BECAUSE I AM A GIRL Growing Together 2nd Annual Campaign Monitoring Report ACKNOWLEDGEMENTS This report was made possible with the advice and contributions of many people and Plan offices. Thanks to: All of the Plan Country, National and Regional Offices who provided their helpful inputs into the Because I am A Girl Campaign Monitoring Surveys. Report authors and researchers: Mary Bridger, Jean Casey, Sharon Goulds, Sarah Hendriks, Carla Jones, Alex Munive, Katherine Nichol, and Adam Short. Additional data, writing, case study and research support: Jessica Adach, Keshet Dovrat, Ashley Johnson, Emmily Kamwendo, Faty Kane, Alana Livesey, Daniel Molina, Alessandra Tranquilli and Gillian Quinn. Design support by: Mary Bridger, Alike Creative, Carla Jones and the Plan IH Communications Team. Research support and survey design by: Universalia Whilst every effort has been made to ensure that the information contained in this publication is accurate at the time of going to press, Plan cannot be held responsible for any inaccuracies. The commentary and opinions expressed in this publication do not necessarily represent the official policy of Plan. Parts of this publication may be copied for use in research, advocacy and education, providing the source is acknowledged. This publication may not be reproduced for other purposes without the prior permission of Plan. Unless otherwise indicated, names have been changed in case studies to protect identities. All data in this report, unless otherwise noted, are based upon Because I am a Girl Campaign monitoring data from Plan offices. The data are intended to help Plan assess its own work implementing the campaign and progress toward its goals and targets. The data are self-reported and therefore may be subject to interpretation. Unless otherwise indicated, financial values expressed are in Euros. 3 CONTENTS ACRONYMS: 6 CELEBRATING TWO YEARS ARO: Asia Regional Office AU: African Union 8 TRACKING OUR PROGRESS BIAAG: Because I am a Girl CCCD: Child Centred Community Development 10 HITTING THE TARGET CD: Country Director CEFM: Child, Early and Forced Marriage 12 GLOBAL HIGHLIGHTS CO: Country Office CSO: Civil Society Organization DfID: Department for International 14 CAMPAIGN FOUNDATIONS Development (UK) ECCD: Early Childhood Care and 16 MOBILISING OUR RESOURCES: Development EU: European Union FUNDRAISING FCNO: Field Country National Office FGM/C: Female Genital Mutilation/Cutting 17 Girls’ EDUCATION AROUND GAD: Grant Agreement Document THE WORLD GBV: Gender-based Violence GESA: Gender-Equality Self-Assessment TAKING ACTION: PROGRAMMES GMC: Global Management Committee 18 GPE: Global Partnership for Education GPP: Girl Power Project 27 REACHING OUT: ADVOCACY IDG/IDOTG: International Day of the Girl IH: International Headquarters 34 FOCUS ON: ADVOCACY SUCCESSES MNCH: Maternal, Newborn and Child Health IN NATIONAL CAPITALS NFE: Non-formal Education Centre NGO: Non-governmental Organization 37 TALKING ABOUT BIAAG: NO: National Office COMMUNICATIONS RD: Regional Director RESA: Regional East and Southern Africa ROA: Regional Office of the Americas FOCUS: INTERNATIONAL DAY 39 SOTWG: State of the World’s Girls Report OF THE GIRL 2013 SRGBV: School-related Gender-Based Violence 42 BUILDING A STRONG SRHR: Sexual and Reproductive Health and Rights FOUNDATION: RESEARCH UNESCO: United Nations Educational, Cultural and Scientific Organisation 44 NEXT STEPS FOR BIAAG UNICEF: United Nations Children’s Fund WARO: West Africa Regional Office AppENDICES WASH: Water, Sanitation and Hygiene 46 WATCH: Women and their Children’s Health 4 FIGURES FIGURE 1: PERCENTAGE OF CHILDREN SPONSORED FIGURE 11: PERCENTAGE OF GIRLS AND BOYS BY PLAN ATTENDING FORMAL EDUCATION POTENTIALLY AFFECTED BY ADVOCACY RESULTS FIGURE 2: ATTENDANCE RATES AMONG GIRLS AND FIGURE 12: TYPES OF ADVOCACY RESULTS YOUR BOYS IN PLAN COUNTRIES AGES 6-18 FY14 OFFICE HAS INFLUENCED RELATED TO BIAAG FIGURE 3: NUMBER OF GIRLS REACHED DIRECTLY FIGURE 13: TYPE OF HIGH-LEVEL SUPPORT YOUR THROUGH BIAAG PROGRAMMES OFFICE HAS RECEIVED FOR BIAAG ACTIVITIES FROM GOVERNMENT REPRESENTATIVES FIGURE 4: NUMBER OF BIAAG PROJECTS BY REGION FOR FY14 FIGURE 14: NUMBER OF PLAN OFFICES WORKING WITH DIFFERENT GOVERNMENT MINISTRIES FIGURE 5: DIVISION OF BIAAG PROJECTS BY GENDER EQUALITY PROGRAMME CRITERIA FIGURE 15: PERCENTAGE OF NET INCOME (EUR) RATING RAISED BY EACH TYPE OF FUNDING FIGURE 6: NUMBER AND PERCENTAGE OF BIAAG FIGURE 16: TOP THREE BIAAG COMMUNICATIONS PROJECTS BY PROGRAMME FOCUS ACHIEVEMENTS IN FY14 FIGURE 7: GIRLS REACHED DIRECTLY THROUGH FIGURE 17: PERCENTAGE OF RESEARCH PROGRAMMES INITIATIVES OF EACH TYPE ON Girls’ RIGHTS DEVELOPED IN FY14 FIGURE 8: BIAAG PROJECTS WITH HIGHEST NUMBER OF DIRECT GIRLS REACHED IN FY14 FIGURE 18: LEVEL OF INFLUENCE OF THE SOTWGR IN FY14 FIGURE 9: NUMBER OF PROJECTS AND TOTAL BIAAG PROJECT BUDGET SUPPORTED BY FIGURE 19: NUMBER OF OFFICES USING THE 2013 NOS IN FY14 SOTWG YOUTH SUMMARY TO STRENGTHEN ADVOCACY AND CAMPAIGNS ON DISASTER FIGURE 10: NUMBER OF OFFICES PRIORITISING EACH ADVOCACY GOAL FIGURE 20: MOST SIGNIFICANT BIAAG CHANGE OR GREATEST ACHIEVEMENT REPRESENTED BY OFFICE IN FY14 APPENDICES 46 AppENDIX A: BIAAG PROGRESS CHART 47 AppENDIX B: BIAAG CAMPAIGN MONITORING AND EVALUATION FRAMEWORK 48 AppENDIX C: THEORY OF CHANGE DIAGRAM 49 AppENDIX D: MULTI-COUNTRY PROGRAMMES 50 AppENDIX E: TOTAL NET INCOME RAISED FOR BIAAG IN FY14 51 AppENDIX F: RESEARCH INITIATIVES DEVELOPED IN FY14 BY OFFICE Report Addendum including all visuals and data collection tools available on Planet. Please contact Mary Bridger ([email protected]) or Carla Jones ([email protected]) for more information. 5 CELEBRATING TWO YEARS Tracking the Progress of Plan’s Because I am a Girl Campaign The second year of Plan’s Because I am a Girl Campaign1 was a year of growth, progress and achievement. This shows the forward strides that have been made, building upon the strong campaign foundation shown in our first annual monitoring report, ‘A Year of Action and Innovation’. Plan has put in place a robust monitoring and evaluation process to capture the breadth and depth of the BIAAG Campaign, tracking our progress towards the goals and targets of the campaign.2 This year’s monitoring approach3 gathered information across all areas of the campaign: programmes, advocacy, communications, research and resource mobilisation. The response rate across Plan was nearly 100 per cent, with participation by almost all Plan offices, 77 out of 78 offices! This high degree of participation demonstrates the strength of the BIAAG Campaign as a ‘One Plan’ initiative, and ensures that the great work ©Plan / Martha Adams being done across all of Plan has a chance to be counted and celebrated. This process has generated credible data and case studies. This campaign progress report not only measures our progress – we also use this data to drive learning and performance Because I am a Girl is Plan International’s across Plan’s work for girls’ rights. global initiative to end gender inequality, Within this report, we chart the continued growth promote girls’ rights and lift millions of girls of Because I am a Girl programmes – which grew out of poverty. We aim to support girls to in number by nearly 60 per cent this year, and get the education, skills and support they highlight the powerful accomplishments of some need to transform their lives and the world of Plan’s most innovative initiatives. We profile the around them. Plan’s more than 75 years of substantive resource mobilisation gains, showing experience has shown that real change can how the BIAAG Campaign has been a key driver take place when girls are valued. for winning new income across Plan. Reflecting on the remarkable achievements We also look at the varied and creative ways that our and momentum gained in the first two organisation has engaged in advocacy on the girls’ years of the campaign, it was decided that right to a quality education. We look at the scope the Because I am a Girl Campaign will be of Plan’s partnerships and our growing capacity extended by another year, bringing gender to influence policy level changes for girls—which equality and girl’s rights to the forefront of has potentially affected a record 150 million girls our agenda until at least June 2017. and boys, helping to dismantle the foundations of discriminatory policies and practices that make up the barriers to girls’ education. 1. FY2014 (July 2013 to June 2014). 2. See Appendix A. 3. More information can be found in the Growing Together: BIAAG Monitoring Report Addendum available on PlaNet 6 “Sometimes people like to ask me, why should girls go to school? Why is it important for them? But I think the more important question is: why shouldn’t they? Why shouldn’t they have this right?” Malala Yousafzai Because I am a Girl Supporter & 2014 Nobel Peace Prize Laureate The report also showcases the influential research How Your Office Can Use the undertaken by offices across Plan – highlighting the more than 100 new pieces of research undertaken 2014 BIAAG Report: in FY14 alone and showcasing the annual State of the • Use the Tracking Our Progress and 2014 World’s Girls Report. Finally, we explore how we have in Numbers images to highlight BIAAG communicated the campaign’s ambitions during a year achievements in your donor or sponsor that achieved record media usage and new ways of communications, press releases or communicating about girls’ rights around the world. presentations. This second year of our campaign has brought • Incorporate the success stories and lessons new successes and also new challenges. Offices learned from the Case Studies into your own continue to work with often limited resources. programming. However, this has also been a year where we have shown incredible resilience and growth across our • Be informed by the key priorities and advice in offices; we are evolving as an organisation tofocus the Moving Forward sections of each chapter. more on working together, sharing common goals • Be inspired by the Communications and and resources.