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PHYSICALLY APART, but DIGITALLY CONNECTED VIA CLOUD Being Digitally Connected Despite Being Physically Apart Is Not Always Easy

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PHYSICALLY APART, but DIGITALLY CONNECTED VIA CLOUD Being Digitally Connected Despite Being Physically Apart Is Not Always Easy RIND SurveyJuly 2020 | Volume 41 | Issue 5 | Rs 50 www.pressinstitute.in A Journal of the Press Institute of India - Research Institute for Newspaper Development PHYSICALLY APART, BUT DIGITALLY CONNECTED VIA CLOUD Being digitally connected despite being physically apart is not always easy. But in the time of COVID-19, it has assumed an importance like never before. An example of how this can translate successfully on the ground is that of the Tribune Publishing Company which decided to centralise their production workflow at one cloud-based hub and install across all of their print sites ProImage’s NewsWayX Workflow System with virtual, cloud-based HTML5 technology forming the core of its capabilities. The hub is integrated with Tribune’s own, pre-existing cloud where now each print site can log into ProImage’s central system and manage their own production workflow, independent from each other. With NewsWayX, edition planning is centralised so a layout file is imported and an edition plan is automatically created for each of the print sites. The software also benefits the production staff, helps increase efficiency and saves time. Picture shows Kurt Moody, manager, regional QA plate pagination and pressroom, at work. See page 23 for more. 1 Boettcher India Pvt. Ltd. Unit 259-260, Second Floor, Tower-B, Spazedge Building, Sector-47, Gurgoan-122002, Haryana (India) Phone: +91 124-4001794, 4003512 22 E-mail: [email protected], www.boettcherindia.com FROM THE EDITOR Digital news platforms have never really had it so good ne of the more recent developments in the Indian different types of content. Five years ago, Aftenposten made a news publishing business has been the success of strategic decision to focus on user-payment and user-revenue Onews websites that carry reportage and opinion. and found Norwegians ever willing to pay for online news. Websites like Scroll, The Wire, The Citizen, The Print, The However, offering news and opinion is one thing, analyzing Quint and The News Minute may have each started in a the results quite another. There is always homework to do at small way some years ago with limited funding but, today, the end of the day. Aftenposten makes extensive use of data they are news websites that have a standing, are followed by and analysis tools to see what kinds of articles are converting a dedicated readership and are able to sustain themselves now as well as what kinds of articles people are reading and thanks to a dedicated subscriber base. Senior journalist converting on. According to Veseling, it also uses strategic Usha Rai who listened to Siddharth Varadarajan, one of the collaboration to plan for the next six months or the next year, founding editors of The Wire, speak at the Digital Media India or even the year after that. Now, how many newspapers do conclave in Delhi earlier this year, mentions that The Wire’s that! monthly readership is around 2.25 million and YouTube viewership 40 million – staggering figures indeed. Today, The ************************ Wire is among the top 125 YouTube current affairs websites of the world, a remarkable achievement made possible by Who would have ever thought that a microscopic novel focusing on select areas, Rai points out, such as science. The coronavirus could bring the world to its knees! And that the Wire has won several awards for its journalism. Clearly, the disease now called COVID-19 for which there is no medicine coverage by some of these websites has had impact. Rai says or vaccine yet would bring life to a standstill. The newspaper some 40000 readers have funded and continue to fund The industry has been battling hard against the odds, producing Wire regularly with small amounts. Significantly, a third of the newspaper and trying to get it through to readers. But The Wire’s revenue comes from its readers/ viewers. with a virtual collapse in the advertising market and many readers choosing to keep away from the printed paper, the ************************ challenges facing news publishing houses are immense. WAN-IFRA India’s Elizabeth Shilpa, while speaking with Readers and viewers in India are getting used to paywalls Indian publishers, finds that the sudden economic downturn now. Some newspapers offer free articles but there are limits has forced businesses to cut back on advertising, hitting each month and sooner than later you hit a paywall. Some newspaper revenue hard. To add to the woes, suspension publications elsewhere in the world have made COVID-19- of public transport has forced several publishers to stop related articles free but am not sure whether that’s the case circulation in many cities, resulting in distribution and in India. If online readers of Indian newspapers are waking circulation taking a hit. But publishers are coming together up only now to paywalls, those in the developed world have to face challenges. In Mumbai where The Times of India has long got used to them. For instance, in Norway, paywalls first two plants and Hindustan Times one, both giants have come began appearing in 2011 and in two years several newspapers to a broad understanding for reciprocal arrangements, Shilpa had metred paywalls. That Norway was historically a points out. Every cloud has a silver lining. subscription-friendly and news-consuming country helped. WAN-IFRA senior editor Brian Veseling provides the Sashi Nair example of Aftenposten, a leading daily newspaper in Norway, [email protected] which earns 70 per cent of its web sales thanks to a paywall. Aftenposten is the largest subscription newspaper in Norway with about 238000 subscribers, with 119000 (exactly half the total number) being digital. Veseling mentions Aftenposten’s Sidney Glastad stating that it is critical to understand what kind of content converts and how long people stay on Boettcher India Pvt. Ltd. Unit 259-260, Second Floor, Tower-B, Spazedge Building, Sector-47, Gurgoan-122002, Haryana (India) Phone: +91 124-4001794, 4003512 July 2020 Survey 3 E-mail: [email protected], www.boettcherindia.com RIND RIND Survey July 2020 | Volume 41 | Issue 5 The Wire steadily carves out a niche in the digital space 5 Usha Rai A look at how Aftenposten drives digital subscriptions 8 Brian Veseling How Indian publishers are fighting plunging revenues 11 Elizabeth Shilpa Racism, misinformation, inclusion: Ethically covering the pandemic 13 Neha Gupta and Simone Flueckiger How JOTA plugs gap in coverage of government institutions 17 Simone Flueckiger ‘Efficiency and automation will be even more critical this year’ 19 Jonathan Malone-McGrew Industry Updates 22 General News 39 C o n t e s Cover page image: ProImage 4 RIND Survey July 2020 The Wire steadily carves out a niche in the digital space With 2.25 million readers and 40 million YouTube viewers in January this year, The Wire has become India’s premier digital media platform. However, when it was launched in May 2015 with commitment to public interest and democratic values, it was seen as an experiment in news media. Several questions were asked and continue to be asked – where would the money come? Would readers ever be ready to pay for content? When will the digital media bubble burst? Usha Rai reports on The Wire’s success story peaking at the Digital Media India 2020 to provide livelihood for thousands. The power conference earlier this year in New Delhi, of the media was used to graphically depict this SSiddharth Vardarajan, one of the three dehumanising profession and the story behind the founding editors of The Wire, spoke of the deaths in India’s sewers. journey so far and the challenges faced. The Wire Jammu & Kashmir has been another area of its is published in four languages – English, Hindi, interest. After August 5 and the abrogation of Urdu and Marathi – and reaches 10 million readers Article 370, The Wire trained its media lens on and viewers every month. It has won over a dozen Kashmir with daily reports from the Valley and awards for its journalism and its coverage has had news analysis. Since the big media had abdicated impact. its responsibility of reporting the situation in J&K With its motto of good journalism, caring for and accepting the government line that all was people and society, a year and half ago The Wire well, The Wire capitalised on the niche to report launched a project called Grit, a sub portal of the truth, says Vardarajan. A whole section of the The Wire, on manual scavenging. It showcased Home page was devoted to Kashmir. how despite a government ban and the Supreme Vardarajan sought to demolish the popular Court censuring the inhuman practice, it continues perception that The Wire was anti-BJP. We are not anti or pro government or any political party or person. We are wedded to democratic values and as journalists believe we have an adversarial role viz a viz those in power. “Our role is not to applaud or cheer but to question.” Finding it was getting a lot of articles from young people wanting to express themselves, Live Wire, a youth portal was started. The readers/ viewers and contributors of the portal are young people many of them from university campuses. They write on Photos: WAN-IFRA Photos: life style, poetry, arts, sexuality and creativity. The Siddharth Varadarajan speaking at the conclave. proposal to have live events with youth and connect July 2020 RIND Survey 5 with them, however, has not worked out very well “If you give credible, independent journalism, because of lack of funds. However, for example, people will pay for it,” says Vardarajan. However, on payment of Rs 100/ Rs 200 per head, an event it’s an uphill battle.
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