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Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)
sustainability Article Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain) F. J. Cristófol 1 , Gorka Zamarreño Aramendia 2,* and Jordi de-San-Eugenio-Vela 3 1 ESIC, Business & Marketing School, Market Research and Quantitative Methods Department, 28223 Pozuelo de Alarcón (Madrid), Spain; [email protected] 2 Department of Theory and Economic History, University Malaga, 29013 Malaga, Spain 3 Communication Department, University of Vic; 08500 Vic, Spain; [email protected] * Correspondence: [email protected]; Tel.: +34-607-91-40-68 Received: 30 July 2020; Accepted: 17 August 2020; Published: 19 August 2020 Abstract: The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter. Keywords: social network analysis; sustainable tourism; web 2.0; enotourism; Twitter; Somontano wines; Okanagan Valley wines; wines of British Columbia 1. -
Experience Marketing — Research, Ideas, Opinions (1)
MiR_9_2019_OKL.qxd 08-10-2019 10:11 Page 1 Cena 59,90 zł (w tym 5% VAT) INDEKS 326224 9/2019 TOM XXVI WRZESIEŃ ISSN 1231-7853 Experience Marketing — research, ideas, opinions (1) Experiential marketing — the state of research in Poland The importance of customer experience for service enterprises www.marketingirynek.pl MiR_9_2019_OKL.qxd 08-10-2019 10:14 Page 3 Komitet redakcyjny: Prof. dr hab. Grzegorz Karasiewicz (redaktor naczelny) Prof. dr hab. Mirosław Szreder (redaktor statystyczny) Mgr Monika Sikorska (sekretarz redakcji) Redaktorzy tematyczni: Spis treści Dr hab. Katarzyna Dziewanowska Dr hab. Agnieszka Kacprzak Uniwersytet Warszawski, Wydział Zarządzania Rada naukowa: Prof. dr hab. Natalia Czuchraj (Narodowy Uniwer- Editorial 2 sytet ,,Politechnika Lwowska”,^ Ukraina) Prof. Ing. Jaroslav Dad’o (Uniwersytet Mateja Bela w Bańskiej Bystrzycy,^ Słowacja) Od redakcji 3 Prof. Ing. Ferdinand Dano (Uniwersytet Ekonomicz- ny w Bratysławie, Słowacja) Prof. dr hab. Tomasz Domański (Uniwersytet Łódzki) Prof. dr hab. Wojciech J. Florkowski (University of Georgia, USA) Experience Marketing — research, ideas, opinions (1) Dr hab. Ryszard Kłeczek, prof. UE (Uniwersytet Eko- nomiczny we Wrocławiu) Dr hab. Robert Kozielski, prof. UŁ (Uniwersytet Łódzki) Prof. Elliot N. Maltz (Willamette University, USA) Prof. dr hab. Krystyna Mazurek-Łopacińska (Uniwer- Experiential marketing — the state of research sytet Ekonomiczny we Wrocławiu) Prof. dr hab. Henryk Mruk (Wyższa Szkoła Zarządza- in Poland 4 nia i Bankowości w Poznaniu) Prof. Durdana Ozretic Dosen (Uniwersytet Zagrzeb- Katarzyna Dziewanowska, Agnieszka Kacprzak ski, Chorwacja) Prof. Gregor Pfajfar (Uniwersytet Lublański, Słowenia) Prof. Seong-Do Cho, Ph.D. (Chonnam National Uni- versity — College of Business Administration, Korea The importance of customer experience Południowa) for service enterprises 15 Dr hab. -
Tours and Other Tourism Services
All About Portugal By Coach By Rail You can get to Portugal by coach. Eurolines (www.eurolines.fr) CP - Comboios de Portugal (www.cp.pt), the Portuguese railway and Intercentro (www.internorte.pt) both operate international company, offers a vast rail network covering the whole of routes to and from Portugal.There are regular coach services mainland Portugal and also offers international train services to between Portugal’s main towns and cities. For details of (...) Vigo, Madrid and Paris.There are a number of options to meet (...) Duty and tax-free exemptions EUROPEAN UNION COUNTRIESTravellers arriving from European Union countries can carry items for personal use in their luggage that do not exceed the following limits:Tobacco products:- 800 cigarettes- 400 cigarillos (cigars weighing not more than 3 (...) 2013 Turismo de Portugal. All rights reserved. 1/16 [email protected] Golf Algarve Lagoa Pestana Golf Academy Address: Apartado 10118400 Carvoeiro Telephone: +351282 340 440 Fax: +351 282 340 449 E-mail: [email protected] Website: http://www.pestanagolf.com Silves Oceânico Academy Course Address: Amendoeira Golf Resort Morgado da Lameira 8365-023 Alcantarilha Telephone: +351 289 310 330 - 282 320 800 Fax: +289 310 393 - 282 313 760 E-mail: [email protected] Website: http://www.oceanicogolf.com Centro de Portugal Coimbra Academia de Golf da Quinta das Lágrimas Address: Rua António Augusto Gonçalves - Santa Clara 3041-901 Coimbra Telephone: +351 239 802 388 Fax: +351 239 441 695 E-mail: [email protected] Website: http://www.quintadaslagrimas.pt/golfe 2013 Turismo de Portugal. All rights reserved. 2/16 [email protected] Regular transport services SATA TAP Portugal Telephone: 707 227 282 - +351 296 209 720 Telephone: 707 205 700 - Call Center E-mail: [email protected];[email protected] Website: Website: http://www.flytap.pt http://www.sata.pt 2013 Turismo de Portugal. -
Eyewitness Top 10 Travel Guides
TOP 10 MADEIRA CHRISTOPHER CATLING EYEWITNESS TRAVEL Left Funchal Casino Middle Flower sellers at Funchal market Right Casks of Verdelho Madeira Contents Contents Madeira’s Top 10 Produced by DP Services, London Funchal Cathedral (Sé) 8 Reproduced by Colourscan, Singapore Printed and bound in Italy by Graphicom Museu de Arte Sacra, First American Edition, 2005 07 08 09 10 9 8 7 6 5 4 3 2 1 Funchal 10 Published in the United States by DK Publishing, Inc., Adegas de São Francisco, 375 Hudson Street, New York, New York 10014 Funchal 12 Reprinted with revisions 2007 Museu da Quinta das Copyright 2005, 2007 © Dorling Kindersley Limited, London A Penguin Company Cruzes, Funchal 14 All rights reserved under International and Pan- American Copyright Conventions. No part of this Mercado dos Lavradores, publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any Funchal 18 means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the copyright owner. Published in Jardim Botânico, Funchal 20 Great Britain by Dorling Kindersley Limited ISSN 1479-344X Quinta ISBN 0-75660-905-4 ISBN 978-0-75660-905-4 do Palheiro Ferreiro 24 Within each Top 10 list in this book, no hierarchy of quality or popularity is implied. Monte 26 All 10 are, in the editor’s opinion, of roughly equal merit. Curral das Freiras 30 Floors are referred to throughout in accordance with Portuguese usage; ie the “first floor” is the floor above ground level. Pico do Arieiro 32 The information in this DK Eyewitness Top 10 Travel Guide is checked regularly. -
Consumer's Role in Ecotourism Development in the Republic Of
Lucrările Seminarului Geografic Dimitrie Cantemir Vol. 40, October 2015, pp. 131-142 http://dx.doi.org/10.15551/lsgdc.v40i0.12 Consumer’s role in ecotourism development in the Republic of Moldova Aliona Mardare 1 1 Department of Geography, Faculty of Geography and Geology, “Alexandru Ioan Cuza” University of Iași, Romania To cite this article: Mardare, A. (2015). Consumer’s role in ecotourism development in the Republic of Moldova. Lucrările Seminarului Geografic Dimitrie Cantemir, Vol. 40, pp. 131-142. DOI: 10.15551/lsgdc.v40i0.12 To link to this article: http://dx.doi.org/10.15551/lsgdc.v40i0.12 --------------------------------------------------------------------------------------------------------------------------------------------------- ISSN: 1222-989X www.seminarcantemir.uaic.ro © Editura Universității Alexandru Ioan Cuza din Iași, Romania. This is an open access article under the CC BY. LUCRĂRILE SEMINARULUI GEOGRAFIC “DIMITRIE CANTEMIR” NR. 40, 2015 CONSUMER’S ROLE IN ENOTOURISM DEVELOPMENT IN THE REPUBLIC OF MOLDOVA Aliona Mardare1 Abstract. The increased demand for enotourism can be explained by the growing interest of consumers in culturally orientated activities: holidays become an opportunity for them to get trained, to develop their knowledge in several areas. The heritage, whether material (architecture) or intangible (customs, traditions), has an increasingly important role in the choice of touristic destinations and activities. The Republic of Moldova tends to become an enotourism destination and in order to have a marketing oriented on winery products promotion and sales, it is necessary to know the consumer’s expectations and behavior. Keywords: enotourism, demand, enotourism offer, enotourists, wine. 1. Introduction For a marketing oriented on winery products promotion and sales, it is necessary to know the consumer’s expectations and behavior. -
Wine Culture, Territory/Landscape and Tourism, the Enotourism Key Pillars
WINE CULTURE, TERRITORY/LANDSCAPE AND TOURISM, THE ENOTOURISM KEY PILLARS. HOW TO GET BUSINESS SUCCESS AND TERRITORIAL SUSTAINABILITY INSIDE WINE TOURISM ECOSYSTEM? Josefina Salvado 1 391 ABSTRACT The wine as a cultural product become the main theme of tourism development in the most 14 wine regions in Portugal. The wine tourism can be established as a regional development tool, allowing the integration of the primary (agriculture), secondary (wine industry) and tertiary (tourism) sectors, high lighting the landscape attributes and showing the regional “touristic terroir” (Hall and Mitchell, 2002) singularities. The tourism and wine industries are increasingly identified as natural symbiotic partners (Carlsan & Charters, 2006, p.18) concerned about business and territories’ sustainability. This winwin relationship must be anchored on coopetitive networks, taking advantage of partnership skills and stake holders’ synergies. In this study, the first objective was to characterize the complex wine tourism ecosys tem starting with a deep literature review. The Enotourism Ecosystem is composed by 3 pillars, the Wine Culture, Territory /Landscape and Tourism, where the touristic experience is the heart of visitor en counter with the material and immaterial heritage. The second objective was to identify the main wine stakeholders and partnership intensity degrees. The third objective pointed to Enotourism critical factors, seeking business success and territory sustainability. To get primary information it was built an online questionnaire survey applied to 51 wine tourism companies (convenience sampling). The findings showed a complex relational interconnectivity between stakeholders within the ecosystem, a low num ber of units establishing partnerships and a soft cooperation level with other players and public/private entities. -
Luxury Villa in Arco Da Calheta (M502)
Luxury villa in Arco da Calheta (M502) This detached modern villa is designed on only one floor. It is located at the edge of Calheta in a quiet surrounding. The XXL window fronts allow fantastic sea views from each room. The orientation of the terrace offers good sunlight at any time of the year. The kitchen is fully equipped with high-quality appliances and is integrated into the lounge area. The house offers three bedrooms with elegant built-in wardrobes as well as two bathrooms and a social toilet. The large seawater infinity pool, terrace and garden also convince with fantastic views of the countryside and the sea. The barbecue area is equipped with a hand wash basin and an outdoor shower. In front of the spacious entrance area there are several parking spaces, which are locked by an electric gate. The house is also equipped with a video intercom, electric blinds and electronic irrigation system for the garden. The infrastructure for solar panels, air conditioning and pool heating is already pre-installed. Place: Arco da Calheta, Madeira Bedrooms: 3 Bathrooms: 3 Interior sqm: 195 Exterior sqm: 695 Price: 490.000 € The Place The name of this municipality comes from the special semicircular shape of its mountains and its proximity to the municipality of Calheta. This municipality was one of the first places of the island, which were settled and used for agriculture after the discovery and it is one of the richest communities in terms of cultural and artistic heritage. The attractive village has a social center, small cafes, restaurants and a number of small supermarkets that sell everything you need. -
Motivations for Tourism Adoption by Vineyards Worldwide: a Literature Review M.C
BIO Web of Conferences 12, 03005 (2019) https://doi.org/10.1051/bioconf/20191203005 41st World Congress of Vine and Wine Motivations for tourism adoption by vineyards worldwide: A literature review M.C. Borges and D.C. de Menezes Federal University of Rio Grande do Sul - Av. Bento Gonc¸alves, 7712 Porto Alegre, Brazil Abstract. Wine tourism has been increasingly implemented by wineries in several countries around the world. This article aims at identifying the motivations for wine tourism adoption by wineries around the world through a narrative bibliographic review. This paper includes an analysis of articles related to the subject taken from the Web of Science database. In this article, we identified the objectives, methods, and conclusions reached by authors, who researched wine tourism. The bibliographic survey based on the keywords “wine” and “tourism”, resulted, after refining it by reading titles and abstracts, in 20 articles. The results show that most wineries in the studied sample adopt wine tourism as a strategy to achieve marketing-related benefits. Also, some wineries are motivated by the competitive advantage, economic development and increasing demand for such service. It is concluded that wineries are increasingly seeking to adapt to current consumer demands. From the perception of the importance of service experience offered to the consumer, mainly in the product sale. 1. Introduction justifying and better understanding the dimensions of the emerging subfield [6]. The wine sector is being studied under different Due to competitiveness, some products such as still and perspectives in the academic world; however, concerning sparkling wine were associated with specific territories, the tourism perspective an interest for further studies on with regional brands and certification of origin. -
Changes in Consumption Patterns and Tourist Promotion After the COVID-19 Pandemic
Article Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic Diego R. Toubes , Noelia Araújo Vila * and Jose A. Fraiz Brea Faculty of Business and Tourism, University of Vigo, 32004 Ourense, Spain; [email protected] (D.R.T.); [email protected] (J.A.F.B.) * Correspondence: [email protected] Abstract: The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term. Keywords: consumption; marketing; promotion; tourism; digitalization; COVID-19 Citation: Toubes, D.R.; Araújo Vila, N.; Fraiz Brea, J.A. Changes in Consumption Patterns and Tourist Promotion after the COVID-19 1. Introduction Pandemic. J. Theor. Appl. Electron. In May and June 2020, countries with major tourism industries ceased marketing Commer. Res. 2021, 16, 1332–1352. -
THE EMERGENCE of ENOTOURISM in an EASTERN EUROPEAN AREA: the REPUBLIC of MOLDOVA Abstract
University "Alexandru Ioan Cuza" Faculty of Geography and Geology Doctoral School Chemistry Life and Earth Sciences The thesis title THE EMERGENCE OF ENOTOURISM IN AN EASTERN EUROPEAN AREA: THE REPUBLIC OF MOLDOVA Abstract Coordinator: Lecturer PhD. Corneliu Iatu Phd student: Aliona Mardare Iasi, 2015 Tourism is a very important social and economic phenomenon of the contemporary society. Nowadays it became a necessary consumer product and an important coordinate of quality of life, while enotourism is a developing tourism, its demand is increasing but remains still low compared with other types of tourism. The development of demand for this type of tourism seems to be explained by the growing popularity among consumers of culturally oriented activities: holidays become an opportunity to train, develop knowledge in several areas. Heritage, whether tangible (architecture ...) or intangible (customs, traditions ...) has an increasingly important role in choosing destinations and tourism activities (Bliodon B., 2003). Moreover, the growing interest of tourists regarding the wine world can be explained by the tendency of searching for authenticity. For example, the consumption of local products is increasing among tourists since these traditional products are a guarantee of quality and carry with them the culture and history of the region visited (Bliodon B., 2003). The Republic of Moldova has an important wine-producing potential which could be successfully applied in attracting foreign tourists. This research focuses on the study of enotouristic phenomenon in Eastern European region. The choice of the area between Prut and Dniester is motivated by the importance of wine- producing potential in the Republic of Moldova, both from the point of view of history, tradition and culture, and in economic terms, for the development of the tourism sector. -
Wine Tourism
Contents: Wine Tourism - March 2017 Wine Tourism - March 2017 - Overview [Report Section] Wine Tourism - March 2017 - The Global Wine Industry [Report Section] Wine Tourism - March 2017 - Wine Tourism [Report Section] Wine Tourism - March 2017 - Profile of the Wine Tourist [Report Section] Wine Tourism - March 2017 - What Next? [Report Section] This report is supplied in accordance with Mintel's terms and conditions. © Mintel Group Ltd. 1 Wine Tourism - March 2017 “Wine tourism, the practice of tourism that includes visiting vineyards, wineries, wine festivals and events, and tasting and consuming wine while experiencing the attributes of a wine-growing region, has been enjoying considerable growth over the past few years. It has become increasingly important to the wine industry as a means of diversification beyond wine production and empowers rural communities to develop their own regional tourism product and establish a range of partnerships with other local tourism providers to mutual benefit.” Jessica Kelly, Senior Tourism Analyst Report answers the following key questions: ● What is the history and definition of wine tourism around the world? ● What is the state of the global wine industry and how does wine tourism contribute to the industry? ● What are the main wine-tourism concepts? ● Who is the wine tourist? ● What does the future hold for wine tourism? If you want more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at [email protected]. This report is supplied in accordance with Mintel's terms and conditions. Supplied to Mintel US. © Mintel Group Ltd. 2 Wine Tourism - March 2017 Overview WHAT IS WINE? Wine is a natural, agricultural substance defined as a ‘product obtained exclusively from the total or partial alcoholic fermentation of fresh grapes’. -
World Tourism Organization (UNWTO) - a Specialized Agency of the United Nations
Executive Council CE/108/5(c) rev.1 108th session Madrid, 11 May 2018 San Sebastián, Spain, 23-25 May 2018 Original: English Provisional agenda item 5(c) Report of the Secretary-General Part I: Current situation and activities (c) Implementation of the General Programme of Work I. Introduction 1. This report presents a summary of the activities carried out by the Organization from July 2017 to March 2018. It is the chronological continuation of document CE/106/3 presented in Chengdu, China, in September 2017. 2. It includes the following annexes: Annex I: UNWTO on the ground (Technical Cooperation and Silk Road Programme), Annex II: UNWTO activities in the United Nations system, Annex III: Evaluation of UNWTO events and Annex IV: Authorizations granted for the use of the UNWTO logo. II. Competitiveness and quality A. Sharing knowledge and experiences and building capacity 3. The Second International Rural Tourism Conference took place in Anji County in Huzhou, China, from 16 to 18 July 2017. This conference was organized and hosted by Huzhou City in China in collaboration with Pacific Asia Travel Association (PATA) and UNWTO. UNWTO presented the “Report on International Rural Tourism Development: An Asia Pacific Perspective”, which includes best practices and successful strategies in rural tourism development throughout Asia and the Pacific. 4. Starting on 18 July 2017, in Andorra, UNWTO and the UNWTO Themis Foundation provided a three-day training course to 15 Member States aimed at building resilience at tourism destinations by creating capacity to develop and implement crisis communications strategies. It included a revision of the different types of crisis that may affect tourism destinations – natural disasters, financial collapses, violent incidents or pandemics, among others – and recommended communications methodologies for each phase of a crisis – before, during and after.