Development of Malaysian Homestay Tourism: a Review
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View metadata, citation and similar papers at core.ac.uk brought to you by CORE Development of Malaysian Homestay Tourism: A Review Huda Farhana Mohamad Muslim*・ Shinya Numata* ・ Noor Azlin Yahya** Abstract Malaysian homestay tourism is a type of community-based tourism (CBT) that differs from homestay tourism in other regions. The homestay accommodation program is a unique tourism product enabling tourists to experience the culture and lifestyle of local people. Homestays are intended to attract tourists with a certain demographic profile who desire authentic experiences. Thus far, the commitment to homestay development has involved the establishment of comprehensive planning, the construction of infrastructure, and the promotion of Malaysia. However, the homestay business can also contribute significant supplemental income to local people and can instill mindfulness regarding preserving the cultural legacy of Malaysia. Therefore, homestays are a potentially a pro-poor tourism strategy, as well as an ecotourism tool to enhance local quality of life and social capital in Malaysia. Keyword(s): community-based, homestay tourism, Malaysia, development. I. Homestay tourism: definition, history, and by offering a combination of natural, cultural, and human overview experiences (Othman, Sazali, and Mohamed, 2013). Rural ‘“Homestay” refers to “a type of accommodation homestays allow guests to glimpse the daily lives of where tourists or guests pay to stay in private homes, village residents, enabling them to experience a local where interaction with a host and/or family, who usually community in ways that differ from conventional tourism live on the premises and with whom the public space is, to interactions and settings (Dolezal, 2011). However, the a degree, shared,” occurs (Lynch, 2005, p. 528). concept of homestay differs around the world (Table 1). Homestay development in rural areas has occurred for some time and constitutes a very significant form of local Table 1: Homestay concepts in several countries. community participation in tourism (Gu & Wong, 2006). Country Homestay concept Attention has recently been accorded to the use of Canada Cultural Homestay, Farmstay, Heritage natural and human resources in homestay programs in the Homestay service of enhancing rural development, a practice that United States (USA) Agricultural Homestay, Educational may lead the tourism industry to develop new and Homestay sustainable practices for many developing countries Australia Farmstay (Devkota, 2008). Several successful homestay programs Japan Home Visit, Educational Homestay have been established in developing countries, such as South Korea Educational Homestay Malaysia, Costa Rica, and Thailand, in addition to in South Africa Leisurestay Nepal (Kwaramba, Lovett, Louw, & Chipumuro, 2012). New Zealand Cottage Homestay, Farmstay The popularity of homestay programs is growing due Philippines Cultural Homestay to their integration of all aspects of the rural environment Thailand Student Homestay, Cultural Homestay, Volunteer Homestay *首都大学東京都市環境学部自然・文化ツーリズムコース Singapore Urban Homestay 〒 東京都八王子市南大沢 ( 号館) 192-0397 1-1 9 Indonesia Cultural Homestay, Leisure Homestay e-mail [email protected] e-mail [email protected] Source: Pazin (2004), modified from Hamzah (2010) ** Ecotourism and Urban Forestry Programme, Forest Research Institute Malaysia (FRIM), 52109 Kepong, Selangor, Malaysia. - 65 - The economic, social, and environmental involves the guests eating, cooking, and participating in contributions of Malaysia homestay tourism should be a many activities with their adopted families, allowing two major focus of examinations of the significance of this parties with different cultural backgrounds to collaborate, business. This article aims to improve understanding of learn, and gain from each other. homestay programs in rural Malaysia. Article presents review that considers material since 2001 up to recent 1.2 Background of the Malaysian Homestay sources included on specialised areas related to Malaysian Programme homestay programme and selected study of The government has officially defined the Malaysia community-based tourism. Homestay Programme on its website as follows: “The Homestay Programme gives visitors the opportunity to 1.1 Malaysian homestay tourism as a stay with a chosen family, interact, and experience the community-based approach to tourism daily life of their homestay family, and learn the culture In Malaysia, homestay programs offer tourists and lifestyle of the rural community in Malaysia” experiences with the local environment and lifestyle. “A (Ministry of Tourism and Culture Malaysia [MOTAC], homestay programme cannot be classified as a lodging “Malaysia Homestay Programme,” para. 1). Homestay facility. It focuses more on lifestyle and experience, programme in Malaysia suitable for all types of including cultural and economic activities” (Ministry of holidaymakers, be it families, students or corporate Tourism and Culture Malaysia [MOTAC], 2014, groups local Malaysian, or from different countries “Malaysia Homestay Programme,” para. 1). Malaysian (Malaysia Homestay Experience, 2014). tourism homestay programs differ from the worldwide The Homestay Programme began as a bed and breakfast (B&B) concept, where tourists do not community-based effort in the 1970s and has experienced stay with a host family but reside in chalets (Nuntsu et al., a dramatic increase in local community involvement 2004). This service has long been available in European (Hamzah & Ismail, 2003; Hamzah, 2010; Kayat, 2010). countries, where such venues are managed by proprietors Community members provide a space in their own homes at famous holiday destinations. Most community-based for foreign tourists to sleep, charging a very minimal price approaches in Malaysia have involved the homestay compared with hotels or resorts. Most of the pioneering experience (Jamal, Othman, & Muhammad, 2011). homestays were located along the beach; however, Thus, Malaysian homestay tourism is a tourism homestays were usually close to popular tourist strategy that includes most or all of the essential destinations, and the product offered was merely characteristics of community-based tourism: accommodation (Ibrahim & Abdul Razzaq, 2010; Yusnita, environmental sustainability; community engagement; Shaladdin, Aziz, & Ibrahim, 2013). equitable distribution of financial benefits; community By the late 1980s, the homestay concept expanded empowerment; standard of living improvements; and with the arrival of Japanese youth enrolled in exchange community management, control, and ownership of programs. The current President of the Homestay tourism projects (Kontogeorgopoulosa, Churyenb, & Association of Malaysia, Dato’ Shariman, pioneered a Duangsaeng, 2014). Ibrahim and Abdul Razzaq (2010) program in which Japanese youth stayed with adopted consider product, participant, and principal to be the three families and participated in communal activities related to main components needed to ensure the sustainable the rural and often pastoral way of life. As a result, development of homestay programs. homestays were officially positioned as a Malaysian homestay tourism is on the rise due to the community-based tourism program in Malaysia in the considerable efforts made by the Malaysian government village of Desa Murni, Temerloh, Pahang State in 1995 to promote rural tourism. The core component in the (Yusnita et al., 2013). Since then, the government has Malaysian Homestay Programme, which differs from given special attention to improving, marketing, and those in other countries, is the element of lodging with developing more homestay programs in Malaysia. This host families, or “adopted” families. This element action was enshrined in Malaysia’s Rural Tourism Master - 66 - Plan, which was released in 1995 with the aim of The Ministry of Rural and Regional Development increasing rural community participation in the tourism (MRRD) also plays a part in the development of the industry, indirectly reducing rural–urban migration in Homestay Pogramme. Because the rural population of Malaysia. Malaysia decreased by 0.07% from 2005 to 2009 (Kamaruzaman, 2009), the MRRD has focused on using 1.3 Role of governmental organizations in Malaysia homestay programs to provide infrastructure for the homestay tourism development, training, and capacity-building of rural In 1995, the Ministry of Tourism [MOTOUR] communities. Consequently, the structure of the (former name, Ministry of Culture, Arts and Tourism Homestay Programme allows villagers to stay in their ([MOCAT]) officially launched the Homestay homes rather than seek their fortune in cities (Jamaludin, Programme, and various parties have shown avid support Othman, & Rahim, 2012). To facilitate growth in the local for the program since its inception (Ibrahim & Razzaq, economy, the MRRD has drafted the Rural Development 2010). Various agencies have contributed to the Master Plan as a comprehensive guideline to improve the development of the Programme, including by securing quality of life of Malaysia’s rural population (Ministry of funding, infrastructure, and building facilities in rural Rural and Regional Development [MRRD], 2016, “Rural areas. Development Master Plan,” para. 6). National agencies that support homestay tourism are The Institute for Rural Advancement (INFRA) is a listed in Figure 1. MOTOUR provides the vision, policies, training institute that operates under the aegis of MRRD. and guidelines for the registration and development