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May 2010 L DHS 10 /- L USD 5.99 l ISSUE 48 l May 2010 l DHS 10 /- l USD 5.99/- P’6780 Diver advanced functionality in a unique package Hot Products / Page 54 April 2010 / Contents Publisher Hamid Moaref AUTOMOTIVE / PAGE 06 Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Sales & Marketing Ahmad Aji Design Shabeer Azeez Circulation Assistants Ansar Ali akbar Sasi Pillai Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic Media Representative for Taiwan. Hong Kong and China P. Sean Mulvihill, International Relations Department,Worldwide Services Co., Ltd. 11F-2, No. 540, Wen Hsin Road, Section 1, Taichung, 408, TAIWAN. Tel.: +886-4-2325-1784 Distributor Dar Al Hikma Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copy- right laws. While compiling this issue of Tires & Parts, the utmost care and attention has been Hamann’s Conqueror II An Open Letter to the Tire AC Schnitzer Chooses Dubai for given to ensure that all information is ac- paRts / PAGE 20 Industry Global Debut of BMW X6M curate. paRts / PAGE 34 paRts / PAGE 42 Morjan Media is not responsible for the accuracy of content provided by third party sources. To submit news and content please email to : [email protected] Please note: by submitting news and con- tent to Morjan Media for publication in MINI online design competition. 44 Tires & Parts you automatically agree that Hummer H2 by CFC 10 Bridgestone’s support for 24 Morjan Media is not obliged to publish Wadi Wurayah Smart new accessories this content. Furthermore,Morjan Media Six M E Auto Awards for Audi 12 52 reserves the right to further edit and or Bahrain Formula One with 27 New wheels byHamann 54 reduce the size of any content or news Restyled 2011 Elise & Elise SC 18 Bridgestone stories sent publication. Middle East distribution 28 leader to move into retail TIA applauds Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. Morjan Media P.O.Box 7830, Dubai, U.A.E For more information on TIA, visit www.tireindustry.org For administrative inquiries or for a copy of our media kit please Contact : +971 4 2270096 / [email protected] / www.tirespartsmag.com Manager, Toyo Tire&Rubber Co (Middle East & Africa) www.tirespartsmag.com l 4 www.tirespartsmag.com l 4 Before we start, what does Toyo What kind of tires does Toyo Has the recent decline and Mean? Where does the name manufacture? rise of oil prices affected your originate from? production costs? We produce Passenger Car, Light Truck, In Japanese the word Toyo means Truck Bus, Off the Road and Industrial Our production costs have increased East Ocean and is used to explain tires. not only due to the price of crude Japan’s geographical position oil but also the cost of other raw as an island in the Far East. In a What is the manufacturing capacity materials such as natural rubber. business context, it communicates per day or month of Toyo? that the business originates in What have been the recent big Japan or that its products are We estimate new rubber consumption changes at Toyo Tires if any? made in Japan. for the 2009 fiscal year starting from April 1 2009 to March 31 2010, will be 132.4 We have announced plans to Where are Toyo tires tons in Japan and 37.2 tons overseas. establish new tire plant in China. manufactured and when was (Production from joint venture Most tire companies have been the factory established? companies and outsourcing are included developing new technologies based on the volumes) such as run flat tires and so Toyo Tire’s actually began in forth, what are Toyo tires latest December 1943 under the name technologies? Hirano Rubber manufacturing. Having merged with the Toyo has introduced the eco-friendly companies Toyo Rubber Industrial tire in the Japanese domestic Co Ltd and Toyo Rubber Industrial market and other overseas markets. Co the name evolved into Toyo These are used in hybrid vehicles as Tire Rubber Co Ltd and became OE and are now available for trucks the Group Company TOYOBO, To which markets do you export and and buses. one of the biggest spinning in which are you strongest in? companies in Japan. We are continually developing high Toyo exports tires all over the world. production skills and technologies Toyo Tires has stood for North America is our biggest market to meet the requirements of the innovation, performance, quality and we have exported tires there since high air pressure and air volumes and excellence service for over 60 1963. needed specifically for truck and years. bus tires. Who is your representative in the What differentiates Toyo from UAE? Are you looking to find any new It is this commitment to the other Tire manufacturers? distributors in the MENA region? development of high quality products that make Toyo the tire Toyo is committed to ensuring We have over 55 years presence in the supplier of choice in many markets. safe performance while improving MENA through a series of distributor stability quality. operations across the region. Our Does Toyo have any OE fitments exclusive distributor in the UAE is Al- on any cars? Furthermore Toyo operate as a Futtaim. We are now expanding our diversified rubber company that markets in ex-CIS countries and in Yes. We mainly supply OE tires for produces not only the tire but Africa. Japanese car makers. also other industrial rubbers, polyurethane products and How did the recession affect your What are your thoughts on the automotive parts. business and what is your outlook next 5 years for Toyo? coming out of it? How many plants does Toyo Using our proprietary technologies have? The global economic downturn had a in tire and vibration control, Toyo dramatic effect on our business. The Tires aims to create comfortable Including joint venture companies slowdown of capital investment and environments for people and we operate three plants in Japan decline in personal consumption created society; ‘A Commitment to and two in USA. a difficult climate in which to operate. creating New Value through However, our objective remains the Innovation in Advanced Proprietary As for our non-tire business units, Technologies’. we have nine plants in Japan and achievement of those goals established four overseas. in the ‘Medium-Term Business Plan 2008 and we will continue to face the economic challenges head on. www.tirespartsmag.com l 5 The German art of tuning a worthy example is the new S5 that had taken the form of a truly individual “sports car” in the hands of Senner Tuning AG tuners from Ingelheim. Apart from the decent design kit, Senner Tuning still has various upgrades ready to apply on the S5 series. www.tirespartsmag.com l 6 A front spoiler, stretched deeply below, with a large air Furthermore, the speed limitation of 250 km/h was raised, so now In addition, giant and two-parted 21-inch polished inlet in RS5 Look with a well-suited radiator grill, designed the car can reach the full 285 km/h. The acceleration up to this light alloy wheel rims Work Varianza T1S in in the form of cells, contributes to the perfect car body speed was boosted by the Power Converter, an electronic module diamond black, that were produced exclusively along the sliding air streams and optics. Additionally, we of acceleration of the signal from the gas pedal. for Senner Tuning, find their application with can find a rear spoiler lip at the body, as well as a rear the white beast. High-performance tyres by apron unit performed in Carbon Look by Rieger tuning The corresponding sound of the newly acquired power is produced Hankook with an S1 Evo label, as big as 255/30 house. To make the appearance complete, the car is by the Senner Tuning exhaust system which emphasizes the R21 and 295/25 R21, were installed on 9x21“ equipped with modern LED back lights, and a number- car’s sport-style appearance optically, too, with its four exhaust and 10,5x21“ rims. And there is no need to plate light has light-emitting diodes in clear white, too. pipes of high-grade steel. The exhaust system includes a sport adjust the wheel arch edges! exhaust silencer and an X-pipe and is provided with an EU grant But this is still not enough. As the name “white beast” for vehicle operating. The interior has also undergone some changes. implies, not only the optics but also the engine A carbon fiber interior package, including the power have been upgraded. With parametric surface To make the performance of the reinforced motor core optimal tachometer display screen, sticks out from the optimization, performance air filter plug-in package and for the street and allow no losses, the craftsmen from Senner rest. There is also a fancy foot mat of high- exhaust system, additional 30 ph and 35 Nm are now Tuning use lowered suspension springs with 40-mm suspension quality velour – this is where sport ambitions available for Audi S5, and the overall power now makes at the front axle and 35-mm suspension at the rear axle which merge with individuality. 384 ph and 475 Nm. also create a nice-looking aspect between the body and the rims. www.tirespartsmag.com l 7 a Rocket Compressor with 565 hp and 770 Nm Torque Understatement cannot be qualified as one of Optionally, the VÄTH tuning To improve stoppage characteristics, the advantageous features of VÄTH V58.
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