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playISSUE 1 - 2009 AN OFFICIALtrue PUBLICATION OF THE WORLD ANTI-DOPING AGENCY Engaging the Athlete Profiling WADA’s Athlete Outreach Program and its evolution into an established and effective presence at major sporting events worldwide. play true AN OFFICIAL PUBLICATION OF THE WORLD ANTI-DOPING AGENCY pgs. 3–12 CONTACT: THE WORLD ANTI-DOPING AGENCY E-MAIL: [email protected] p. 1 URL: www.wada-ama.org HEADQUARTERS 800 PLACE VICTORIA - SUITE 1700 P.O. BOX 120, MONTREAL, QC CANADA H4Z 1B7 TEL: +1 514 904 9232 FAX: +1 514 904 8650 AFRICAN REGIONAL OFFICE PROTEA ASSURANCE BUILDING 8TH FLOOR GREENMARKET SQUARE CAPE TOWN 8001 SOUTH AFRICA TEL: +27 21 483 9790 FAX: +27 21 483 9791 ASIA/OCEANIA REGIONAL OFFICE p. 2 C/O JAPAN INSTITUTE OF SPORTS SCIENCES 3-15-1 NISHIGAOKA, KITA-KU TOKYO 115-0056 JAPAN TEL: +81 3 5963 4321 FAX: +81 3 5963 4320 EUROPEAN REGIONAL OFFICE MAISON DU SPORT INTERNATIONAL AVENUE DE RHODANIE 54 1007 LAUSANNE, SWITZERLAND TEL: +41 21 343 43 40 FAX: +41 21 343 43 41 LATIN AMERICAN REGIONAL OFFICE WORLD TRADE CENTER MONTEVIDEO TOWER II UNIT 712 - 18TH FLOOR CALLE LUIS A DE HERRERA 1248 MONTEVIDEO, URUGUAY Editorial: John Fahey Cover Story and Feature Article: TEL: + 598 2 623 5206 Reaching out to Athletes FAX: + 598 2 623 5207 WADA’s President provides EDITOR an update on global anti-doping WADA’s Athlete Outreach Program has been raising FRÉDÉRIC DONZÉ progress and comments on why awareness of anti-doping values at elite sporting stakeholders need to further events since 2001. It has become an invaluable tool CONTRIBUTORS step up efforts in the fight for personalizing WADA’s messages and for helping FRÉDÉRIC DONZÉ JULIE MASSE ROB KOEHLER JENNIFER SCLATER against doping. athletes participate in, and contribute to, the fight NATHALIE LESSARD STACY SPLETZER-JEGEN against doping in sport. Page 1 PHOTOS CROADA Page 3 GERMAN FENCING FEDERATION (DFB) ROB KOEHLER TOM MAY MATTHIAS RIPP STACY SPLETZER-JEGEN Editorial: David Howman Reaching out to Athletes: HÉLÈNE TOBLER USTA/RON ANGLE Related Articles Pg VANOC W ADA’s Director General explains why athletes are the most important The Athlete Outreach Model ......................................6 DESIGN AND LAYOUT ambassadors for doping-free ANTHONY PHILBIN COMMUNICATIONS, MONTREAL WADA’s Global Outreach Presence 2001–2010 ......7–8 sport and why WADA places so VANOC’s Anti-Doping Commitment ........................11 The information published in the Play True magazine was much importance on their input. correct at time of printing. The opinions expressed are An Effective Tool: WADA’s Anti-Doping Quiz ............12 those of the authors alone and do not necessarily reflect Page 2 the opinions of WADA. Reproduction of articles of the Play True magazine is encouraged. For permission, please send your written request to the WADA Communications Department at [email protected]. Play True magazine must be credited in any reproduction. Cover Image: A number of new Members of WADA’s Athlete Committee in action (top to bottom): Frank Fredericks, athletics; Katarzyna Rogowiec, Paralympic nordic skiing; Anil Kumble, cricket; Lindsay Davenport, tennis; and Claudia Bokel, fencing. p. 13 contents p. 15 p. 19 p. 23 Partner Profile: CROADA Publishing Partnership WADA Updates & Calendar Pg A profile on the anti-doping work being WADA has partnered with Chooseco, Staff Announcements................. 25 done in the Republic of Croatia, which publishers of Choose Your Own Adventure Media Symposium Review............. 25 created a National Anti-Doping Agency books, to publish children’s books with ADAMS Updates .....................26 in 2007 and adopted WADA’s Athlete anti-doping themes. Revised Athlete Guide Available......... 27 Outreach Model in 2008. Page 19 Success for Anti-Doping Symposium ....27 Page 13 UNESCO Update ..................... 28 Call for Research Proposals............28 Calendar of Events ................... 29 Athlete Profile: Lindsay Davenport WADA’s 2009 Committees Olympic Champion and three-time An overview of the athletes, experts, Grand Slam winner, Lindsay Davenport, government officials and other individuals the first tennis player to serve on WADA’s who are contributing to WADA’s various Athlete Committee, speaks about the Standing Committees and Expert Groups importance of doping-free sport and the in 2009. responsibilities of athletes. Page 20 Page 15 RADO and NADO Expansion WADA’s Education Tool Kits WADA’s Anti-Doping Development Important resources in assisting Program continues to make progress stakeholders in creating their anti-doping in assisting countries to develop Code- education programs get a makeover based compliant anti-doping programs. on stakeholder feedback and revisions to the World Anti-Doping Code. Page 17 Page 23 The Hon. John Fahey, A.C., WADA President Are we Winning the Fight? One of the questions I receive most companies; and evidence and often is whether I think we are winning information gathering and sharing the fight against doping in sport. between law enforcement and the sport movement. doping rules and programs in My response is that I believe we are compliance with the Code. WADA on the right path; and we have good This shows that more and more and the International Olympic reasons to be optimistic that we will governments and other key players Committee give their full support to be able to keep the momentum not actively involved in this fight in this new initiative. WADA has going forward. the past have received the message successfully experienced a similar that doping is wrong and is a major collective resource approach with Since I have taken on my role as threat to greater public health. the establishment of Regional Anti- WADA’s President, in January Doping Organizations, in regions 2008, I have been able to closely So where are we today? of the world with limited resources. observe the positive impact of the This model has allowed the harmonization fostered by the World I believe that by federating the strengths implementation of anti-doping Anti-Doping Code, the fundamental of its stakeholders and by leading programs in numerous regions with set of rules harmonizing the global the global harmonized fight against significant economies of scale. fight against doping. As a result of doping, WADA has made a huge the Code implementation, more difference in its almost ten years of Education efforts need to be further sports have started doing out-of- existence. This year, we are celebrating enhanced. I am pleased that revisions to the Code have now made it mandatory for anti-doping This year, we are celebrating a decade of Play True. organizations to implement education programs. I also believe I am confident that, with the commitment of, and in the message is clear and understood by more athletes across all levels collaboration with, all those involved in this fight, we than ever before. But efforts need to can continue to keep the momentum going forward. be intensified. Those who decide not to dope often competition testing, as required by a decade of Play True. I am confident do so because of personal the Code. Governments have also that with the commitment of, and in convictions based on strong values become more involved in the fight collaboration with, all those involved such as respect, health, honour, on many different levels, including in this fight, we can continue to keep dedication and hard work. supporting robust national testing the momentum going forward. programs. Testing tactics themselves All governments need to ensure they For us all to win the fight against have gotten smarter with experience. have laws in place that allow doping, our children need to hear combating manufacturing, supply and adopt these universal values, as But there is much more to my and possession of doping well as be given the tools to respond optimism. Under WADA’s leadership, substances on their territories. in the healthiest way when confronted the traditional anti-doping model with the question of doping. has evolved from a strategy focusing The sport movement needs to step only on the athlete and relying up efforts by rigorously implementing Our focus on early, values-based mainly on testing, research and and complying with the Code. education will help us to create a education, to a new kind of model strong and stable anti-doping culture incorporating the athlete’s entourage To this end, a new program was in which doping is prevented altogether. and the upstream elements of announced recently through which doping. I refer in particular to areas the General Association of International In this race against doping, it may such as combating production, Sports Federations (now called take a while to reach the finish line, distribution and trafficking of illegal Sportaccord) will centralize anti-doping but I have no doubt we are much substances; early detection of services to support International closer to that finish line than we potentially performance-enhancing Federations that may need them, were last year and we will be even substances in development, in with the objective of ensuring that closer next year. cooperation with pharmaceutical they implement and enforce anti- 1 play true - issue 1 - 2009 David Howman, WADA Director General Athletes at the Heart of our Global Efforts Athlete interaction and feedback For this reason, WADA created an including through more standardized is a priority for WADA. All of our Athlete Committee in 2005. As an athlete whereabouts requirements. programs are conceived and independent monitoring body implemented with athletes in mind, without direct jurisdiction over In fact, the vast majority of athlete and with the aim of protecting the athletes, WADA expects its feedback we receive pushes for right of clean athletes to compete stakeholders to consult athletes further strengthening of the global in doping-free sport. under their authority for their efforts against doping in sport.

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