Session-3 Role of Broadcasting in Warning and Disaster Management

Session-3 Role of Broadcasting in Warning and Disaster Management Mr. Baljeet Singh Lalli Prasar Bharati Mr. P.G.DharChakraborty Mr. David Astley Dr. Yasuhiro Ito Mr. Rahul Kumar Ms. J. Josiah NIDM ABU NHK World Space UNESCO Broadcasters' preparedness for disaster Mr. Baljeet Singh Lalli Prasar Bharati Baljit Singh Lalli has taken over as the new CEO of Prasar Bharati. A 1971 batch IAS Officer of UP Cadre, Shri Lalli comes to head India's national broadcasting organization, comprising All India Radio and Doordarshan, with a vast administrative and managerial experience spanning over three decades. Shri Lalli was Secretary, Border Management in the Ministry of Home Affairs, Govt of India, prior to taking over as CEO, Prasar Bharati. A Post Graduate in English literature, Shri Baljit Singh Lalli has also worked as Secretary, Ministry of Panchayati Raj. Earlier, he worked as Additional Secretary, Ministry of Urban Development and Ministry of Agriculture. He was Member Secretary of the National Capital Region Planning Board and contributed towards the formulation of the Regional NCR Plan 2021. Shri Lalli has also been Part-time Chairperson of the Delhi Urban Art Commission (DUAC). Mr. P.G.DharChakraborty National Institute of Disaster Management, India Abstract The increasing incidents of disasters throughout the world, due to various factors ranging from global warming and climate change to unplanned settlement of vulnerable communities in hazards prone areas and the consequential mounting graph of loss of life and property, have brought the issue of disaster risk reduction and management at the core of development planning, particularly in developing countries. The management issues of disaster are now being approached in a holistic framework covering the entire cycle of disasters - from the pre disaster phase of prevention, preparedness and mitigation to the post disaster issues of response, relief and rehabilitation. Disaster communication system plays an important role in every phase of disaster management, particularly during the phase of disaster preparedness through timely and accurate early warning and its dissemination to the last mile and quick response after the disaster events. Sometimes, the communication system itself becomes a victim of disasters disrupting the link of the disaster- affected communities with the world outside. Therefore, a reliable and full proof disaster communication system is extremely important for efficient management of disasters. Revolution in information and communication technologies has made it possible to design a fail proof disaster communication system. In this system various modes of communication play their role, but the most important role is played by the radio and TV broadcasting system, which has a large penetration and maximum outreach among the communities all over the country including the most difficult and inaccessible areas. Areas not covered by the network can still be accessed by ham radio network, which can transmit relevant disaster related messages to the affected communities. This paper would examine the disaster communication system of India and the role that various types of private and public radio and TV broadcasters can play in further streamlining the dissemination of early waning and transmission of vital information and awareness materials before during and after disasters. III-1 Broadcasters' preparedness for disaster Mr. Baljeet Singh Lalli Prasar Bharati Baljit Singh Lalli has taken over as the new CEO of Prasar Bharati. A 1971 batch IAS Officer of UP Cadre, Shri Lalli comes to head India's national broadcasting organization, comprising All India Radio and Doordarshan, with a vast administrative and managerial experience spanning over three decades. Shri Lalli was Secretary, Border Management in the Ministry of Home Affairs, Govt of India, prior to taking over as CEO, Prasar Bharati. A Post Graduate in English literature, Shri Baljit Singh Lalli has also worked as Secretary, Ministry of Panchayati Raj. Earlier, he worked as Additional Secretary, Ministry of Urban Development and Ministry of Agriculture. He was Member Secretary of the National Capital Region Planning Board and contributed towards the formulation of the Regional NCR Plan 2021. Shri Lalli has also been Part-time Chairperson of the Delhi Urban Art Commission (DUAC). Mr. P.G.DharChakraborty National Institute of Disaster Management, India Abstract The increasing incidents of disasters throughout the world, due to various factors ranging from global warming and climate change to unplanned settlement of vulnerable communities in hazards prone areas and the consequential mounting graph of loss of life and property, have brought the issue of disaster risk reduction and management at the core of development planning, particularly in developing countries. The management issues of disaster are now being approached in a holistic framework covering the entire cycle of disasters - from the pre disaster phase of prevention, preparedness and mitigation to the post disaster issues of response, relief and rehabilitation. Disaster communication system plays an important role in every phase of disaster management, particularly during the phase of disaster preparedness through timely and accurate early warning and its dissemination to the last mile and quick response after the disaster events. Sometimes, the communication system itself becomes a victim of disasters disrupting the link of the disaster- affected communities with the world outside. Therefore, a reliable and full proof disaster communication system is extremely important for efficient management of disasters. Revolution in information and communication technologies has made it possible to design a fail proof disaster communication system. In this system various modes of communication play their role, but the most important role is played by the radio and TV broadcasting system, which has a large penetration and maximum outreach among the communities all over the country including the most difficult and inaccessible areas. Areas not covered by the network can still be accessed by ham radio network, which can transmit relevant disaster related messages to the affected communities. This paper would examine the disaster communication system of India and the role that various types of private and public radio and TV broadcasters can play in further streamlining the dissemination of early waning and transmission of vital information and awareness materials before during and after disasters. III-1 Disaster management & prevention-the role of broadcasters Mr. David Astley ABU, Malaysia David Astley is Secretary-General of the Asia-Pacific Broadcasting Union (ABU). Abstract David started his media career as a newspaper journalist, has worked as a magazine editor, and has had more than 20 years experience in television and radio management. Many countries in Asia have suffered devastating disasters in recent years, and there has been enormous loss of life from tsunami, earthquakes, typhoons, floods and landslides. These tragedies and their aftermath have highlighted the challenges that Prior to joining the ABU in 2002, he was Director of Business Development of the Malaysian Asian broadcasters face in covering natural disasters, but more importantly their responsibility to disseminate accurate satellite pay-TV operator, ASTRO. information rapidly in disaster management, and to create awareness of what causes disasters and how they may be prevented in Before moving to Malaysia in 1997, he was Managing Director of a publicly listed free-to-air the future. This presentation will discuss the role of broadcasting in disaster management and prevention, and propose some television network in regional Australia. initiatives that broadcasters should consider both in internal disaster management plans and in the production of content that David has an MBA from the University of New England. will contribute to raising awareness of disasters and how to prepare for them. III-2 III-3 Disaster management & prevention-the role of broadcasters Mr. David Astley ABU, Malaysia David Astley is Secretary-General of the Asia-Pacific Broadcasting Union (ABU). Abstract David started his media career as a newspaper journalist, has worked as a magazine editor, and has had more than 20 years experience in television and radio management. Many countries in Asia have suffered devastating disasters in recent years, and there has been enormous loss of life from tsunami, earthquakes, typhoons, floods and landslides. These tragedies and their aftermath have highlighted the challenges that Prior to joining the ABU in 2002, he was Director of Business Development of the Malaysian Asian broadcasters face in covering natural disasters, but more importantly their responsibility to disseminate accurate satellite pay-TV operator, ASTRO. information rapidly in disaster management, and to create awareness of what causes disasters and how they may be prevented in Before moving to Malaysia in 1997, he was Managing Director of a publicly listed free-to-air the future. This presentation will discuss the role of broadcasting in disaster management and prevention, and propose some television network in regional Australia. initiatives that broadcasters should consider both in internal disaster management plans and in the production of content that David has an MBA from the University of New England. will contribute to raising awareness of disasters and how to prepare for them. III-2 III-3 Emergency

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