Shaw Festival 2018 Request for Financial Assistance

Shaw Festival Theatre PO Box 774 10 Queen’s Parade Niagara-on-the-Lake, ON L0S 1J0 1.800.657.1106 | [email protected]

Tim Jennings Executive Director | Tim Carroll Artistic Director Sanjay Talwar and Kelly Wong in 1979 . Photo by David Cooper. WHO ARE WE? WHAT ARE WE HERE WHAT DO WE WANT TO A Festival with a deserved TO DO? BE? reputation for excellence, where Inspired by the spirit of George A Two-Way Theatre, where the people who are curious about the Bernard Shaw, we create audience has a real voice, and is not world gather to share the unique unforgettable theatrical encounters excluded from any aspect of our work. experience of live theatre. in any way we want. The audience members are partners in Our work is unashamedly Our Charitable Purpose is to the creative process, and their intelligent but not snobbish. We advance the public’s appreciation experience extends before and after are entertainers and we want to of the arts, specifically theatre, as a each performance. play for everyone. basic human need. About The Shaw

FAST FACTS

• Established in 1962: 55 years in operation.

• Second largest repertory theatre in North America.

• Registered Charity in Canada and the Shaw Festival Foundation in the US is a Registered 501(c)(3) Charitable Organization.

• Featuring 11 productions on 3 stages, countless beyond the stage activities, Secret Theatre, and so much more!

• Draws an audiences of approximately 250,000 annually.

• More than 8,000 youth per year attend our productions and educational events.

• Event spending supports the equivalent of 1,100+ full-year jobs.

• Governed by a Board that is dedicated to furthering the mission of The Shaw including assisting with development of our strategic direction.

Andrew Lawrie and Cameron Grant in The Madness of George III . Photo by David Cooper. About The Shaw

More than 450+ Full time and seasonal staff members

400+ Volunteers through the Shaw Guild Economic and Cultural Catalyst in the Community

With three theatres accessed from the main street of Niagara-on-the-Lake, and a season that runs from April 65,000 through December, we are uniquely placed to attract households have visitors and increase tourism spending . an active connection with At the same time, thousands of tickets are purchased by local residents of NOTL (approximately 17,000/year ), demonstrating The Shaw! strong support from the community for this rich cultural resource in their own back yard. In fact NOTL is second only to Toronto in terms of our Canadian attendees.

The Shaw’s substantial economic impact generates more than $200+ million regionally , making it the main driver for approximately 1/5 th of the entire cultural economy of Niagara and responsible for $4 million in municipal taxes .

In addition, the Shaw Festival annually pays approximately $155,000 in taxes on various properties or payments in lieu of taxes. These properties include our warehouses and scenic construction shops in St. David’s and Virgil as well as the Anchorage and Victoria Street properties and the Festival Theatre in Niagara-on-the-Lake.

Photos Top to Bottom: Gray Powell in Middletown , Sanjay Talwar and PJ Prudat in Wilde Tales , Sarena Parmar and Kristopher Bowman in Dancing at Lughnasa . Photos by David Cooper Photography. Destination Marketing The Shaw Festival annually commits a substantial portion of our operating budget to strategically market the Shaw Festival and NOTL as a destination to a variety of key markets in Canada and the US.

Marketing who we are and what we do is key to reaching our objectives: generate excitement and interest in our work; attract new audiences; maintain top-of-mind awareness of The Shaw and Niagara as a premier destination; improve sales and sustain us into the future.

The new Shaw Express bus running on select performance dates is also assisting in bringing new visitors to the area who previously may have had difficulties getting to town.

With an annual attendance of about 250,000 per year , and with the majority of these attendees considered tourists, the Shaw Festival is a driving force of local tourism and economy. Support for The Shaw

11% The Shaw Festival is a non-profit organization and a Other registered charity in both Canada and the US. 12% Gov. Grants Ticket Sales account for just over half of our full operating budget of close to $30million. 51% Ticket Sales To make up the difference we must actively seek 26% support from the private sector through foundation Fundraising and individual donations and corporate sponsorships as well as grants from the three levels of government in order to meet our artistic and business objectives each season.

Your support ensures The Shaw’s place as one of North America’s Top 5 theatre companies! Request for Financial Assistance

We request the Town of Niagara-on-the-Lake support The Shaw’s marketing efforts with a grant of $60,000. • The Shaw Festival applies for and receives annual funding through the Canada Council and the Ontario Arts Council, as well as matching grants for our Endowment through Heritage Canada. • When available, we apply for special project grants from municipal, provincial and federal granting agencies. • In 2016, the Shaw Festival was fortunate to receive $35,000 from the Town of Niagara-on-the-Lake. What are the values that guide us?

• Excellence: Never Compromise on Quality Theatre is a basic human need, present in every society throughout history. We believe in making it the best it can be. This means: no shortcuts; proper rehearsal periods; a constantly developing acting ensemble; and the highest quality craftsmanship in every sphere. • Inclusion: Leave No One Out The Shaw Festival is a party to which everyone (Audience, Community, Company) is invited. We must do everything we can to remove the obstacles – social, physical or economic – that make people feel they can’t come. • Compassion: Look After Each Other We are one company, dedicated to a culture of trust, respect and integrity. The quality of the work cannot be separated from the quality of the environment; so we will keep our sense of humour and give everyone a voice. • Sustainability: Be Good Stewards The Shaw does not belong to us; we are holding it in trust for future generations. We must never stop looking for ways to work more efficiently, remain relevant and to ensure that we live within our means. • Community: Make The Most Of Our Location We are not an island. We play a vital role in the life of the Niagara region, and we are proud to commit ourselves to that task. At the same time, our location gives us a great opportunity to be a cultural destination for two great nations. We are dedicated to serving our communities on the local, national and bi-national levels. Stakeholders

Community Audience Company Be Great Partners and Deepen Audience Strive for Excellence in All Broaden Relationships at Experiences, Actively Listen We Do and Support Each Home and Beyond. to and Engage with our Other. Audiences.

Cast of The Madness of George III .. Photo by David Cooper. “We need theatre more than ever. That wonderful 2018 Season alchemy that takes us out of ourselves and the world, while at the same time bringing us together April 4 – October 28 and reassuring us that we have each other's backs – that is why I love the theatre. Let's get together.” – Tim Carroll, Artistic Director

Festival Theatre O’Flaherty V.C. (Lunchtime one-act) By Bernard Shaw The Magician’s Nephew By C.S. Lewis Oh What a Lovely War Adapted for the stage by Michael O’Brien Book by Joan Littlewood, Theatre Workshop and Charles Chilton

Grand Hotel A Christmas Carol Book by Luther Davis By Charles Dickens Music and lyrics by Robert Wright and George Forrest, with Adapted for the stage by Tim Carroll additional music and lyrics by Maury Yeston

Mythos: A Trilogy — Gods. Heroes. Men. Jackie Maxwell Studio Theatre Witten by and starring The Orchard (After Chekhov) The Hound of the Baskervilles By Sarena Parmar By Sir Arthur Conan Doyle Adapted by R. Hamilton Wright and David Pichette The Baroness and the Pig By Michael Mackenzie

Royal George Theatre Henry V By William Shakespeare Stage Kiss By Sarah Ruhl Secret Theatre Unexpected moments of theatre, popping up in the strangest places. Of Marriage and Men: A Comedy Double-Bill How He Lied to Her Husband and Select Programming Highlights | Two-Way Theatre • Shaw at By Bernard Shaw Shea’s • Shaw in the Community • Reading Series • Continue the Conversation • Scene Study Sundays Thank You for your consideration of our request.

Tim Jennings Executive Director

1.800.657.1106 ex 2201 [email protected]

Tim Carroll Artistic Director

1.800.657.1106 ex 2200 [email protected]

Michael Therriault in . Photo by David Cooper.