Social Web Lexikon

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Social Web Lexikon Social Web Lexikon2.2 Das Web- und Mobile-Lexikon Liebe Interessierte, Inhaltsverzeichnis was ist das Social Web? Die Antwort auf diese Frage mag überraschen: Das Social Web ist kein Fachbegriffe Social Web Trend, keine Killer-Applikation und kein Hype – und ist trotzdem etwas völlig Neues. Social Web Accessibility – Barcamp …………………………………………………………………………… 5 bedeutet nichts weniger, als dass die Visionen und Ziele, die man vor mehr als anderthalb Jahr- zehnten mit dem Internet verband, endlich Wirklichkeit werden. Beta – Data Warehouse ……………………………………………………………………… 6 – 7 Täglich entstehen neue Wörter im Social Web, was die Art, wie Menschen miteinander umgehen Data Base Marketing – Gravatar …………………………………………………………… 8 – 9 und kommunizieren, neu definiert. Social Bashing, Sharen und Poken waren bis vor Kurzem nur Guerilla – Machinima ……………………………………………………………………… 10 – 11 Begriffe aus dem Englischen – inzwischen sind sie deutsche Umgangssprache und haben so eine ganz neue Tragweite erhalten. Main Stream Media – Outline Processor Markup Language ………………………… 12 – 13 Fest steht: Communities, Blogs und das Social Web werden die Kommunikation mit den Kun- Participation – Singularität ………………………………………………………………… 14 – 15 den nachhaltig verändern. Mehr noch: Manche glauben sogar, dass sich das Machtgefüge der SNA – URL ………………………………………………………………………………… 16 – 17 Kommunikation in Richtung Kunde verschieben wird. Grund genug, sich auf kommende Anfor- derungen in diesem Segment einzustellen. Usability – WYSIWYG-Editor ……………………………………………………………… 18 – 19 XHTML – XML …………………………………………………………………………………… 20 Damit Ihnen die Freude am Social Web und Web 2.0 nicht verloren geht, bringen wir Klarheit in die technischen, sozialen und Business-Fachbegriffe. Und wenn Sie gerade dabei sind, das Social Web vom Handy aus zu erkunden, wird Sie das Mobile-Special interessieren, welches die Social Media-Protagonisten auf Ihrem Smartphone vorstellt. Fachbegriffe Mobile Web 3G – Factoring Schnittstelle ……………………………………………………………… 22 – 23 Wir freuen uns auf Ihr Feedback und neue Freunde – schauen Sie doch auf der Facebook-Seite der KMF (http://www.facebook.com/KMF-Werbung) vorbei, dort finden Sie noch viel mehr Social FDD – Mobile Advertising ………………………………………………………………… 24 – 25 Web. Oder besuchen Sie die Social Web-Homepage der ANXO (http://onlinetrendmonitoring. com), dort finden Sie noch viele weitere Facetten. Mobile Billing – QR-Reader ……………………………………………………………… 26 – 27 RFID WAP Push …………………………………………………………………………… 28 – 29 Wie auch immer Sie sich entscheiden: viel Spaß beim Lesen und Ausprobieren! Bis bald! WAP-Portal – Zeitschlitz ………………………………………………………………………… 30 Herzlichst Wegweiser Social Web 10 question – ciao! ………………………………………………………………………… 32 – 33 CLIPFISH – folkd.com ……………………………………………………………………… 34 – 35 fotocomunity.com – kaioo ………………………………………………………………… 36 – 37 Last.fm – orkut ……………………………………………………………………………… 38 – 39 PEDIAPHON – sourceforge ……………………………………………………………… 40 – 41 Kai Pohlmann Ralf Strehlau Geschäftsführer KMF Werbung GmbH Geschäftsführer ANXO MANAGEMENT CONSULTING GmbH spin.de – Yasni ……………………………………………………………………………… 42 – 43 http://twitter.com/kaipohlmann http://www.xing.com/profile/Ralf_Strehlau YiGG – zpeech.com ……………………………………………………………………………… 44 Wegweiser Mobile Web Android - Plazes …………………………………………………………………………… 46 – 47 QEEP – Zhiing ……………………………………………………………………………………… 4 2 Social Web Lexikon2.2 Social Web Lexikon2.2 3 A zeigen sollen so gut auf den face. Programmierschnittstelle, 0-9 Inhalt der Website abge- die es erlaubt, andere Pro- stimmt sein, dass Besucher sie gramme an ein Daten-System A Accessibility als nützlich empfi nden. anzubinden bzw. an andere Accessibility beschreibt die Systeme angebunden zu wer- B Fähigkeit, Informationen oder Affi liate-Werbung den. Technologien für jeden Nutzer Bezeichnet die Auslieferung von C zugänglich zu machen, unab- Werbemitteln über Partnerpro- ARPU hängig von technischen Voraus- gramme. Ein Werbetreibender Average Revenue per User – D setzungen, Zugangsgeräten stellt seine Angebote in ein Por- Durchschnittlicher Erlös pro und anderen Einschränkungen. tal ein, aus dem Webmaster Kunde. E jene Kampagnen und Werbe- Adaptive Hypermedia mittel auswählen, die sie in ihre ASCII F Im Gegensatz zu traditionellen Webseiten einbinden möchten American Standard Code for G E-Learning, E-Commerce – und für die sie fortan nach Information Interchange. Stan- oder E-Government-Syste- einem vorab festgelegten dardisierte Zeichen-Codierung, H men, bei denen allen Nutzern Schlüssel vergütet werden. die jedem Zeichen (Buchstabe, die gleiche Link-Sammlung zur Zahl, Sonderzeichen) eine Zahl I Verfügung gestellt wird, wird AJAX zuordnet. ASCII ermöglicht es, beim Adaptive Hypermedia- Asynchronous Java Script and Texte zwischen verschiedenen J Verfahren nach den Interessen XML. Technisches Konzept Betriebssystemen auszutau- des Nutzers vorgefi ltert und der asynchronen Datenübertra- schen. Foren-Mitglieder ver- K -sortiert. gung zwischen einem Server wenden gerne Bilder aus ASCII- und dem Browser. Um Inhalte Zeichen, um ihre Signatur L AdPlanner anzuzeigen, kann eine Websei- aufzuwerten (sog. ASCII-Kunst). Google-Dienst für Mediaplaner. te Daten nachladen ohne kom- M Der AdPlanner soll Werbetrei- plett aktualisiert werden zu Atom benden die Auswahl von rele- müssen. AJAX ist eine Basis- Ein dem RSS ähnliches N vanten Webseiten für Googles Technologie des Web 2.0, da Feed-Format. AdSense-Programm erleich- damit die Benutzerfreundlich- O tern. Nach der Eingabe von ge- keit von Webseiten und Anwen- Avatar wünschten Mediadaten und dungen erheblich verbessert Virtueller Stellvertreter einer re- P demografi schen Daten der ei- oder gar erst ermöglicht wer- alen Person im Netz, z. B. als genen Zielgruppe zeigt Google den kann. Kundenberater in Online- Q jene Webseiten an, die die Ziel- Shops, als Web-Guide oder als R gruppe vermutlich besucht. Au- Analytic Customer Re- Held in Computerspielen. ßerdem zeigt der AdPlanner lationship Manage- S Statistiken zu den ausgewähl- ment, ACRM ten Websites an, auch wenn di- Dt.: Analytisches Kundenbezie- B T ese nicht Teil des Google Con- hungsmanagement. Siehe dazu tent-Netzwerks sind. CRM, Data Mining und U Web-Mining. Barcamp AdSense Offene, partizipative Veranstal- V Werbeprogramm von Google Anhang, Attachment tung, deren Ablauf und Inhalt für Webseiten, wobei Google Dies können Bilder-, Musik- und von den Teilnehmern bestimmt W automatisch den Inhalt der andersartige Dateien sein, die – wird. Normalerweise werden Webseite durchsucht und nur analog zum Anhang einer auf Barcamps Web 2.0-The- X Anzeigen bereitstellt, die für die E-Mail – als Anlage an einen Fo- men wie Webanwendungen Zielgruppe und den Inhalt re- renbeitrag angehängt werden. in einem frühen Stadium, Y levant sind. Der Werbetrei- Open-Source-Technologien bende kann zwischen Text- und API oder Social Software disku- Z Bild-Anzeigen wählen. Die An- Application Programming Inter- tiert. 4 Social Web Lexikon2.2 | Fachbegriffe Social Web Social Web Lexikon2.2 | Fachbegriffe Social Web 5 0-9 beta, Beta-Version, tereinander auch durch tech- Client bereits die meisten Nischen GNU), die häufigsten Anwen- deren gesamte Entwicklung 0-9 Beta-Test nische Innovationen wie Vom Nutzer bediente Software, besetzen können (auch die dungsgebiete sind Content oder Herstellung. A Ein noch nicht endgültig fertig- Trackbacks, Pings, Kom- die mit einem oder mehreren kleinsten Nischen, siehe und Open Source. A gestelltes Programm. Es wird mentare und Services wie Servern kommuniziert (Anfra- Long Tail). Customer Relationship B zu Testzwecken einem regis- Blogsuchmaschinen und So- gen an diesen sendet und Ant- Corporate Blog Management, CRM B trierten Nutzerkreis zur Verfü- cial Software. worten empfängt) und für den Content Ein Blog eines Unterneh- Customer Relationship Ma- C gung gestellt, um Feedback Nutzer die Antwort verarbeitet Inhalte einer Webseite: Texte, mens, das sowohl zur internen nagement (dt.: Kundenbezie- C von den Nutzern zu erhalten Blogroll und darstellt. Ein typischer Grafiken, Fotos Animationen, Kommunikation als auch zur hungsmanagement, kurz D und Programmfehler ausfindig In einem Blog integrierte Client ist der Browser. Downloadangebote oder sons- Präsentation des Unterneh- CRM) bezeichnet die Doku- D zu machen. Im Web 2.0 steht Sammlung von Links zu ande- tige multimediale Objekte. mens nach außen genutzt wer- mentation und Verwaltung von E „beta“ mit einem Augenzwin- ren Blogs, die der Autor des Cloud, den kann. Kundenbeziehungen und ist E kern für eine fortwährend paral- Blogs ausgewählt hat (siehe Cloud-Computing Content Management ein wichtiger Baustein für Be- F lele Nutzung und Weiterent- auch Link love). Als Cloud bezeichnet man eine System, CMS Crawler ziehungsmarketing. Siehe F G wicklung eines Projekts. dezentrale Software, die Funkti- Ein Content Management Sys- Ein Computerprogramm, das auch Database Marketing. G Bookmark, onen und Daten in einem Netz- tem (kurz: CMS) ist ein System, automatisch das Internet H Bit Bookmarking werk speichert und über dieses das die Betreuung und Pflege durchsucht und Webseiten Cyberspace H Kleinste Maßeinheit der Infor- Lesezeichen (Favoriten), die wiederum verfügbar macht. von Content auf einer Inter- analysiert. Crawler (auch: Web- Ein virtueller, vom Computer I mationsmenge für die digitale man im Browser oder auf einer Clouds sind eine Weiterent- netseite stark vereinfacht. Über crawler) werden vor allem von generierter Raum, in dem sich I Speicherung, die entweder den Social Bookmarking-Websei- wicklung
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