Tourism Sector Epp 1 : Borneo’S Marine Paradise
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TOURISM SECTOR EPP 1 : BORNEO’S MARINE PARADISE EPP 1 : PROJECT 01 EPP 1 : PROJECT 03 SEMPORNA RESORT DESCRIPTION MT. CONER TOURISM Located in the heart of Semporna town BY SUDC Semporna is the gateway to the world’s HUB, SEMPORNA famous islands such as Sipadan Island, Mabul Island, Mataking Island etc. The resort offers an exclusive, elegant DESCRIPTION Key OUTCOMES OF THE EPP/ KPIS WHAT NEEDS TO BE DONE? and affordable accommodation service • Upgrade and enhance the quality of tourism industry by • Aggressive promotions and marketing. providing a better infrastructure and accommodation • Work with inbound tour operators to provide more complete with high end facilities services. attractive tour packages. Semporna is the gateway to the beautiful • Opportunities for the locals to be involve in businesses • Public Funding for the access road. to cater both domestic and foreign thus increasing their income. • Complete the construction of the resort on time. tropical islands, amazing coral reefs, crystal • Job opportunities for the locals. tourists • Increase the level of tourist satisfaction. clear blue water, fascinating marine habitats, • Enhance the infrastructure of Semporna town thus making the town more attractive to tourists. and the world famous dive site at Sipadan • Increase the number of tourists and length of stay. Phase 1 (13.41 acres) • The first eco-friendly resort in Semporna. Island. There is a need to establish “Mt. Coner • 101 rooms water chalets Tourism Hub” at mainland Semporna to provide KEY CHALLENGES MITIGATION PLAN international standard accommodation, • Cleanliness in Semporna is a major concern. • Work with the local authorities to maintain the • Access road to the site. cleanliness and overcome the social problem of the town. Phase 2 (10.95 acres) infrastructure, hospitality facilities and services, • Social problems such as street beggars in town. • Public funding for the access road. • Increase the length of stay of tourists. • Offer an attractive packages for the tourists. • Shop lots (40 units) connecting to central logistics support (road, • Most of the islands are not promoted. • Promotions and marketing through collaboration with Key OUTCOMES OF THE EPP/ KPIS WHAT NEEDS TO BE DONE? tour operators and relevant agencies. • 2-storey commercial centre (2,200 sea, and air), tailored adventure holiday • A new satellite town exclusive for tourists, 100 • A proper development plan for the land with sq. m.) acres has been identified at the Main Land endorsement obtained from the Majlis Daerah packages, and on top of all to oversee the needs Semporna that can accommodate and retain Semporna and District Office. • 3-star hotel larger group of tourists at any point of time. • Aggressive marketing and promotion in and of the diverse tourists • Double tourist arrivals by 2020 targeting outside the country. family group and professionals. The average • The Hub will ensure all accommodation annual tourists (i.e. divers) arrival in the State facilities and various services offered in the is about 43,000. Hub are of international standards. Phase 3 (17.06 acres) The Mt. Coner Tourism Hub envision a satellite • Increase tourist spending at the Hub to an • The Hub will engaged qualified trainer in average RM8,000.00 per trip by 2020. the hotel and services industry to conduct • Future development town exclusively zoned for tourists seeking safe • Increase average length of stay to 6D5N and continuous training for the workers in the Hub for foreign yacht to 1 month by 2020. to upkeep highest standard of service. • Create about 2,000 job opportunities in semi- • Occasionally a community dialog with the and quality vacation in Sabah skilled and low-skilled jobs. heads of the local community and local • Create business opportunities for local entrepreneurs to explain the role and entrepreneurs in the provision of fresh foods, existence of the Hub. seafood, fruits, handicrafts, cultural dance and • Championing the course for conservation; 100 acres private land exhibitions, and others. coral reef, wetland and rainforest. • Create conservation block (research and development) in the Hub. 15-20 minutes to Semporna town; accessible by KEY CHALLENGES MITIGATION PLAN road and sea • Apply Seafront Land of 200 acres from the • To present a strong proposal and request State Government. to the District Office for the application of • Development at wetland and seafront. government land and if titled land, a request • Disposal of solid and non solid waste from for acquisition/purchase. The Hub where tourist can plan to visit any of flowing/getting into the sea. • To conduct EIA and soil study for all • Maintain full Security alert at all time. developments at wetland and seafront. the 4 destinations: • Licenses to Operate to operate Helicopter • To engage consultant to work with internal Services, Marina Club and Cruise Terminal team and to propose effective ways to manage • Islands, Coral Reefs & Dive Sports Adventures • Conservation the disposal of solid and non solid waste • Maintain Quality Service on all services generated form the Hub. • Wetland Adventures rendered at the Hub. • A police base to be set up at the Hub. All • Marketing & Promotion targeted at family security personnel will undergo PDRM basic • Rainforest Adventures (Maliau Basin, Danum group and professionals. police training. • The Hub will register its membership with Valley, Tabin Wildlife) STPC and MTB to gain access into their marketing and promotion networking world • Mini Conservation Parks (in the hub) wide. EPP 1 : PROJECT 02 EPP 1 : PROJECT 04 SIPADAN MANGROVE RESORT (SMR) DESCRIPTION To create a New Gate Way to Sipadan ALORIE LEPA LEPA BY JEWEL OF by providing appropriate facilities catering high end divers. Beside catering for the divers, SMR plans to also provide facilities for recreational MABUL DEVELOPMENT SDN BHD activities for the family members of the divers. The 200 acres Aquaculture Park and 700 acres Mangrove Reserve DESCRIPTION island would potentially provide new eco-tourism experience to the guests. Located near Tun Sakaran Marine Park Not forgetting, there are many animals in the waters of Semporna, and the Coral rooming freely around the up river Key OUTCOMES OF THE EPP/ KPIS WHAT NEEDS TO BE DONE? Triangle, which has the world’s highest marine which could also be turned into an • Achieve tourist spending to RM2,100/day by 2020. • Aggressive promotions and marketing e.g. target for biodiversity • Achieve at least 50% average daily occupancy rate at Hong Kong and China for divers’ market, then for other attraction for nature lovers the resort by 2020. long haul markets. • Provide 100% F&B services to all guests. • Produce high-value seafood and crops at the • Have at least 50% of guests spending for leisure aquaculture and organic farm. The resort offers an exclusive, elegant and Key OUTCOMES OF THE EPP/ KPIS WHAT NEEDS TO BE DONE? activities provided i.e. water activities, scuba diving, and • Gain support from authorities in river control, marina SMR plans to support R&D activities helicopter daily by 2020. development, and aviation service provision (seaplane?). luxurious accommodation complete with • Double tourist arrivals by 2020 • Aggressive promotions and marketing; ie for the • Achieve at least 50% average daily usage rate at the • Liaise with universities and research bodies to set up • Increased average length of stay by 4 days other islands and dive sites marina by 2020. research initiatives. • To put Mabul on the map as one of the best diving • Liaise with local authority and gaining their on Mangrove and Coral as part of • Job opportunities = 2,825. • Public Funding. unique facilities to cater for both domestic spot cooperation and support in making the town more • Quality jobs for locals for marine-based tourism e.g. • Set up mangrove conservation centres, nature trails, etc. • Job opportunities 221 cleaner the conservation efforts. To this end, marina and spillover effects e.g. yacht and boat repairs. with the advice from Forestry Department. and foreign tourists • Social benefits: Promote other island specially the • Engagement with tour operators to provide more • Social benefits: R&D opportunities for nature • Complete construction of the resort. Tun Sakaran Park; divers are aware of other dive attractive tour packages facilities such as basic laboratories conservation purpose; nature awareness through river spots thus have more options to choose from. • Marine environment protected through sustainable cruising and mangrove trails. • Quality jobs for locals from its marine based tourism activities – over burdening reefs, marine facilities, research centre and Alorie Lepa Lepa aims to play its part for the tourism and spill over effects resources will not help dive/tourism activities in the long run interpretation rooms would be provided KEY CHALLENGES MITIGATION PLAN development of tourism in Sabah that will not • Safety risk due to wildlife in the river. • Consideration to construct water gate/net to block only benefit all stakeholders but also serves KEY CHALLENGES MITIGATION PLAN • Road conditions and access from public main road. crocodiles coming downstream. This may disrupt • Overall cleanliness in Semporna a major concern • Upgrade Semporna to town status with municipal • Mangrove and marine conservation. villagers’ life – still in consideration. The calm water at the sea provide to add a new dimension to the local tourism • Road conditions and access (to SUDC chalet, SMR, council. Town planning for