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International Experience in the Field of Supporting the Wine Tourism

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International Experience in the Field of Supporting the Wine Tourism Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 18, Issue 2, 2018 PRINT ISSN 2284-7995, E-ISSN 2285-3952 INTERNATIONAL EXPERIENCE IN THE FIELD OF SUPPORTING THE WINE TOURISM Tatiana IATISIN, Tatiana COLESNICOVA, Mihail CIOBANU National Institute for Economic Research, Academy of Sciences of Moldova, 45, Ion Creanga Street, Chisinau, Republic of Moldova, MD-2064, E-mail: [email protected], [email protected], [email protected] Corresponding author: [email protected] Abstract Tourism is a very important sector in the world economy. The growth of wine tourism has become an essential preoccupation for both those involved in tourism and those in the wine industry. The growth of tourist activity determines the development of some branches of the national economy, such as: industry, agriculture, construction, transport and trade. The paper presents the mechanisms for supporting wine tourism in different countries of the world. The paper also analyzes government programs and specific mechanisms for supporting and developing the wine sector in general and wine tourism in particular. For the research were utilised the methods: monographic, analysis and synthesis, comparison, etc. The results demonstrate the efficiency of measures and mechanisms to support wine tourism in different countries of the world. Key words: wine tourism, enotourism, wine sector INTRODUCTION Vinitourism or "wine tourism" is a form of tourism of special interest, with a As an economic and social phenomenon, the continuously increasing role, becoming an tourism has known major developments in the important component of tourism for many second half of the XXth century. Deborg M. P. winemaking regions. The development of mentioned that “tourism is the action, the "wine tourism" has become an essential desire, the art of traveling for your own preoccupation for both those involved in pleasure”. In 1880, E-Guy Frenler stated that tourism and for those in the wine industry [8]. "tourism, in the modern sense of the word, is a phenomenon of our times, based on MATERIALS AND METHODS knowledge of the need to restore health and the change of environment, to cultivate The paper presents the mechanisms for sentiment for the natural beauty as a result of supporting wine tourism in different countries the development of trade, industry, as well as of the world. The paper also analyzes the improvement of the means of transport" government programs and specific [15]. mechanisms for supporting and developing The tourism is considered to be one of the the wine sector in general and wine tourism in most important, profitable and prosperous particular. The following research methods branches of the economy for many states from were used in the elaboration of this research: the world. The growth of international tourism monographic, analysis and synthesis, is conditioned by the purpose the tourist comparison, etc. proposes, wanting to visit a certain country or a certain tourist destination. Countries with a RESULTS AND DISCUSSIONS tourist destination aim to promote tourist attractions that have cultural and touristic For the expansion of wine tourism and for the values, are recognized worldwide and amelioration of the infrastructure the represent the country's business card. elaboration and promotion of an efficient policy are needed. Moreover, wine products 233 Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 18, Issue 2, 2018 PRINT ISSN 2284-7995, E-ISSN 2285-3952 must be recognized in the world, especially in Wine tourism is actively developing in all Europe, where enotourism is already well countries of the world, especially in France - a developed and sustained by the state, classical country of tourism. Promoting representing a major source of revenue for enotourism in France is a basic element of the tourism activity and for the wine industry. State Program for the improvement of the The wine sector, including the wine tourism, competitiveness of tourism industry. In the faces several problems, such as: Strategic Plan for the years 2010-2020, wine -climate change and its impact on wine tourism is one of the main directions [1]. The quality is one of the most serious Wine Tourism Committee seeks to establish a environmental problems; strong relationship between winemakers, tour -increasing competition, consolidation of operators, hoteliers and restaurants in the distributors and importers; country. France is the country where, by -consolidation of the role of chain stores, and, definition, the wine has been raised to the sometimes, unexpected changes in consumer rank of art, culture, touristic superlative, and demand; in some cases even religion. France has paid -activation of the anti-alcohol lobby in some particular attention to winemaking not only as countries; a beverage industry, but also as a special -strict visa regime for some countries; tradition, as an integral part of centuries old -creation of a positive image of the country; history, culture, lifestyle and identity of the -few touristic marketing activities, French people. The quality and taste of exhibitions, promotional materials, etc. French wines have become a reference To address these issues, as well as many (standard) among other wine regions of the others, in some countries there are world, such as Italy, Greece, Spain, etc. government programs and specific The French researchers in the «Tourisme et mechanisms to support and develop the wine vin: les clientèles françaises et sector in general and wine tourism in internationales, les concurrents de la France» particular. For example, to expand the wine have listed a series of recommendations on tourism, many countries require that the best the evolution of wine tourism, attracting wines to be released from taxes, which allows tourists to wine regions: tasting of a certain type of wine only on the -improving the transport problem (active use territory of the state in which it was produced of trains, buses, bikes and cruise ships); [2]. This is explained, by the fact, that the -to broaden the potential audience, attracting wine that is "gone" away from the grown families, also women (SPAs with "wine- place and has matured, loses its true taste. therapy" notes); Hence the conclusion that French wines can -reduction of travel costs (the price for three be tasted only in France. At the same time in days on average costs 350-600 Euros); EU countries, the amplification of the wine -increasing interest in cultural events and sector is financially supported by the state, wine festivals; also there are special grants, which aren’t -extending the number of accommodation reimbursed, but their management is strictly facilities, especially on wine routes (camping controlled [1]. sites, motels, for example tourist cabins in the According to the World Tourism form of wine barrels); Organization's Forecast (UNWTO), in their -widening the dissemination of information, research «Tourism's 2020 Vision», one of the as examples: wineries' internet sites, virtual most popular types of tourism for the year guides through the region, journals, booklets 2020 will be thematic tourism. Wine tourism with winemaking destinations, also special as "quality tourism" (durable; "soft"; regional navigators who are currently on the qualitative; going beyond business; focusing Beaujolais and Bordeaux wine routes on on culture, environment, issues and human various media outlets, to give tourists access values) can be attributed to this type of to tourism agencies, committees [1]. tourism. 234 Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development Vol. 18, Issue 2, 2018 PRINT ISSN 2284-7995, E-ISSN 2285-3952 One of the most successful projects on the sectors of agriculture. Wine legislation in promotion of wine tourism in France, the Bulgaria is the best of all members of the Bordeaux region, can be called «Le Centre Council for Mutual Economic Assistance Culturel et Touristique du Vin». France ranks (COMECON). In recent years, market seven in the ranking, out of 140 countries, relations on wine trade have changed losing 4 positions since 2011, ranks fourth in dramatically, new regulations have emerged, terms of world cultural heritage items and and some of the provisions of the law adopted fifth in the number of thematic events in 1978 remain valid until now [4]. In 1980 organized in the country (exhibitions, fairs) Bulgaria was the second largest exporter of according to the data of «The Travel & bottled wine in the world, the production Tourism Competitiveness Index», TTCI, being carried out within a large vineyard which were presented at the World Economic enterprise that administered all vineyards in Forum in Davos (Switzerland) in 2013. Due the country. However, due to poor publicity to its rich cultural heritage (including wine and the early stage in the development of factories and enotourism), France continues to wine tourism, Bulgaria is not mentioned on attract tourists from around the world. popular wine sites such as: World Wines In Italy, besides government programs that (wine club) - the site where you can find support the wine industry, there are also information about the wine of the world, wine various tourism development programs, tasting rules, wine stories, and more [16]. including for wine tourism. As an example, Romania is an important European wine the state organization ENIT (Ente Nazionale producing
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