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Information and Broadcasting CHAPTER 8.4 INFORMATION AND BROADCASTING 8.4.1 Major advances in the fields of broad- the population, providing news, music, talks and casting, communication and information technology other programmes in 24 languages and 146 (IT) during the last decade have had a great impact dialects. on the information and broadcasting sector. Fast- paced technological developments and innovative 8.4.3 Broadcasting, which accounts for over 90 application of technologies have resulted in per cent of the Plan outlay of the sector, was most information and broadcasting services gaining affected by technological advances. The monopoly unprecedented reach. It is now possible to deliver of Doordarshan ended with the emergence of more a big basket of services including telephony, than 80 private channels beaming across the television and Internet through a common delivery country through cable networks. These channels system. Many means of communication deployed provided an array of programmes – film-based, in the past to reach large segments of the population soaps, hardcore news etc. – and this resulted in have either become outdated or underwent radical some shift in viewership from Doordarshan. changes. Yet the basic goals of providing people with developmental information and wholesome 8.4.4 As a public service broadcaster, one of entertainment at a minimal cost, facilitating healthy the basic mandates of Prasar Bharti is to provide growth and competition has remained as valid as universal access to quality broadcasting to all ever. This changes have necessitated a review of citizens. Also, a large part of AIR and Doordarshan the challenges facing the sector and reworking of programmes are aimed at disseminating information priorities for the Tenth Plan. on developmental issues and they cannot be treated as revenue-generating enterprises. The approach 8.4.2 The activities of the information and broad- for the Tenth Plan should, therefore, include exten- casting sector cover three areas, viz., broadcasting ding coverage to the entire population by use of (Doordarshan and All India Radio, which come cost-effective technology and creation of quality under the jurisdiction of public service broadcaster content. Prasar Bharti Corporation), information and films, with each complementing the other. Specialised 8.4.5 The specialised media units in the infor- media units in each of these sectors cater to the mation sector are: the Directorate of Advertising and information, education and entertainment needs of Visual Publicity (DAVP), the Press Information all sections of society through radio, television, films, Bureau (PIB), the Song and Drama Division and publication, advertisement and traditional media like the Directorate of Field Publicity, which, through 268 dance and drama. Up to the Ninth Plan, the empha- units in 22 regional offices, arranges film shows, sis in the broadcasting sector was largely on the performances by local artists, group discussions, creation of carriage infrastructure. Consequently, public meetings, seminars and symposia to spread Doordarshan emerged as one of the largest developmental messages. terrestrial networks in the world, covering 89 per cent of the population through a three-tier service – 8.4.6 The specialised units in the films sector national, regional and local. All India Radio is also are the Film and Television Institute of India (FTII), one of the world’s largest radio organisations with Pune, the National Film Development Corporation 208 broadcasting centres covering 99 per cent of (NFDC), Mumbai, the Children’s Film Society of 1009 TENTH FIVE YEAR PLAN 2002-07 India (CFSI), Mumbai and the Central Board for Film number of new satellite channels which include DD Certification (CBFC), headquartered in Mumbai, Sports, DD Bharati (which replaced DD News), among others. Gyan Darshan (the educational channel) and two regional channels, namely Kashir (Jammu and 8.4.7 The information and films sectors have Kashmir) and Himachal. Further, the duration of also been affected by technological changes, transmission on ten existing regional language necessitating a review of these specialised units as satellite channels has been extended to 24 hours. well as government policies towards these sectors. The emergence of media conglomerates spanning 8.4.11 AIR’s medium wave (MW) coverage is print and electronic media, foreign direct investment now available to 98 per cent of the population while (FDI) in print and other media, developing the entire FM services cover around 30 per cent of the entertainment industry as an organised industry are population. Because of the near-saturation of the some of the issues that need to be tackled during available MW frequencies as well as the better the Tenth Plan. quality of transmission and reception of FM services, the focus shifted from MW to FM broadcasting, with REVIEW OF THE NINTH PLAN private participation being allowed in these services. Broadcasting Information Sector and Film Sector 8.4.8 The Ninth Plan laid special emphasis on 8.4.12 The media units in the information sector consolidation of existing facilities and infrastructure strengthened and modernised their activities. Many through modernisation and replacement of of these units were started during the First Plan in hardware as well as improving the software content. a scenario of low media development. Since then, For AIR, the thrust areas were improvement of the however, production standards have reached programme content, providing a wider choice of international levels. Also, the private sector has programmes, improving broadcasting quality, made immense contribution in areas like book enhancing technical features, renewal of old and publication, advertisement and films. Consequently, obsolete equipment and addition of new facilities the need to review the role and relevance of many at radio stations. The Ninth Plan envisaged the of these units was keenly felt. addition of 24 broadcasting centres, 10 community radio centres, 65 transmitters and seven studios. 8.4.13 Similarly, in the case of the films, the Government’s role has largely been restricted to 8.4.9 In the case of Doordarshan, the stress was one of censorship and certification, awards and on upgrading and modernisation in the fields of facilitating raw stock. This, coupled with the proli- news gathering, uplinking and improvement of signal quality, expansion of network to areas like feration of television channels, affected units like the Films Division and the Children’s Film Society northeast, Jammu and Kashmir and the tribal/hill/ border areas where private broadcasters are of India as viewership preferences changed. unlikely to venture. A target of setting up 23 studios 80 high power transmitters (HPTs) and 422 low New Initiatives taken in the Ninth Plan power transmitters/very low power transmitters (LPTs/VLPTs) was set. 8.4.14 During the Ninth Plan period, the Govern- ment initiated several measures which would have 8.4.10 During the Plan period, both Doordarshan a long-term impact on the information and broad- and AIR made substantial progress in terms of casting sector. Among these were: geographical reach and coverage of population. Doordarshan now has nearly 400 million viewers. • Allowing all television channels and Indian During the Plan period, Doordarshan also added a news agencies to uplink from India, and 1010 INFORMATION AND BROADCASTING allowing Indian companies to set up CRITICAL ISSUES IN THE TENTH PLAN uplinking hubs (teleports). 8.4.16 Past Plan expenditures in the broad- Allowing fully-owned Indian companies to • casting sector mainly related to the creation of set up private FM radio stations on a carriage infrastructure with little or no provision of license fee basis. funds to promote content quality. Public service • Approval of a Rs. 430-crore special pack- broadcasting, by its very nature, is not a profitable age for improving AIR and Doordarshan or revenue-generating venture. Its main aim is to services in Jammu and Kashmir and a inform and educate, while at the same time, being similar Rs. 710-crore package for the entertaining and interesting enough to hold the northeastern states and island territories. viewers’ attention. To ensure that Prasar Bharati • According industry status to films. is able to fulfill its mandated and statutory role of a public service broadcaster, efforts should be made • Amendment of the Cable Act, 1995 to lay greater stress on creating quality content. making it mandatory for cable operators Emphasis must also be laid on the use of cheaper to carry Doordarshan channels. alternative technologies that enable increased and • Unfreezing of the newspaper titles improved access to various public and private registered under the Publication and television channels. Registration of the Books Act, 1867. 8.4.17 As a public service broadcaster, it is also • Allowing direct-to-home (DTH) television necessary for Prasar Bharati to keep pace with services in India. advances in technology. It must, therefore, initiate steps to digitalise programming and transmission, Financial Outlays and Target Achievement keeping in mind developments in the rest of the world and viability of operations. Further, in order 8.4.15 The initial outlay for the information and to reduce the operations and maintenance costs broadcasting sector for the Ninth Plan was and to make programme transmission more reliable Rs. 2,843.05 crore, with a budgetary support of and seamless, Prasar Bharati should also initiate Rs. 680.05 crore and a projected internal and extra- steps to introduce automation in studio and budgetary resources (IEBR) of Rs. 2,163 crore. transmission facilities. Subsequently, in 1999-2000, an additional budge- tary support of Rs. 430 crore was approved for 8.4.18 Considering that increasing the coverage improving the AIR and Doordarshan services in of Doordarshan through expansion of the terrestrial Jammu and Kashmir. A marginal increase was also network would be quite expensive, particularly in made in budgetary support and IEBR during the the sparsely populated areas, Prasar Bharati needs annual Plans, taking the total Ninth Plan outlay for to consider alternative cost-effective technologies, the sector to Rs.
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