Edith Cowan University Research Online ECU Publications Pre. 2011 11-2010 New Music Audiences: the Generative Impulse David Tham Edith Cowan University Follow this and additional works at: https://ro.ecu.edu.au/ecuworks Part of the Music Commons Tham, D. (2010). New music audiences: the generative impulse. In Papandrea, F., & Armstron, M. (Eds.) Record of CPRF Communications Policy and Research Forum 2010, (pp. 41-56). Sydney, N.S.W.: Network Insight. Available here This Conference Proceeding is posted at Research Online. https://ro.ecu.edu.au/ecuworks/6211 NEW MUSIC AUDIENCES: THE GENERATIVE IMPULSE DAVID CHRISTOPHER THAM (Refereed) Edith Cowan University 2 Bradford Street, Mount Lawley, WA 6050 Tel: 0432 448 463 Email:
[email protected] Abstract This paper looks at how the net neutrality debate relates to the music recording industry and considers how new media audiences consume music as social experience and with generative impulse. As the Internet appears to force the music recording industry to re-evaluate its function and change its approach to distributing music and making money, music artistes seem to no longer need to rely on ‘record deals’ to launch or build a music career; and music audiences no longer have to rely on Top-40 radio to be told what is popular listening. This phenomenon has serious implications for new and emerging Internet social networking audiences that are interested in new and innovative forms of music experiences. This paper explores the issues of corporate control on new forms of music consumption and commoditisation, where a dichotomous relationship has emerged involving the recording industry (which seeks to monetise and control access to music) and generative audiences (which seek to consume ‘music on tap’).