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Selling Silversea SELLING SILVERSEA INTIMATE LUXURY SHIPS. ALL 7 CONTINENTS. OVER 1,000 WORLDWIDE DESTINATIONS. Norway by Steve McCurry Dear Luxury Travel Advisor, For 25 years, Silversea has been committed to creating award-winning luxury cruise holidays and unforgettable destination-immersion experiences for our guests. As our legacy of luxury continues, so does our dedication to excellence, innovation, expansion of product offerings, and unwavering commitment to you — our valued travel partner. Our “Selling Silversea”guide features a wealth of information and resources to help you grow your Silversea business. Here you can learn about Silversea’s intimate luxury ships that are designed for those who delight in the thrill of discovery while indulging mind and body in the most lavish surroundings imaginable. The opportunities are endless, as Silversea’s itineraries cover more destinations than any other cruise line. Silversea’s voyages offer an all-encompassing, all-inclusive cruise experience, complete with gracious hospitality, sophisticated dining options and the most lavish amenities at sea. We have included information on our demographics, who is sailing on Silversea, our regional itineraries that go to over 1,000 destinations, and a booking management timeline to illustrate how to successfully manage a Silversea booking and access support resources such as your on the road and inside Silversea sales team. Taking the time to read the “Selling Silversea”guide will ensure a strong foundation to your Silversea business and a long and prosperous partnership. We look forward to working with you. Warm Regards, Adam Armstrong Managing Director, Australia & New Zealand TABLE OF CONTENTS Silversea Unique Selling Points 1 All-Inclusive Lifestyle 3 Who is Sailing Silversea 4 Who is Sailing Silversea Expeditions 5 Dining 6 Venetian Society 8 Silversea Programmes 9 Tools for Our Travel Advisors 10 Booking Management Timeline 12 Value Proposition 14 Exclusive Promotions 16 2020 Destinations 18 Our Fleet: Deckplans and Suites 19 SILVERSEA UNIQUE SELLING POINTS Our ships may travel to every corner of the globe, taking in an exciting variety of cultures and landscapes, but some things remain unchanged wherever we take you: our exceptional personalised service, impressive accommodation and the atmosphere of luxurious indulgence on board. OUR FLEET ALL-INCLUSIVE Even the largest of our eight ships accommodates only 608 Our excellent-value, all-inclusive fares mean that once you step guests with our smallest ship carrying 100 guests. Every voyage on board you can enjoy yourself however you wish without feels intimate and exciting, sailing to over 1,000 destinations on thinking of the cost. Please turn to page 3 to learn all about all seven continents. Silversea’s All-Inclusive Lifestyle. Silversea’s purpose-built expedition ships are designed specifically for navigating waters of some of the world’s ACCOMMODATIONS most remote destinations and transport you to the furthermost Silversea’s luxurious suites offer you more space in greater boundaries of the planet. With all-inclusive dining, service style. Ours is one of the highest space-per-guest ratios of any and shore excursions, this is expedition cruising at its very best. luxury cruise line. Every suite features an ocean view, many Award-winning itineraries make for the perfect combination include a private veranda, and triple occupancy suites are also of adventure and comfort. available in some suite categories. PERSONALISED SERVICE FINE DINING Our guest-to-staff ratio of nearly 1:1, means service excellence With talented chefs from all over the world creating exciting is guaranteed. All our guests are pampered equally, with butler and inventive menus, dining on board a Silversea cruise is service in every suite category. always exceptional. We offer at least two dining choices on every ship, with eight aboard Silver Muse and Silver Spirit. You may arrive at your leisure and dine with whomever you please. Unrivaled attention to detail 1 CLASSIC FLEET SILVER MUSE Built 2017 SILVER SPIRIT Lengthened 2018 411 Crew / 596 Guests (1:1.45) • 40,700 tons 411 Crew / 608 Guests (1:1.48) • 39,519 tons Veranda Suite: 387 SQ FT / 36 M2 including veranda (65 SQ FT / 6 M2) Veranda Suite: 376 SQ FT / 35 M2 including veranda (65 SQ FT / 6 M2) SILVER MOON Launching 2020 SILVER WHISPER Refurbished 2018 411 Crew / 596 Guests (1:1.45) • 40,700 tons 302 Crew / 388 Guests (1:1.26) • 28,258 tons Veranda Suite: 387 SQ FT / 36 M2 including veranda (64 SQ FT / 6 M2) Veranda Suite: 345 SQ FT / 32 M2 including veranda (60 SQ FT / 6 M2). SILVER SHADOW Refurbished 2019 SILVER WIND Refurbished 2018* 302 Crew / 388 Guests (1:1.28) • 28,258 tons 222 Crew / 298 Guests (1:1.34) • 17,4 0 0 tons Veranda Suite: 345 SQ FT / 32 M2 including veranda (60 SQ FT / 6 M2) Veranda Suite: 295 SQ FT / 27 M2 including veranda (49 SQ FT / 4.5 M2) *Ice-Class enhancement coming 2020 EXPEDITION FLEET SILVER CLOUD Refurbished 2017 SILVER GALAPAGOS Retiring 2020 212 Crew / up to 254 guests (1:1.13/1:1.20) • 17,400 tons 75 Crew / 100 Guests (1:1.33) • 4,077 tons • Veranda Suite: 268 SQ FT / Veranda Suite: 295 SQ FT / 27 M2 including veranda (49 SQ FT / 4.5 M2) 25 M2 including a private balcony (53 SQ FT / 5 M2) SILVER EXPLORER Refurbished 2017 SILVER ORIGIN Arriving 2020 118 Crew / 144 Guests (1:1.22) • 6,072 tons • Veranda Suite: 206-216 90 Crew / 100 Guests (1:1.1) • 5,800 tons • Veranda suite: 325 SQ FT / SQ FT / 19-20 M2 including French balcony (16 SQ FT / 1.5 M2) 30 M2 including Horizon Balcony (72 SQ FT /7 M2) NEW SHIPS SILVER ORIGIN SILVER MOON SILVER DAWN 3 JOINING OUR FLEET Arriving in 2020 Arriving in 2020 Arriving in 2021 SILVERSEA’S ALL-INCLUSIVE LIFESTYLE Whether you long to mingle in the Mediterranean, snorkel the coast of the Galápagos or admire the glaciers of Alaska, there is something special about knowing that this voyage is all-inclusive. With Silversea Cruises you enjoy premium wines and spirits, delicious gourmet cuisine, in-suite dining, full butler service for every suite and, of course all gratuities are included. Savour the peace of mind of knowing that there is no salient price tag at the end of a wonderful night of entertainment. Throughout your voyage, you can also rely on a full range of refreshments, including free-flowing premium wines and spirits, specialty coffees and soft drinks. Your suite’s complimentary mini-bar is also stocked with your preferences and replenished by your butler upon request. In fact, Silversea is the only cruise line in the world with butler service for all suites, so all our guests are pampered equally. It is a rare treat to experience personal service of such quality. Yet surprisingly, gratuities are not expected. During your voyage, we aim to surprise and delight you. Below are just a few ways how. DURING YOUR VOYAGE • Spacious, ocean-view suites • Butler service in every suite • Unlimited complimentary WiFi for all suites • Personalised service – nearly one crew member for every guest • Multiple restaurants, diverse cuisine, open-seating dining • Beverages in suite and throughout the ship, including champagne, select wines and spirits • Inclusive room service • Enrichment lecturers • Onboard gratuities • Exclusive partnership with The Royal Geographical Society EXCLUSIVE TO SILVERSEA EXPEDITIONS • Highly-qualified expedition team with experts in their field (marine biologists, ornithologists, historians and more) • Included excursions and activities: Zodiac® cruising, hiking and snorkelling • Complimentary expedition Parka* • Complimentary use of wetsuits and snorkelling equipment* Due to local regulations, some services and selections are limited or not available on Silver Galapagos. *On select voyages 3 The Mediterranean by Steve McCurry WHO IS SAILING SILVERSEA Potential Silversea guests already exist in your database. You have booked them for a full-service resort, or in a luxury suite aboard one of the larger contemporary or premium cruise lines. It is premium clients such as these that would appreciate an all-inclusive, more intimate hotel experience, and above all, the exclusivity and lifestyle of Silversea. THE AFFLUENT TRAVELLER FIRST-TIMERS Silversea attracts sophisticated, like-minded travellers If a guest has never cruised before, they will naturally from around the globe. Upscale and well-educated, gravitate towards a Silversea cruise and its intimate guests appreciate an all-inclusive value. They are able to atmosphere, pampering service and fabulous destination make purchase decisions primarily influenced by quality of immersion options. experience, secondarily by cost. RIVER CRUISERS TRIP OF A LIFETIME Past river cruise guests make ideal guests for Silversea Guests who have saved up to mark a milestone in their lives because they share similar customer traits, demographics and or the lives of loved ones. The perfect gift for a wedding, travel goals. They enjoy the benefits of a small ship experience, anniversary, birthday, or the holiday of a lifetime that can only and they understand the value of an all-inclusive price point. If be fulfilled on a Silversea voyage. your river cruise guests are looking for a new experience, this is the perfect opportunity to upsell them to Silversea. SOLO TRAVELLERS Silversea’s single occupancy fares start as low as 10% of the double occupancy rate. Solo guests are invited to a welcoming champagne reception aboard every Silversea voyage, and gentlemen hosts are available on select voyages. 4 WHO IS SAILING SILVERSEA EXPEDITIONS Silversea Expeditions guests will not just visit incredible destinations; they will also experience the in-depth excitement and thrill that appeal to the authentic adventurer. Expedition cruisers relish “destination immersion” and seek unique travel experiences. To be successful in selling Silversea Expeditions, it is much more important to focus on your client’s travel goals and match their interest with a unique opportunity that Silversea offers.
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