Brand Style Guide Version: 01/01/18 Table of Contents
BRAND STYLE GUIDE VERSION: 01/01/18 TABLE OF CONTENTS
INTRO Our Mission 4 Our Pillars and Keywords 5 The Tilted Kilt® brand is our company’s most valuable and treasured asset. To preserve and LOGOS protect our brand we have filed copyrights Logo Evolution 7 and trademarks. We further protect our brand Logotype (Primary) 8 Alternate Mark (Shield) 9 through proper and consistent use. In an effort Do’s and Don’ts 10 to ensure proper and consistent use of our brand by third parties, we have created this logo
TYPOGRAPHY usage and style guide to clearly communicate
Typefaces 13 approved usage of our brand and marks and to Production Specs 14 provide examples of approved and disapproved Franchise Locations 15 use of specific words, phrases, marks, and logos. It is imperative that marketing-based DESIGN branding follow these requirements in each Color Palette 17 and every case. The correct displays of logos Tartan & Patterns 18 and strict adherence to this logo usage and style Graphic Elements 19 Photography 20 guide is everyone’s responsibility. Kilt Girls® 22 Limericks 23 — RON LYNCH President Advertisement & Collateral Examples 24
TRADEMARKS & REGISTERED MARKS Trademark Terms & Phrases 26 Registered Marks 27
2 INTRO OUR MISSION
Tilted Kilt® strives to provide every guest with a fun and entertaining environment, while engendering a sense of belonging. By offering high-quality food, top-notch beers and cocktails with friendly, hospitable service, guests feel welcome to enjoy a leisurely meal and linger as long as they want.
4 OUR PILLARS KEYWORDS
Welcoming Beer Friends GREAT-TASTING FOOD EMOTIONAL Energetic Stimulating Traditions FEAST YOUR EYES AN EXPERIENCE Warm Bawdy Casual TO REMEMBER Familiar Sexy Outgoing Our menu offers a full selection of appetizers, entrées and comfort food. Each dish is carefully made with high-quality ingredients, while Exciting Sassy Friendly continuing to offer a good value. No matter the occasion, we aim to Seasonal Fun Courteous ensure that every customer leaves satisfied. Witty Smart Professional Social Cute Integrity ENTERTAINING ENVIRONMENT Bar Charm FUN IS IN OUR NATURE Our modern take on old-world décor, classic bar games and multiple TVs provide an energetic gathering spot to watch must-see sports, live events, memorable parties or an impromptu night out Fresh Gather America with friends and family. PHYSICAL Classy Variety Pub FEED YOUR SENSES Entertaining Smell Classic YOU’RE IN GOOD COMPANY Sexy Taste Unique Craft Celtic Different WELCOME TO THE PARTY Quality England Connection Our ‘Kilt® staff is made up of fun, classy, easygoing men and women. Modern Scotland Their friendly and attentive demeanors ensure all guests have a good time and the best experience possible. Our pubs are also the Old-world Ireland perfect place for people of all ages to connect with old friends and meet new ones.
Attentive Hangout Comfort REFRESHING BREWS FUNCTIONAL Entertainment Upbeat Connection TAKE YOUR PICK WORKING FOR YOU Fun Approachable Personality With 24+ taps, we have one of the largest selections of draft beers Inclusive Sports Value around. To top it all off we have an extensive curated catalog of fine Hospitality Events Selection spirits, wines and custom cocktails. And while variety is the spice Delicious Quick of life, it’s the quality of brews and brands offered that excite and entice our guests Playful Shareable
5 LOGOS LOGO EVOLUTION
The Tilted Kilt® Pub & Eatery has evolved through the years. Starting 2003 as a single pub in the Las Vegas Rio Hotel & Casino, the brand has grown beyond expectations—serving up thirst-quenching beverages, mouth-watering food, the best sports and entertainment, and hiring the most fun and attractive staff. As the brand grows, we must never forget our history and where we come from.
PRESENT DAY
7 LOGOTYPE (PRIMARY)
The words “Tilted Kilt®” may not appear without the words “Pub & Eatery.” This logo is to only be displayed as red, white or black. There cannot be a mix of colors. This is considered the primary “stacked” logo and is available in color, black and white.
Any exceptions require prior written approval from Tilted Kilt Franchise Operating, LLC (“TKFO”).
These restrictions do not apply to construction and architectural guidelines. Please contact the Pub Development team at TKFO regarding construction and architectural guidelines.
A CLEAR SPACE Give the logo a room to breathe.
B ROTATION
If you prefer to rotate the logo, it can only be at 4°; A no more, no less. B
C MINIMUM SIZE At 10mm tall, the logo tagline starts to lose legibility and must be avoided.
4°
C
10mm
8 ALTERNATE MARK (SHIELD)
THE “SHIELD LOGO” This is NOT a primary logo mark and CANNOT be used as a sole brand identifer on print or web materials. The Shield is used on apparel, accessories and retail merchandise. In special cases, it may be used as a secondary logo on a building due to city ordinance. All signage usage must have prior written approved by TKFO, LLC.
The ribbon may not be removed from the shield shape. The contents of the ribbon text may not be altered. The colors may not be altered or changed. In instances where a black and white logo is required, a grayscale version of the shield logo may not be used. Please refer to the black and white versions only.
The Shield is a registered trademark and must have the ® symbol.
9 LOGO DON’TS (PRIMARY)
These are prohibited treatments of the Tilted Kilt® Pub & Eatery stacked logo. These restrictions sometimes do not apply to construction and architectural guidelines. Please contact the Pub Development team at TKFO regarding construction and architectural guidelines.
DO NOT add any heavy or DO NOT add any stroke effects DO NOT stretch vertically DO NOT invade the safe area obvious drop shadows or horizontally
PUB LOCATION
DO NOT use unapproved colors DO NOT remove elements DO NOT alter or change logos from the logo when adding franchise location
10 LOGO DON’TS (Shield)
These are prohibited treatments of the Tilted Kilt® Pub & Eatery shield logo. These restrictions sometimes do not apply to construction and architectural guidelines. Please contact the Pub Development team at TKFO regarding construction and architectural guidelines.
DO NOT add any heavy or DO NOT add any stroke effects DO NOT stretch vertically DO NOT convert to greyscale— obvious drop shadows or horizontally use the black & white version
PUB LOCATION
DO NOT alter color DO NOT remove elements DO NOT alter or change elements combinations from the logo when adding franchise location
11 TYPOGRAPHY TYPEFACES
Our primary typefaces are Alternate Gothic No. 2, Sheepman Open Sans and Demacratica.
Secondary typefaces are for special instances like display type treatments and when extra emphasis is needed. These include Alize, Magneta and Griffon.
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789,.!()&? 0123456789,.!()&? Alternate Gothic No. 2 Alize
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789,.!()&? 0123456789,.!()&? Sheepman Bold Magneta
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789,.!()&? 0123456789,.!()&? Democratica Bold Griffon
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.!()&? Open Sans
13 PRODUCTION SPECS
XXX-XXX-XXXX PHONE NUMBERS Saturday, August 25 DATES All phone numbers should be listed with Keep consistency in whether or 123-456-7890 all nine digits. Digits should be separated Sat., Aug. 25 not you are using abbreviations. with hyphens only, not dots, periods or If abbreviating, please use proper parenthesis. grammar and punctuation.
DO NOT end any numbers in 4–7PM TIMEFRAMES numerical suffi xes - “th” “st” or “rd.” Timeframes staying within the same AM 8AM–3PM or PM bracket should be listed as start– 7PM–12AM end time with AM or PM at the end. Tilted Kilt Tempe STREET ADDRESSES Keep consistency as to whether or When listing a timeframe that extends 123 South Test Street not abbreviations are going to be between an AM and PM timeframe, list Tempe, Arizona 85284 used. If abbreviating, please use AM or PM after each numercial value. proper grammar and punctuation. Tilted Kilt Tempe - OR - 123 S. Test St. Menu Format PRICING Tempe, AZ 85284 - OR - 11 11.5 When listing pricing on the menu, no decimal is needed for whole numbers. Display Format Prices that include cents must only WEBSITE display the necessary numbers. For tiltedkilt.com $11 DO NOT list “www.” prior to tiltedkilt. display, add the dollar sign and apply the tiltedkilt.com/tempe com. Keep consistent with case $11.5 same formatting rules. When listing cents, -sensitivity, the web address must be please use the ¢ symbol, not a dollar sign tiltedkilt.com/menu 80¢ entirely lowercase or uppercase. It with cent danglers. TILTEDKILT.COM cannot be a mix of the two cases.
DO NOT superscript or subscript the cents of any dollar amount. CONTENT SEPARATION Cent symbol: SPECIALS When listing multiple items or calling PC: Alt + 0162 $1.00 Item • $3.00 Item out content in a category, use a bullet Mac: Opt + 4 $5.00 Item •$8.00 Item to separate.
Bullet Symbol (•) SLANT PC: Alt + 0149 HEADER TEXT 4° Rotation Keep any slant, rotation or shear to 4° Mac: Opt + 8 4° Shear only. For text, it is recommemded to use both rotation (4°) and shear (4°) so characters align vertically. 14 FRANCHISE LOCATIONS A A
When calling out a franchise location name, you may use any of the three typefaces approved by TKFO. All case-sensitive in all capitals.
A Alternate Gothic No3D TEMPE LONG BEACH B Open Sans Bold
C Sheepman Bold C D
Please comply and adhere with the safe area requirements around the logo. The width of the location name may not exceed the width of the stacked logo. The only approved placement for a franchise location call out is below the stacked logo and visually centered.
An alternate typeface may be used by prior written approval by TKFO. All case-sensitive in all capitals. SICKLERVILLE LONG BEACH D Democratica Bold
15 DESIGN COLOR PALETTE
TK RED TK DEEP RED TK RICH BLACK TK PUB GREEN TK GOLD C11 M99 Y95 K2 C30 M99 Y94 K37 C75 M68 Y67 K90 C84 M55 Y74 K74 C33 M53 Y100 K16 R211 G36 B43 R126 G6 B0 R0 G0 B0 R7 G38 B28 R156 G112 B41 HEX #d3242b HEX #7e0600 HEX #000000 HEX #07261c HEX #9c7029 PANTONE 1795 C PANTONE 7623 C PANTONE BLACK 6 C PANTONE 5535 C PANTONE 7557 C
TK YELLOW TK DEEP YELLOW TK BLUE TK LIGHT GREEN C4 M1 Y86 K0 C1 M26 Y91 K0 C75 M68 Y67 K90 C100 M0 Y100 K20 R255 G242 B0 R255 G194 B15 R45 G46 B119 R0 G140 B68 HEX #fff200 HEX #ffc20f HEX #2d2e77 HEX #008c44 PANTONE 101 C PANTONE 123 C PANTONE 2736 C PANTONE 7731 C
TK CREME TK BEIGE TK SILVER TK DARK GRAY C3 M1 Y10 K0 C6 M6 Y14 K0 C6 M5 Y4 K0 C61 M51 Y53 K21 R245 G246 B230 R238 G234 B218 R238 G238 B238 R98 G101 B100 HEX #f5f6e6 HEX #eeeada HEX #eeeeee HEX #626564 PMS 621 C PMS 7527 C PMS 663 C PMS COOL GRAY 10 C
17 TARTAN & PATTERNS
TARTAN
The Tilted Kilt® tartan is a registered tartan through the Scottish Register of Tartans. You cannot use an alternate red tartan and must depict the correct weave in any advertising or marketing.
As the tartan is a very bold and eye-catching pattern, the tartan may only take up 5% or less of the design. It cannot be the main background or texture unless opacity is adjusted as seen in the examples. The tartan textures available are categorized into two categories—graphic and textural tartans. The graphic tartan is reserved for headers, footers, margins and spines.
The tartan should never become a distraction, but instead an accent. Primarily, the tartan is a reference to the kilt worn by the Kilt Girls® and any use should allude to such.
PATTERNS
Several patterns have been developed for alternate background textures or Spot UV for print pieces.
18 GRAPHIC EXAMPLES
RULES & DIVIDERS CALL OUTS
BANNERS
FRAME STYLES TEXT CALLOUTS
WATERMARKS AND
G N A T U R S I E
19 PHOTOGRAPHY / FOOD & DRINK
Feast your eyes. Each image should be one of craft and fresh- made ingredients to appeal to the visual senses. Image should always feature dark, textural backgrounds that allude to the pub atmosphere while focusing on the great-tasting food.
20 PHOTOGRAPHY / ARCHITECTURAL
Welcome to the party. The goal of restaurant architectual photography is to make potential guests excited to see the space firsthand. Each pub nationwide is unique but consistent in the old- world inspired décor, multiple TVs and fun atmosphere that creates the perfect location for a night out with friends and family.
PHOTOGRAPHY / ATMOSPHERIC
Fun is in our nature. The ‘Kilt® is your go-to hub for all things sports, food and fun, and must be depicted as such. The pubs are the perfect place to connect with friends, or meet new ones while being served by the friendly, attentive and best-looking cast in the world.
21 KILT GIRLS®
The only cut-out Kilt Girls® approved for use in any advertising are Tilted Kilt® Calendar Girls. Any use of other girls must receive prior written approval by TKFO. Kilt Girl® images may not be altered or flipped on a horizontal or vertical axis. Kilt Girl® images may not be cropped so the Kilt Girl® is missing a head. No unnatural glow effects are to be used.
22 LIMERICKS EXAMPLES
The use of limericks is a nod to the pub’s old-world origins. However, each poem puts a new spin on the classic structure. While our limericks should always follow the traditional rhyme scheme (AABBA), we do not BEER IS ALWAYS GREAT. adhere to a strict syllable count. Ensure the rhymes have a fun lilt and GOOD FOOD? CAN HARDLY WAIT. rhythm while tying in elements of Tilted Kilt®, such as the atmosphere, food, beer and friendship. WHEN YOU PUT BOTH TOGETHER, LIFE DOESN’T GET BETTER. ‘TIL YOU SEE THE GIRL HOLDING YOUR PLATE.
THE MEAL’S END IS NEAR, SOME THINGS, BOSTON DOES BEST. SANDWICHES, SPIRITS AND BEER. MARATHONS, ACCENTS, THE REST. YOU COULD GO FOR MORE MEAT BUT THE GREATEST THING THEY DO, BUT YOU DESERVE SOMETHING SWEET. IS A BURGER AND A BREW. TIME TO PUT BOTH TO THE TEST. —To your health, bruv! —Cheers!
IF YOU NEED TO PUT OUT A FLAME, SUMMER COMES WITH SOME HEAT. USING BEER IS PRETTY LAME. BUT IT’S NOTHING YOU CAN’T BEAT. BUT IF YOU WANT SOME HEAT, WITH A COLD, ZESTY BEER. ESPECIALLY WHEN YOU EAT, A BOAT LOAD OF CHEER. THIS PAIR’S ANYTHING BUT TAME. AND GREENS THAT ARE QUITE A TREAT.
—Cheers! —Cheers!
WHEN I SPEAK OF THE 'KILT® MY FRIENDS ARE THE BEST FRIENDS WHERE THE WHISKEY IS NEVER SPILT, LOYAL, WILLING AND ABLE. FRIENDS JOIN FROM ACROSS THE LAND, NOW LET’S GET TO DRINKING. SPIRTS HIGH & DRINKS IN-HAND. ALL GLASSES OFF THE TABLE! —Fancy another, pal? —Bottoms up, lads!
I DRINK TO YOUR HEALTH WHEN I'M WITH YOU, I DRINK TO YOUR HEALTH WHEN I'M ALONE, I DRINK TO YOUR HEALTH SO OFTEN, I'M STARTING TO WORRY ABOUT MY OWN!
—Cheers!
23 MISTAKES COST MONEY! ROUNDS PLEASE PROOF THIS DOCUMENT FOR: CLIENT APPROVAL INITIALS
ADVERTISEMENT & COLLATERAL EXAMPLES ST
1 PROOF TYPOGRAPHICAL ERRORS APPROVED W/ NO CHANGES ROUND 1 CHANGES CORRECT CONTENT APPROVED W/ CHANGES AS MARKED (NAMES, PHONE #’s, URLs, ADDRESSES, ✓ ROUND 2 CHANGES SUBMIT ANOTHER PROOF DATES, TIMES, ETC) ROUND 3 CHANGES
ARTWORK // Tilted Kilt // 14921 Promos - Father’s Day - Poster // Shown at 40%
VERSION 1 OUR NEW SOCCER HQ OUR SELECTION IS STACKED.
BECOME A JOIN A BEER DADS DRAUGHT BOTTLES CANS L D ROM S N BEER BLENDS R N SE E ER ® R NER CATCH E ER GAME AT THE 'KILT COCKTAILS GAME GRADS MIXED DESERVE DRINKS SEE R NC ISE SEE R NC ISE BOMBERS O ORTUNITIES O ORTUNITIES PLAID. SHOOTERS
PURCHASE A 25 GIFT CARD SPIRITS TO RECEIVE A WINE 5 PLAID PERK BONUS CARD
TULLY MULE BLOOD ORANGE MARGARITA
BELFAST BOOM MAY 29–JUNE 18 ONLY. PLAID PERK EXPIRES JULY 31, 2017. CHECK OUT OUR Valid at participating pubs only. Not available online. No cash value. Cannot be combined with any other offers. DRINK MENU
BLOOD ORANGE MARGARITA MICHELADA BOMB SPECIFICATIONS // 11”w x 17”h // 4 Color Please Note: Colors will differ between computer screens, in-office printers, and professional printers. – BOOK YOUR FREE – Client: TK 14921 // Date: 4.27.17 CELEBRATE © The James Agency, 2017
OUR SELECTION IS
AT THE ‘KILT® SEE OUR ALL NEW SIGNATURE DRINK MENU
FRIDAY ≠ MAY 5, 2017 AÑEJO SMASH
GET YOUR S UAD IN T E GAME AT TILTEDKILT OM DRAFT
IN LUDES EM E KILT GIRL OMMISSIONER Exclusive to your party to assist with the draft FOOD DRINK SPE IALS Available during your draft party (up to 4 hours) DRAFT KIT The fi rst 50 draft parties will receive a draft kit featuring Bud Light® swag, draft boards & player rosters for up to 14 players
24 TRADEMARKS & REGISTERED MARKS TRADEMARK TERMS & PHRASES
All of the following phrases must end with a Registered R “®” and be punctuated correctly—exactly as listed below:
Tilted Kilt Pub & Eatery ® Tilted Kilt® Kilt Gear® ‘Kilt® Get Into the Kilt® Kilt Girls® Kilt Guys® “A Cold Beer Never Looked So Good.” ® “The Best Looking Sports Pub You’ve Ever Seen.” ®
26 REGISTERED MARKS (I OF III)
“A COLD BEER NEVER LOOKED SO GOOD.” ® Our trademarked phrase has a registered trademark lock-up. This is a registered mark and cannot be altered.
27 HAIR A SMILE Camera-ready at all times. Clean, well-groomed, The single most important and appealing part of your highly styled and worn down. No pony tails, hats, appearance and costume. Chewing gum is prohibited. headbands or any other visible materials permitted. No bizarre haircuts or colors allowed. EARRINGS Two earrings per ear maximum. Earrings must be small- FACE PIERCING no larger than a quarter. Gauges, hoops, dangly, large Nose, lip, tongue, eyebrow, and any other face and gaudy earrings prohibited. piercings are not allowed. You must remove any face piercings completely during your shift. No BRA band-aids, covers, or clear inserts allowed. Wear your most flattering bra under the shrug. Bra must be fully covered by shrug. SHRUG SHIRT Must be clean, in good repair, and tied neatly as MAKE-UP shown. Show quality, camera-ready make-up is to be worn at all times and completed prior to starting NECKLACE your shift. Make-up is not to be too minimal or Necklaces are not allowed. excessive and always done to best accentuate your features. BELLY BUTTON JEWELRY REGISTERED MARKS (II OF III) One small stud allowed. No dangles ARM JEWELRY permitted. One watch allowed. No other arm jewelry or wristbands allowed. BODY PIERCINGS Strictly prohibited. You must NAILS remove any visible body piercings Immaculately maintained, well groomed, completely. No band-aids, covers, or manicured and clean. No distasteful nail clear inserts allowed. art, charms or stones. No excessive lengths. Complimentary colors to match TK costume BAR KEYS/ are preferred. CHECK PRESENTER /TOWELS Items are never to be tucked into, over, RINGS or on the costume. Limit one per hand. Large “gaudy” rings are prohibited. COSTUME SPORRAN Worn on the front of the right thigh with a KILT one -inch drop. The sporran should contain The kilt should be worn on the hips with the a wallet, order pad, and pens. Do not top of the kilt no lower than the hip bones. ® ® store cell phone, make-up, or personal Underwear must not be visible when items in sporran. Cell phones are strictly wearing kilt. Our Kilt Girl and Kilt Guy costumes are a registered trademarks. prohibited on the floor. TATTOOS PERSONAL HYGIENE The costumes were updated mid-2015. Starting January 2016, the old Excessive or distasteful tattoos and/ Will be held to the highest standard. or body art are prohibited. Tattoos Your appearance must be immaculate – should be minimal. Tattoos are NOT fresh & clean. ALLOWED on the face, neck, chest, costumes cannot be displayed in any advertising or marketing piece. forearm and hands. Full sleeves, thigh APPEARANCE tattoos, abdomen tattoos are prohibited Once hired, you must remain compliant with Tilted if excessive and distasteful. You must Kilt appearance standards. consult with management prior to getting any new tattoos. COSTUME Should always be clean, in good repair, properly fitted FLASHINGS and worn only at work or off-site at an approved promotional Red flashings should be clean and free of wrinkles, event. Never cover or add any items to the costume while with socks neatly turned down over the flashing working. Modifying or altering the costume is strictly prohibited. straps and worn on outside of each calf. Promotional buttons/accessories/headbands/body or face paint/ decals may be allowed temporarily with manager approval. SOCKS Should be bright white, clean, free of holes, stains and runs. After folding over the flashing straps, the socks SHOES should be between 2 to 3 inches below the kneecap. Black, single strap, Mary-Jane style shoe with a 2 inch heel. No Any other leg coverings are prohibited. flats allowed. Shoes must be non-slip, leather or faux leather. See your manager for shoe purchase information and final shoe approval. The ® COSTUMEREG. NO. 4,058,758 THE KILT GIRL COSTUME IS A REGISTERED: NOV 22, 2011 REGISTERED SERVICE MARK INT. CL.: 43 SERVICE MARK PRINCIPAL REGISTER
HAIR Camera-ready at all times. Clean, well-groomed, highly A SMILE styled and worn down. No pony tails, hats, headbands or The single most important and appealing part of your any other visible materials permitted. Mullets must clearly appearance and costume. Chewing gum is prohibited. represent “business in front - party in back” NECKLACE FACIAL HAIR Necklaces are not allowed. Short, clean and well-groomed. Must meet local health code guidelines. Facial hair subject to management EARRINGS approval. Two earrings per ear maximum. Earrings must be small-no larger than a quarter. Gauges, hoops, dangly, large FACE PIERCING and gaudy earrings prohibited. Nose, lip, tongue, eyebrow, and any other face piercings are not allowed. You must SHIRT remove any face piercings completely Must be clean, form-fitting, pressed, during your shift. No band-aids, covers, or tucked in, and in good repair. clear inserts allowed. All costumed male cast members wear the “Kilt Guy” logo shirt NO BODY PIERCINGS EXCEPTIONS. Strictly prohibited. You must remove any visible body piercings completely. RINGS No band-aids, covers, or clear inserts Limit one per hand. allowed. NAILS TATTOOS Well maintained. Excessive or distasteful tattoos and/or Nail polish/color prohibited. body art are prohibited. Tattoos should be minimal. Tattoos are NOT ALLOWED ARM JEWELRY on the face, neck, forearm and hands. Full One watch allowed. No other arm jewelry/ sleeves are prohibited if excessive and distasteful. wristbands allowed. You must consult with management prior to getting any new tattoos. BAR KEYS/CHECK PRESENTER /TOWELS BELT Items are never to be tucked into, over, Must be clean, properly sized and in good repair. or on the costume. KILT The kilt should be worn on the hips with the top PERSONAL HYGIENE of the kilt no lower than the hip bone and the Will be held to the highest standard. Your bottom no lower than 3 inches above the knee. appearance must be immaculate – Kilt must fit, be buttoned, and the seam must be fresh & clean. vertical when standing upright. Kilt should be rotated with the back pocket on the right side APPEARANCE of the behind. Full covering undergarments Once hired, you must remain compliant are required. You will likely be asked by with Tilted Kilt appearance standards. patrons “what’s under your kilt” - be prepared. COSTUME Should always be clean, in good SOCKS repair, properly fitted and worn only Should be black, clean, free of holes, at work or off-site at an approved stains and runs. After folding over the promotional event. Never cover or flashing straps, the socks should be below add any items to the costume while the kneecap. Any other leg coverings are working. Modifying or altering prohibited. the costume is strictly prohibited. CURRENT Promotional buttons/accessories/headbands/body FLASHINGS or face paint/decals may be allowed temporarily Green flashings should be clean, free of wrinkles with manager approval. with socks neatly turned down over the flashing straps and worn on outside of each calf. BOOTS Black, ¾ length with 6-8 eyelets. Shoes must be non-slip, leather or faux leather. See your manager for shoe purchase information and final shoe approval. TheCOSTUME THE KILT GUY ® COSTUME IS A REGISTERED SERVICE MARK Outdated as of mid-2015 28 REGISTERED MARKS (III OF III)
CARTOON KILT GIRL® Our Cartoon Kilt Girl® oval is used as a display on our pub doors only. This is not to be used in any advertising.
Any of the three versions of this cartoon below require prior written KILT GIRL® CARTOONapproval by TKFO to use in any advertising or marketing piece. Any of the three versionsJust of likethis a cartoon photo ofrequire a Kilt prior Girl® written, the cartoon approval is notby TKFO to be to flipped use in any on advertisinga or marketing piece. Just like a photo of a Kilthorizontal Girl®, the axis. cartoon The issporran not to be(pouch) flipped must on a behorizontal on the wearer’saxis. The risporranght hip. (pouch) must be on the wearer’s right hip.
KILT GIRL® CARTOON Last Revised - 05.01.2016
29