amplify Report to the Community 2011 It’s a Wrap! King Eddy Christmas Campaign No Peeking! NMC Design Launch Dazzles Generous Donors Name NMC Spaces Inside NMC: Exhibit Design Process Begins Dialing Up: 2011 Banner Year for Collections1 A lesson in making You + NMC music count. $950 One inner city kid has a safe place to learn and play for a Guitar Club semester $250 One under-served Grade 3 class gets to Good learn Science through music Vibrations $1,700 One free emerging classical artist concert experience in NMC’s Music@Noon Stage 1 peformance space $25 One under-served Grade 2 student gets to learn all about Canada music and culture from Music Nation across Canada Your gift makes a difference! Learn how you can play your part to help the National Music Centre offer exceptional programming for exceptional people! 2 Visit nmc.ca for more information Welcome! Welcome to the first issue ofAmplify , the 2011 Report Flip through these pages and read the incredible to the Community from the National Music Centre. stories that make the National Music Centre a unique, Inside you will find facts, figures and stories that inspiring and dynamic organization that’s giving highlight an amazing year for the National Music Canada a place that amplifies the love, the sharing Centre. and the understanding of music. This was a banner year in many ways. If you’re interested in becoming involved as a volunteer, a donor or a sponsor, visit us online at • We reached record attendance in our in-house nmc.ca and learn about how you can help us reach school programs with more than 9,000 children our vision of being a national catalyst for discovery, learning in our gallery innovation and renewal through music. • We had our biggest fundraising year in the As always, we welcome your comments, questions organization’s history and feedback and we encourage you to contact any of • We completed the design development on our our incredible staff or ourselves anytime. spectacular new building in Calgary’s East Village; Phone: (403) 543-5115 Email: [email protected] • The list goes on... Andrew Mosker, President and CEO Roger Jackson, Chair, Board of Directors National Music Centre National Music Centre [email protected] [email protected] 3 amplify contents An NMC Publication Publisher National Music Centre Editor Camie Leard Contributors Julie Pithers Jesse Moffatt Naomi Grattan 1 2 Jeni Piepgrass Freida Butcher Brandon Smith Michelle Goshinmon Matt Masters Candace Elder Photos by 3 4 Tye Carson Don Kennedy Dominika Komarnicki Brian Mills Sheryl So Wilcosz & Way 5 Graphic Design & Layout Camie Leard Tyler Stewart 1. Dialing Up: 2011 a landmark collecting year for NMC Page 7 President & CEO 2. No Peeking! NMC reveals its final design Page 20 Andrew Mosker 3. Come Together: Partnerships at the heart of NMC Page 4 Board of Directors Roger C. Jackson, Chair 4. Claiming Fame: NMC made the beneficiary of Canada’s Walk of Desiree Bombenon Fame Charity Ball Page 10 Freida Butcher 5. Once Upon a Time: Storytelling is at the heart of designing the Cam Crawford Charlie Fischer NMC visitor experience Page 22 Ron Mannix Ross Reynolds Plus... Richard Singleton The King Eddy Christmas Campaign; meet some NMC donors and more! Financial Report Page 32. 134 11 Avenue SE Calgary, AB T2G 0M6 (403) 543-5115 [email protected] nmc.ca Note: The National Music Centre changed its name from Cantos Music Foundation on January 17, 2012. While this report carries Cover photo: Chantal Kreviazuk plays at ‘Twas the NMC brand, many of the activities highlighted herein occured the Night: A CORE Shopping Centre fundraising event that benefitted the National Music under the name Cantos Music Foundation. 4 Centre. Photo by Tye Carson contributors 5 NMCCome uses partnerships and collaborations Together to amplify Since its inception as the Calgary International Organ Festival the love, the nearly 20 years ago, the National Music Centre has been an innovator when it comes to partnerships and collaborations. sharing and the From local co-programs with Fort The Canadian Country Music understanding of Calgary and One Yellow Rabbit theatre Hall of Fame Partnership company, to the Canadian Country music across the Music Association in Toronto and When NMC acquired the Canadian the Canadian International Organ Country Music Hall of Fame country. Competition in Montreal, the National (CCMHOF) collection from Deb Music Centre’s mandate to amplify the Buck (widow of founder Gary Buck) love, the sharing and the understanding in 2009, the organization inherited a of music echoes from coast to coast. relationship with the Canadian Country Photos and story by Camie Leard Music Association and the Merritt Walk Manager, Marketing, “Partnership is at the heart of what we of Stars who were trying to figure out Communications and Public Relations do,” says President and CEO Andrew a way to administer the Hall of Fame Mosker. “Much the way music itself and its collection after Gary’s passing is, NMC’s goal is to be a catalyst for in 2003. conversations and collaborations between Canadians about who we are The CCMA had always made inductions and how we relate to one another and into its Hall of Honour while Gary Buck to the world. We do this by partnering collected artifacts and memorabilia with like-minded organizations to for his Hall of Fame. In 1999, the two deliver programs and opportunities organizations came together as the across the country.” Canadian Country Music Hall of Fame. 6 “It’s our goal to ensure that the location is best for everyone, the National Music Centre project in Calgary seemed like a perfect fit.” Melanie Berry, President & CEO of The Canadian Academy of Recording Arts and Sciences. CARAS President & CEO Melanie Berry with NMC Board Member Ross Reynolds. When Buck died, it took some time to The Canadian Music Hall of around the partnership and, as the sort out the legalities of who owned Fame Partnership NMC visitor experience continues to what and how to move forward. evolve, NMC and CARAS will move NMC’s partnership with The Canadian towards a solid collection strategy and “While Deb was sorting out Gary’s Academy of Recording Arts and agreement. estate, the CCMA and Merritt got Sciences (CARAS) began when the together to ensure the continuation of JUNO Awards (produced by CARAS) In the meantime, the two organizations the Hall of Fame and its collection,” came to Calgary in 2008. Mosker are working together to deliver the says Mosker. “When we came into the served on the JUNO committee and Great Canadian Music Challenge at picture as the stewards of the collection quickly had CARAS President and CEO festivals and events across the country. itself, we worked hard to help create Melanie Berry intrigued with the NMC This fun and interactive trivia game a partnership that made sense for vision and the possibilities of working tests the Canadian music IQ of players everyone involved.” together on the Canadian Music Hall of with questions about our nation’s Fame collection. musicians, their music and music in That partnership sees the CCMA Canada. continue its role in inducting members “Creating a physical home for the Hall into the Hall of Fame, while the Hall of of Fame has been a part of CARAS’ “People have a great time with this Fame proper in Merritt, BC displays the strategic plan for years,” says Berry. game and there are a lot of a-ha induction plaques and NMC stewards “It’s our goal to ensure that the location moments,” says NMC Marketing the Hall of Fame Collection in Calgary. is best for everyone, the National Music Manager Camie Leard who helped Centre in Calgary seemed like a perfect host the game during the Canada’s “We work closely with Merritt, sharing fit.” Walk of Fame Festival in Toronto in the artifacts and the plaques and October, 2011. “It’s fun to watch people will continue to work with the CCMA By tapping into NMC’s experience and learn about Canadian music and to to grow, care for and exhibit the expertise in collecting and caring for hear those, ‘Really? I had no idea!’ collection,” says Mosker. “It was a musical artifacts, CARAS would be able comments. We know we’re furthering complicated situation with a simple to focus on managing the Hall of Fame. the Canadian music cause every time solution that has always worked for us: someone plays. collaborate, share your strengths and In 2011, the two organizations signed catalyze change when it’s needed.” a Memorandum of Understanding 7 The legendary Brian Eno plays NMC’s rare Novachord during his residency in January 2011. Local Programming Partnerships some of the instruments from our NMC Partners 2011 Candace Elder, Public Programs Officer electronic keyboard collection. for NMC, spends a great deal of her Alberta Arts Days, Alberta Museums Association, Alberta Music, Alliance Française, time working with partner organizations One Yellow Rabbit High Performance Rodeo Artist in Residence Visit: Brian American Musical Instrument Association, to offer joint programming, program Calgary Association for the Development of support and other collaborative efforts. Eno Music Education, Calgary Board of Education, Considered the father of ambient Calgary Downtown Association, Calgary Folk “Working with the great organizations electronic music, Brian Eno was a Music Festival, Calgary International Blues Festival, Calgary International Children’s across the city and beyond is a great natural fit for another great partnership way to illustrate how music can weave Festival, CIFF, Calgary Opera, Calgary with One Yellow Rabbit theatre Philharmonic Orchestra, Calgary Separate its way through all facets of life,” she company.