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Tidning Förelektronikbranschen NR 10/2008 ÅRGÅNG 54 PRIS 60 KR TIDNING FÖR ELEKTRONIKBRANSCHEN EXKL MOMS SONY LANSERAR FULLFORMAT NIKON D90 SPELAR IN VIDEO 21 SIDOR FRÅN IFA-MÄSSAN Produkt- information Kampanjer & erbjudanden Priser Marknadsföring & reklammaterial Logistik Lagerstatus Bilder & logotyper Allt Sony på ställe: sony1.net Snabbare leveranser, förbättrad försäljning och enklare beställning Sony1 är ditt nya verktyg med mängder av smarta funktioner för enklare beställning, effektiv försäljning och marknadsföring. Med Sony1 får du: UÊ"i`iL>ÀÊÛiÀÃÌÊ>ÛÊ`ÌÌÊ«ÀÃÊV ÊÛiÀÊ>}iÀÌ}F} UÊ>«>iÀ]ÊiÀLÕ`>`i]ÊÕÌL`}Êi]Ê>À>`ÃvÀ} UÊ*À`ÕÌvÀ>Ì UÊ}ÃÌÕ««}vÌiÀÊÃÊ `iÀ]ÊÛÌÊi`ÊiÀ> UÊ«>`iÊvÀ>ÌÊV ÊÕ««`>ÌiÀ}>ÀÊÛ>Ê>Ê UÊ1ÌL`}Ê«FÊ«À`ÕÌiÀ>ÊV Ê`iÃÃÊ} iÌiÀ UÊvÀ>ÌÊÊ>ÌÛÌiÌiÀ]ÊiÀLÕ`>`iÊV Ê«ÀÌÃ UÊÊ"v>ÌÌ>`iÊL`L>Ê«FÊ«À`ÕÌiÀ]Ê}ÌÞ«iÀÊV ÊL`iÀ www.sony1.net – bättre försäljning, snabbare leveranser genom distribution via vår samarbetspartner Techdata www.sony1.net RATEKO INNEHÅLL NR 10/2008 ÅRGÅNG 54 1 0 / 2 0 0 8 PRIS 60 KR TIDNING FÖR ELEKTRONIKBRANSCHEN EXKL MOMS SONY LANSERAR FULLFORMAT NIKON D90 SPELAR IN VIDEO 21 SIDOR FRÅN IFA-MÄSSAN OMSLAG: SHARP/IFA I NÄSTA NUMMER: - FLER TEMASIDOR FRÅN IFA-MÄSSAN - TEMASIDOR FRÅN PHOTOKINA I KÖLN - GARANTI FÖR MOBIL- NÄT I HELA LANDET TIO FRÅGOR TILL ANDREA GISLE JOOSEN – SIDORNA 42-45 12-40 TEMASIDOR FRÅN IFA 48 CANONS 8 NYHETER Rateko domineras denna I slutet av augusti släppte gång av temasidor från Canon 38 nya produkter, IFA-mässan i Berlin. Tack bland annat 27 nya skrivare vare massiv uppslutning och scanners samt nya och nyheten med vitvaror systemkameran EOS 50D. blev mässan en succé. 50 SONYS FULLFORMATARE 12 IFA: NU Blir ”DUMBUrken” intelligent Sony lanserar nya system- Samsungs mål framöver blir att ge användaren en kameran a900, försedd gränslös upplevelse nu när ”dumburken” blir intelligent. med en fullformatssensor på 24,6 megapixels upp- 16 IFA: NY CELLSTRUKTUR I PLASMAPANELEN lösning. Panasonic visade upp en ny plasmateknik, NeoPDP, och Europas första Blu-ray-recorder. 56 NIKON D90 MED VIDEO Nikons senaste digi- 20 IFA: PLASMA MED INBYGGD BLUETOOTH tala systemkamera har fått Nu blir det möjligt med LG:s hjälp att titta på mobiltele- namnet D90, som är unik fonbilder direkt i TV-skärmen via bluetooth. i och med möjligheten att spela in video. 24 IFA: EN MÄKTIG COMEBACK AV SONY Till skillnad från ifjol satsade Sony denna gång stort på 58 EN NY GENERATION MOBILTELEFONER 2009 IFA – med mässans största monter och många nyheter. Nästa år kommer en ny generation mobiltelefoner och lockbetet framför allt kallas för Presencefunktionen. 28 IFA: TUNN LYX-TV SNART TRÅDLÖS Sharp visade upp sin nya lyxiga LCD-TV, som efter nyår 62 bäTTRE PRESTANDA PER WATT genom tillbehör kommer att vara trådlös. Intels arkitektur innehåller idag processorer som förbru- kar allt från 165 watt (Xeon) ner till under 1 watt (Atom). 2 IFA: GRUNDIGS BREDD MED MILJÖTÄNK Grundigs TV Toronto Zero drar 0 W i stand-by. Det var 66 bLUETRACK SKAKAR LIV I MUSINDUSTRIN en av många nyheter i mässmontern. Microsoft byter spelplan för musteknologi. Lasertekniken överges nu för nästa gene- 6 IFA: MYCKET MER ÄN BARA HÅRDVARAN ration precisionsteknik - BlueTrack, som Navigatorer är mycket mer än bara hårdvara. För Tom- gör mössen trådlöst så kvicka att de kan Tom handlar det om smarta funktioner och tjänster. lanseras för kräsna datorspelare. RATEKo 10/2008 EISA-Award vinnare imagination lives En prisbelönad kombination: Samsung hemmabiosystem HT-BD2 med LCD-TV i 5-serien. Läs mer på www.samsung.se EISA, en förening av ett femtiotal facktidningar inom konsumentelektronik i Europa, ger Samsung högsta betyg i fyra klasser. Mest åtråvärda LCD TV. Bästa video-innovation. Bästa hemmabio-system med Blu-ray. Och bästa kameramobil. Vi tackar och bugar, och ber dig uppsöka närmaste återför- säljare för att själv uppleva årets mest åtråvärda teknik. LCD-TV 5-serien PLASMA PS-50A476 SAMSUNG HT-BD2 SCE157 EISA_Rateko_210x297.indd 1 08-09-17 16.31.12 ELEKTRONIKBRANSCHEN LEDARE NR 10/2008 www.rateko.se Branschtidning för fackhandeln inom 26 SEPTEMBER 2008 Radio, TV, Foto, IT, Telekom och Service Chefredaktör & ansvarig utgivare Jan Bjerkesjö Tel: 08 - 508 938 56, 0708 241152 [email protected] ”Alla svenskar Teknisk redaktör Ola Larsson Tel: 08 - 508 938 58, 0709 309505 [email protected] Anders Appelqvist måste köpa VD Medverkande ElektronikBranschen Göte Andersson (Mobiltelefoni) Tel: 08 - 508 938 50 Anders Appelqvist (Ledare) [email protected] Allan Larsson (ARN) en ny stereo!” Mats Lundgren (Spel&Film) en rubriken har jag ännu inte sett. Detta trots att långt mer än hälften av alla de Anders Lundmark (ARN) Kristina Wirbing (Krönika) hushåll som idag tar emot en 5.1 signal, som ger ett fantastiskt ljud till alla de som har digital-TV, ännu inte har skaffat en hemmabioutrustning som ger en Annonser & prenumerationer D helt ny närvaro- och biokänsla av TV-upplevelsen. För att kunna njuta av detta måste Birgitta Hjorth Tel: 08 - 508 938 59, 0709 612001 man skaffa en anläggning som gör att man kan lyssna på Dolby Digital med center, [email protected] vänster och höger där framme kompletterat med höger och vänster i stereo bakom och en subwoofer för basen som du kan ställa var du vill. Redan idag sänder SVT och Prenumerationspris 2008 Helår 450 kr + moms. andra kanaler en lång rad program som får dig att känna som om du är på bio eller Särskild prislista för butiks- sitter mitt i publiken på till exempel ”Så skall det låta” eller ”Allsång på Skansen”. anställda och CANT-medlemmar. äremot har jag sett och kommer att få se en rad rubriker som alla kommer att vara ungefär ”Alla svenskar måste köpa en ny box!”, möjligen med varianten ”ny TV” i stället. Detta baserat på att det under 2009 kommer att komma två Verkställande direktör D Anders Appelqvist nya frekvenser i marknätet med en ny komprimeringsmetod, MPEG-4. Journalister Tel: 08 - 508 938 50 kommer att ställa beslutsfattare mot väggen med frågan om varför alla nu måste skaffa [email protected] ny utrustning. Att det är helt upp till dem som vill ha bättre bild från nu fram till 2015 Assistent precis som det är upp till dem som vill ha bättre ljud att köpa nytt kommer det inte att Kristina Wirbing skrivas om. Tel: 08 - 508 938 51 [email protected] ad som händer 2015 är förmodligen helt beroende på hur många som till dess Rateko har köpt en box eller TV med MPEG-4. Det kommer att under åren fram Box 22 307, 104 22 Stockholm till 2015 ha sålts kanske tre kvarts miljon TV per år och ett par hundra tusen (Klara Norra Kyrkogata 31, 1 tr) V Tel: 08 - 508 938 56 boxar som alla innehåller både MPEG-4 och MPEG-2 så att det då fi nns kanske fem Fax: 08 - 508 938 01 miljoner med möjlighet till att ta emot framtidens HDTV sändningar. Och skulle det ElektronikBranschen ha gått långsammare fi nns det all anledning att avvakta en tid. En total övergång till Box 22 307, 104 22 Stockholm MPEG-4 ger nämligen en stor samhällsekonomisk nytta genom ett väsentligt bättre (Klara Norra Kyrkogata 31, 1 tr) utnyttjande av den knappa naturtillgången som kallas frekvenser. Vi kommer att fram Tel: 08 - 508 938 00 Fax: 08 - 508 938 01 till år 2015 ha köpt minst tre nya mobiltelefoner och två nya datorer med bättre pre- standa utan att ens bekymra oss om detta. Tryckeri Trydells Tryckeri AB Box 68, 312 21 Laholm et som däremot gör mig bekymrad är pratet om att samtidigt med MPEG-4 gå Tel: 0430 - 731 00 över till en helt ny sändningsmetod som kallas DVB-T2, med ny modulering www.trydells.se och dubbel polarisation, som innebär nya mottagare och antenner för alla hus- Tryckår: 2008, ISSN: 1654-773X D håll som använder marknätet. Det land som markerar intresse för detta vid sidan av Utgivningsdagar 2008 Sverige är England, vilket osökt för tankarna till vådan av att vara först innan markna- 31/10, 28/11. den är redo. Jag tänker alltså på DAB. En tidigare minister som kände sig pressad av Utgivningsdagar 2009 30/1, 27/2, 27/3, 24/4, 29/5, 26/6, 28/8, digital-TV-övergången begravde DAB tre år hos Radio- och TV-verket så att de först 25/9, 30/10, 27/11. nu kommer med slutsatsen att DAB är bra, men kanske med den nya varianten DAB+ Tidningen ansvarar ej för icke beställt material. Citera oss gärna, men ange alltid källan. som fördubblar antalet program per frekvens. Plötsligt känns DAB+ som en möjlighet Eftertryck kan medges efter överenskommelse med redaktionen. som gynnar kommersiell radio, men även Public Service. anske är det läge att skicka T2 till verket för en noggrann utvärdering. Jag lovar Rateko är en Svanen-märkt att ni inte behöver vara oroliga för allt för snabba slutsatser. Till dess är nog tidning, vilket betyder att tryckning och prepress är marknaden redo genom att alla varianter blir inbyggda i alla boxar och TV-ap- miljömärkt. K ■ parater. RATEKO 10/2008 5 NYHETER REDAKTÖR/JAN BJERKESJÖ/TEL 08-508 938 5 Allt fler hushåll har tillgång till HDTV-utbud Under året har hushållen i Sverige alltmer fått upp ögo- nen för utbudet av HDTV- kanaler. Mediavision har under andra kvartalet analy- serat HDTV-penetrationen i Sverige och även tittat på tillväxten sedan årsskiftet. Nära 60.000 hushåll, vilket innebär drygt 120.000 personer i åldrarna 15-74 år, uppger att de har tillgång till SVT HD eller TV4 HD. TV4:s HD-sändningar från EM i fotboll har bidragit till ökad kännedom, även om det bara var Canal Digitals kunder som kunde titta på matcher i HD-format.
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