or Greatest Achievement Represented by Office in FY14 Appendices 46 aPPendix A: BIAAG Progress Chart 47 aPPendix B: BIAAG Campaign Monitoring and Evaluation Framework 48 aPPendix C: Theory of Change Diagram 49 aPPendix D: Multi-Country ProgrammeS 50 aPPendix E: Total Net Income Raised for BIAAG in FY14 51 aPPendix F: Research Initiatives Developed in FY14 by Office

Report Addendum including all visuals and data collection tools available on Planet. Please contact Mary Bridger ([email protected]) or Carla Jones ([email protected]) for more information.

5 Celebrating Two Years Tracking the Progress of Plan’s Because I am a Girl Campaign

The second year of Plan’s Because I am a Girl Campaign1 was a year of growth, progress and achievement. This shows the forward strides that have been made, building upon the strong campaign foundation shown in our first annual monitoring report, ‘A Year of Action and Innovation’.

Plan has put in place a robust monitoring and evaluation process to capture the breadth and depth of the BIAAG Campaign, tracking our progress towards the goals and targets of the campaign.2 This year’s monitoring approach3 gathered information across all areas of the campaign: programmes, advocacy, communications, research and resource mobilisation. The response rate across Plan was nearly 100 per cent, with participation by almost all Plan offices, 77 out of 78 offices! This high degree of participation demonstrates the strength of the BIAAG Campaign as a ‘One Plan’ initiative, and ensures that the great work ©Plan / Martha Adams being done across all of Plan has a chance to be counted and celebrated.

This process has generated credible data and case studies. This campaign progress report not only measures our progress – we also use this data to drive learning and performance Because I am a Girl is Plan International’s across Plan’s work for girls’ rights. global initiative to end gender inequality, Within this report, we chart the continued growth promote girls’ rights and lift millions of girls of Because I am a Girl programmes – which grew out of poverty. We aim to support girls to in number by nearly 60 per cent this year, and get the education, skills and support they highlight the powerful accomplishments of some need to transform their lives and the world of Plan’s most innovative initiatives. We profile the around them. Plan’s more than 75 years of substantive resource mobilisation gains, showing experience has shown that real change can how the BIAAG Campaign has been a key driver take place when girls are valued. for winning new income across Plan. Reflecting on the remarkable achievements We also look at the varied and creative ways that our and momentum gained in the first two organisation has engaged in advocacy on the girls’ years of the campaign, it was decided that right to a quality education. We look at the scope the Because I am a Girl Campaign will be of Plan’s partnerships and our growing capacity extended by another year, bringing gender to influence policy level changes for girls—which equality and girl’s rights to the forefront of has potentially affected a record 150 million girls our agenda until at least June 2017. and boys, helping to dismantle the foundations of discriminatory policies and practices that make up the barriers to girls’ education.

1. FY2014 (July 2013 to June 2014). 2. See Appendix A. 3. More information can be found in the Growing Together: BIAAG Monitoring Report Addendum available on PlaNet

6 “Sometimes people like to ask me, why should girls go to school? Why is it important for them? But I think the more important question is: why shouldn’t they? Why shouldn’t they have this right?” Malala Yousafzai Because I am a Girl Supporter & 2014 Nobel Peace Prize Laureate

The report also showcases the influential research How Your Office Can Use the undertaken by offices across Plan – highlighting the more than 100 new pieces of research undertaken 2014 BIAAG Report: in FY14 alone and showcasing the annual State of the • Use the Tracking Our Progress and 2014 World’s Girls Report. Finally, we explore how we have in Numbers images to highlight BIAAG communicated the campaign’s ambitions during a year achievements in your donor or sponsor that achieved record media usage and new ways of communications, press releases or communicating about girls’ rights around the world. presentations. This second year of our campaign has brought • Incorporate the success stories and lessons new successes and also new challenges. Offices learned from the Case Studies into your own continue to work with often limited resources. programming. However, this has also been a year where we have shown incredible resilience and growth across our • Be informed by the key priorities and advice in offices; we are evolving as an organisation tofocus the Moving Forward sections of each chapter. more on working together, sharing common goals • Be inspired by the Communications and and resources. Advocacy achievements across BIAAG and re- energize your own office for the coming year! This report is intended to be a guiding resource to offices, as together we continue to move theBecause Be sure to check out the dynamic and engaging I am a Girl Campaign from strength to strength. communications summary package available Documenting lessons learned and challenges faced here. This package comes complete with key by offices, the data presented in this report will messaging, infographics and data ready to be inform the fundraising, programmes, advocacy, shared with external partners, donors and the communications and research decision-making at all media! levels, as we move into a successful third year of the Because I am a Girl Campaign.

7 Tracking Our Progress4 TARGET The Because I am a Girl Campaign has ON TRACK made significant strides in reaching TARGET TARGET ON TRACK our global targets ON TRACK

PERCENTAGE OF TARGET PERCENTAGE OF TARGET ACHIEVED ON TRACK TARGET ACHIEVED PERCENTAGE OF 66.02% TARGET ACHIEVED 67.44% 87.24%

PERCENTAGE OF TARGET ACHIEVED 75.83% CAMPAIGN TOTAL CAMPAIGN TOTAL TO DATE TO DATE CAMPAIGN TOTAL 26,974,394 264,080,997 TO DATE CAMPAIGN TOTAL 436,180,807 TO DATE 3,033,185

TARGET TARGET TARGET TARGET 4 40 400 500€ MILLION MILLION MILLION MILLION girls and boys raised for BIAAG girls reached girls and boys over campaign duration directly through reached indirectly reached through policy programmes through programmes and legislative change

4. See full table and details on page 46

8 TARGET ON TRACK TARGET TARGET ON TRACK ON TRACK

PERCENTAGE OF TARGET PERCENTAGE OF TARGET ACHIEVED ON TRACK TARGET ACHIEVED PERCENTAGE OF 66.02% TARGET ACHIEVED 67.44% 87.24%

PERCENTAGE OF TARGET ACHIEVED 75.83% CAMPAIGN TOTAL CAMPAIGN TOTAL TO DATE TO DATE CAMPAIGN TOTAL 26,974,394 264,080,997 TO DATE CAMPAIGN TOTAL 436,180,807 TO DATE 3,033,185

9 BECAUSE I AM A GIRL SO FAR... IN THE LAST YEAR...

We influenced We amplified Hitting the target through the voices of girls advocacy Youth led advocacy is a core Achieving lasting, positive change We influenced laws and policies benefitting over 151 million approach for 43 offices across Plan, giving girls a voice to drive in the lives of millions of girls girls and boys changes in their lives

We worked towards We empowered girls ending child There were 56 projects on girls economic empowerment marriage operating across Plan We ran over 30 projects to end child marriage in 20 countries reaching over 150,000 girls

We have a truly We are a global presence thought leader 393 104 GOAL GOAL GOAL projects and programmes research initiatives on critical Reaching 4 million girls directly Reaching 40 million girls Raising €500 million for girls issues were initiated in FY2014 and boys indirectly worldwide 76% complete 87% complete (up from 249 in 2013) (up from 57 in 2013) 67% complete Plan is reaching more girls Plan has nearly than ever before. Plan’s programmes on gender reached our We have reached over equality are changing the lives fundraising target of nearly for the Because I directly 27 million girls 3 million girls am a Girl through our programmes and boys campaign! across the world

10 BECAUSE I AM A GIRL SO FAR... IN THE LAST YEAR...

11 Global Highlights

11 October 2013 June 2014 March 2014 ©Plan The campaign’s first birthday 10 Days To Act Plan delegates on the UN stage On the International Day of Young people from many the Girl, in five cities around countries congregated in Ethiopia Four girls from Malawi and the world we unveiled giant to launch 10 Days to Act. The Pakistan, supported by Plan, billboards of girls in factories intatitive was held in partnership went to the United Nations in and invited the public to erase with the African Union and A New York to campaign for girls’ them and reveal frescos of girls World At School campaign from rights at the 58th Commission at school. Actress Freida Pinto 16-26 June 2014. This initiative on the Status of Women. Plan led a delegation of girls from called upon governments to called for the post-Millennium Burkina Faso, Egypt and Nepal to raise their domestic expenditure Development Goals framework mark the day by illuminating New on education to 20 per cent of to include the commitment that York’s Empire State Building in overall budgets and promote by 2030 all girls and boys have pink, the Because I am a Girl quality education for all. It ended equal access to education. “By Campaign colour. Worldwide, with a huge win for global campaigning, we give girls the Plan also turned a series of other education when governments confidence to know that things famous landmarks pink. and donors pledged more can change,” said Ackissah, 17, than €28 billion in additional from Malawi. funding for education at the Global Partnership for Education conference in Brussels.

12 April 2014 June 2014 Youth Advocacy Toolkit Plan is World Cup: tackling child launched encouraging sexual exploitation The toolkit, The Education We Sexual violence is the second Want, developed in partnership youth to put most reported crime against with A World At School and The children in Brazil and Plan’s

©Plan / Ricardo Maciel pressure on Global Education First Initiative Children Back in the Game was launched to help young governments to campaign put the spotlight on people campaign for their right child sexual exploitation during to education. With this toolkit invest more in the FIFA World Cup. “Plan’s goal packed full of ideas, inspiration is to prevent this exploitation,” and skills, Plan is encouraging education. said Anette Trompeter, director youth to put pressure on of Plan Brazil. Plan’s message governments to invest more in reached four million people education, and to support Plan’s through cinema, press and in- campaign goal that the 65 million flight advertising. The campaign girls out of school globally realise also reached millions through their right to a quality education. social media after ambassador for Plan Germany, and superstar footballer, Mario Götze scored the tournament’s winning goal.

13 Campaign Foundations Gender equality is the backbone of the Because A number of key guiding documents and tools have I am a Girl Campaign. Plan promotes meaningful been developed that articulate our vision on gender and lasting change in the lives of girls and their equality and provide guidance to our work. These communities by tackling gender injustice head on, documents provide the core foundation of our at many different levels. At Plan we aim to ‘walk Because I am a Girl Campaign. the talk’ on gender equality in every sphere of our organisation, from our programmes to partnerships to our workplaces.

Plan’s Policy on In 2012 Plan laid out its Plan’s gender equality Plan has developed Gender Equality Strategy on Gender and child rights training guidelines for offices includes 12 core Equality: 2012-2016. programme, titled to conduct Gender- commitments to gender This establishes a set of Planting Equality: Equality Self- equality connected minimum standards “for Getting it Right for Assessment (GESA), a to our overarching holding all Plan Offices Girls and Boys, has participatory reflection approach to Child- and Staff accountable changed the way we process that encourages Centred Community to the commitments work in offices across staff to ‘take stock’ of Development made in Plan’s Policy on Plan. To date, over their office’s promotion (CCCD). The policy Gender Equality”. The 4000 Plan staff have of gender equality. The includes standards of Strategy includes a set participated in this GESA enables Plan performance across of priority actions and innovative capacity offices to identify the five areas: offices and accountability outcomes. building programme, strengths and challenges staff, programmes, which includes twelve of our gender work, partnerships, advocacy, specialised learning in order to determine and communications/ components, ranging concrete steps for public engagement. from topics such as making improvements. gender and child rights Over half of all Plan analysis to engaging offices have completed a men and boys in gender GESA. equality.

14 Holding Ourselves Accountable to our Commitment to Gender Equality The Gender Strategy Review Process Seventy-two offices across Plan participated in the annual Gender Strategy Review process, a participatory exercise allowing offices to review achievements and challenges in implementing the Policy on Gender Equality. ©Plan What did we find this year? • Nearly half of our offices have • We are increasingly promoting • 201 Plan Country Programmes gender action plans in place. family-friendly workplace were reviewed against Plan’s These strategic documents lay policies; 83 per cent of offices Gender Equality Programme the foundation for our work on have paternity policies and Criteria: 46 per cent were rated gender equality. nearly half of our offices have as gender-aware and 8 per cent maternity policies that go were gender-transformative! • Plan is increasingly holding beyond the national legislation This demonstrates our staff accountable to gender for maternity leave. commitment and progress to equality commitments in their integrate gender equality in performance; the majority of • The majority of offices (70 everything we do. offices have gender equality per cent) across Plan have a competencies in job descriptions dedicated Gender Advisor who for some or all of senior managers. manages work on gender.

What is Plan’s Gender Equality Programme Criteria? Gender-transformative Gender-aware Gender-neutral Gender-unaware Programmes that Programmes that Programmes that Programmes that do improve both practical address practical recognise gender not recognize gender and strategic gender gender issues (daily issues in the analysis issues at all. issues. There is an conditions). They do not but not in the explicit intention to tackle the root causes response. transform unequal of gender inequality. gender relations.

15 Mobilising our Resources: Fundraising With an overall Because I am a Girl Campaign results. Of particular note was the Canada National goal of €500 million to be raised, FY14 brought Office who significantly led the way with over us significantly closer to achieving this target. €35 million raised. This result was followed by Together, Plan raised over €100 million during Germany, Netherlands and Norway respectively as this year to help support our diverse programmes the top fundraisers for the BIAAG Campaign.5 on girls’ right around the world. This, when combined with the nearly €340 million that had The BIAAG Campaign is a key driver for winning been raised up to and including FY13, we are new income, especially grants which constituted now at 87 per cent of the way to reaching our the vast majority of our fundraising income, with resource mobilisation target! nearly 50 per cent of resources being mobilised from institutional and non-institutional grants across National Offices and FCNOs must be commended Plan. This was followed by individual donors and for the hard work that has led to these significant then the private sector.

Progress made towards our financial target Figure 15: Percentage of Net Income (EUR) Raised by Each Type of Funding

TARGET ON TRACK

Other, 6,721,610 PERCENTAGE OF TARGET ACHIEVED 5.7% 87.24% Gifts in kind, 12,995,834 11.1%

CAMPAIGN TOTAL TO DATE 436,180,807 Institutional Private sector (corporate grants, sponsors/ partners), 50,401,923 16,189,845 42.9% 13.8%

Individual donors, 30,743,585 26.2%

TARGET

Non-institutional grants, 425,817 500€ 0.4% MILLION raised for BIAAG over campaign duration

5. See Appendix E for Total Net Income raised for BIAAG in FY14.

16 Girl’s Education Around the World As a global campaign, Because I am a Girl is about of primary school age out of school, of which 17 the power of girls’ education to bring about lasting million are estimated to have never entered school.6 In change to girls’ lives. Every year we monitor the secondary school, there are an estimated 34 million status of girls’ education across some of our 1.4 missing girls not attending classes,7 and completion million sponsored children. rates for girls and boys are widely disparate. Globally nearly one in fine adolescent girls are out of school.8 Education is a vital and internationally recognised Through a detailed analysis of Plan’s sponsorship data, human right, but the reality for millions of young we can see a more detailed picture of the state of girls is much different. There are 30.5 million girls girls’ education around the ‘Plan’ world:

Figure 1: Percentage of Children Sponsored Figure 2: Attendance Rates Among Girls and by Plan attending Formal Education Boys in Plan Countries Ages 6-18 (FY14)

94% 100% 93% 95% 92% 90% 91% 85% 90% 80% 89% 75% % R esponses 70%

88% A ttendence R ate 87% 65% 86% 60% 2010 2011 2012 2013 2014 6 7 8 9 10 11 12 13 14 15 16 17 18 Sponsored female and sponsored male children Age Female 6-18 years old in each fiscal year Male N 2010 = 650,945 N 2011 = 1,039,296 N 2012 = 1,036,339 N 2013 = 1,087,093 N2014=1,195,373 Source: Plan Sponsored Children

• Since 2010, the percentage of children This data shows us that while Plan sponsored sponsored by Plan who are attending formal girls are accessing education at increasingly equal education has increased by nearly 4 per cent levels as boys, completing educating is a different for girls and 2.5 per cent for boys. story altogether. This disparity in attendance rates amongst adolescents shows that the barriers to • In 2014, the difference between boys and girls’ education are alive and well amongst our girls enrolment in formal education was one sponsored girls. per cent or less! As a leader in the field of children’s education, it is However, as seen in Figure 2, both sponsored girls therefore vital for Plan to monitor the educational and boys begin dropping out of school from the progress of girls and boys, sponsored by Plan, age of 12, with girls dropping out at a faster rate in the countries where Plan works. Focusing on than boys. the key barriers faced by girls, we can continue to narrow the gender disparities and ensure that More than 81 per cent of sponsored boys are still education attainment and completion is accessible in school by age 18, but less than 74 per cent of to all. girls still attend formal school at the same age.

6. UNESCO (2013), Education for All Global Monitoring Report: Fact Sheet, Paris: UNESCO, available at http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/ED/GMR/images/2011/girls-factsheet-en.pdf. 7. UNESCO (2013), Education for All Global Monitoring Report: Fact Sheet, Paris: UNESCO, available at http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/ED/GMR/images/2011/girls-factsheet-en.pdf. 8. Plan International, Key Education Figures 2014.

17 Taking Action: Programmes In 2014, Plan made impressive advancements drive improvements in their lives, as well as in through our Because I am a Girl programming. their communities and countries. We are listening Nearly all Plan country offices have embraced the more intently to what girls say they need, to the campaign with programmes on girls’ rights. We barriers they face in their lives, and to their vision have deepened our practice on integrating gender for change. From child marriage to gender-based equality in our programming and are developing violence, Plan is working with girls, their households new and innovative evidence-based programme and communities to reduce these barriers. Plan is models. Plan is working with and for girls to investing in girls.

Theory of Change: Because I am a Girl programmes are guided by the BIAAG Theory of Change, a model that focuses on building personal, social, financial and physical assets of girls to enable them to be empowered and active citizens in their communities. From vocational training in Cambodia to comprehensive sexuality education in Liberia, Plan is working with girls across the world to address key barriers, and build their assets at specific stages throughout their lives.9

Achievements Plan’s programmes are reaching more girls than 1 million more girls directly, bringing the campaign ever before: FY14 saw Plan make great strides total to over 3 million girls. If this momentum towards achieving our campaign goals. Working continues, Because I am a Girl will surpass our towards a target of four million girls directly campaign goal within the next fiscal year, and affected, we have already achieved over 75 per will be able to support even more girls to attain the cent of our goal in the first two years of the education, skills and support they need to move campaign. This past year alone Plan worked with themselves from poverty to opportunity.

Figure 3: Number of Girls Reached Directly Through BIAAG Programmes

3,500,000 3,033,185 3,000,000

2,500,000

2,000,000 1,474,432 1,500,000

1,000,000 649,753 383,789 328,355 500,000 196,856

ARO (n=73) ROA (n=57) RESA (n=79) WARO (n=75) Multi Country Total (n=326) Projects (n=42)

Plan’s programmes are changing the lives of reached indirectly. In addition, Plan’s programmes more girls and boys: In addition to those girls are not only working indirectly with girls and boys, directly affected by our programmes, we also but with their households and communities too, indirectly reached over 8 million boys and girls changing how girls are valued. In the past year, we through gender-aware and gender-transformative have worked with more than 7 million people programmes. This brought Plan to a campaign who surround girls, such as parents, teachers, and total of over 27 million, nearly two-thirds of our traditional leaders, to achieve greater community entire campaign goal of 40 million girls and boys support for girls’ rights.

9. See Appendix C

18 Figure 4: Number of BIAAG Projects by Region for FY14

140

120 117 103 100 94 79 80 66 64 62 60 57

0 ARO ROA RESA WARO

2013 2014

Because I am a Girl has achieved a global programme presence: In FY14, Plan offices around the world were running nearly 400 BIAAG projects and programmes!10 This shows the impressive scope of the campaign across all regions 393 projects and countries. It also shows a remarkable growth of nearly 60 per cent from the 249 projects highlighted 249 in last year’s ‘BIAAG Monitoring Report’. projects With a comprehensive portfolio of girls’ education and child marriage programming, RESA has seen the most rapid growth this year, accounting for 30 per cent of BIAAG projects/programmes worldwide. 2013 2014

Results of Plan’s Programming on Girls’ Rights Plan’s programmes are transforming girls’ lives. What is a Because At a minimum, a Because I am a Girl programme I am a Girl Programme? must be at least gender-aware. However, all Any programme which is: our programmes should strive to be gender- transformative.11 Across all regions, the majority of 1. Coherent with the BIAAG Theory of our BIAAG programmes are rated as gender-aware Change and aims to address at least one (59 per cent).12 It is encouraging to note that a barrier or one asset for girls. significant number of our programmes are gender- 2. Includes at least one explicit objective/ transformative, nearly 40 per cent! Increasingly we result to improve the lives of girls or are tackling the root causes of inequality through promote gender equality. our BIAAG programmes. 3. Meets the criteria for either a Gender- Aware or a Gender-Transformative programme.

10. Total number of projects is 393. Multi-country projects were counted as the total number of countries comprising the project (e.g. if one multi-country project operates in six countries, this was counted as six projects as it would have six different GAD numbers). 11. See the ‘Campaign Foundations’ section of this report for a definition of ‘gender-aware’ and ‘gender-transformative’. 12. 357 BIAAG projects/programmes provided data on the gender equality programme criteria.

19 Figure 5: Division of BIAAG Projects by Gender Equality Programme Criteria Rating

211 200

180

160

140 138

120

100

Number of projects 60 58 50 46 38 40 32 29 27 27 23 19 20 7 8 1 0 ARO (n=80) ROA (n=65) RESA (n=90) WARO (n=74) Multi Country Total (n=357) Projects (n=48) Gender Transformative Gender Aware Gender Neutral

Education is firmly at the heart ofBecause I am a Plan is innovating new programme models to Girl programmes. While Education remained the address the deepest challenges of girls’ lives. More primary focus of our programmes, Child Marriage, than 30 projects on child marriage or other gender-based violence (ending violence against harmful practices were implemented in nearly girls), and economic empowerment were rising 20 different countries last fiscal year. While priorities for Plan offices in FY14. There are 56 BIAAG programming is firmly cemented in our projects on economic empowerment and girls’ rights work on Education, Participation and Protection, operating across Plan. there has been limited scope in other impact areas, particularly in our work on Masculinities, ECCD and Emergencies.

20 Figure 6: Number and Percentage of BIAAG Projects by Programme Focus

WASH/health CEFM/FGM (N=32) 8% (N=33) 8%

SPHR (N=26) 7%

Sport (N=9) 2%

Masculinity (N=8) 2% Citizenship/Participation (N=63) 16% Inclusion (N=13) 3%

Disasters/Climate Change/Conflict GBV/SRGBV (N=18) 5% (N=45) 12% ECCD (N=7) 2%

Economic Empowerment (N=56) 14%

Education (N=83) 21%

West Africa (N=75) 328,355 (11%)

Acronyms used

CEFM: Child, Early and Forced Marriage East and South Africa (N=79) ECCD: Early Childhood Multi-Country projects 649,753 (21%) Care and Development (N=42) 1,474,432 (14%) FGM/C: Female Genital Mutilation/Cutting

GBV: Gender-based Violence SRGBV: School-related Americas Gender-Based Violence (N=57) 196,856 (6%) SRHR: Sexual and Asia Reproductive Health and (N=73) Rights 383,789 (13%)

WASH: Water, Sanitation and Hygiene

Figure 7: Girls Reached Directly Through Programmes

21 Figure 8: BIAAG Projects with Highest Number of Direct Girls Reached in FY14

Office Name of BIAAG Implementing Total Direct Girls Project country(ies) (0-18) reached by Project in FY14 NO-Netherlands Girl Power Programme12 Bangladesh, Nepal, Pakistan, Ethiopia, Ghana, Liberia, Sierra 897,714 Leone, Zambia, Bolivia, Nicaragua

NO-Canada Women and Their Zimbabwe, Ghana, Mali, Children’s Health Ethiopia, Bangladesh 514,384 (WATCH)13

CO-Tanzania Accelerating Progress Tanzania towards MDG-4 & 5 231,983 (MNCH)

CO-Ethiopia Protection of Girls from Ethiopia 65,000 Gender-Based Violence

FCNO-India Young Health Initiative India 64,164

Programme Resourcing Trends Multi-country grants are attracting new funds Also significant in this data is the fact that thetop and reaching more girls for the Because I am three performing NOs hold nearly 75 per cent a Girl campaign across the world. FY14 saw a of the total budget for BIAAG projects (Canada, major trend in the prevalence of large multi- Netherlands, and Germany). In other words, a country BIAAG grants being implemented across small number of National Offices are carrying the countries and regions.14 This amazing show of bulk of project funding for BIAAG. Interestingly, while collaboration among Plan offices was evident in Plan Netherlands supports just 17 BIAAG projects programmes such as Girl Power (NLNO), Women worldwide, it has the second highest project budget and their Children’s Health (CNO) and 18+: Ending globally, indicating that NLNO are concentrating more Child Marriage in Southern Africa (multi-NO funded). resources on a smaller number of projects. There is a In fact, nearly half of all girls directly reached strong need for more NOs to match these ambitions have been reached through multi-country and increase financial performance forBIAAG . projects, and nearly 60 per cent of these projects have been rated as gender-transformative! BIAAG programmes are growing at a steady rate, but there is still tremendous room for more National Office (NOs) support continues to be growth across Plan offices. 2014 was an important critical to Plan’s global programming success across year of growth for BIAAG programmes; 35 per cent the campaign. Currently, all NOs are financially of all active BIAAG projects started this year. This supporting at least one BIAAG programme. As includes a project in Brazil that provides financial seen in Figure 915, Germany, followed by Canada and education for girls, as well as a project in Kenya that the UK were FY14’s top performers in the number of involves community members to end female genital BIAAG programmes being supported. mutilation. That being said, while BIAAG programmes have seen impressive growth over this year, these projects still account for only 8 per cent of all of Plan’s projects globally.16 12. This project is implemented in 10 countries and counts as 10 projects. 13. This project is implemented in 5 countries and counts as 5 projects. 14. See Appendix D. 15. Due to data restrictions, we were unable to include projects that were shared by multiple NOs in this visual. This applies to the following countries with the number of shared projects they run being in brackets. GNO(5); UKNO(4); CNO(2); NLNO(3); CHNO(2); HKNO(1); KNO(1); ANO(1); FNO(5); and FLNO(1). 16. According to Plan International’s Annual Review 2014, Plan runs 4910 projects across the world.

22 Figure 9: Number of Projects and Total BIAAG Project Budget supported by National Offices in FY14

19 United States 23,835,792

United Kingdom 43 32,693,581

spain 8 3,802,846 29 Sweden 10,433,036 13 Norway 8,032,742

Netherlands 17 63,571,649 2 Korea 132,000 13 Japan 3,585,416

Ireland 4 1,500,179

Hong Kong 2 59,723

Germany 73 35,872,972

France 11 7,538,909

Finland 16 10,186,444

Denmark 6 1,785,827

51 Canada 127,921,371

6 Switzerland 1,874,631

Belgium 4 1,133,881 8 Asia Regional Office 495,959

4 Australia 3,320,738

Number of BIAAG Projects supported by NOs in FY14 Budget in Euro of BIAAG Projects supported by NOs in FY14

23 ©Plan

Moving Forward We must continue to learn from each other’s This year we continued to learn about the power successes and challenges in order to improve the of listening to girls. In one of the biggest research way we design our programmes. Cross-learning initiatives of its kind, Plan’s Hear our Voices study between countries and regions, and between COs spoke directly with more than 7,000 girls and boys in and NOs, must be encouraged. Learning platforms, 11 countries across the world about their experiences such as the Because I am a Girl Programme Source17 of girls’ empowerment and gender equality in and technical networks, should be expanded to foster schools.19 The feedback from this initiative has exchange of lessons learned and best practices. been pivotal in designing effective programmes that respond to the real needs, priorities (and interests) of There is room to grow and great potential to build on! girls and their communities. We must continue to In spite of the multi-country grants operating under integrate girls’ voices into our programming. BIAAG, BIAAG grants still tend to be small-scale and disparate. Co-funding of larger flagshipBIAAG The impressive impact of BIAAG programmes has initiatives, such as 18+: Ending Child Marriage in demonstrated the importance of using research and Southern Africa, is needed for Plan to achieve the evidence to enact transformative change and enhance campaign’s ambitions for results and recognition. We programme quality. The success of our multi-country must strategically build our growth trajectory for programmes demonstrates the powerful influence of BIAAG programmes. evidence-based programme models and tools that can and should be scaled up across countries and We are rapidly expanding our grants related to BIAAG. regions. We can reach even more girls and transform While this growth in grants has been impressive, communities in more meaningful ways. we must also take a critical look at our sponsorship work to assess the ways in which we can deliver In 2014, BIAAG programmes across the four regions better results for girls. In 2014, we reached 1.4 million where Plan operates have changed the lives of children through our sponsorship programme across millions of girls. We must continue the momentum, 50 countries, 63 per cent of those reached were girls.18 developing new and innovative ways of engaging Our sponsorship work presents an opportunity to communities and girls. deepen the impact of the BIAAG Campaign.

17. The BIAAG Programme Source, is a two-part information hub for all Plan staff to learn and share about programmes addressing gender inequality and girls’ empowerment. It consists of the comprehensive and searchable Programme Database, and the interactive BIAAG Crossroads space. 18. Plan International, Annual Review 2014. 19. While the data for Hear Our Voices was collected in FY14, the report was launched in FY15 and so next year’s BIAAG Monitoring Report will profile the tremendous results of this initiative.

24 CASE STUDY ©Plan

Girl Power Programme20 Following the Because I am a The programme resulted in a In Bangladesh, GPP is setting Girl Theory of Change, the Girl decrease in violence against up non-formal education centres Power Programme (GPP) is women and girls and increased (NFEs) to enable access to those operating in ten different participation of women and girls in girls who would normally be countries to strengthen the decision-making that affects their excluded from formal education. role of local civil society to lives. A comprehensive mid-term Assisah (18) and Nasreen (15), support the empowerment of evaluation of GPP indicates that two sisters in Pakistan, live in a girls and young women. GPP is there has been a real impact in community where educational empowering girls by focusing on communities. At the heart of this opportunities for girls are scarce four key areas: programme is the role of civil and child marriage is common. society as a vehicle to promote Their parents agreed to delay 1. Protection from violence for gender equality; GPP is working their marriage while they finished girls and young women. with local partners across four their studies at Plan’s NFE regions. These organisations are centre. Nasreen notes that 2. Post-primary educational deeply embedded in communities “education is very important. participation of girls and and can provide contextualised The teachers at the NFE are young women. programming that is responsive to good and I enjoy going there. 3. Economic participation. local dynamics. Through education, we can 4. Participation of girls and gain awareness and learn the . The sisters young women in decision- basic skills for life” are catalysts for change in their making. communities, with Assisah saying, “One girl’s education can impact the next generation of girls”.

20. Operational in Bangladesh, Bolivia, Ethiopia, Ghana, Liberia, Nepal, Nicaragua, Pakistan, Sierra Leone, Zambia.

25 CASE STUDY ©Plan Champions of Change: Young Men Supporting Girls Rights21 Recognising that policies and The Champions of Change The Champions of Change programmes will only transform programme is driving behaviour model show us that gender gender relations if they engage change and shifting attitudes of transformation not only requires boys and men, Plan is mobilising young men, resulting in more time, but the support of multiple boys and men in five countries to equitable communities. An actors. We cannot only work with confront unequal power relations external evaluation of the two year women and girls. It is imperative head on! pilot programme was conducted, to engage with boys and young indicating that young men are men to promote communities As part of the Because I am Girl exhibiting more positive attitudes where gender equality can thrive. Global Girls Innovation Programme, towards conflict resolution Plan’s Champions of Change is and division of labour and are “I feel freer now because before working in five countries to build enhancing their ability to express I could not express my feelings the capacity of male youth as peer their emotions. Most importantly, towards my father, I can today”. educators for gender equality and 89 per cent of project participants - Young man from El Salvador girls’ rights. Male youth, aged 14 to indicated that they would like to 18 from diverse backgrounds, are continue the work, even after the “For me, being a man is [to] becoming Champions of Change. project has ended! respect women, share opinions, Through a journey of self-reflection equal rights for all, show and and personal transformation, these express their emotions. Before boys are engaging with other the project I thought differently boys and girls in their schools and but after the project I realised communities to challenge harmful that it’s not right”. - Young man gender norms. from Guatemala

21. Operational in Honduras, El Salvador, Guatemala, Dominican Republic, Germany.

26 Reaching Out: Please note that all data gathered as Advocacy part of this research is qualitative and as such is illustrative and explorative rather than FY2014 saw Plan offices continuing to show strong statistically reliable. The responses to the influence and engagement across all of theBIAAG quantitative questions were at the discretion Global Advocacy Goals. We have both led and of each office and provide a useful indicative inspired action across the globe with a wide range assessment for decision-makers’ perceptions of stakeholders and partners. In addition, we have and advocacy results, rather than robust laid important groundwork for continued advocacy quantitative evidence. success.

Achievements and Results Significantly, Plan offices have engaged in advocacy Building upon the strong groundwork laid from efforts across all six of the Because I am a Girl the early stages of the campaign up until FY13, Campaign goals. Ending Child Marriage has Plan showed another record year for our advocacy become a strong focus in our advocacy work influence,indirectly reaching over 150 million with nearly 70 per cent of all Plan offices prioritising children in FY14!22 advocacy on ending child, early and forced marriage. Following this, Girls’ Secondary Education (Goal 4) Girls made up the vast majority of this influence and and School Related Gender-Based Violence (Goal 5) the total brings Plan to within two thirds of our were also strong priorities for many offices. Some overall goal of 400,000,000 girls and boys reached Plan offices engaged in new areas of advocacy on through advocacy and legislative change, through the girls’ rights, most notably on FGM/C in WARO and on indirect influence of theBIAAG Campaign. early pregnancy in ROA.

Figure 10: Number of Offices Prioritising Figure 11: Percentage of Girls and Boys Each Advocacy Goal Potentially Affected by Advocacy Results

41 44 37 GOAL 1 GOAL 2 GOAL 3 Girls’ education Girls’ successful Increased at the centre of transition to, and funding the global political completion of, quality for girls’ agenda secondary education education 60,325,936 90,714,294 40% 60% 51 44 44 GOAL 4 GOAL 5 GOAL 6 End child End SRGBV Girls’ and boys marriage participation in decision making and action on education 23 OTHER

22. The reporting template did not specifically collect data on the number of girls and boys affected through policy and legislative change. The closest indicator which can inform achievement of this target is the number of children potentially affected by advocacy results.

27 Figure 12: Types of Advocacy Results your Office has Influenced Related to BIAAG

LAWS/POLICIES AMENDED 17

INTRODUCTION OF NEW LAW/POLICY 11

POSITIVE CHANGE IN PUBLIC SERVICES 18

PLAN’S ADVOCACY OBJECTIVES/PRIORITIES ARE 41 INTEGRATED INTO PUBLIC AGENDA

PARTNERSHIPS/COALITIONS 55 FORMED OR STRENGTHENED

PARTICIPATION OF GIRLS IN DECISION-MAKING PROCESS 43

INCREASE IN PUBLIC AWARENES ON GIRLS’ RIGHTS 61

INCREASE IN MEDIA COVERAGE ON GIRLS’ RIGHTS 60

INCREASE IN FINANCIAL COMMITMENT 20 TO GIRLS’ RIGHTS

CHANGE IN PLANS’ PRACTICES/PROGRAMMES 35

OTHER 8

0 10 20 30 40 50 60

Plan’s advocacy work has remained diverse and coverage or public awareness campaigns. Both comprehensive, including government lobbying, stages of advocacy work are valuable contributions awareness raising, pushing for legislative change to Plan’s influencing efforts and contribute to our on- or forming strong partnerships and coalitions. going goal of improving girls’ lives. During FY14, our influence has been stronger than ever and we have been achieving inspiring This past year, the BIAAG Campaign once again results across all areas of our advocacy efforts. received support from some of the highest Alongside other key actors, we have been part of levels of governments. Nearly 75 per cent of Plan the influencing work to amend laws or policies on offices worked directly with government ministers girls’ rights in 17 different countries. Further, we to support the BIAAG Campaign. As Figure 13 have worked with others to integrate BIAAG goals shows, over a third of Plan offices, engaged with into government agendas across 41 countries. For Presidents, Vice-Presidents, First Ladies and/or example, this year our theory of change on ending Heads of State in advocacy activities for girls’ rights. child, early and forced marriage was taken up as a These high-level outreach efforts are better enabling core approach by the Government of Bangladesh. BIAAG to increase and broaden our visibility. And significantly, 35 different Plan offices have changed their own policies and practices to better Figure 13: Type of High-Level Support your Office serve the rights and needs of girls. has received for BIAAG Activities from Government Representatives Our advocacy work on BIAAG is showing promise in transitioning from ‘process’ to ‘results’. When PRESIDENT 4 (or equivalent) looking at Plan’s advocacy work across so many VICE PRESIDENT 5 contexts, it is important to recognise the diverse (or equivalent) ways that each office is advocating for girls. Many FIRST LADY 9 offices have robust advocacy strategies, for example (or equivalent) to bring about legislative change or increased HEAD OF STATE 7 financial commitments towards girls’ education. (or equivalent) These advocacy results are impact-oriented and STATE SECRETARY 16 (or equivalent) focused on a specificBIAAG goal. However, the GOVERNMENT MINISTERS 57 majority of Plan’s advocacy work, as self-reported (or equivalent) by Plan offices, is process-oriented, focusing on OTHER 34 increasing awareness around girls’ rights via media

28 CASE STUDY ©Plan

Plan Niger partners with First Lady, Aïssata Issoufou Mahamadou An example of high-level “The First Lady Aïssata Issoufou In receiving a copy of the 2013 outreach was shown in Plan Mahamadou who is also the BIAAG Year of Action and Niger’s partnership with the First matron of the Because I Am A Innovation report, the First Lady Lady of Niger, Aïssata Issoufou Girl Campaign, recognises that pledged to further facilitate Mahamadou to help explore ways Plan is extremely knowledgeable Plan’s interventions with her of improving girls’ education in the about community development organisation to improve the lives country. Working together, Plan and, for maximum effect, we of children. and Aïssata Issoufou Mahamadou aim to join forces, particularly on hope to change the lives and education and all activities that With such a high-level support, education of children across the fall under the BIAAG Campaign BIAAG Campaign results will entire country. for better access to education continue to grow and impact of children in general and girls in more girls than ever before in particular”, Plan Niger’s Country Niger. Director, Johnson Bien-Aime, explained.

Youth-led advocacy was a core approach for Faso, Malawi, Ethiopia, Sierra Leone, Norway 43 offices across Plan in their FY14 BIAAG and Germany. This initiative worked with civil efforts. This shows the potential for Plan to ignite society campaigns on education and called upon a sustainable social movement on girls’ rights that governments to raise their domestic expenditure inspires activism from girls and boys themselves. on education to 20 per cent of overall budgets This was clearly seen at the first African Union and promote quality education for all. It ended (AU) Youth Takeover, which was led by Plan, with a huge win for global education when and coincided with the African Day of the Child. governments and donors pledged more than Young people from many countries congregated in €28 billion in additional funding for education Ethiopia to launch 10 Days to Act, including Plan at the Global Partnership for Education Youth delegates from Kenya, Liberia, Egypt, Burkina conference in Brussels.

29 CASE STUDY

’10 Days to Act’ Plan’s ‘10 Days to Invest in Girls’ Education’ initiative was a central issue in the run up to and during the Global Partnership for Education (GPE) Pledging Conference on 26 June 2014. Nearly 65 per cent of all offices engaged with social media with Plan’s 10 Days to Act initiative, while nearly a third of reporting offices organised events and another third collaborated ©Plan with partners and coalitions to maximise the initiative’s impact. Plan underpinned its advocacy recommendations for ensuring It was also highly promising to on this with a policy briefing girls’ equal access to quality see that nine different offices paper on ‘Financing the education and on the role of held meetings with ministries Right to Education’ which education in promoting gender responsible for GPE funding! set out the arguments and equality.

Plan International’s Pledge

On 26 June 2014, Plan to support youth-led monitoring of better use of data and improved International made a pledge of education policy, implementation transparency as a means to support to the Global Partnership and service delivery. support calls for increased for Education over the next four financing for education that is years. At the national level, we will work spent in ways in which a quality to facilitate dialogue between education can be achieved for Plan fully supports GPE’s strategic citizens and their government all, without discrimination or objective around girls’ education. about access to and quality of exclusion. This should help equip Plan International pledges to education. We will work with children and young people with support ten GPE developing government institutions to be the skills they need to hold their country partners to undertake more responsive to the input of governments to account for their a Gender Review of national children and youth, and create human rights obligations and education plans, ideally during the public accountability mechanisms their commitments to the Global development of grant applications to actively seek their input. We Partnership for Education. to the GPE. commit to support these child and youth-led governance and Finally we pledge to spend €402 In addition, Plan will work to monitoring approaches in at least million on basic education strengthen the education sector three countries. programming across our 50 governance, monitoring and country offices23 during the accountability mechanisms and We will work with partners 2015-2018 replenishment cycle. structures. At a community and to promote the use of our This will be spent within the school level, we will employ Youth Advocacy toolkit, ‘The following priority areas: equal rights-based social accountability Education We Want.’ We and inclusive access to education tools and approaches, such commit to supporting youth opportunities; quality education; as community scorecards and advocacy groups in at least and accountability and participatory participatory budget monitoring, eight countries to advocate for governance in education.

23. 31 of these are GPE domestic country partners.

30 Figure 14: Number of Plan Offices Working with Different Government Ministries

WOMEN/GENDER 53

EDUCATION 51

YOUTH/CHILDREN 37

SOCIAL WELFARE 27

JUSTICE/PUBLIC SECURITY/HUMAN RIGHTS 19

FOREIGN AFFAIRS 25

HEALTH/FAMILY PLANNING 24

ECONOMICS 3

OTHER 28

0 10 20 30 40 50 60

The aim is for more offices to Moving Forward Many national, regional and country offices are become involved in advocacy experiencing strong traction with the BIAAG activities linked directly to Campaign. The decision to extend the Because I am a Girl Campaign to at least June 2017 impact such as legislative provides Plan with an opportunity to consolidate these important advocacy wins on the campaign change. goals. Having developed strategic relations that have created space for dialogue on girls’ rights, secured national frameworks for gender equality and girls’ Partnerships empowerment, and in many cases become leaders At the national level, many offices continue to build of national groups and coalitions, Plan offices are the relations needed to create the political and policy now well-positioned to strengthen our Because I am space for dialogue to advance the rights of girls. In a Girl advocacy work in the coming years. Honduras, Plan has worked with girls to develop their own National Plan of Action, subsequently Our advocacy work on BIAAG is showing promise signed by Presidential candidates, and now in transitioning from ‘process’ to ‘results’. While championed by the President of the Republic. The all advocacy efforts on behalf of girls’ rights are to National Plan of Action will be ratified as part of the be commended, the aim is for more offices to Second National Forum on Investment in Girls, which become involved in advocacy activities linked will set out the commitments of the government. directly to impact such as legislative change, While, in El Salvador, Plan has held institutional government influencing and increased financial roundtables in support of the Because I am a Girl commitments. Campaign, securing among other things, 11 October as a National Day of The Girl, which is helping to Looking forward, the Post-2015 process and the raise the national consciousness of gender-based renewal of the Education For All goals, provide discrimination and the issues uniquely faced by the significant opportunities to reinforce the national girl child. dialogue Plan is leading on girls’ rights, particularly the right to a quality education. As seen in Figure 14, many offices across Plan have shown similar commitment to developing strategic relationships with ministries of foreign affairs and gender to enhance our advocacy efforts.

31 CASE STUDY ©Plan

Youth-Led Advocacy in Burkina Faso

Highlighting the possibilities and Within one day, Malika had power of youth-led advocacy, This showcases a raised $500, and had given Plan Burkina Faso supported powerful example of an interview on national a dynamic young girl named television. This sum will help Malika Dia to change the lives youth-led advocacy buy seven bicycles for an equal of her peers and friends. Malika, number of girls. Her appearance a 13 year old girl and a third grade for girls’ education. on the national television drew student at the International School attention to her initiative and of Ouagadougou, explained her the calls started as to where to mission: “I want to raise fund to visible stall within her school for send money. The Plan Burkina buy bicycles for vulnerable girls in one day, Malika hoped explain Faso staff was moved by the the Namentenga province. I am her goal to friends and adults teenager’s initiative and most contributing to Plan’s Because I who visited, taking them to one of them also committed to Am a Girl Campaign to support side of her stand where there contribute a day’s salary. girls’ education, simply because I was a blackboard with images believe that something needs to of the International Girls’ day Ultimately, Malika succeeded in be done to help the girls who walk celebration in Burkina Faso. raising approximately $4400 and long distances to go to school. I In return, she harvested either was able to acquire 60 bicycles am lucky to be taken to school by encouragements or donations. that were given to poor girls car, but others do not have that.” To those who supported her, she walking long distances to go Setting up a creative and highly handed subscription forms to to school. This showcases a write down their contributions and powerful example of youth-led showed them the paper money advocacy for girls’ education box while friends, also her age, which adds a tremendous value canvassed the fair visitors. to the BIAAG Campaign in Burkina Faso.

32 CASE STUDY ©Plan

Girls’ Letters in Ecuador

Plan Ecuador launched Girl’s the problems that prevented them Letters in October 2012. Plan from achieving their dreams. wanted to show the country the Finally, they drew their dreams, barriers girls face in achieving visually showing what they their dreams, they asked the wanted to achieve in life. government, at local and national levels, to listen to the girls, see Together, the letters and drawings their potential, and support them gave a strong message that girls with national policies to fight have wonderful ambitions and the against gender inequality and potential to fulfil them, but barriers allocate budget to support their stand in their way. Girls’ Letters education. By using girls’ voices, has had a hugely positive Girls’ Letters the project turned the barriers impact on girls in Ecuador. Their they faced into possibilities, letters were presented to local has had a hugely reaffirming the value and rights governments and the national of girls in their own words. government, and the National positive impact Assembly and the President Working with 1,200 girls agreed to meet with Plan. The on girls in aged 12–16, all from schools Plan Ecuador team had tried supported by Plan, the project many times previously to meet Ecuador. was implemented in three with these representatives, but it stages. First, girls were asked to was only with the strength of think about their futures. Then, the girls’ personal testimonies they wrote a letter to someone – a powerful communications that they chose – many wrote to and advocacy tool – that it was a government authority, listing achieved.

33 Focus On: Advocacy Successes in National Capitals Leading the way for result-based advocacy (Canada, Norway and Geneva) ©Plan

Canada secures Norway says “yes to pressure up and their efforts have funding for girls’ Plan’s #girlbillion” contributed to the Government of Norway promising a doubling in its education #Jentemilliard (#GirlBillion), funding to the Global Partnership Plan Canada co-chaired an Plan Norway’s award-winning for Education. Finally, in the informal education advocacy BIAAG advocacy campaign was budget for 2015, the Government working group in support of the launched in late 2013 and provided has proposed an increase of 550 Global Partnership for Education a vital contribution to making million NOK in aid to education - replenishment conference in girls’ education the number the biggest increase in Norwegian June 2014. The purpose of the one priority of the Norwegian aid history. group was to secure an increased government’s development financial commitment to the GPE, policy. This innovative and Geneva Takes Action in support of quality education for integrated campaign used social all, particularly girls. The advocacy media, traditional media and against Child Marriage activities, including a joint letter lobbying work to target the At the international and regional from CSO partners and a public top Parliamentary candidates level, Plan Geneva played a strong letter writing campaign, were running in the 2014 election. role and extensively influenced instrumental to the Government’s The goal was to make as many significant movement on child, renewed commitment to the of these candidates commit to a early and forced marriage in GPE, which represents more than significant increase in foreign aid FY14. Working in partnership a doubling of Canada’s current to education, with an emphasis on with NGOs, UN agencies and investment. Plan Canada’s ensuring girls’ equal opportunities Member States, Plan has led the advocacy activities also prompted to go to school. By Election Day, development and implementation the Minister to host a number 67 per cent of the top candidates of influencing plans, that have of round-table discussions with had responded positively, among during the past year secured the the sector as part of Canada’s them seven out of the nine first procedural resolutions at the “education strategy review” party chair-persons, and the UN Human Rights Council and UN process. As a result, Canada is newly-elected Prime Minister General Assembly on ending child, currently drafting a more focused and finance minister. The new early and forced marriage. At the education strategy, which will Prime Minister also wrote a blog regional level, Plan has supported influence future programming during the campaign where she the development of the African is this area, and education is on explained why she had said “yes Union and the European Union’s the Government’s agenda once to Plan’s #girlbillion”. Since the child marriage campaigns, advising again. election, Plan Norway has kept the on content and connecting at

34 ©Plan

country level. A key part of this seek to support the integration work has been the sharing of our A key part of this of their advocacy efforts with community-based knowledge and work has been those undertaken at UN level experience of child marriage. For by Plan colleagues and ensure example, during the important the sharing of our girls are empowered to interact sessions organised by Plan at the directly with decision makers at 58th Commission on the Status of community-based the highest level. By ensuring Women the filled council chamber harmonization between national heard from a young girl from knowledge and and UN advocacy, Plan can Bangladesh, part of Plan’s Youth experience of child present the same policy calls at Speakers network, who shared capital and mission level, thereby her experiences and work with marriage. presenting Member States with a Plan. The audience also heard clear and unified message about from Plan Bangladesh’s Gender what they should be including in Advisor on the work Plan has their negotiating positions at the been leading with children and UN. communities to make areas ‘child marriage free’ and the work Plan Working in Brazil, Kenya, is leading at the national level to Philippines and Pakistan, the strengthen laws and policies. program provides an opportunity to strengthen Plan’s work with ‘This is my moment’ - girl advocates, to mobilize support for the Girl Declaration in key Girl-Led Advocacy member states by building girls’ A ground-breaking initiative led leadership skills and giving them by Plan International’s Policy, a platform to amplify their voices. Advocacy and Campaigns team, In addition to working with aims to support girl-led advocacy adolescent girls directly, Plan is to ensure their rights are reflected also convening a coalition of like- in the newly formed Sustainable minded civil society organizations Development Goals. This girl- who will work together to support led and focused methodology, and influence the Post 2015 framed by the issues laid out negotiations in favour of girl’s in the Girl Declaration, will also rights.

35 ©Plan / Bernice ©Plan / Miguel Alvarez ©Plan

36 Talking about BIAAG: Communications Innovation and creativity are the major stand- outs as we look back at the past twelve months of communications activities surrounding the Because I am a Girl Campaign. From ‘pinkification’ and mass stunts to youth engagement activities, from high-level thought-leadership on the State of the World’s Girls Report launches to ambassadors creating buzz, from Girl Rising screenings to media

reports on advocacy successes – the level of noise Wire Gretel Ensignia / PA around the campaign has been extreme. Plan offices around the world found many interesting ways to tell the Because I am a Girl story.

Achievements and results We are raising our voices and being heard. Since our first campaignBIAAG Monitoring Report in 2013, Plan has more than doubled our reported media outreach. This is a fantastic result which was supported by over 75 per cent of offices who Innovation and creativity are engaged with the media at some point in FY14 for the BIAAG Campaign. Using survey responses, the major stand-outs as we look we can see that Plan offices utilised a vast array back at the past twelve months of different communication methods over the past year to advocate and raise awareness for girls’ of communications activities rights around the world. Of particular importance is how, in light of continuing budgetary cut-backs, the surrounding the Because I am a most cost-effective communication opportunities Girl Campaign. were well utilised and capitalised upon. This included social media which was the single most frequently reported communication achievement, used by over 44 offices on behalf of the campaign, exceeding all traditional forms of communication including press, broadcast media and special events.

BIAAG 2014 in Numbers

Print articles TV and radio Online YouTube views of any Events mentioning BIAAG interviews articles BIAAG videos hosted 3054 1870 9770 1,200,377 628 Total Global estimated reach through media: 1,150,188,313

37 Figure 16: Most reported BIAAG Communications Achievements in FY14

SOCIAL MEDIA 44 ONLINE ACTIVITY 21 PRESS 43 BROADCAST MEDIA 39 TEXT MESSAGING 6 OUTDOOR ADVERTISING 15 EVENT/STUNT 35 OTHER 14

0 10 20 30 40 50

The Brand Two-thirds of all offices Illustrating the importance of the new brand strategy that is to be implemented in FY15, in 2014, reported that they see the 23 Plan offices (31 per cent) undertook a Plan brand awareness study and 12 Plan offices (16 BIAAG sub-brand as being per cent) developed a BIAAG brand awareness stronger within their local area survey. This level of analysis is critical as it helps to amplify our messaging in a consistent manner that than it was in 2013. presents a combined voice. Importantly, two-thirds of all offices reported that they see the BIAAG sub-brand as being stronger within their local area than it was in 2013. This is an excellent show BIAAG Overarching of the sustained growth and progress that we hope Campaign Messages to carry forward into 2015. • Girls’ rights are human rights! Moving Forward • Girls’ rights are achieved through the power of quality education, which breaks down In light of the extension of the Because I am a barriers like child marriage and gender- Girl Campaign into 2017, communications can be greatly enhanced with more offices engaging based violence. in brand awareness studies for both Plan and • The Because I am a Girl Campaign will BIAAG. achieve a lasting, positive impact on the lives of millions of girls Recognising and identifying the strong supporter base that BIAAG has and transitioning the • We will: supporters into Plan supporters should be a critical n Influence policy goal for the coming years. n Work with girls and their communities Internally, all communication efforts can be n Mobilise the public amplified and strengthened throughgreater n Raise 500 million knowledge sharing across all available platforms including Planet and communication partners at local and international levels. Our impressive work deserves to be showcased!

38 Focus On: International Day of the Girl 2013

HIGHLIGHTS International Day of the Girl 2013 On IDOTG, we beat, by a substantial margin, anything we’d done previously on social media via the electronic fresco, tweets, our partnership with AOL etc. This has set a new standard for us. In terms of traditional media, we are on par with achievements last year, but with too much credit going to UNICEF and not enough to Plan. Internally we also beat all previous benchmarks. Social media Global website Stats from 3 – 13 October:

impressions of Plan 1.5 million content 129,224 (compared to 337.2k for Malala Day, 8 – 15 July 2013). page views to the global website from 7 – 13 October, nearly double our impressions of the average page views. 10.1m @planglobal Twitter handle (compared to 2.9m for Malala Day, 8 – 15 July 2013). Peaks in traffic on Monday 7 – 24,153 page Our highest EVER number of Likes for this Facebook post: views and Friday 11 – The post achieved 4,457 Likes and reached 299.4k. Our Malala Day most popular post achieved 500 25,141 Likes with a reach of 21,288. page views (compared to Save the Children usually achieves 12,583 on Malala Day, in the region of 500 – 1,000 Likes 12 July). per high-performing post. Media coverage

articles in October 2013 mentioning Because mentioning I am a Girl reaching a potential audience of (IDOTG) and 15.59 million (compared to 535 mentions of Plan (compared 493 Plan and 986 mentions of IDOTG in 2012; and 311 to 632 UNICEF 900 mentions for Malala Day in July 2013). articles).

of our girl delegates interviewed by BBC Afrique, BBC World Service, ABC Tv, Al Jazeera and 5 Huffington Post Live.

Many NOs and COs achieved coverage Global media included with national broadcasters and CNN, APTN, MTV & the press including: USA, Sweden, ABC interviewing Denmark, France, Cambodia, Pakistan, BIAAG Ambassador Timor Leste, Indonesia, Canada, Freida Pinto plus a Colombia, Kenya, Mali to name a few - front page OpEd with including Australia which hit Nigel Chapman & UN radio stations. Humanitarian head Baroness Amos. 100 39 Sharing Stories from International Day of the Girl 2013 Whether our newest and smallest Plan office, or our largest most established, the Second International Day of the Girl (IDG) was again a day that Plan proudly owned through media, events, social media and grass roots events. The IDG was celebrated on 11 October 2013 in the context of the European Week of Action for Girls, which is organised by Plan EU Office under the patronage of the European Parliament and in partnership with the UN Brussels agencies. Several civil society organisations also support the week as partners. Key highlights included: production and distribution of the Girls’ Rights Gazette with a later 11.1 million views; coverage in three of the most widely read EU media outlets, 1500 tweets during the Twitter #GenderJam campaign; and coverage of our activities on institutional websites (European Commission, European All photos courtesy Plan Parliament, UN Agencies). Plan Mozambique joined the government and other civil society Plan Germany had a similarly organizations to celebrate with broad campaign resulting in the a girls’ rights discussion and a ‘pinkification’ of more than 40 screening of Girl Rising. The main buildings in more than 20 cities. purpose was to raise funds to This created a huge media coverage support the Because I am a Girl around IDG 2013 (in total: 999 print global campaign. It was attended articles and 52 TV News/Features; by about 120 people, among them 73 Radio News/Features; and 170 Ambassadors and diplomatic Online News/articles). representatives accredited in Mozambique, members of Plan China held a wide selection the Government (Ministries of of events including a workshop on Education, Justice and Woman and girls’ rights, gender and disaster risk Social Affairs), journalists, media reduction aligned to the 2013 State and students. Additional grass roots of the World’s Girl’s Report. Over Ministers and 200 school girls and activity included a concert where 70 representatives from NGOs, over 6,617 sign ups were achieved. the “Because I am a Girl” song government and media attended. The hashtag #transformherfuture was launched. It also featured a photo exhibition trended on Twitter as did @planuk. of images taken by adolescent girls The UKNO gained 900 new social In New York, together IH and after the Gansu earthquake which media followers and six celebrities USNO kicked off the day with an attracted attention for Plan and the tweeted to add to the reach. 104 interactive fresco launched by Nigel Girl’s Report. media stories regarding Day of the Chapman, CEO of Plan International Girl were recorded, this included: and BIAAG Ambassador Freida An erasable fresco was designed four national newspapers, 32 Pinto. More than 250 people and installed in a number of cities regional prints, 63 online news attended along with a host of around the world. Plan UK installed articles, 2 consumer pieces. 3 international media representatives. a fresco in Trafalgar Square and broadcast hits, and a feature in The second event consisted the event was attended by DFiD Grazia magazine. of a high-level panel of girls’

40 inspired to join the movement and celebrate; advocate and donate through public activities including Girl Rising Screenings in Toronto, Montreal, Ottawa and Calgary, a 3D interactive art installation in Ottawa; and a keynote address from Olympic skier and Ambassador, Jenn Heil, with youth at a school in Ottawa. Media outreach efforts surrounding the Day of the Girl included Jenn Heil announcing a $1 million fundraising achievement for BIAAG. Momentum from online

All photos courtesy Plan engagement activities resulted in education-focused representatives International’s Facebook content becauseiamagirl.ca seeing a 200 from NGOs, UN Agencies, and achieved 1.5 million impressions. per cent increase in daily web Corporations. Plan BIAAG Youth The @planglobal Twitter handle traffic, over 3,500 new Facebook Ambassadors presented the achieved 10.1 million impressions followers and Twitter followers ‘Nike Girls’ Declaration’ to Special through partner engagement. combined, and over four million Representative to the Secretary WARO Regional Offices celebrated social media impressions from 7 General and champion for girls’ jointly with Plan Mali. The Country – 12 October 2013. Plan Canada’s education, Amina Mohammed. Director of Mali and WARO 2nd annual International Day of Global media included CNN Regional Director had a valuable the Girl campaign also received International interviewing Freida meeting with the Prime Minister extensive coverage in major Pinto and a front page op-ed with to present the Girl’s Report and Canadian broadcast and print outlets Nigel Chapman and the Under- discuss key recommendations. and garnered 265 media stories and Secretary General for Humanitarian 81.5 million media impressions from Affairs and Emergency Relief Plan Canada engaged Canadians 7 – 11 October 2014. Coordinator, Baroness Amos. through national and local initiatives Five of our girl delegates were in support of three key objectives; Be sure to check out the interviewed by BBC Afrique, BBC to build awareness for Because I International Day of the Girl 2013 World Service, ABC TV, APTN, am a Girl; ensure that Plan “owns” Video Round-up. MTV, Al Jazeera & Huffington Post the International Day of the Girl; Live. Online activity had a potential and drive traffic to the dedicated We could have mentioned every audience of 15.59 million people. Because I am a Girl website, single office - great results from Between 3 – 13 October 2013, Plan becauseiamagirl.ca. Canadians were great teams! Well done all.

41 Building a Strong Foundation: research Gathering the Evidence

FY14 was an excellent year for Plan as we built our State of the World’s Girls Report evidence-base significantly through many diverse and engaging research projects. Over 100 new pieces The Because I am a Girl annual report on the State of research were developed during this period!25 of the World’s Girls, focusing on Adolescent Girls This is an excellent result that shows Plan’s growing and Disasters was launched in October 2013. This position as a thought- leader on girls’ rights. theme proved, unfortunately, to be a timely one as it was published just before Typhoon Haiyan This research covered a wide variety of purposes devastated parts of South East Asia. and formats. With 35 primary research reports, 31 programme-based research reports, 16 programme The report’s influence, use and impact across Plan impact evaluation reports and 12 advocacy-based offices varied and was, of course, more relevant reports produced across our community, we showed to some than to others. When asked what level of a commitment to base our programmes and influence the report had, the majority of offices, advocacy firmly within a strong evidence-base. nearly 40 per cent, declared that the report had Research topics varied from early marriage, SRHR, limited influence, compared to less than 15 per cent GBV, safety in schools, child protection and WASH of offices which reported significant influence. among many others. This focus and dedication to research is essential to creating the conditions for Nevertheless, the report did find coverage across meaningful change. mainstream and social media. Feature articles were reported in national newspapers in the UK, Finland, Norway, Germany and Panama and the Figure 17: Percentage of Research Initiatives of report also received coverage from online news Each Type on Girls’ Rights Developed in FY14 agency websites in many countries.

Other, Figure 18: Level of influence of the SOTWGR in FY14 10, 10% PRIMARY Advocacy- RESEARCH REPORTS 35 based reports, Primary 12, 11% PROGRAMME-BASED research reports, 31 35, 34% RESEARCH REPORTS

Programme PROGRAMME IMPACT RESEARCH REPORTS 16 impact evaluation reports, 16, 15% ADVOCACY-BASED REPORTS 12 Programme-based research reports, OTHER 10 31, 30% 0 10 20 30 40

25. See Appendix E for Total Net Income raised for BIAAG in FY14.

42 Particularly within areas which had themselves Moving Forward struggled with disasters and conflict, the report was used as a catalyst for round-table discussions, Research has a dynamic role in shaping and policy advocacy and event mobilisation, Plan offices strengthening advocacy and programming work. showed diverse engagement with the report. In This cannot be understated and all offices should Sierra Leone, the report summary was read to be striving to develop a strong evidence-based Ministers of State during the International Day of foundation to BIAAG work so that transformative the Girl, while Plan Paraguay hosted a thematic change is rooted in the realities and perspectives of roundtable with the National Emergency Secretariat girls and communities. and the National Secretariat for Children and Adolescents. The State of the World’s Girls report series are intended to complement, strengthen and influence Real Choices, Real Lives the work that Plan is undertaking on girls’ rights. They provide a powerful resource that positions Plan The Girls Report team initiated this small longitudinal as a thought-leader. Each Plan office should utilise cohort study in 2007 and have been following 142 the report products as a strong resource providing girls, born in late 2006/2007, and their families, since background research which grounds our work on the then. There are nine Plan Country Offices taking BIAAG Campaign. part in this study which is becoming increasing fascinating as the girls grow up. When asked how the study is used by Plan offices,the majority of Figure 19: Number of Offices Using 2013 SOTWG offices either indicated that the report was not Youth Summary to Strengthen Advocacy and applicable (30 per cent) or declined to answer Campaigns on Disaster the question. However, 20 offices identified strengthening gender programming as a key result of the study, while enhancing advocacy around girls’ rights were reported by 23 offices.

Youth Summary To strengthen advocacy and Each year the State of the World’s Girls’ Report We have never campaigns with young people on also has a youth summary, which is designed used the Youth Summary, gender and disaster, by groups of Plan’s youth ambassadors from 27, 28% 24, 25% different parts of the world.

While the youth summary has not seen broad use, it should be noted that a quarter of all offices have used To support workshops the summary within their initiatives, We do not know with young people on gender and disasters, supporting their work with your people and about the Youth Summary, 16, 17% enhancing their communications outputs. 8, 8% To strengthen To strengthen fundraising communications for adolescent on gender and girls and disasters from a disasters, youth perspective, 9, 9% 12, 13%

The Because I am a Girl Campaign is designed to harness the incredible power of girls and boys to “While we have create a social movement of equality and human rights. Plan offices have shown for a second year, their commitment to igniting and enabling this power. made great We have worked together as advocates and allies to ensure all girls, everywhere, can grow to their full potential as valued citizens in societies that respect progress, there is girls’ rights. still much to be done and more room for growth”.

44 Figure 20: Most Significant BIAAG Change or Greatest Achievement Reported by Offices in FY14

IMPROVED COMMUNITY MOBILIZATION 2 INCREASED ADVOCACY AND AWARENESS RAISING 10 INCREASED BRAND RECOGNITION OR MEDIA COVERAGE 7 INCREASED COMMUNITY MOBILIZATION 5 INCREASED INFLUENCE IN NATIONAL PARTY 3 INCREASED PARTNERSHIPS AND NETWORKS 6 INCREASED POLICY INFLUENCE AT INTERNATIONAL LEVEL 1 INCREASED PRIVATE SECTOR ENGAGEMENT 7 INCREASED RESOURCE MOBILIZATION 9 INTERNATIONAL DAY OF THE GIRL 7 POSITIVE IMPACT ON GIRLS LIVES 3 STRENGTHENED GENDER PROGRAMMING 10 OTHER 3 N/A 4

0 2 4 6 8 10

This report highlights the many successes and BIAAG has shown itself to be a catalyst for change achievements for 2014 and showcases the and a strong resource for offices as they take remarkable progress made across the globe action on girls’ rights and gender equality. Our towards our campaign goals. It documents Plan’s programming, advocacy, research and resource influence within international dialogues on girls’ mobilisation have all benefited from our unified rights and provides clear evidence of our impact approach proving that we are stronger together as within government halls, corporate boardrooms ‘One Plan’. and local communities alike. 2014 has showcased our skills in reaching out to the world, through But while we have made great progress there is still innovative communication methods, but also through much to be done. Although we are firmly on target meaningful partnerships with fellow organisations, and even ahead of schedule to achieve our campaign government partners, community leaders, parents goals, the energy and momentum gained so far has and young people. These relationships will be the the potential to take us further and achieve even foundation upon which our future achievements and more than ever originally anticipated. The Because successes will be built. I am a Girl Campaign has undeniably proven its effectiveness and its value to young girls around the world within the last two years. Now as we look forward to the final three years of the campaign, it is time to work together, re-affirming our commitment to young girls and commit to showing the world BIAAG’s true potential for lasting change.

45 Appendix A: BIAAG Progress Chart

No. of girls No. of girls and No. of girls and Amount (EUR) Description affected boys affected boys affected raised for BIAAG of target directly indirectly through policy and over campaign legislative change31 duration

Target 4 Million 40 Million 400 Million 500 Million

Total FY1326 1,867,942 18,352,99829 113,040,767 335,224,342

Total FY14 3,033,18528 8,621,39630 151,586,712 100,956,46533

Campaign 3,033,185 26,974,394 264,080,997 436,180,807 totals to date

Percentage increase from 62.38% 46.98% 34.10% 30.12% FY13 to date

Percentage of 75.83% 67.44% 66.02% 87.24% target achieved

Undertake Reach an advocacy which Action needed to Reach an Raise an additional influences achieve target by additional additional 13,025,606 girls an additional June 201627 966,815 63,819,193 and boys indirectly 135,919,003 girls and boys

Result Target on track Target on track Target on track Target on track

26. These figures represent amounts from the beginning of the campaign through to FY13. This includes figures from the ‘quiet phase’ of the campaign (FY10-FY12) as per the BIAAG Business Case (2012). 27. The BIAAG Campaign timeline has been extended until ‘at least’ the close of FY17, as per GMC management decision. However, as of the time of printing, targets have not yet been adjusted in accordance to this extension and so our objectives remain focused on the original BIAAG finish June 2016. 28. FY13 and FY14 figures are not combined together to ensure that our programme efforts do not double count direct girls reached. 29. Note that this figure includes indirect girls reached only: indirect boys reached were not tracked until FY14. 30. This number represent 4,701,755 (Girls) and 3,919,641 (Boys). 31. The reporting template did not specifically collect data on the number of girls and boys affected through policy and legislative change. The closest indicator which can inform achievement of this target is the number of children potentially affected by advocacy results. 32. This total comes from calculations disaggregated by type of revenue. Overall, net income reported by Plan offices in a separate question of the reporting template totals €100,956,465. See Section 6 for details.

46 APPENDIX B: MONITORING AND EVALUATION FRAMEWORK

47 Appendix C: Theory of Change Diagram

BIAAG Theory of change

Sub-theme 1 Sub-theme 2 (Outcome) Girls enroll (Outcome) Girls have and complete quality time and space primary and to become active secondary education ➞➞ citizens and develop ➞ in a safe and safe social networks supportive community and life skills. environment.

➞ ➞ Principal Duty Bearers to achieve changes in institutional support for girls’ rights Target (laws, policies, services) Impact groups and Moral Duty Bearers to achieve Girls are dimensions family and community support empowered to of for girls’ rights change (social structures in which families enjoy their rights: and communities operate) they have increased financial skills and Rights Holders to achieve improvements in the lives of girls economic assets, (social position and condition of girls) and their social position and value is recognized ➞ ➞ in society Overcome barriers Acquire Assets

Adolescent Gender- Formal Health Based Schooling MATERIAL FINANCIAL (Pregnancy) Violence in ASSETS ASSETS and around (School (vocational schools Books) training) ➞ ➞ Harmful Lack of SOCIAL gender early Non PERSONAL norms at ASSETS learning ASSETS home and formal (Safe spac- foundations (Life Skills) in the Education es & Peer (birth Networks) community certificate)

11 Appendix D: Multi-Country Programmes No. of NAME OF BIAAG IMPLEMENTING Office projects PROJECT COUNTRY

Liaison 1 AU Ending Child Marriage Various Offices - AU Campaign

Liaison 1 Pan Africa Child Rights Various Offices - AU Monitoring & Advocacy Project

Day Of the African Child (DAC) Liaison 1 2014 - A Child Friendly, Quality, Offices - AU Free & Compulsory Education Various for All Children In Africa

Liaison Offices - 4 Adolescent Girls Joint Philippines, Pakistan, UN NYC Advocacy Group Brazil, Kenya

Senegal, Ghana, Mali, PAGES: Promoting African NOs - Canada Ethiopia, Tanzania, 7 Grassroots Economic Security Rwanda, Sierra Leone

Women and Their Children’s NOs - Canada Zimbabwe, Ghana, Mali, 5 Health (WATCH) Ethiopia, Bangladesh

Bangladesh, Nepal,

Pakistan, Ethiopia, Girl Power NOs - Netherlands 10 Ghana, Liberia, Sierra Programme Leone, Zambia, Bolivia, Nicaragua

Asia Child Marriage Initiative ROs - Asia (ARO) 3 Pakistan, Bangladesh, ACMI Indonesia

Promoting Equality and Safety Cambodia, Indonesia, ROs - Asia (ARO) 5 in Schools PEASS Nepal, Pakistan, Vietnam

Champions of Change Honduras, El Salvador, ROs - Americas 4 masculinities project - regional Dominican Republic, (ROA) component Guatemala

Adolescents, Youth and Guatemala, Nicaragua, ROs - Americas 5 Civil Society Working Together Honduras, El Salvador and (ROA) for SRHR Bolivia

ROs - East and Zimbabwe, Kenya, 5 Regional Programme on Southern Africa Uganda, Malawi and Gender Equality (RESA) / NOs- Zambia Norway

49 Appendix E: Total Net Income Raised for BIAAG in FY14

non- Individual Private sector Gifts Office Institutional Institutional Other donors (corporate in kind grants grants sponsors/partners)

National Offices (NOs)-Finland 3,039,444 € 275,347 € 79,700 €

Liaison Offices-EU 1,619 € 0 € 0 € 5,000 € 3,000 € 0 €

National Offices (NOs)-UK 1,175,196 € 352,040 € 2,028,455 €

National Offices (NOs)-USA 300,000 € 0 € 4,711,481 € 62,950 € 0 € 0 €

National Offices (NOs)-France 527,439 € 0 € 578,684 € 342,424 € 0 € 4,683 €

National Offices (NOs)-Canada 20,114,726 € 10,284,490 € 379,404 € 5,247,555 €

National Offices (NOs)- 0 € 0 € 627,000 € 25,000 € 0 € Denmark

National Offices (NOs)- 0 € 0 € 2,392,423 € 289,497 € 60,592 € 20,197 € Australia

National Offices (NOs)-Belgium 400,000 € 0 € 247,475 € 0 € 0 € 0 €

Field Country National 250,000 € 0 € 1,650,067 € 2,893,015 € 0 € 0 € Organisations (FCNOs)-India

National Offices (NOs)- 0 € 0 € 6,968,141 € 0 € 0 € 6,695,096 € Germany

National Offices (NOs)- 13,000,000 € 0 € 0 € 0 € 0 € 0 € Netherlands

Field Country National 2,746,037 € 2,508,905 € Organisations (FCNOs)- Colombia

National Offices (NOs)-Hong 0 € 0 € 9,490 € 40,000 € 0 € 0 € Kong

National Offices (NOs)-Japan 499,809 € 368,623 € 1,634 €

National Offices (NOs)-Ireland 0 € 0 € 90,000 € 10,000 €

National Offices (NOs)-Sweden 0 € 0 € 1,080,166 € 91,792 € 0 € 0 €

National Offices (NOs)-Spain 503,635 €

Field Country National 10,000 € Organisations (FCNOs)-Brazil

National Offices (NOs)- 0 € 73,777 € 819,869 € 55,080 € 0 € 0 € Switzerland

National Offices (NOs)-Italy 5,508 €

National Offices (NOs)-Norway 0 € 0 € 0 € 7,000,000 € 10,000 € 0€

TOTAL 41,554,461 € 425,817 € 30,743,585 € 16,189,845 € 5,321,147 € 6,721,610 €

50 Appendix F: Research Initiatives Developed in FY14 by Office33 Office Total number of research initiatives developed in FY14 on girls’ rights NO - UK 24 CO - Bangladesh 9 CO - Togo 7 CO - Pakistan 5 CO - Indonesia 5 CO - Uganda 5 CO - Kenya 5 CO - Egypt 4 CO - Cambodia 4 CO - Ecuador 4 CO - Vietnam 3 FCNO - India 3 CO - El Salvador 3 FCNO -Colombia 3 CO - Nicaragua 3 CO - Nepal 2 CO - Zimbabwe 2 FCNO -Brazil 2 CO - Mali 2 Liaison Offices-UN NYC 2 RO -West African Regional Office (WARO) 2 RO- Asia Regional Office (ARO) 2 CO - Rwanda 2 CO - Sri Lanka 1 NO - Finland 1 CO - Niger 1 CO - China 1 NO - Canada 1 CO – Bolivia 1 NO - Belgium 1 CO - Thailand 1 CO – Peru 1 RO -Region of the Americas (ROA) 1 RO -Regional Office for East and 1 Southern Africa (RESA) CO - Paraguay 1 CO - Cameroon 1 CO - Senegal 1 CO - Guatemala 1 CO - Zambia 1 NO - Switzerland 1 CO – Liberia 1 Total 12134

33. Only offices with at least one research initiative are presented. 34. The discrepancy between this total number of initiatives (121) and total stated mentioned in subsequent exhibits (104) can be explained by the fact that some respondents have omitted to provide details for a number of initiatives (17).